Page 1

Learning from the Boss. Going Back to Where it all Began’

no more razor burn!

manage your shaving trauma

Talent Talks:

Victor Évora

The Buzz:

No Money Mo’ Problems

Mallory Musante:

Mixing Business with

Miley Cyrus

My Friend My Tree

& Me

May 2014


Dining-Russian Style

ONE Year Anniversary Double Cover Issue 401.353.4940 | | Issue 1, Volume 2 2014 | Trade Secrets | 1


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Learning from the Boss:

A Q&A with Annette Donahue



no more razor burn!

manage your shaving trauma!

Talent Talks:

......... 20 Victor Évora Mallory Musante:

....... My Friend My Tree

No Money 38 Mo’ Problems

Mixing Business with

& Me...32



The Buzz: ...Miley Cyrus


Dining Russian Style...42

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FROM THE EDITOR I know this sounds cliché, but the saying, “how time flies!” is the most accurate way to describe this past year. Flying by the seat of our pants, twelve months ago, my team and I took a leap of faith and launched this magazine. It’s been a whirlwind of a year and I can hardly believe how far we have come! With just under 1000 impressions that first month, we didn’t expect too much. We were just delighted that a few people thought it worthwhile to take a peak at the mag. When I checked the monthly stats for a recent issue a few months ago, my eyes almost popped out of my head when it showed over 40,000 views! I knew, then, that we really were “on to something!” So, in celebration of this remarkable milestone, we bring you a double cover. One issue features an interview with Annette Donahue, the founder of our parent company, Donahue Models & Talent. She shares how it all began 41 years ago and how things have changed. On the other cover, we have the very learned Victor Evora, Ph.D – not just an officer and a gentleman, but also a model, a college professor and so much more. Last month I had the pleasure of speaking at the ‘Rent the Runway Student Trunk Show/Casting Call’ at Bryant University. Ariana Guilford, one of the student representatives, invited me to be the guest speaker and she writes about how they coordinated the event. Our LifeStyle & Entertainment writer, Jaclyn interviews Mallory Musante, owner of Ash&Willow as she shares how she successfully transitioned from shoe designs to an online jewelry business and the connection between her best friend and her favorite tree. We have a couple of new segments in the magazine. ‘The Street Lurker’ will highlight a person whose style we liked, and this month, we spotted Adriana Dawson, looking both professional and chic in a sharp black and white dress. For her first piece, in our ‘Strictly Biz’ segment, business consultant and author, Sixcia Devine, advises fashion designers on also being successful as business owners. Earlier last month, the Miley Cyrus train blew through town. Jaclyn went to see her, and judging from the pictures, it was a wild ride indeed! Ever had to deal with razor burn? Our health and beauty contributor, Kristen Verducci gives us some great tips on how to attack the problem. Follow her suggestions and you should be smooth and silky for the summer! From Russia, we learn about dining, Russian style. According to contributor, Anastasia, food and cooking is a huge part of the Russian culture and she shares some of their top comfort foods. Yum! Lastly, financial advisor, Cathy Wayne teaches us about one of the biggest causes of stress in our lives – money. The better prepared you are, Cathy says, the less freaked out you will be. Check out her four tips for a more financially secure future. Boy! There’s a lot in here, but wait- ! Before I let you go, I need to say a heartfelt “thank-you,” dear reader for sticking with us through this past year. You are the reason we do this and as long as you keep coming back, we promise to keep bringing you great stuff! With all my love…

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Stay fabulous! Y

HOLLA! Where YOU get to share your two cents!

From Our April Issue: Fashion For A Cure “Just read the latest issue of Trade Secrets. It was great as usual! But I was so excited to read the ‘(In the) Green Room’ article about working with Mike from Slice O’ Life for The American Cancer Society. I actually have a shoot booked with them... It’s with 12 other models, wardrobe (vintage inspired lingerie) by L’ecole Nuit. And it’s a campaign to stop smoking. The article made me even more excited to work with them...” - Rachel L, RI

From Our April Issue: Can You Sport Short? “Having worn my hair various lengths of “short” since I was a senior in high school, I’ve heard all the “Oh, but you have the perfect _____ for wearing short hair.” Thing is, if you think you might like to try having shorter hair or you’re simply tired of your same old style, go for it. If you don’t like it or it doesn’t suit you, it will grow.” - Jessan D, RI

“Did it once! Everyone loved it but I didn’t recognize myself - ; )” - Nancy T, RI

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DO YOU HAVE A MESSAGE FOR A NICHE AUDIENCE? CAPTURE THE ATTENTION OF THOUSANDS OF UNIQUE READERS WITH A BROAD RANGE OF INTERESTS INCLUDING: Wardrobe Styling and Fashion • Makeup Artistry, Tips and Trends • Acting • Modeling • Personal Development and Growth • Social Events • Health, Wellness and Beauty Consider advertising with

TRADE SECRETS We can help you get your message to your target market, with ease. For ad rates and deadlines, contact Yemi Sekoni at

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Learning from the Boss:

A Q & A with Annette Donahue

By: Jaclyn Pelopida Photos: Valencio Small


ince May is officially “Trade Secrets” magazine’s one year anniversary, (yay!), it seemed only fitting to sit down with the founder of Donahue Models & Talent, Ms. Annette Donahue. Donahue originally founded the agency in 1973 and before “Trade Secrets” magazine was ever published, she created a newsletter by the same name that was mailed out by the agency. The team here at the magazine was lucky enough to sit down and pick her brain about the start of the agency, the history of “Trade Secrets,” and even pick up some valuable business advice. 401.353.4940 | | Issue 1, Volume 2 2014 | Trade Secrets | 7

