Donnarita Italian DIY magazine
Beautiful ideas put color into life
AND HERE COMES AGAIN! i always loved Christmas. I have wonderful memories of my first five or six years of my childhood. I remember particularly well all the scents of those years. I do not know what I would give up to be able to breathe them again: the smell of the wooden Cinzano liquor box where we used to store our slightly worn out Christmas balls, the smell of the little statues of our nativity scene, the smell of the fir tree, of the Motta panettone and the tangerines, and the unique smell of the old silver garlands we used to finish the tree’s decoration. Those silver garlands may be a bit out of fashion, since nowadays Christmas trees are dressed more “elegantly”, but I decided to wrap them around my head to cheer the holidays with you (would you ever have guessed what my hat was made of?) But there is another thing I want to share with you; my current feeling: by now it has been thirty years that at every Christmas I need to come up with new ideas. Help! I will end up hating Christmas! What a job. Imagine that once I bought an inflatable Christmas tree because that year I had been photographing real fir trees since June. My children cried that it looked like a rubber boat. My Christmas spirit now is all channelled into the magazine. I wish you a new year full of ideas and positive energy.
contents winter 2013
Editor in Chief Maria Rita Macchiavelli email@example.com Art Director Alessandra Dani firstname.lastname@example.org Copy Editors Celeste Vimercati email@example.com Simona Gallarate firstname.lastname@example.org Francesca Luna Rocchini email@example.com Graphic Designer Silvia Moro firstname.lastname@example.org Web Designer Marco Novello email@example.com Editorial Assistant Adalgisa Rossi firstname.lastname@example.org ADVERTISING email@example.com
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DONNARITA EDITORIAL CONTRIBUTORS
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50 62 R
LITTLE GRAND IDEAS CANDLE HOLDER CAPS HOTMELT GOLD
ARTIST CRAFTMEN MASSIMO LUNARDON
MY KITSCH WUNDERKAMMER DIFFERENT TWINS
CONTEMPORARY SOUL 48 R
10 16 R
LITTLE GRAND IDEAS WAX PLACEHOLDER FINE CITRUS HOME DECOR CITY WOODS
DURING CHRISTMAS YES, WE “CAN”
GLUTTONOUS SOUL PANETTONE MOVIES DIY TEA
BAREFOOT ON THE
HOME DECOR ECLECTIC KITCHEN
NAIL ART SNOW NAIL
120 R 122 R
XXX SEX HOT PARLORS
all have little unmentionable secrets. I, Maria Rita Macchiavelli, the maniac of great authorial cinema, when taken by the urban melancholy during certain Sunday afternoons, sit and watch a “Panettone” movie at the TV. For those who live outside of Italy, the Panettone movies are nothing less but those cheesy comedies that every year are produced to be screened during the winter holidays; hence the “Panettone” nickname. After all what else to expect from somebody who has a ”kitsch wunderkammer”? This way I already gave away two of the specials of this second issue of Donnarita Magazine, which is almost entirely dedicated to the holidays. All other ideas in this issue are of quick realization, so even those who tend to procrastinate preparations or lack the time due to their jobs will surely enjoy working on them. Within the Contemporary Soul section you will find that we used synthetic snow for decorations (we even used it for nail art!), you will find our steel fashion jewelry, and golden hotmelt glue decorations.In the Romantic Soul section we will bring you in our enchanted wood made of peluche mushrooms created with a home printer, and then in the world of orange paper wraps, the top of chic recycling. Our piece on panettone cakes inspired by my perverse tastes in cinema is the sequel of the food-cinema article that in our last issue received so much praise (thank you!). And there is much much more, with which we hope to keep you curious and inspired. Since we will meet again only in 2014, together with our group of runaway creative women, I am left to wish you a fantastic new year, full of creativity, energy, and a lot of irony. Maria Rita Macchiavelli
contributors accomplices acolyte connivers participants followers adepts supporters...
RAFFAELLA CASTAGNA Children books author #books #travel DOMIZIA DALIA Journalist #fashion #sicily
FRANCESCA CONTINI ORSETTI Photographer #swing #yoga MASSIMO PACIFICO Photographer #mondo #donne
MARZIA MALLI Photographer #fiori #colore rosa
ALESSANDRA DELLâ€™ORTO Event Organizer Writer #yoga #viaggi
ALBERTO BOCCA Photographer #fotografia #viaggi
WHITE Fake snow is not just good for your nativity scene. This magic powder is a fantastic product to create super modern, unexpected decorations Piece by Maria Rita Macchiavelli Photos by Francesca Contini Orsetti
a YOU CAN FIND
THE STEP BY STEP
PHOTO TUTORIALS ON OUR WEBSITE
Candle holder glasses with snow bottom effect WHAT YOU NEED: 4 colored glasses 4 synthetic snow powder 4 non-diluted vinyl glue 4 a flat brush with soft bristles 4 ethyl alcohol 4 a kitchen rug 4 a wide bowl 1- Carefully rub the glasses with alcohol to clean them from fingerprints and any form of grease. This is a very important operation as the glasses need to be spotless in order for the glue to attach. When you are done, put the glass upside down on a plane. 2- Pour the snow powder in a large bowl. 3- take a generous amount of glue and spread it all over the bottom of the glass as well as the sides for up to 2/3 of the surface. Try to use the brush and make large and irregular strokes. 4- Before the glue dries, pour some snow powder on the glass, then dip the whole glass in the bowl in order for the snow to adhere to every bit of glue. 5- Let it dry for 5 to 6 hours before handling. IT IS POSSIBLE TO REMOVE THE DECORATION BY IMMERGING THE GLASS IN HOT WATER FOR A FEW HOURS.
little grand ideas
Design low cost The holiday table is lit with ideas. Columns of colored caps become fine pieces of design Idea and styling by Maria Rita Macchiavelli Photos by Francesca Contini Orsetti
Giving up candles for fear of wax pouring on your cloth? Ever thought about the wax-catching cap? Some times all it takes to solve a problem is to change your point of view. The caps of detergent and softener bottles all have an extra drip-saving border. This way a common cap can become a perfect candle holder that will stop any wax drop. If, in addition, one begins stacking the caps on top of each other, this idea becomes also very cute and fun. Isnâ€™t this what is expected from designers?
HOTMELT GOLD Did you know that gold leaf adheres on hot melt glue? This secret was shared with us by a costume designer from La Scala Opera Theatre of Milan Servizio di Maria Rita Macchiavelli Idea Elena Zalunardo Foto Francesca Contini Orsetti
A special idea for DIY presents Easy to make for those who can sew, or you can buy them and decorate yourself with our technique. The shopping bag, beauticase, eyeglassescase that bring the holiday at home. Red and gold of course!
