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(817) 657-9159

My Plan to Sell Your Home By:

Don Lawyer

My Plan to Sell Your Home _____________________________________ 2 Don Lawyer’s Qualifications _____________________________________ 3 The 80/20 Rule _______________________________________________ 4 Time/Activity Ratio ____________________________________________ 5 Finding the Buyer _____________________________________________ 6 Getting the Word Out __________________________________________ 8 Internet Listings ______________________________________________ 9 Marketing Tracking Strategy ___________________________________ 11 Don Lawyer’s Market Plan _____________________________________ 14 Easy Exit ___________________________________________________ 16 What Home Sellers Want ______________________________________ 17 My Commitment to You _______________________________________ 18 The Don Lawyer Team ________________________________________ 19 Testimonials ________________________________________________ 21


Don Lawyer’s Qualifications

Top producer for Keller Williams

Top 1% of all agents nationally

Over 200 sales annually!

Awarded the Quality Service Award by his clients. Out of 2,500 agents, only 4 received this award!


The 80/20 Rule 80%–Price Price & Exposure

are the two factors to getting your home sold in today’s market. 80% of it is how your home is priced and 20% of it is effectively exposing your property to buyers and other Realtors.

20%–Exposure About pricing your home. Because your home is not the only one on the market, pricing it comparably to the market is critical to getting it sold. Homebuyers are more educated today and generally work with a real estate agent when searching for a home. Most likely a market analysis has been prepared for buyers, comparing several homes within their buying criteria. Without a doubt, the price of the home plays the biggest role in the buyer’s decision. Don Lawyer’s team sells 20 times the number of homes in this area than the average Realtor. Their experience is an invaluable tool to use when determining the price of your home.

About exposing your home.

Getting the word out about your home is the other key factor to getting it sold. This is where using a Realtor really pays off. Knowing when, where, who, and how to promote your property is critical. Some of the sources include the Multiple Listing Service (MLS), newspaper ads, magazine ads, home flyers, person-to-person contact, and the Realtor's reputation and name recognition. When it comes to marketing your home, Don Lawyer’s team has the strongest marketing program in the area. Home buyers and Realtors alike turn to Don’s properties more than any other Realtor, simply because his properties are seen more.


Time/Activity Ratio Pricing your property competitively from the start will generate the most activity among brokers and buyers.

Time on Market (Weeks) Buyer Showings






A property generates the most interest among brokers and buyers when it first goes on the market.

Starting too high and dropping the price later misses the excitement and fails to generate as much activity.

The number of showings is greatest during this time—if it is priced at realistic market value.

It may even become necessary to drop the price below market value to compete with new, well-priced listings.



Finding the Buyer No other Realtor attracts more buyers than Don Lawyer. Here are his proven methods that you can count on... Out-of-Town-Buyers.

Far more than any other Realtor, Don's connections reach city, state, and nationwide. His national prominence positions him to be the first choice of agents from out-of-town Realtors who have buyer clients moving to this area.

Past Clients.

Don's huge client base makes for a rich source for


Ad Calls.

Because Don advertises more than any other Realtor in the community, Don receives numerous calls from homebuyers wanting to use Don as their choice of Realtors.

Prospect for Buyers.

Don has 4 full-time agents whose sole responsibility is to find homebuyers and match them with his listings.


Where do the buyers come from?

Employer/ Company Referrals 5%

Knew Agent/ Satisfied Past Customers 32%

Referred By Friend 23%

Open House Company 2% Reputation 8%

Advertising 30%

How do we attract buyers?       

Company reputation Efforts & personal referrals of sales associates Pay per click search engine promotion “For Sale” & “Sold” signs Community involvement Cooperative sales with other brokers Sales associate marketing


     

Top agent database marketing Virtual home tours Facebook target marketing Extensive Internet marketing National referral services Institutional advertising

Getting the Word Out One of the greatest benefits of having Don Lawyer as your Realtor is the respect and trust he has among the Tarrant County community and other Realtor community.

Other Realtors. Though many buyers come directly to

Don, many of

his listings are sold by other Realtors. Here’s how... Through the power of the Multiple Listing Service (MLS), you essentially hire all of the Realtors in the Tarrant County area to find a buyer for your home. Because most buyers work with Realtors to find a home, you’re able to tap into all available homebuyers in addition to Don's. Don's Team constantly promotes our listed properties through various direct contact methods including consistently getting your house in front of the top 100 highest producing agents in your area, and mail contact to update other Realtors with accurate information describing our listings.