TS: “Tell us about the process of starting the ‘Trade Secrets’ newsletter.” AD: “In the early ‘80s our state-certified school and model agency was rapidly growing. We had bi-monthly agency meetings since we wanted all models and talent to feel that they were an integral part of the agency. We wanted them all to know how active we were and who was doing what. At one of these meetings, it was suggested that we start a newsletter to reach more people and eliminate the need for them to travel to attend these meetings.” TS: “What made you pick that name?” AD: “Several names were considered. ‘Trade Secrets’ was selected by a vote of those in attendance at this particular meeting.” TS: “How is today’s version of the publication different from what you had back then?” AD: “We included relevant information regarding print, TV, commercial, runway and promo tional assignments. We mailed the newsletter out to everyone, photos were not included and there was no internet at that time.” TS: “How did you get started in the modeling industry?” AD: “I did some modeling as a teenager before I was married. Boutiques that I shopped in thought I wore their clothes well and asked me to do fashion shows and appear in print publications for them. In lieu of payment, I received discounts on my purchases. Then after I married, I focused on my family, and raising my two sons. Once they were in school full-time, I thought I would like to supplement my husband’s income. I had enjoyed modeling, but I was a bit rusty, and recognized that I needed training. I attended a reputable modeling agency’s training program and after graduation I began working promotions. Gradually, as I became well-known, I was able to get print, TV, catalogue, and runway work.” 8 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

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TS: “What was your favorite memory/experience?” AD: “This is a tough question. There have been many: having my talent in a movie with John Travolta, doing a Woolite promotion with Olympian ice skater JoJo Starbucks, and working with Vanessa Williams, Miss America at the time, in a fashion show. I was the first live model in the Whiting and Davis mesh handbag and accessories catalogue, cover included. I was in print ads for AT Cross Pen which appeared in “Sports Illustrated,” “Newsweek,” “US News,” “World Report,” and other well-known publications. When I brought six top New England female models to Elite Model Agency, in New York City, all were rejected; however, I showed them a photo of one of my male models who, at the time, was working as a waiter at a Newport restaurant. They asked to interview him the following week, and he was accepted into their agency. He worked in the New York and European markets and for five years and I received commission from his earnings. All of the people whose lives have been positively influenced by their association with the Donahue Model Agency have been a great source of satisfaction to me.” TS: “During your tenure - how did the modeling industry change? How did you adapt to that change?” AD: “Entering the computer age brought many adjustments to the industry and to my business. The industry became more competitive, but also opened more opportunities for us. Model photos used to be circulated to our clients on composite cards, which had to be compiled manually and mailed out - a labor intensive process. As our work became more and more computerized our models’ photos were put on our website and the business became much more responsive to our customers’ requirements.” 10 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

TS: “When you launched the agency many years ago, what was your vision/expectation? AD: “I worked as a professional model for 10 years. I knew the business and earned the respect of my clients and fellow models. Encouraged by both, my vision was to provide a high quality and professional service to the New England market.” TS: “How did you get your financial start?” AD: “The business began in two rooms in my basement, which became my workshop, and a small office upstairs. As it grew, it became self-sustaining and eventually I was able to move it outside of my house.” TS: “How did you recruit your clients and models?” AD: “Yellow Pages, “Providence Journal,” local newspapers, some TV, school career days, word of mouth, and mailing of composite

books to potential clients…” TS: “How did you build your reputation and brand?” AD: “Through professionalism and quality service. I ran a tight ship with well-trained and prepared models and talent, and was always straight forward and honest with both my customers and models.” TS: “What kept you in the business? Was it your passion?” AD: “Through good times and bad, I had the opportunity to work in a profession I loved and enjoyed. There was never a dull moment. The business was always interesting and challenging.” TS: “Would you do it again? And is there anything you would you change?” AD: “Yes, I would do it again. For the reasons

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TS: “Do you have a model icon?” AD: “Yes. Karen Graham, the Estee Lauder woman and spokesmodel who was on the cover of “Vogue” 20 times.” TS: “What words of wisdom would you share with young, up-and-coming models and talent?” AD: “Be aware of your limitations so that you can set realistic goals, train with a reputable agency, and recognize that your purpose is to satisfy the client’s needs, not your own, (so always be professional and well prepared).”

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“The business began in two rooms in my basement, which became my workshop, and a small office upstairs. As it grew, it became self-sustaining and eventually I was able to move it outside of my house.�

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Following Your Passion: How Bryant Students Decided to do Just That By: Ariana Guilford Photos:Tyriq DeShields


t can be discouraging to attend a predominantly business-oriented college when you have a high interest in the fashion or modeling industry. The lack of attention, or minimal support, that fash ion gets at Bryant University could disappoint students who are interested in pursuing just that. Instead of focusing on the negative, I took it upon myself to join pre-existing organizations, and even, introduce new organizations related to fashion on campus. As a senior interested in modeling and fashion, I decided to bring to the campus what it lacked. I, along with four other students, formed Bryant’s Rent the Runway on Campus representatives; it was the first time Rent the Runway gained a presence at the school. Although many of the initiatives were clear and already predetermined, it is up to the representatives to market each event and cater the marketing strategy to the campus. Our last initiative was to host our final trunk show and have students donate dresses to a bigger cause. However, two other organizations had donated earlier in the semester. So, instead of duplicating that trend, I thought it would be a great idea to target the small percentage of students who had interests in fashion or modeling and focus on having an interactive forum.

of Donahue—as an inspirational woman who followed her passion. Of course, with my strong interest in modeling, I had already met Yemi, interviewed with her and become a model for her agency. During my time with Donahue, I was always motivated to do better, and become confident and professional in my pursuits. So, who better to have speak about the integration of business and fashion, and following your passion, than Yemi? The planning process wasn’t easy once I figured out who was speaking at the event. I, along with my other partners, had to create it from scratch—from selecting dresses that were going to be showcased, organizing the order of the events, to choosing giveaways as perks. It was not the smoothest process, either. Overall, it was a learning experience and it turned out to be a success, nonetheless.