BEWARE OF SHARING A SECRET WITH DONNARITA, SOONER OR LATER IT WILL BECOME EVERYBODY’S NEW PASSION This curious technique was revealed to us by a costume designer of La Scala of Milan. Even in this world famous opera theater, sometimes they do not have the time to use the classic oil-gilding technique when they are working on costumes. They use hotmelt glue, instead, on which the gold leaves used in traditional gilding adhere perfectly. It is a true discovery; those who have used gold leaves before will know how much this material is hard to use without the classic oil-based glue, called “missione” in Italy. We have realized some prototypes as suggestions for Christmas presents, but there is much more one can do with this technique. Much more.
a YOU CAN FIND
OUR STEP BY STEP
PHOTO TUTORIALS ON OUR WEBSITE
friends on the web
Christmas on the sea Here are the wrapping paper pendants designed for Donnarita Magazine by “Pirati e Sirene” (Pirates and Sirens) a website that is definetly worh “surfing” Piece by Alessandra Dani Styling by Maria Rita Macchiavelli Photos by Marzia Malli
Did you know â€œPirati e Sirene?â€? We are inaugurating a new section of our magazine where we want to highlight our friends on the web. In the ocean of the web (full of sharks) you can find them, the old sea dogs. Like every crew worth of their name they all come from different places, with different tastes and skills. This makes them truly special, with their fresh and unique way of communicating. Go check them out! The made us a special present. They designed for us, DIY makers, exclusive wrapping paper pendants that you can download and print by connecting to our website.
home decor spazio bimbi
Vai sul sito www.donnarita.it e scaricali! Stampali! Ritagliali! Mettici un nastrino colorato! 24 pensiero e attaccali allâ€™albero o ad un pacco regalo e il gioco Ă¨ fatto!
DONNARITAMAGAZINE Scrivici un
le belle idee colorano la vita
massimo lunardon â™Ľ A world famous designer. The master of glasswork that still loves call himself a craftman Interview Maria Rita Macchiavelli
t has been a few years now since his last participation to the Milanese Design Week, which makes him appear a bit snob; that is why we feel very privileged to have met him in person for this brief interview. Massimo Lunardon is one of the last great internationally recognized artist craftmen. With his high quality productions he honors the style and wisdom of the Italian craftmanship in the world. His distinctive feature is irony, which might not come as a surprise in design, if it was not for the material Lunardon works with: glass. One of the most classic and old fashioned materials that in his skilled hands becomes pure magic.
How was your relationship with glass born? Since I was little I used to watch my uncle working in our family business and I waited with excitement to be a grownup to be able to do the same. One can say that glass is in my DNA. I could not have done anything else in my life. What type of academic education do you have? I do not have an academic formation in the institutional sense.I just had the luck of having great teachers. The first was, as I mentioned, my uncle, who taught me the techniques; then curiosity pushed me, when I was still very young, to move to Milan. I came here dressed in jeans, boots and all the energy of a twenty years old boy who grew up in the country. In 1988 I met the top of the designers of the city and that is when I fully formed. In the “Memphis Group” they used to call me the “Venetian cowboy”. Perhaps I am one of the last “young men” who developed in that incredible and unique environment. From that on... Nothwistanding this background, and not counting your fame as a designer, do you still consider yourself a craftman? I do take pride in knowing how to use my hands in addition to my head. Where do you create your works? Since 1996 our business moved in an ex dairy farm. A true monument to archeological industry where I produce with other fifteen co-workers. They are all
young artists with whom there is a constant exchange of creative energy. Obviously, i consider myself the master; I like to teach, to transmit my knownledge in the way it used to happen in the ancient workshops. Your creations are often dreamy and very ironic. Where does most of your inspiration come from? From the cartoons. I am not joking, I love the world of animated cartoons! Naturally, it is not an easy task to transpose the same design and colors into the world of glass, speaking of design. As far as materials go, I keep experimenting with elements of different nature, such as iron and steel, to unite them with glass. What is your tagert audience? At the cost of sounding a bit snob, I admit that my pieces are meant for educated customers, peole who can recognize the high level of craftmanship united to my sense of irony. To catch these two features one must have a combination of good taste and culture. Have you ever thought about creating your pieces with entirely diffrent materials? Plastic, for example, could work pefectly on some of your pieces and would make them more accessible and fashionable. I do not follow the“fashion”. It is a concept I do not own and my material of choice is and will always be glass. Glass is an antique and eternal element. It is a sensitive material, it is emotional, it is beautiful to touch and to look at.
www.massimolunardon.it Tel. +39 0445 851049 firstname.lastname@example.org
my kitsch wunderkammer
Different Twins This is the second round of exploration inside my personal collection of “wonders from the world”. It is the time we look at the “doubles” (as if one was not enough...)
ON THE OTHER PAGE on the top right A couple of glass Christmas ornaments shaped like ‘50s doll heads. From: Paris, Antoine Et Lili Shop in the center Chinese desk with porcelaine sculpture. From: Shanghai-China on the center left Papier mashe and fabric Geisha From: Tokio- Japan on the bottom right Hand-painted terracotta piggybanks. From: Emmaus flea market in Prato, Tuscany
ON THIS PAGE on the top right Little Buddha in orange resin. From: Pearl River Mart, New York in the center: Hunched Buddha piggybank with decalcomanias. From: a market in Yunnan-China in the center and left center: Indian puppet heads in terracotta and fabric. From: a market in RajasthanIndia on the bottom A pair of African dolls in plastic with built-in wistle. From: Paris, Louvre’s Decorative Arts museum’s store
Iron Some special little ideas might leave you... speechless Project and piece by Maria Rita Macchiavelli Production by Francesca Luna Rocchini Photos by Marzia Malli
a YOUCAN FIND
THE STEP BY STEP PHOTO TUTORIAL BY VISTING OUR WEBSITE
Idea, production and styling by Maria Rita Macchiavelli Photos by Marzia Malli Production by Francesca Luna Rocchini
Simple prints made on cloth with a home printer. A little sewing, and here comes the enchanted wood of the holidays
All the romaticism of nature sealed under a glass bell. The new Chrsitmas decor
Campane di vetro Euroglass www.campanedivetro.com
The peluche mushrooms first serve as decorations for our Christmas tree, then they become a rustic table
Mushrooms printed on fabric with a home printer To print on fabric with your home printer is very easy. It is true, there is a little secret behind optimal results. We have explained it in detail in one of our â€œManuals of Applied Artsâ€? , where you can also find our printable mushrooms designed by Maria Rita Macchiavelli. To create our 3D mushrooms one must print on the fabric two identical but specular images. Then cut all around the mushroom following the borders but leaving a short lip. The two parts must be then sewn together making sure to leave an opening for the stuffing, which is made of simple wool. The rough seam in view makes the 3D mushrooms particularly hip.