Don spares no expense to let the public know about your home. Don's sources include the following:  Pay Per Click Advertising. Extensive advertising to get top rankings

on Google, MSN, and Yahoo.  Email to Top Local Agents. The Virtual Tour and Detailed

Description of your home are sent to the top 100 local agents so your home is seen by the highest producing agents in your area.  Additional Advertising on the Internet. Promotes your home on 25

different Internet sites—more than any other Realtor in the area!  Targeted Facebook Ads—the new trend in social media marketing.


Internet Listings


Internet Listings

Extended Marketing Reach


Marketing Tracking Strategy Following are examples of reports you will receive each week, showing how many people viewed your home.  Virtual Tour Summary  Detailed Report  Weekly Summary


Marketing Tracking Strategy – Detailed Report


Marketing Tracking Strategy – Weekly Summary

Weekly Summary


Don Lawyer’s Market Plan Most agents will try to dazzle you with 20-30 things they say they will do to sell your home. In reality, putting your home in the MLS, holding an occasional open house and placing an occasional ad is about the extent an agent will go to in their marketing of your home. The reason they try to convince you these things will sell your home is simple: they don’t want to really WORK to get it sold. They want their broker to bear all the expense in exposing your home and they have very little or no investment in you or your property— including their time. Most agents sit around waiting for a buyer to call or come over ... this is called Passive Marketing. I offer you my market plan. I believe in WORKING to get your home sold. You are paying me a lot of money in commission to work, not just sit around. You deserve more than just a sign in your yard and an occasional ad.

The following is my Action Plan and promise to you: 1.

Match your listing to our extensive list of "Hot" buyers.


Submit a copy of your listing to our company sales staff, each already working with buyers.


Place your home on 25 different Internet sites with multiple pictures.


Don Lawyer’s Market Plan


Email your listing to the “Top 100” agents in the Metroplex. These are the agents selling homes, thus creating even more exposure.


Follow up weekly with you on all showings and report to you what the buyers and agents are saying. Also send you copies of all advertising done on your behalf.


Pre-qualify all buyers before presenting an offer—includes a credit check.


Submit your home to our Relocation Network for any potential out-oftown buyers.


Represent and negotiate for you on all contracts presented, making sure all details in the contract are covered and your interests are protected.


Handle all the follow-up and paperwork after you accept a contract, making sure all aspects of the transaction are handled smoothly and efficiently.

10. Set up the closing with the Title and Mortgage companies and accompany you to closing!

You can only get results with an aggressive agent backed by an ACTION Marketing Plan.

The agent you hire DOES make the difference!


Easy Exit Announcing Don Lawyer's Listing Agreement What is your biggest fear when you list your home with a real estate agent? It's simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. Well, worry no more. Don takes the risk and the fear out of listing your home with a real estate agent. How? Through his EASY EXIT Listing Agreement. When you list your home through Don Lawyer's EASY EXIT Listing Agreement, you can cancel your listing with him at any time. No hassles. It's easy.  You can cancel your listing anytime  You can relax, knowing you won't be locked into a lengthy contract  Enjoy the caliber of service confident enough to make this offer

Don has strong opinions about real estate service. He believes that if you are not happy with the service you receive, you should have the power to fire your agent. It takes a strong belief in the quality of one's service to make this kind of stand, but Don never settles for less than the highest professional standards from himself and his staff. He is confident that you will be happy with his service and results. That's the simple truth.


What Home Sellers Want We have asked thousands of home sellers what is important to them. Most share 4 priorities: Price The best price and terms obtainable for their property. The shortest possible time on the market.

Convenience The least inconvenience to the sellers, with us managing the details.

Communication Frequent communication by us to address their concerns.

Diligent effort by us Evidence that we are working diligently on their behalf.

Our aim is to achieve these goals for every seller


My Commitment to You If you are like most sellers, this period of time when your home is on the market is inconvenient and stressful. That is why my staff and I are fully committed to serving you during the sales process. I believe the most important ingredient to our successful working relationship will be communication. Consistent, honest, and professional feedback from the staff and me is my promise to you. Also, there will never be a time, day or night, that you cannot get a hold of one of us to service your needs. For all my efforts, I can never create a buyer. However, together with your cooperation, I can effectively find the right buyer for your home. Past performance is no guarantee of future success, but what else do you have to go by? That is why I am confident I can sell your home and obtain the results you desire.