As I deliberated who the distinguished speaker would be, I thought about who is most relatable, reputable and inspiring. Since becoming aware of Donahue 16 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

Attendees had the opportunity to take headshots by a photographer and be considered for an informal casting call with Yemi, see the latest styles from Rent the Runway’s collection of formal wear, win free giveaways courtesy of L’Oreal, enjoy mocktails and snacks, and engage in a fashion forum with Yemi.

many of our interests not being in business, some times we consume our minds with thoughts of settling for something that may not be our real passion. At this point in our lives, she said, we may not know how beneficial our business degrees are, but we may be able to make some type of connection later on in our path.

I think the best part of the event was the fashion forum. All of the attendees, even the staff, had questions for her. I couldn’t have thought of a better speaker to be at the trunk show/casting call! Yemi shared her unique story and made several points for the attendees that were not limited to fashion or modeling, but could be used in any context or industry. She stressed the importance of gaining as much knowledge and experience as possible in any industry; being eager and willing to learn. She advised us to be smart with our choices — although we may want to pursue our passion, the bills still need to be paid. Yemi also emphasized the benefits of being professional under any circumstance. “It is necessary to treat others professionally,” she said, “so you want to be consistent, respectful, meticulous and flawless.”

On the other hand, she expressed, “it is not a bad thing to be well-rounded and knowledgeable.” Yemi pointed out that her first degree in education has definitely come to play a major role when conducting her agency’s modeling workshops, while her marketing degree and MBA have helped her own and operate the company successfully.

Lastly, we were told never to get discouraged. With

The twist to Rent the Runway’s Trunk Show/Casting Call was really special and unique for Bryant students. Many, if not all, attendees left with high hopes and more confidence. I was extremely happy with the turnout of the interactive forum and am eager for my own path to unfold—this was just the beginning. For Yemi, she’s still shocked that she does what she loves for a job. In her words, “I still can’t believe when I wake up some days. I think ‘Wow! I am the owner of my own agency’ and I get to do what I love everyday!”

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no more razor burn! Manage Your Shaving Trauma

By: Kristen Verducci


icture this; you are at the beach with your friends soaking up some sun, you glance down to admire your golden tan, when all of a sudden, you see red, ugly bumps! Is it measles? Maybe chicken pox? No, it’s worse! It’s razor burn! Ok, so maybe it’s not worse, and maybe I’m being a bit dramatic, but let’s face it, we’ve all been there. Whether it’s your legs, underarms, bikini line or face, it’s annoying, aggravating and embarrassing! I guess the alternative is being covered in hair or wearing a scuba suit to the beach, but before we take that route, let’s talk about a few ways to eradicate razor burn! If you are lucky enough to never have experienced these bumps, let me fill you in. Razor burn is an uncomfortable rash that is the result of shaving with a razor blade. The rash is usually raised, and can be sensitive to touch; it can

also itch and sting. Razor burn usually shows usually shows up within 5 minutes of shaving. The good news is it usually goes away in a few hours. In some extreme cases though, it can last a few days. Razor burn can affect everyone, but is more common in African Americans and anyone whose hair is extremely curly. Men who shave their faces everyday are also more frequently affected. They should give their face a rest; maybe shaving every other day would work better. If that is not an option, using an electric razor that can be adjusted to a higher setting will help control razor burn. So, why is this happening to us? Is smooth, amazing skin too much to ask? Well, a few factors play a role in these unsightly bumps.

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• A dull razor is the number one cause. Did you know you should discard your disposable razor every seven days and get a new one?

• Rinsing your blade in-between shaves to keep it clean will also help. It’s always a good idea to dip your blade in rubbing alcohol after each shave to help rid it of bacteria that can cause skin infections. • It’s important to soften hair before shaving. Wetting the hair with warm water will help, but adding soap, shaving cream or shave gel will make the hair even softer. • If you have very sensitive skin be careful to choose a lathering agent free of perfumes and alcohol, (this could actually cause more irritation to your skin). • Always shave in the direction that the hair grows. I know sometimes we get a closer shave going in the opposite direction, but it will cause razor burn, so try to resist. When your skin is still damp after shaving, lathering on • If your blade is sharp you won’t need to press down moisturizer will help lock it in place. hard for a close shave. Always shave gently. If you are already doing all of this and still suffering from razor burn, there are a few remedies out there for you to try. • Aloe vera is a great, natural remedy - especially for razor burn on the face. The best way to use it is directly from the plant. Squeeze the gel right out of the leaves and smooth it over the affected area. • Coconut oil is my new favorite; it leaves skin supple and smells amazing! • Chamomile tea bag. Take a cold damp bag and leave it on your razor burn for about 10 to 15 minutes to help relieve the swelling of the bumps and the redness. • If you feel you need something a bit stronger to get rid of your symptoms, try a topical acne medication with 2.5 to 5 percent benzyol peroxide. With the warm weather approaching, we will all be bearing a little more skin, hopefully now, with a lot less razor burn. Sources:

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rowing up in three different countries, (Cape Verde, Portugal and the U.S.), traveling to Spain, France, Holland, Madeira, Brazil, South Africa, and just about every corner of the Earth, you can deenitely say that Dr. Victor Évora is a world traveler, “I enjoy traveling very much!” Évora exclaimed.