HOW TO USE THEM During Christmas time they can be used to decor the wrapping of presents, or to be hung on the tree or a garland. Obviously, they are perfect as pincushions, and ideal to be attached to key rings or curtains. And why not, even attached on clothing, worn as decorative pins on a jacket lapel or as decoration on purses and hats.
a YOU CAN FIND THE DOWNLOADABLE PDF WITH THE PHOTO TUTORIAL IN THE SHOPPING SECTION OF www.donnarita.it
little grand ideas
Snow-effect place holder As easy as drinking a glass of water. A few drops of melted wax can turn into the most original Christmas placeholder
Idea and styling by Maria Rita Macchiavelli Photos Francesca Contini Orsetti
How do you get such ideas? Imagine a night at dinner: a friend is talking about her last love conquest and you start playing with the melting wax of the candles on the center of the table. In the same way, always playing, you pour some in your glass of water and... voila! Even if it is a warm night of July you get snow in your glass. All it takes is to let it cool down for a few minutes and the â€œicebergâ€?shaped place holder is ready for use. Finish with some fir leaves to taste. WWW.DONNARITA.IT
Piece by Maria Rita Macchiavelli Photos by Marzia Malli Recipes Celeste Vimercati Co-production by Francesca Luna Rocchini
Back in the day, Christmas used to taste like oranges and tangerines. Letâ€™s honor this memory utilizing the paper they often come wrapped in. One of the last true Italian traditions
The wraps glued behind glass plates create a collection of wall dishes
We create chic environmental holiday decorations with the oranges wraps; using them for plattes and napkin
The oranges’ Paper wraps are an all Italian tradition. They are great to collect and perfect for DIY creations Don’t bother looking for them in supermarkets. Now fruits sold in big stores are not wrapped anymore in those papers that used to be the pride of so many Italian farms. The only place you can still find them is on the counters of the corner markets. They wrap 3 or 4 fruits for box and usually they are thrown away when they are purchased. Never let them escape you. They have become collectable pieces for many years now and you would be surprised to discover how many are the fanatics out there, who are ready to trade them like stickers. The type of material used for them is a sort of waxed tissue paper, which can be put into a wide variety of creative uses. you can find the PHOTO TUTORIALS AND THE DETAILED EXPLAINATIONS OF OUR PROJECTS l Christmas tree decorations l collectable plates l napkin rings l jar cap decorations l candy cones l candles
in our Applied Arts workbooks, downloadable in the shopping section of our website www.donnarita.it
The Christmas GARLAND WHAT YOU NEED
4 a florist’s ring-shaped sponge 4 25/30 citrus wraps 4 sharp scissors 4 a wooden skewer stick 4 a Christmas ribbon of choice -iron the citrus wraps keeping them in between two sheets of wax paper. -overlap 5 to 6 wraps together and cut out many squares of about 8 cm (3 inches) per side. -collect all the squares on a side -insert a square at a time inside the florist sponge utilizing the skewer’s non pointy side to push them in -insert them very close to each other until filling the whole garland.
a YOU CAN FIND
THE STE BY STEP
PHOTO TUTORIALS BY CONNECTING
TO OUR WEBSITE
Citrus wraps used as ca savers or candy cones for gourmet presents
RECIPES BLOOD ORANGE MARMELADE
ORANGE FLAVORED SALT
CANDIED ORANGE PEEL
-use a fork to prick the oranges all over the surface -boil the oranges in a covered pot for about 10 minutes, then drain them and let them cool. -cut the oranges to pieces and cook them at low fire with the sugar, stirring until it is completely melted. -make the mixture of oranges and sugar boil for about 20 minutes and then cover and let rest for an entire day. -the next day put the pot back on the fire and let it cook at ultra low fire until the marmelade gets more consistent. Pour it while still hot into sterile jars and save it in a dark plae to preserve the brilliancy of the color.
-pour the salt in a tray and grate the orange peel over it -hand mix the grated peel with the salt, which will take an orange shade -let it air dry for a night -transfer the flavored salt in a jar To customize the present it is possible to add other spices such as rouglhy grounded Sichuan pepper. This type of salt is very good to flavor shellfissh, duck and pork meat (especially if served with sweet & sour sauces with fruits). But it can also add a special touch to some sweets: try it on a chocolate mousse to believe!
-cut the peel of the oranges in stripes about 1cm wide (1/2 inch) -parboil the peel stripes for about 3 minutes -dry and let cool on a tray - prepare syrup melting the 400 gr of sugar in 400cl of water, then add the orange peels and bring to boiling temperature. -Let them boil for a few minutes and then let the syrup with the peels still in it cool for 12 hours. -Repeat this last passage again for three times, letting cool for 24 hours each time. Should the syrup evaporate too much you can make some more to add. After the third time take the peels out and let them dry and cool on wax paper. - once the candying process is stabilized, let the chocolate melt in a double boiler and dip the peels in it one per time, letting them dry on a grill or wax paper.
41Kg. of blood oranges 41Kg. of sugar
4250gr of Camargue salt (or salt flakes) 4 organic orange peel
45 organic navel oranges 4400gr of sugar 4200gr of dark chocolate
“Light up the oranges”, with the candles wrapped in our multicolored citrus papers
city woods Tridimentional walls host the ferocious white bear from an old circus Piece by Alessandra Dani Photos by Marzia Malli
1 1.“Woods” wall paper The call of the Siberian forest revised in a contemporary fashion by Cole and Son. www.cole-and-son.com 2. “Azulej” tiles Digital prints on porcelane for tiles designed by Patricia Urquiola and produced by Ceramiche Mutina. www.mutina.it 3. “Junior” bookshelf A polar bear turned into a bookshelf. Preoject by Benoit Convers, for Ibride. Available in different colors. www.ibride.fr 4. “TNP” table by Kristalia, with cast iron base. Design by Christophe Pillet. www.kristalia.it 5. “Chummy” armchair and ottoman by Opinion Ciattim, with polyurethane stuffing and synthetic fur cover. Design by Maurizio Galante and Tal Lancman. www.opinionciatti.com 6. “The Zoo” statue shaped like a bear and made of crystal and porcelane. Design by Jaime Hayon. www.baccarat.it
cr th eat st e e yl e!