I want to be your Realtor. In return, I promise to give you the kind of service you need to get your home sold. Thank you for allowing me this opportunity!

Don Lawyer


The Don Lawyer Team About The Team Don Lawyer As Tarrant County's top real estate agents and Keller Williams' top company-wide producers, Don Lawyer and his team have made a name for themselves by providing exceptional service and expert advice. With over two decades of experience and expertise, members of The Don Lawyer Team are proven performers. If you desire the very best in personalized service, you will appreciate the reassurance of knowing there is someone to take your call if you have a question. The Don Lawyer Team stays in touch with their clients, and they do the little things right. Our primary objective is to handle the needs of buyers and sellers with integrity. Whether you are buying or selling, we take pride in providing the information you need to make an intelligent real estate decision. We want every client to be our client for life! You can contact Don Lawyer at

Jennifer Murphy (817) 372-9575. Has extensive real estate background and administrative skills. She handles the daily office operations, including listings, sales, and closings. She has a very calm demeanor and is a great asset to all of the team and clients. In this fast paced business she is always able to keep all of the balls in the air at one time. She provides clients with the highest level of service and assistance. You can contact Jennifer Murphy at

Debbie King (817) 635-1016. Customer service is my top priority! Buying/Selling a home is one of the most important decisions you will make in life. As the office coordinator I will make this transition go as smoothly as possible for all of our clients. You can contact Debbie King at


The Don Lawyer Team Susan Simmons Cell (817) 235-8832. Working with buyers is what I love to do! Real estate is very rewarding for me and has given me the opportunity to meet many wonderful people and make lasting relationships. You can contact Susan Simmons at

Joyce Hall Cell (817) 680-9233. As the 2009 Top Producer at my former broker, I became known as an exceptional real estate professional who treats her clients with honesty and integrity. Whether you are buying or selling your home, let me use my ten plus years of real estate experience to help guide you in your decision process. My goal is to help you make an informed, intelligent decision in this most important of matters. You can contact Joyce Hall at

Bryan Sawyer Cell (817) 528-8053. I am a native of Arlington and have very deep roots in the area; I've lived here my entire life! You would be hard-pressed to find another real estate professional who knows the area better! Prior to real estate I worked in the family business of industrial paint and coatings manufacturing with a division that distributed paint, powder, fiberglass, and gel coat application parts and equipment. I did that from my junior year of high school (1972) until we sold the company in 2009, 37 years! With this history and the knowledge gained of how to run a business, there is very little I have not experienced and learned from, and I bring all of those years of experience with me into the world of real estate! You can contact Bryan Sawyer at

Kirk Rutherford Cell (817) 948-8382. California real estate salesman at age 23 and broker at 25, Kirk was partners in a 10-office real estate company and president of an escrow company in the 1970's and 80's. He moved to Dallas in 1984 to do real estate acquisitions for Hall Financial Group and was responsible for acquiring a 12-complex apartment package amounting to $84 million. After leaving HFG in 1987, Kirk became partners in a private investigation company for 25 years before re-entering the real estate industry, joining Keller Williams Realty in Arlington. Kirk and his wife Victoria celebrated 40 years of marriage in 2013. They have two awesome children together. Kirk has played guitar since the age of nine and enjoys playing blues and jazz. He and Victoria, who also plays guitar and sings, often play at church, where Kirk often hears the words, "Turn it down!" :) Contact Kirk Rutherford at



“Don exceeded my expectations in marketing my home, keeping me informed about many issues as well as providing me with excellent information.” — Patricia Long ***** “We had our home listed for two months with another company and wish we’d listed with Don Lawyer from the beginning. Don sold our home in less than a month!” — Jack and Sue Richardson ***** “Don Lawyer sold our home quickly and understood our needs — overall, an exceptional agent.” — Joe McIntyre ***** “After the first sale of our home fell through, Don contacted us, got our house back on the market and sold it again after one week. Yeah!” — Joe and Suzanne Dudek ***** “Don Lawyer is a ‘wonderful’ agent. He priced our house to sell — and it did in 11 days. We followed his advice on all his suggestions — he is professional, attentive and knows this business. We would recommend him to anyone!!” — John and Loretta Eskridge ***** “The Lawyer team was outstanding as they helped us throughout the home buying process. They understood our needs and were always available and eager to find us a new home. — Brad Kershaw ***** “Don and his team made the process of buying our house easy — they knew just what we were looking for and found it the first time we went out looking at houses!” — Cynthia Jensen *****


Marketing info