Married with two children, Évora was in the U.S. Air Force in the ‘80s, an officer in the U.S. Navy Reserves from 1998-2006, has a Ph.D. in mechanical engineering, and currently teaches an engineering course at the University of Rhode Island; Évora is more than just a pretty face. “e absolute hardest thing I ever did was getting my Ph.D. in mechanical

Watch behind the scenes footage of Victor’s shoot! 20 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

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TS: “How long have you been acting/modeling?” VE: “Off and on since 1999.” TS: “How did you get started acting/modeling?” VE: “My children started modeling around the late ‘90s for Annette Donahue and I used to take them to the various locations. One day while discussing with Annette an upcoming modeling job for the kids, she told me that I should give modeling a try, and so I started.” TS: “Do you have a day job?” VE: “Yes, I am a mechanical engineer at the Naval Undersea Warfare Center (NUWC) in Newport, R.I., where I work in the Sensors and Sonar Systems Department in the area of underwater acoustics.” TS: “What has been a highlight of your professional career?” VE: “One of the highlights of my professional career thus far has been having worked at the Pentagon for a year, (2007), as a member of the NUWC eld team. I was the Future Naval Capabilities (FNC) Program Coordinator for the Office of Chief of Naval Operations (OPNAV).” TS: “If you could choose any other job (besides what you do now and acting/modeling), what would it be?” VE: “I would be the captain of a Boeing 747 ying for a major airline. Very few things in this world excite me as much as airplanes, especially the most beautiful of them all-the Boeing 747!”

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Stating that he would never be on a reality show, his favorite TV show of all time is “M.A.S.H.” because “it’s simply the best! I absolutely love ‘Columbo’ and how humility slowly destroys arrogance/condescension, ‘Sherlock Holmes’ with Jeremy Brett – the man was born to play the character, and ‘Frasier’ bo because it’s witty, well written/directed, and has great acting,” Évora explains. His favorite actors? “Gregory Peck, Anthony Hopkins and Morgan Freeman, although not in that order, speciically!” TS: “What types of TV shows do you enjoy the most?” VE: “News/political programs and older sitcoms.” TS: “And do you watch anything else?” VE: “Drama, mysteries; ‘who-done-it’ type of movies.” TS: “Oh? What’s your favorite movie of all time?” VE: “‘e Count of Monte Cristo,’ ‘Casablanca,’ ‘e Shawshank Redemption,’ and ‘e Green Mile.’” Describing himself as a simple man (and his friends calling him a friendly person), Évora’s biggest turn offs are arrogant and pretentious people. When asked to describe his sense of style, Évora calls himself conservative and states that suits are what he feels most comfortable in.

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TS: “What was the last modeling/acting job that you did?” VE: “A photo shoot for the Joint Advertising Market Research and Studies (JAMRS) that took place on the campus of Olin College of Engineering in Needham, Mass.” TS: “What would you do with your rst million if you made it really big as a model/actor?” VE: “I would invest it wisely and watch it grow. I would also travel a lot more.” TS: “What’s your favorite dessert?” VE: “Chocolate mousse and crème brûlée.” TS: “What’s your favorite animal?” VE: “Canaries and any species of parrots – I suppose birds, in general. I so envy their ability to y.” TS: “Do you have any pets?” VE: “I don’t have any pets now, though I had canaries, cockatiels and parakeets in the past.”

Besides the impressive Ph.D. in Mechanical Engineering & Applied Mechanics from the University of Rhode Island, Dr. Évora is also uent in Portuguese and has a basic knowledge of Spanish and French. With countless publications under his belt including, “Evaluation of the Acoustic Performance of Conformal Acoustic Velocity Sonar (CAVES) Sensors Manufactured by Progeny Systems Corporation and EDO Corporation,” and “NUWC-NPT Technical Memo 06-027, Naval Undersea Warfare Center Division, Newport, R.I, 2006,” he has also given numerous presentations in national and international pr conferences, and is heading to Istanbul, Turkey this month, to give yet another presentation at an international conference." is is one learned man with lots of knowledge to share.

TS: “What household chore do you hate doing the most?” VE: “Washing dishes because it’s messy.” TS: “What sports do you play?” VE: “I play soccer and table tennis fairly well. I have been playing the former since I was seven-years-old and the latter since I was 12. Playing soccer is actually my favorite form of exercise as well.” TS: “Do you have a favorite quote?” VE: “I like most quotes by Mark Twain; however, my absolute favorite poem is ‘Desiderata,’ by Max Ehrmann.” 28 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

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Mallory Musante:

My Friend By: Jaclyn Pelopida Photos: Trisha Kelley


My Tree

& Me

rt and fashion was always just a hobby for Mallory Musante, so she never thought it would be her career, until she was in college majoring in marketing at Bryant University. Originally the designer and business owner of the shoe line Mallory Musante Designs (MM Designs for short), Musante has since founded another business in fashion and jewelry entitled, Ash&Willow. Ash&Willow is a website dedicated to affordable women’s fashion, jewelry and accessories by showcasing the hottest trends each season and allowing women everywhere to purchase these items right from the web site. And the best part? Everything is under $40! 32 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

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TS: “How did you come up

with the name of your shoe line, MM Designs, and your new business Ash&Willow?” MM: “My shoe line is named after myself, Mallory Musante Designs (MM Designs). Ash&Willow took me a little longer to come up with. I wanted a name that had some meaning behind it, but also something that was unique and easy to remember. “Ash” is short for my best friend, Ashley, who is basically a sister to me. She has supported me through so much and I really wanted to honor her in some way. And “Willow” is for the willow tree. It has always been my favorite tree and I remember begging my parents to take me to Wilcox Park in Westerly, R.I., to go play under my favorite willow tree there. When I looked up the symbolism behind the willow tree, it represents the ability to adapt and adjust to life, which is perfect since that is exactly what business and life are all about!”