Classic Cake The cake that has made our history, chocolaty and enveloping. www.tortapistocchi.it
Instant coffee lovers!... if you have kids, do not throw away the glass jars! You will make them happy Piece by Raffaella Castagna Photos by Francesca Contini Orsetti
Dressed jars WHAT YOU NEED:
4 4 4 4 4 4 4 4 4 4 4 4
Empty instant coffee glass jars White & Red spray paint (acrylics work too) Googly eyes Earplugs to craft the snowman and penguin’s noses Two-component glue Black acrilyc felt pen Plastic bottle caps for the bear Black button for the bear Red button for Santa Claus White paperboard for the bear’s nose and Santa’s beard White and black paperboard for the penguin Red and white felted fabric for Santa
1. Paint the coffee jar cap red with the spray paint. 2. Attach th eyes with the two-component glue. 3. With a black felt pen that works on glass (like an acrylic sharpie) draw the dots that form the mouth. 4. Fill the jar with white mints or sugar cubes for best effect.
1. Spray paint the cap white. 2. Cut a circle out of the white paperboard and glue it on the bottom of a white plastic bottle cap. Then glue the otherside of the cirlce to the jar, on the to part above the curve to make the bear’s snout. 3. Glue two plastic caps on the jar cap to make the ears, then glue the nose and the eyes. 4. Fill the jar with white mints or sugar cubes.
PENGUIN 1. 2. 3. 4.
Spray paint the jar cap white. Cut the wings out of the black paperboard. Glue the eyes, the peck and the wings to the jar. Cut the shape of the penguin’s belly out of white paperboards, then glue it to the jar. 5. Fill the jar with black liquerice.
1. Cut the beard out of the white paperboard and glue it to the jar, with the eyes and the nose. 2. With white and red felted fabric make Santa’s hat. 3. Cover the jar’s cap with the hat. 4. Fill the jar with red candies
DURING CHRISTMAS, YES YOU “CAN”! Piece by Raffaella Castagna Photos by Francesca Contini Orsetti
MANY LITTLE TOYS DONNARITAMAGAZINE
ORIGAMI PAPERS DONNARITAMAGAZINE
OLD CHRISTMAS PHOTOS DONNARITAMAGAZINE
WALL CHRISTMAS TREES WHAT YOU NEED 4 old cardboard cans of coffee powder
For Toy-Tree 4 scissors 4 plastic toys
For Decorative Paper-Tree 4 scissors 4 metal ring of the can 4 decorative paper 4 stick glue
For Vintage Photo-Tree
4 plastic caps of the cans 4 sharpy 4 scissors 4 Christmas picture photocopies 4 diluted vinyl glue 4 a brush
FOR AL THESE PROJECTS
With the scissors cut the cardboard container and keep the bottom part with a border of about 4 inches. Keep also the metal ring and the plastic cap.
TOY TREE (with the bottom part of the can) 1-Cut the container bases wih the scissors, leaving an about 4 inches border. 2-Hang the can bases to the wall, forming the shape of a fir tree. 3-Decorate the tree inserting the toys in the cans, using them as cells. DONNARITAMAGAZINE
DECORATIVE PAPER TREE (With the metal ring) 1-Cut the cylindric containers with scissors and free the top metal ring from the cardboard. 2-Place the metal ring on a sheet of decorative paper, then with a pencil trace the border. 3-Cut the circle with the scissors and glue it to the back of the metal ring with stick glue. 4-Optionally, you can attach a hook on the back to hang the circles on the wall.
VINTAGE PHOTO TREE (with the plastic caps) 1-Get some Christmas pictures, cut out the internal circle of the cap and use it to determine how to cut the images. Trace the exterior border with a sharpy and cut the shape out. 2-Spread a coat of vinyl glue on the back of the picture and palce it at the center of a new plastic cap; then spread a second coat on top of the glued image. 3-After creating the decorated caps hang them on the wall making a triangular tree shape.
PANETTONE movies 5 recipes for 5 movies Piece, styling and recipes by Maria Rita Macchiavelli Photos by Marzia Malli Co-production by Francesca Luna Rocchini
1983 VACANZE DI NATALE (Christmas Vacations) Directed by Carlo Vanzina With Christian De Sica, Jerry Calà, Stefania Sandrelli, Riccardo Garrone, Claudio Amendola This movie started the fortunate series of the panettone movies, the cheesy “boobs ‘n’ farts” comedies that every Christmas bring millions of Italians to the theaters. It has be-
come now a cult movie, which is celbrating its thirtieth birthday this year. Set in the winter vacation town of Cortina, in the north of Italy, it sets the model for the Berlusconi’s trend of women affairs. Among the interpreters we find a young Christian De Sica (yet to be paired with his long time movie partner Massimo Boldi) and a cameo by the bewept Moana Pozzi. Incredible soundtrack by... M.R.M
Our special thanks go to TartufLanghe for letting us customize their delicious panettones WWW.DONNARITA.IT
2002 NATALE SUL NILO (Chrstmas on the Nile) Directed by Neri Parenti With Massimo Boldi, Christian De Sica, Massimiliano Cavallari, Bruno Arena, Enzo Salvi One of the worst movies of the series led by the uncontainable pair Boldi-De Sica. A
weak storyline and a cast of actors resembling an animal fair. The sad jokes of the duo of comedians Fichi Dâ€™India and the prince of hillbillies Enzo Salvi make this one of the most forgettable productions of the series. With the participation of Maria De Filippi, who... M.R.M.
2006 NATALE A NEW YORK (Christmas in New York) Directed by Neri Parenti. With Christian De Sica, Sabrina Ferilli, Massimo Ghini, Claudio Bisio, Fabio De Luigi The first panettone movie after the separation of Boldi and De Sica. The pair is reformed between De Sica and Massimo Ghini in the attempt of a sophisticated comedy which ac-
tually drowns in a total commercial show-off of expensive hotels, cell-phones and private schools for foreigners. Notwithstanding the bad interpretation given by our most famous ex showgirl, the storyline holds on itself better than others thanks to the acting of Claudio Bisio and Fabio De Luigi ,who... M.R.M.
2008 NATALE A RIO (Christmas in Rio) Directed by Neri Parenti With Christian De Sica, Fabio De Luigi, Michelle Hunziker, Massimo Ghini, Paolo Conticini Here the consolidated couple De Sica-Ghini gives one of their best performances. N.A.R. is a
pretty watchable comedy of errors, where most of the foul language has been held back in favor of greater irony. For Christian De Sica this is a comedy of the grownup years. There is a fresh note given by the pair Hunziker-De Luigi and the special participation of the young actors... M.R.M.