TS: “What made you decide to

start Ash&Willow and phase out your shoe line? MM: “Although I love painting and creating my own shoe designs, I realized from a business standpoint it would always be more of a hobby/ lifestyle business. It would be extremely difficult to be able to grow the business since I’m the artist and the business owner.

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“Ash” is short for my best friend, Ashley, who is basically a sister to me. She has supported me through so much and I really wanted to honor her in some way. And “Willow” is for the willow tree. It has always been my favorite tree…”

It became quite a lot to handle for just one person. I was recently at an event and became really frustrated because everyone loved my shoes, but they weren’t willing to pay what they cost since there were plenty of vendors that had much less expensive merchandise. I realized this was a trend at many events, so I decided to look into providing unique accessories at affordable prices.”

TS: “Can you tell us how Ash&Willow works

with acquiring other designer’s jewelry and accessories?

MM: “We actually go directly to manufac-

turers and purchase the jewelry and accessories from them. That is how we can keep our prices so low since we don’t have to pay a ‘middleman’/wholesaler. Since I purchased shoes from a manufacturer for MM Designs, I was familiar with the process, which made it much easier to find quality merchandise at great prices! However, I’m currently looking into adding some designer collections, so I am approaching local designers that I personally know right now.”

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TS: “Who are some of your favorite designers?”

MM: “Surprisingly, I don’t actually have a

favorite designer or style icon! I like to take inspiration from all different designers to create my own personal style and to draw inspiration for my designs and for purchasing the accessories.” Although Musante doesn’t have a specific designer or style icon that she draws inspiration from, she actually did find inspiration for designing from a movie. “The movie ‘P.S. I Love You’ was what sparked my interest in shoe design! After seeing the movie, I took a class to learn how to hand-make a pair of shoes. I then

and decided to try it on a pair of mine. After that, I had a lot of people asking where I bought my shoes, so I decided to start MM Designs. My career in fashion has really evolved since this and now I couldn’t imagine working in any other industry!” she explains.

TS: “How do you choose what designer/acces-

sory you’d like to sell on Ash&Willow?” MM: “I like to offer accessories that are trendy, but also really unique so that is always the first thing I look for. I found, through MM Designs, that people love to have accessories that no one else has, so I try to give people that experience at an affordable price.”

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TS: “What is your favorite design/piece

from MM Designs and Ash&Willow?” MM: “It’s so hard to pick just one! That’s like asking me if I love my dad or mom more. I can’t pick just one! They all have stories behind them for both MM Designs and with every new batch of accessories I order for Ash&Willow, there is always a new design that I fall in love with!”

TS: “How do you decide the pricing for all of the jewelry and accessories?” MM: “Pricing all depends on how much each piece costs, then I factor in any fixed costs I might have, but it mainly comes down to my cost per piece of jewelry. I keep in mind the cost per piece while purchasing too, since everything on Ash&Willow is under $40.”

TS: “Have you thought about designing

TS: “So what does the future hold for Ash&Wil-


MM: “My goal for Ash&Willow is to be the

go-to site for affordable accessories. My main focus right now is on growing the company and getting our name out there to a larger audience while continuing to provide more options for our customers (designer collections, possibly clothes, etc.).” Make sure to visit to check out the fabulous new jewelry and accessories because “people really love all the Ash&Willow pieces. There has been such a great response and I’ve had to reorder several of the pieces because they’ve already sold out!” she exclaims. Ash&Willow is locally founded by Mallory Musante in Mystic, C.T. For more on Ash&Willow, check out : Ash&

your own clothing line? Or adding a clothing section to Ash&Willow?” MM: “I would probably never design my own clothing line, but I would consider adding a clothing section to Ash&Willow. Probably not for a while, but it’s definitely an option!” 401.353.4940 | | Issue 1, Volume 2 2014 | Trade Secrets | 37


No Money, Mo’ Problems

By: Cathy Wayne


Such uncertainty doesn’t generate warm and fuzzy feelings. e good news is that there is a wealth of resources available for all of us to tap into, no matter what stage of our personal or business lives we are in or what our net worth might be. Now is the perfect time to take be advantage of them and “make things happen,” rather than “letting them happen.” Seek out a local advisor who will be able spend time with you, understand your needs and goals, and give you guidance on how to achieve them.

is is especially crucial if you are self-employed. You can coordinate your business and personal nancial considerations. In short, you will be able to take the guesswork out of the equation and rely on fact, rather than rumor. Finally, it’s important to work with someone with who you can establish a comfortable rapport and really takes the time to listen to you, and answers all your questions.

A knowledgeable advisor can educate you in areas of asset protection, wealth accumulation and retirement planning.

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Mixing Business with Fashion.


Overcoming the Top Three Business Challenges of Fashion Designers

By: Sixcia Devine

ow do I feel? Thrilled to be able to share practical and easy to implement steps to start and grow a business! Whether it’s a fashion design business or a nonprofit organization looking to take meaningful action, I’m here to offer quick tips that actually work! One of the most common questions I get asked from design students who have just graduated or professionals looking for a career change is, “how hard is it to start a fashion design business?” I will share the top three business challenges fashion designers face and how you can overcome them. 40 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

Do you prefer video? Click the image to get the video version of this article.

Challenge 1 Being Too Passionate and Too Passive. Be a CEO first and a fashion designer second. When you are first starting out, there is no doubt that your passion is the driving force of your company. However, to be successful you must be honest; know what you don’t know, and do what you LOVE. Be honest, be clear and take action.

Challenge 2 Not having a business model/plan that works. It may take months or years to write a business plan for a bank or an investor, but how about creating a business plan that you can actually follow. Consider

creating a business advisory board to help you in the areas that you are not great at. The advisory board should include: An accountant A lawyer A social media-marketing expert A business coach

Challenge 3 Being present at all times. This is a big one for most designers and, more importantly, for their clients. Creating a social media plan that helps to keep your clients on top of what you’re doing will create a sense of inclusion. Use Facebook and Twitter to help keep your fans updated on your upcoming shows, special events, fundraisers and hot trends. Here’s to your success!

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A WINK FROM...Russia


Dining Russian Style

W By: Anastasia Rezvyi

hen I came to the U.S., I began to realized just how much food was a huge part of our traditions in Russia. Going into Whole Foods Markets, I was blown away by the diversity of food, even our cereals. It surprised me a lot!

Porridge is a staple in Russia and is often referenced in many tales. In our folklore, heroes ate porridge to gain strength, and there are several say ings and proverbs pertaining to this -“Cabbage soup and porridge - our food,” or “Porridge oil will not spoil!” Or a person may say, metaphorically, “With me, porridge does not cook!” As any nutritionist will tell you, a good breakfast is a great way to jumpstart the day, and so the average Russian begins their day with a hot cereal. “Kasha” is prepared with milk and an oil dressing. Adapted for proper nutrition, we also have a steamed cereal in the evening. This could be a mix of buckwheat, rice, millet, oatmeal, and barley. Most of these foods are found in any grocery store anywhere in the world, but for Russians, it’s very traditional. Great additions to this dish can be apples, raisins, berries and pumpkin. My favorite combination is pumpkin with millet. The most famous and exquisite recipe is for “Gurievskaya” - kasha with honey, nuts, and raisins. A hearty breakfast like this not only helps to keep us lean, but also energizes the body with minerals and carbohydrates burnt throughout the day. It keeps our heads clear, and is a huge staple during the cold season. It can also serve as a garnish - buckwheat and rice, for example. For lunch, Russians usually prefer a soup and cooking can sometimes take several hours. We start with a broth, and then add, incrementally - finely chopped up vegetables: potatoes, carrots, onions, cabbage, greens, and seasoning. To get something closer to a “stew” would involve, at least a few hours. 42 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

We have a wide variety of soups with unique and interesting names, but ultimately, one ingredient that is always present – slices of meat, and in large amounts! This turns the dish into a two-in-one. The most popular Russian soup “shchi,” is made from sour cabbage harvested in winter. We also have “borsch,” in which the main ingredient is beetroot. In the summer months, this green soup is cooked with sorrel and dandelion leaves. At restaurants, after having soup, if you are still hungry, you may ask for a “second course” and there is an array of entrees to choose from, with such

outlandish names as “zrazy” or cutlets (burger without bread) and “bif stroganov.” Once again, here you might find porridge, vegetables, salads, and a variety of potatoes added to the menu. Besides our cereals, the most popular foods are the triad of vegetables – potatoes, carrots and cabbage. Russians love to cook potatoes, and since I currently reside in Idaho, I feel right at home here. Believe me!

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Zrazy 44 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

Cabbage Soup

Snacks also play an important role in Russia. However, unlike those you might find in the United States or Europe, in the winter pickles are popular: marinated wild mushrooms, salted cabbage, peppers, salted trout, eggs, and herring, while in the summer, you will see a lot of salads with beet, cabbage, radish or seasonal vegetables with dill, garlic, cilantro and parsley. A must-have for any meal in Russia, as in ancient times, remains black rye bread and from our bakery products, you would also find a lot of pies, cakes and pancakes with various stuffing. This is not entirely related to nutrition, but incredibly tasty! The cakes are often baked with fish, cabbage, potatoes, or stuffed with fruit, and cottage cheese for tea time. The list is endless!

Traditionally, all Russians love to sit at the table and eat, so preparing a variety of dishes is common practice. If a household has guests, everything is laid out on the table. Hospitality and an abundance of food on the table is often an indication of a good household income and demonstrates the skills of the hostess. Almost all girls learn to cook at an early age and can knead dough for a good half hour for fudge pies! I ‘m kidding of course, but I hope you understand me. In days gone by, we would use real Russian stone ovens called “pech,” and most of our foods were boiled or baked. Even to this day, there are very little foods we fry, and I’m proud to say that our cuisine is healthy, tasty and extravagant. I hope that when you get the opportunity to try Russian food, you’ll like it!