2003 NATALE IN INDIA Regia di Neri Parenti Con Christian De Sica, Massimo Boldi, Enzo Salvi, Biagio Izzo, Massimiliano Cavallari Peaks of scatological humorism worth of an anthology of the absolute Italian trash. Among the last panettone movies with the
couple Boldi-De Sica, this movie is a feast of toilet-related jokes with Enzo Salvi and the historical duo of the Fichi Dâ€™India. A slightly nauseating movie, but absolutely worth seeing to understand Italy in the first few years of 2000... M.R.M.
RECIPES RECIPES RECIPES “CORTINA” PANETTONE INGREDIENTS 4 a classic glazed panettone TartufLanghe 4 250 gr whipped cream 4 400 gr of crushed marrons glacées (glazed chestnuts) FOR THE DECORATION 4 800 gr of white sugar paste 4 food dyes: red, green, blue, yellow 4snow flake-shaped pastry cutter 4 50 gr of whipped cream 4 fabric ribbon for the base of the panettone preparation 1. Cut the top of the panettone and empty the inside part, but make sure to leave a thick border all around. 2. Crush the part that you extracted inside a bowl and add the whipped cream and the marrons glacées. Mix everything gently to prevent the cream to melt too much. 3. Fill the panettone with the mixture, cover it back with the top you previously cut off and store in the refrigerator 4. Take three little pieces of sugar paste and model them into spheres of roughly the size of a tangerine; color them red, brown and green, respectively. Wrap them in clear plastic and set them aside. 5. Spread the white paste and cut some snowflakes out of it (you’ll need about twenty of different sizes). Take the panettone out of the refrigerator and attach the not yet hardened flakes to it, using a small brush dipped in water and sugar. 6. In order to ceate DONNARITAMAGAZINE
the “hat” you need to make many little rolls of red, green, brown and white sugar paste, place them next to each other and roll over them with a pin. To create the grooves you can simply press on top of the dough with a silicone pastry mat. 7. Gently place the sugar paste on the panettone and model the shape of the hat. Store in the refrigerator. Make a whipped cream pom-pom on top of the hat before serving.
“NILE” PANETTONE INGREDIENTS 4 a chocolate panettone TartufLanghe 4 500 gr of whipped cream 4 400 gr of Tunisian date 4 300 gr brown sugar preparation 1. Place the panettone on a squared plate. With your hands try to model the panettone to make it as squared as possible. 2. Prepare the whipped cream adding a bit of thickener to make it more solid. 3. With a spatula spread the cream all over the panettone. 4. Pour the brown sugar on top of everything, letting a lot of it fall around the borders. 5. Finish by placing date on top. Serve at oom temperature.
“NEW YORK” PANETTONE INGREDIENTS 4 a moscato flavored panettone TartufLanghe 4 400 gr of vanilla flavored butter cream 4 green food dye
FOR THE DECORATION 4 100 gr of green sugar paste 4 a pack of red pralines 4 holly leaf-shaped pastry cutter 4 400 gr of whipped cream 4 ribbon for the base of the panettone preparation 1. Start by preparing the green sugar paste holly leaves, which take time to dry. You can do this also a day in advance. All you need to do it to spread the paste and cut the leaves out with the pastry cutter, and then let them dry on a bottle neck or a rolling pin to give them a slightly curved shape. For the panettone: 1. Cut the top of the panettone (which you will not need afterwards). Slice the panettone in three horizontal parts, in order to obtain three disc-shaped slices of about 8 cm (3 inches) of diameter. 2. Prepare the butter cream (you can find the recipe on our website www.donnarita.it) and split it into two bowls. Dye the cream with just a little bit of green in each bowl, but making sure of obtaining two different shades of green. 3. Stuff the discs with the butter cream and rebuild the panettone up, which at this point will look like a common layered cake. 4. Prepare the whipped cream with the help of a thickener to make it more solid and spread it all over the panettone with a spatula, making sure you use rough strokes, which will remain visible. 5. Decorate the cake placing a bunch of sugar paste holly leaves
RECIPES RECIPES RECIPES on the top center and creating a series of garlands all around using the red pralines. Serve at room temerature quickly after preparation.
“RIO” PANETTONE INGREDIENTS 4 a moscato flavored panettone TartufLanghe 4 500 gr of custard 4 tropical and regualr fruit mix: bananas, pears, oranges, grapes, mango, papaya, litchi, etc. FOR THE DECORATION 4 a flashy colored fabric stripe. 4 a medium sized pineapple 4 wooden skewer sticks preparation 1. Prepare the custer and let it cool. 2. Cut the fruits into pieces and mix them to the custer. 3. Put the panettone on the serving plate. Cut the top off and empty the panettone leaving a thick border. 4. Crush the part that you extracted and add some of it to the fuirt-custer mix. 5. Fill the panettone with the fruit-custer mix. 6. Prepare the decorative parrot: first peel the pineapple, keeping the top leaves on a side. Peel a pear and mold the pulp into a ball (it will serve as the head). Cut a half-circle from a papaya. Place the pineapple on the border of the panettone and hold it in place with two skewere sticks. with another skewer attach the head, the peck and the tail (hoping they will stay on place) 7. wrap the panettone with the fabric strip and serve
the content with a ladle or a wooden spoon.
“INDIA” PANETTONE INGREDIENTS 4 a classic glazed panettone TartufLanghe 4400 gr of sugar and butter cream FOR THE DECORATION 4 800 gr of white sugar paste 4 800 gr. of turquoise sugar paste 4 food dye: red, yellow, green, blue and gold 4 round pralines: silver, gold and turquoise. 4 1 kg of white sugar 4 an oval-shaped silicon ice cube mold 4 alluminum wrap 4 a thin brush 4 tweezers 4 glittered paperboard or feathers for the turban’s decoration 4 silicon pastry pad with dot holes preparation 1. First of all prepare the “gems” by warming up 6 spoonfuls of sugar. Right before it melts add a drop (just one!) of food dye. Mix well, and as soon as the sugar melts take it off the fire. It must not darken too much otherwise the transparency of the color will not show. Pour the melted sugar in the ice cube mold and let it cool (NOT in a refrigerator). Melt 3 more spoonfuls of sugar and dye it with your choice of color. Prepare a sheet of alluminum wrap and pour little drops of the new melted sugar
in order to form small “gems”. Let them cool. 2. Prepare the buttercream and cover the whole panettone with a soft layer. 3. Spread the white sugar paste and cover the whole panettone with it letting it adhere to the buttercream 4. On a side spread the turquoise sugar paste with a rolling pin. Place the dotted silicone pastry pad on the sugar paste and roll the pin on top. 5. Take the paste sheet with both hands and place it gently on the panettone, molding the shape of the turban. 6. Cut an oval from of white sugar paste and glue it with water and sugar in the connecting point of the turban. Put an oval caramel gem at the center of the sugar paste oval. 7. Proceed with the decoration of the whole panettone positioning the pralines, and the colored caramel drops. Finish by coloring with food dye (use the thin brush) and placing the feathers or a carved glittered paperboard in the center. Creating the decorated panettones requires a basic knowledge of cake design and sugar paste molding. You can find the photo tutorial of the “India” Panettone on our website www.donnarita.it in the post titled “indian style cupcake”.