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She Came in Like a

Wrecking Ball

By: Jaclyn Pelopida

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Cyrus had two opening acts for her circus-like tour, including a relatively unknown artist, Sky Ferreira, who did nothing to make her presence more well-known. Ferreira only spoke to the audience once, never identified herself or her songs and sang with sunglasses on, on a mostly darkened stage, which she walked across every now and then. On the complete opposite side of the spectrum was the second opening act, the infectious Swedish girl duo, Icona Pop. Icona Pop burst onto the pop scene with their hit single “I Don’t Care,” and they burst out onto that stage in the same fashion. With the loud bass thumping and the strobe lights switching along to the beat, Icona Pop turned the TD Bank Garden into a nightclub with the audience dancing away in their seats, getting them ready for Cyrus. At approximately 8:45 p.m., Cyrus made her much-anticipated entrance onto the stage and into the high-pitched screams of the jumping

audience. A screen showing a floor-to-ceiling picture of Cyrus came to life when her mouth opened up widely and a slide portrayed as her tongue, (an obvious nod to her constantly sticking her tongue out in pictures), came out onto the stage, with a waving and smiling Cyrus sliding right on down and into her first song of the night “SMS (Bangerz).” Wearing a skin-tight and skin-baring red number with fur, Cyrus shook her way down the stage, rapping and singing alongside her dancers that were dressed up as teddy bears and ostriches. During the part of the song where Britney Spears is featured, one of her dancers wore a big bobble head of Spears; the same was done for each person that was featured on Cyrus’s songs that was not there to perform their part. As Cyrus slid into her next song, “4x4,” featuring Nelly, she noticeably stopped singing and began to cry for a few moments before pulling herself back together and finishing the

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song, line dancing and all. Before the next song began, Cyrus addressed the audience and apologized for her emotional state as she revealed her dog had passed away unexpectedly the day before and, just like any normal person, she was having a hard time dealing with it but wanted to power through the concert for her fans. It was a very refreshing moment to see this human side of Cyrus, relentlessly attacked by critics who seem to forget that there is a softer side, as she often disguises her vulnerability with her wardrobe and antics. She then dedicated her next song “My Darlin’,” featuring Future, to her dog. Cyrus kept to her word and powered through with 120 percent of her energy for the rest of the concert. She gyrated and rubbed herself all over an army green jeep with chrome wheels during “Love Money Party,” featuring Big Sean and rolled around in bed with her dancers, among other R-rated act, during “#GETITRIGHT,” which was produced by “#GETITRIGH

Pharrell. During her song “FU,” featuring French Montana, Cyrus was dressed up as a Jessica Rabbit character and sang to a 20-foot ostrich as she cursed her ex-fiancé, actor Liam Hemsworth, whom the song is presumed to be written about. She then belted one of her break-up songs, “Maybe You’re Right,” in which she sings about how leaving someone might make her crazy, but it was in her best interest to move on. Through all of the over-the-top antics, tonguewaggling pictures and inappropriate dance moves, Cyrus made sure she was singing loud, live and clear. I think what most people forget about many celebrities in the entertainment business, including Cyrus, is that these people actually have talent, hence the reason most of them are famous. Although Cyrus’s Hannah Montana days are long, long behind her, she still has a presence to be reckoned with. Cyrus’s vocal range is incredible and she doesn’t get enough credit for that; girl can

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sing. She belted out every single high note, even through some tears and provocative dancing, and she never missed a beat. Although she sang all of the songs off her critically acclaimed album “Bangerz,” she did manage to slow things down and do a fivesong acoustic set, in which her vocals soared. Cyrus crooned one of my personally favorite songs off her album, “Rooting for My Baby,” and covered Dolly Parton’s song “Jolene,” Lana Del Rae’s “Summertime Sadness,” and dedicated Bob Dylan’s “You’re Gonna Make Me Lonesome When You Go,” to her dog as she sang through tear-stained cheeks. One of the most vocally powerful songs she sang was a cover of Coldplay’s “The Scientist,” as she reached notes I had never heard her hit before and held long notes and vibratos.

Riding a giant hot dog over the crowd, Cyrus exited through the screen, leaving the audience wanting more; and more is exactly what we were granted. For her encore, Cyrus came back onstage to the audience chanting her name as loud as ear drums would allow and transitioned into “We Can’t Stop,” her first hit from her current album. During “Wrecking “ Ball,” Cyrus seemed to have been pouring her out on the stage wh4ile bearing her emotions. She took a quick break for a costume change and ended the show with “Party In The U.S.A,” while a walking Statue of Liberty and Bill Clinton clone danced all around the stage. Cyrus said her goodbyes, thanked the audience for helping her through a difficult time, threw fake teeth in her mouth, put a blonde wig on under her cowboy hat and exited the stage like the true entertainer that she is.

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Our pick for the most stylish person of the month Name: Adriana I. Dawson Occupation: Higher Ed Administrator From: Native Rhode Islander, bred in Pawtucket, currently living in North Providence

Wearing: A Tahari dress and Carlos Santana shoes Inspired by: The weather! It was starting to warm up

that week and I was also looking forsomething simple yet stylish for the event I was involved with

This look made her feel: Classy, yet sassy Describes her sense of style as: Executive edge with

a sprinkle of sazón

The red necklace paired with the black & white dress offers a nice splash of color to the simplicity of the garment, while the animal print shoes create a great contrast. Simple, refined and elegant, this is a great look for the business professional. And that’s why you, Adriana Dawson, are our pick for May’s most stylish! So, watch out folks! Who’s going to be next? You never know when you might be spotted by...

The Street Lurker! 50 | Trade Secrets | 2014 Volume 2, Issue 1 | | 401.353.4940

WHO’S WHO YEMI SEKONI, editor-in-chief, is the owner and director of Donahue Models & Talent - Rhode Island’s oldest model

and talent agency. Her company books some of New England’s top professional models and talent to work with many corporate giants across the region, helping these companies convey critical marketing and advertising messages to their target audiences.

With over 35 years of experience in various areas of the acting and modeling industry, including theater, TV, film, print and runway, Yemi also holds a Bachelor of Arts in education, a post-graduate diploma in marketing and an MBA. TRADE SECRETS magazine is a culminating outlet for all of her passions – education, performing, marketing and creative writing.

JULIE DAWSON, editorial director, is a native Rhode Islander and an alumna of the University of Rhode Island, where she graduated Magna Cum Laude with a Bachelor of Arts in journalism and public relations. Julie’s journey with Donahue Models and Talent started in 2009, which has enabled her to gain experience in every area of the industry. From runway to commercials, and print to promotions, she seizes every opportunity that comes her way. Julie describes herself as a tenacious and self-motivated young woman with a passion for entertaining people, especially when it comes to making them laugh.

TRISHA KELLEY creative team, graduated from the Savannah College of Art and Design with a Bachelor of Fine Arts in photography. She is a Rhode Island based photographer specializing in product, portraiture and fashion.

DAVID TOJ, creative team, a California native, now residing in Rhode Island, has created art through many mediums

and inspired many along the way. His specialities include digital and offset printing, graphic design, photography, illustration, marketing and painting.

JACLYN PELOPIDA, lifestyle & entertainment writer, graduated from Iona College in 2007 with a Bachelor of

Arts in mass communication with a concentration in journalism and a minor in psychology. She was the arts and entertainment editor of her college newspaper, “The Ionian.” Throughout her college career, she was an editorial intern for “M Magazine,” a web editorial intern for “Seventeen” magazine, and a public relations intern for MTV Networks. She is in the midst of writing her first novel and currently resides in Cranston, Rhode Island. To read one of Jaclyn’s blog, please click on the link below:

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SIRA D’ARPINO, fashion consultant, was born in Italy, bringing an international flair and elegance to her company

City Chic Image Consultants.

Sira has over 20 years of experience sewing and performing custom alterations. During her time at an upscale boutique in Providence, R.I., she added retail, merchandising and personal shopping to her range of experience. Sira helped many clients develop and enhance their personal style, using her love of fashion to help people look and feel their best. Her favorite quote: “You never get a second chance to make a first impression,” Oscar Wilde.

LISA SHORR, onsite stylist, says beauty and style is in her DNA. Since childhood, Lisa has immersed herself in the personal care industry, having her Grandma Belle, a successful cosmetics consultant, as her mentor and inspiration.

A Cum Laude graduate with a degree in marketing, Lisa learned the art of branding, and as co-owner of PC Troubleshooters, an IT Services Company, she has spent the past 15 years making her business look good. Coupling her expertise in branding with her passion for fashion, she launched Shorr Style in 2012, and as a personal stylist, she works with professional men and women, helping them build their own personal brands. She has an eye for detail and educates each client on the importance of looking your best to achieve success. Her mission: “Inspiring confidence through fashion!” She is excited to be a part of the Trade Secrets team.

HAYLEY KLAUDT, makeup, a Florida native, grew up in New England. In high school, she found her love, (more

like obsession), for makeup. After graduation, she packed up and headed to Boston, where she has resided for the past five years. No stranger to the cosmetic industry, she has trained with brands such as Lancôme, Laura Mercier, Too Faced and MAC Cosmetics. She has worked on location at many editorial photoshoots and worked recently on the makeup team for StyleWeek Northeast in Providence, Rhode Island. Now officially a model with Donahue Models, she is a girl of many talents and a force to reckon with!

MELISSA WILSON, hair, has a passion for the beauty industry. With nine years of experience as a professional cos-

metologist, Melissa’s experience ranges from working behind the chair of various salons in Rhode Island, to the makeup counter of busy New York City. In November 2011, Melissa opened M.A.W. Beauty Hair & Makeup Studio, where she works with a variety of multicultural clients. Servicing clients throughout New England, Melissa specializes in blowouts, bridal hair and makeup artistry. She stays updated with latest trends and techniques in the beauty industry by attending classes, workshops, seminars, and tradeshows.

VALENCIO, photographer, chooses to remain an enigma.

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GUESTS Kristen Verducci, Hair stylist and makeup artist, Kristen Verducci, lives in Rhode Island with her husband of 15 years and three amazing children. With over 20 years of experience, she considers herself very lucky to be able to make a living out of something for which she is so passionate. Whether she is instructing news models at Donahue Models or behind the chair at The Arthur Company Salon, her goal is not only to bring out their our beauty in each individual, but their inner beauty and confidence as well. Anastasia Rezvyi is a full time mom, model and professional graphic designer. She came to the United States from Russia in 2000, and has modeled for companies such as Redken, Cutrin, Wella, Aldo, Goldwell and Toni & Guy.

Cathy Wayne is a Registered Representative with New York Life and a long time small business owner, with a background in both Jewelry Manufacturing and Restaurants. A native Rhode Islander, she has also lived in Italy and in the Boston area. Listening to and taking care of a client’s needs has always been her primary focus. Contact Information 401-276-7478 office 401-497-2952 cell

Ariana Guilford, is a graduating senior at Bryant University obtaining her Bachelor’s of Arts degree in Communication with a minor in Business Administration and Marketing. She has always wanted to model growing up and finally was granted the opportunity with Donahue Models & Talent. After graduation, she is going back to the Big Apple, her hometown, to continue pursuing not only modeling, but also a possible career in either music, entertainment, or fashion.

Sixcia Devine is author of the book “Tapping into The Hispanic Market.” She is also a small business coach and consultant to businesses wanting to grow into new markets through social media, video, and creative content marketing. Connected with companies all over the world, she introduces her clients to innovative ways to market in this new age of socially aware consumers. Sixcia is also the founder of Caritas Smile, a children’s charity that inspires, educates, and empowers women and children worldwide! Want more practical and easy-to-action steps? Sign up for the Sixcia Business Newsletter at

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“Naval officer, engineer, professor and model. Heck, why don’t they just call me Superman?”

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Trade Secrets May 2014 Double Cover Issue (1)  

Volume 2 Issue 1.1