Custom mixes and matching treats. The perfect present for the tea maniacs Idea recipes and styling by Maria Rita Macchiavelli Photos Francesca Contini Orsetti Location “Parliamo di thé” store-Monza, Italy
Red Tea the perfect present Red Tea mix 2/5 of tea, 1/5 every other component Mix: Royal Break Fast black tea (mild strenght). Add dried cranberries, Sichuan pepper grains (alternatively you can use pieces of cinnamon sticks for a sweeter taste) and orange peel Let it rest in a tin can for a couple of weeks before use. Optimal infusion time: 4 minutes
White Tea the perfect present WHITE TEA MIX 2/5 tea, 1/5 every other comonent Mix: White tea Pai Mu Tan Silvery Needle (strong). Add grated almonds, half vanilla bean (150 gr of total mixture) and shaved dried coconut Let it rest in a tin box for a couple of weeks before use. Optimal infusion time: 2-3 minutes
Green Tea the perfect present GREEN TEA MIX 2/5 tea, 1/5 every other component Mix: Lung Ching green tea (strong fruity aroma). Add candied ginger, cardamom and grated lime peel. Let it rest in a tin box for a couple of weeks before use. Optimal infusion time: 3 minutes
Matching treats GLAZED MINI GINERBREAD CAKE
LIME AND COCONUT MINI BUNDT CAKE (vegan)
PISTACHIO QUENELL COOKIES (glutine free)
(ingredients for 24 mini-muffins or 12 regular ones) 4 75gr of butter 4 120gr of acacia honey 4 80gr brown sugar 4 125ml of stout beer 4 1 spoonful of powdered ginger 4 1 spoonful of cinnamon powder 4 a bit of powdered carnation cloves 4 150gr of cake flour 4 1 spoonful of baking soda 4 150ml of sour cream 4 1 egg
(ingerdients for 12 mini-bunt cakes) 4 185 gr of cake flour 4 115 gr of white cane sugar 4 130 gr of dried coconut 4 a pinch of salt 4 1 spoonful of baking soda 4 1 spoonful of yeast 4 50 ml of vegetable oil 4 200 ml of coconut milk 4 25 ml of vanilla flavored soy milk 4 the peel of two limes 4 20 ml of lime juice 4 the seeds of half vanilla bean
(ingredients for 10 cookies) 4 180gr of whole rice flour 4 70gr of unsalted shelled pistachios 4 70gr of white cane sugar 4 1 egg 4 70ml of rice oil (alternatively you can use a delicate vegetable oil) 4 a quarter of aspoonful of Matcha tea (optional)
Bring the oven to 170 C° (340 F°) and butter and flour the cake stamps. Mix butter, honey, brown sugar, beer, ginger, cinnamon and carnation in a pan; let it melt at low fire. Take away the pan from the fire and add flour and baking soda using a sieve. On the side whip the egg and the sour cream together then add them to the mix. Mix well until obtaining a fairly lumpless liquid mixture. Fill 3/4 of each stamp. cook for about 30 minutes. Let cool and add the icing before serving.
4 a quarter of a spoonful of cardamom
For the icing and the toppings: 4 175gr of confectioners’ sugar 4 1 egg white 4 a few drop of lemon juice 4 red sugar paste 4 g reen sugar paste Prepare the sugar paste decorations (green leaf and red berry) a few hours in advance, to let it dry. For the icing whip the egg white with the confectioners’ sugar adding a few drops of lemon juice. Gently pour it on the muffins with a spoon. Before it dries add the sugar paste leaf and berry.
Use a blender to mix oil coconut milk, soy milk, lime juice an peel, vanilla and sugar.In a bowl slowly mix it with flour, yeast, baking soda, cardamom and salt. Add the dried coconut. pour the resultign dough in a stamp pan with 12 slots and cook in the oven at 180 C° (about 360 F°) for 35-40 minutes. Let it rest for 8-10 minutes before taking out of the stamps and let them cool. Finish with some confectioners’ sugar , and if you like it, mix it with some cardamom.
Parboil the already shelled pistachios, dry them and peel the exterior skin (the easiest way is to rub them against the table surface while wrapped inside a clean rug). Blend them with the sugar using a “pulse” option to avoid that the mix becomes too much like a paste,. In a bowl unite the pistachio mix with the egg, the rice flour and the oil. Knead with a spatula and add water untill you reach a firmer dough. Take a spoonful of dough and squeeze it in between two damp tea spoons until obtaining the typical quenelle cookie shape. Place the cookies on a slightly oiled oven tray and cook at 180 C° (about 360 F°) for about 20 minutes.
IF YOU DON’T WANT TO DIY Not just DIY presents for the tea-lovers. Here is a selection of products for the addicts of the most famous drink in the world A piece by Francesca Contini Orsetti
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1. A trip around the world for your sense of taste with herbal teas. “Initiation aux parfum du thé” Fauchon Paris € 69,90 2. With prints inside and outside, the contemporary tea cup Green Gate € 12,20 3. Christmas mug by Dammann Frères, 1920s design € 16,90 4. Precious Japanes tea box Gyokuro. For the lovers of tea and design. 100 gr € 49,90 5. “Noel a Paris” tea, cherry and almond jelly by Dammann Frères. € 7,20 235 gr 6. Delicious treats to accompany your tea. Foie gras de canard Fauchon Paris € 54,90 7. Sauternes Chateau Roumieu 2009 If tea isn’t really that person’s thing... € 13,50 375 ml 8. Collectable ceramic spoons Green Gate € 5,90 each You can find all these products at “Parliamo di Thé” shop in Monza (Italy) www.parliamodithe.com
Christmas notes Christmas flea markets are a great occasion to discover the South West of Germany, Bavaria. Warm wine and marzipan, beer and sausages, museums and Baroque churches, and everything you could imagine to decorate your Christmas tree Piece and photos by Massimo Pacifico
he beginning of winter is the perfect season for a trip to discover the transalpine traditions of the German regions. The occasion is always that of visiting the many flea markets, which means having your mornings free (the markets often keep open after dark) to visit the country. This part is not so well known and rich of art and a nature strictly preserved.This is what Bavaria is like, the biggest Southern province of Germany, which is also the most Catholic, full of Baroque churches and museums able to satisfy anybody’s need for beauty. Any trip to Bavaria must include a visit to the capital, Munich, which holds a high place in the chart of the most livable cities in the world. The city still keeps in high regards the memories of the kings Ludwig (I and II, the grandpa and the nephew), who filled it with parks and achitectural masterpieces often inspired by the Italian Renaissance. It is no surprise, then, to find in the center of the city a reproduction of the Lanzi mansion of Florence (the Feldhernhalle) and of the Pitti Palace (the Residenz). The city is able to satisfy any desire, culinary or artistic that is. What are the“must see”? For culture: the Royal Mansion (the Treasury and the Antiquarium); the Theatinerkirche (made in the most elegnt Baroque style, with the stucco decorations of Giovanni Antonio Viscardi); the Glyptothek in Königplatz , which runs around the museum quarter, contains the Greek and Roman sculptures wanted by Ludwig I. For gastronomy: the Viktualien market, in Peterplatz, and the world famous beer garden Hofbräuhaus, at 9 Platzl, where one goes to drink at least one Mass (1 liter glass) of foamy lager beer and eat white wurstels with mustard or pig legs. For the shopping: all the shops surrounding the municipal building, Marienplatz, and those in the Schwabing quarter (the university area). In order not to lose all that the country has to offer one must take the Northern highway to find the Christmas paradises of the Northern Bavaria. A trip that, even if brief, must
include a stop in Norimberg, the home of marzipan and spiced sausages, as well as the ancient capital of the toy industry and hometown of Albrecht Dürer, who is likely the most famous German artist. What you must see: the Hauptmarkt fountain (in the central market square) where the Christkindlemarkt takes place (it is the Christmas market); the Frauenkirche church, which has a giant mechanic clock that at noon acivates mechanich moving figures; the Gothic church of Lorenzerplatz with the famous Annunciation by Veit Stoss; the studio home of Albrecht Dürer (Dürestrasse 39), where one can admire the “fresh” prints of the maestro; the museum of toys (Spielzeugmuseum – Karlstrasse 13 ); finally, for those who are truly fearless of big museums, the most important museum of German culture, the Germanisches Nationalmuseum (Kornmarkt www.gnm.de) with important sample of the works of Tilman Riemenschneider, considered to be the German Donatello. It is following the tracks of this famous artist that our trip continues over to Bamberg and Rothenburg ob der Tauber, two jewels of the Bavarian crown, which due to reduced dimensions can be visited in a few hours, but will still leave their distinctive mark in your trip
ON THE OPENING PAGE YOU CAN SEE THE BRASS BAND OF THE HOFBRÄUHAUS, THE MOST TRADITIONAL BEER HOUSE OF MUNICH. ON THE PAGE ON THE RIGHT YOU CAN SEE A CLOSEUP OF THE NORIMBERG FOUNTAIN, THE FAMOUS SCHÖNER BRUNNEN, WITH HISTORICAL FIGURES COMING ALSO FROM THE JEWISH TRADITION. ON THE BACKGROUND THE FRAUENKIRCHE CLOCK, WHICH AT NOON, EVERY DAY SINCE 1509, DISPLAYS THE GROUP OF GREAT ELECTORS THAT BRING HOMAGE TO THE EMPEROR.
ON THE LEFT A STREET SAUSAGE VENDOR FROM NORIMBERG. THE RULE IS TO EAT THE SAUSAGES ONLY IN GROUPS OF 7 AT A TIME! ON THIS PAGE, FROM THE TOP AND FROM THE LEFT, THE MUSEUM OF DESIGN, THE ANTIQUARIUM OF THE RESIDENZ AND THE PROPYLAEUM OF KÖNIGSPLATZ OF MUNICH, A VIRGIN WITH CHILD IN ROTHENBURG AND THE HAUPTMARKT SQUARE OF NORIMBERG
Economics: the German market rules europe Christmas: German flea markets do the same! A piece by Domizia Dalia
egularly, ever year, comes the month of the Advent and in the german universe the Christmas markets illuminate the country. In every square, they pop like mushrooms, over the course of one night, full of sparkling street shops displaying all sorts of sweets, marzipan, dried fruits and chocolate, spiced cakes, nougat, doughnuts and candied apples, sugar sticks and heart-shaped cookies. You will not miss a serving of warm wine spiced with carnation and cinnamon. You will find everywhere ornaments made of blown glass, carved wood, decorated pine cones, ribbons, candles, and in the catholic regions also figures for you nativity scene.
Just like it happens in Italy, especially in the Southern cities, German kids cry on the streets and their moms stuff them inside heavy coats to bring them around in the markets, while the men hide in the bars with old friends and the street musicians make the nights special playing a few notes of the Stille Nacht. The trips â€œup Northâ€? to visit the Christmas markets have become an Italian tradition, now, but generally people stop in Bozen and its whereabouts. With just a few hours more of trip one gets to the small tons of Bavaria and the medieval towns of Rothenbrg, which looks like coming out of a fables book. It is an experience one should not miss.
©BAYERN TOURISMUS Marketing GmbH
©BAYERN TOURISMUS Marketing GmbH
street markets German Christmas markets are famous all around the world, and have now become one of the staples of German pride. Choose one of these and you cannot get wrong.
norimberg HauptmarktPlatz. open every day from 10 am to 9pm, until December 24 2013. www.christkindlesmarkt.de rothenburg Marktplatz e dintorni. Open Sunday thru Thursday from 11am to 7pm. Friday and Saturday open till 8pm. From November 29 to Dicembre 23 2013. www.rothenburg.de
lofty nights Lets give up on the classic hotel rooms for a new concept of sleeping outside of home, made of comfy spaces and nice decor. A new way of living, even if only for a few days, like being in your own house. Designer – loft at the city center The owner defines himself an almost “professional” traveller, that is why he knows how to out his guests in the best conditions to feel at home in his luxury loft in the center of Munich. The spaces are warm and wide, but the true icing on the cake is the garden on the rooftop. € 325 per night, 4 beds. www.airbnb.it/rooms/1311619 tolles loft direkt am ostbahnhoff!!!
munich of Bavaria Marienplatz and whereabouts Open Monday thru Saturday from 10:30am to 9pm, and Sunday till 8pm until December 24 2013. www.christkindlmarktmuenchen.de
food Like everybody knows, you cannot stop by in Bavaria without drinking at least a pint of beer. Choices are countless and for all tastes, we tried to stick to tradition. hofbräuhaus If you are not a regular you prbably will not have your personal pint glass exposed on the shelves, but that is not necessary to enjoy a nice meal in a cozy enviroment. Open since 1589, this is certainly an exceptional beer garden. 9 Platzl, 80331 Munich of Bavaria, tel. (+49) 89 290136100 www.hofbraeuhaus.de baumeisterhaus All streets of Rothenburg seem to lead here. One cannot miss this stop and once entered in the space, a classic environment with hunting trophies on the walls, you will remain astonished. Sausages, hunting game meat, and the hypercaloric sweets are warmly suggested. Local clientele and medium prices.
If color is your mantra then you cannot miss the opportunity to live every corner of this gigantic 260sqm loft. Sabine, the owner, has not missed a chance to customize every spot of her house with ingenious solutions. What is more? Are pets all welcomed!
3 Obere Schmiedgass, 91541 Rothenburg, Bavaria,
€ 290 per night. Up to 12 beds.
The position over the river makes this place unique. The food served are the classic dishes of the area. The environment is simple and the beers delicious. A sad note? Perhaps too many tourists.
www.airbnb.it/rooms/699942 luxus loft im lehel An airy, roomy, and light solutions for those who travel.If you love to rest in a comfy space with minimal design this is what works for you. Great location in one of the most exclusive area of Munich.
tel. (+49) 0986194700 www.baumeisterhaus.name heilig geist spital
16 Spitalgass, 90403 Norimberga, Bavaria,
€ 290 per night. 2 beds.
tel. (+49) 911 221761
Piece and production by Maria Rita Macchiavelli Photos by Francesca Contini Orsetti
Create your own non-splip socks with the new adhesive paste that does not require to be heated in order to grow. Designed for presents, it makes you want to keep them all for yourself DONNARITAMAGAZINE
NON-SLIP SOCKS With the new generation of spongy paste heat is not necessary anymore to make it slide-proof. They are used as a regular 3D acrilyc. One must let them dry for about 12 hours and then you can throw them in the washer at any temperature. To decor your socks with it it is important to cut a form of paperboard and slip it inside the sock to create a flat surface. LEAF PATTERN On black socks. What you need: grey, white and golden spongy paste and flat silver sequins. With the grey paste trace a line alonside the sock and add many branches to the sides. Squirt some golden paste on the branches and apply the sequins on top. Finish with white flowery dots. Let dry for 12 hours. DAISIES On white socks. What you need: pink, red, yellow, orange and lilac paste. Make first many yellow dots to create the center of the flowers, then make the petals using all the other colors. Let dry for 12 hours. WRITINGS On black socks. What you need: white paste. Make some practice on a sheet of aper first then go on and write on the sock. Let dry for 12 hours. COLORED DOTS On colored socks. What you need: red, yellow, orange, blue, white and lilac paste. Create regular lines of dots and a spiral on the heel and under the big toe. Let dry for 12 hours. FROGS On grey socks. What you need: green, white and balck paste First make many horizontal oval shapes with the green paste, then proceed by adding two green dots on the top and three lines on each sides to make the legs. Let it dry for a couple of hours then add the white and black dots for the eyes and the lines of the mouths. Let dry for 12 hours. You can finf this product on line at www.blucielo.it/catalog
a YOU CAN FIND
THE STEP BY STEP PHOTO TUTORIAL ON OUR WEBSITE
eclectic taste The mixture of styles that is held together by a touch of irony A piece by Alessandra Dani Photos Alberto Bocca
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cr ea l o st il e!
4 1.”Ginetta” ceiling lamp Contemporary reinterpretation of the more traditional ceiling lamps. Designed by Nigel Coates for Slamp. www.slamp.it 2. “Giuseppe” Christmas tree ornament Designed by LPWK and Marcello Jori it has been realized in blown glass and entirely hand decorated. www.alessi.it 3. “Taika” plate Stylized elements create a game of interesting images with the contrast of black and white. Designed by the duo Haapaniemi – Orvola for iittala. www.iittala.com 4. “Écorce de Pin” candle This candle designed by Diptyque recalls Indian fragrances. www.diptyqueparis.com 5. Sedia 699 Better known as “suelight”, this is a historical model deisghen by Gio Ponti for Cassina www.cassina.com 6. Wall paint n. 212 Blazer by Farrow & Ball. www.eu.farrow-ball.co 7. “Orvault” cushion Zigzag theme on epinglé velvet. By MissoniHome. www.missonihome.com
snow nail Nail decorated with candid flakes of fake snow. We try hard to invent new things. Have we succeeded, this time? Piece by Maria Rita Macchiavelli Idea by Silvia Moro Photos by Francesca Contini Orsetti
Queen of winter for Christmas night 3D nails are the new trend. An easy trick done by pourng some fake snow on the fresh polish. Use clear polish for a soft effect or white polish for a pop-up effect. A simple way to create, even by yourself, an orignal and easy manicure. Want to add a final touch? Apply a little silver rhinestone on each nail.
a YOU CAN FIND THE PHOTO TUTORIAL
WITH ALL THE DETAILS ON OUR WEBSITE
hot parlors Once the subject used to be the newest floor wax. Now times have changed, and, instead of detergents for marbles, girlfriends discuss the latests intimate detergent and much more. To make your bedroom “shine” open the door of your living room to the saleswomen of the “red suitcase”. Piece by Domizia Dalia
t was the Seventies. The housewives of the bourgeoisie used to open their living rooms to friends and acquaintances and, between a chat and another, they would buy products to polish marble floors, waxes and perfumed detergents for the underwear. This sale technique, invented during the Thirties in America, was called party plan and it was the method of choice of the Stanhome company. It was the secret appointment of every “modern” housewive. It was a sales technique that overcome the door-to-door and aimed at truly socializing with the clients. It was a winning formula that rapidly spread in all countries, Italy included. What would have Mr. Stanley Beveridge thouhgt, the creator of that great company, if one of his saleswoman, instead of selling house products, had pulled erotic toys out of her suitcase, or seductive perfumes and all sorts of objects for the women’s pleasure? He would have probably remained speechless. But also, being a good American entrepreneur, he would have likely shook hands with Dina Hoernecke, the business woman, who in 2005 conceived La Maleta Roja (The Red Suitcase), the company that uses party plans to discuss sex and sell erotic tools to make your nights spicier. The time of taboos is over, women of every age invite their friends to the meetings, where they share, without embarrassment or vulgarity, their experiences and problems of their life under the sheets. A way to confront each other and learn how to discover one’s own body. Among the products that these modern “Mary Poppins” bring along inside their cases there are lubricants, oils, aphrosidiac lip gloss, edible underwear and toys of every shaoe and dimension. Have fun! www.lamaletaroja.com email@example.com