SIRA D’ARPINO, fashion consultant, was born in Italy, bringing an international flair and elegance to her company
City Chic Image Consultants.
Sira has over 20 years of experience sewing and performing custom alterations. During her time at an upscale boutique in Providence, R.I., she added retail, merchandising and personal shopping to her range of experience. Sira helped many clients develop and enhance their personal style, using her love of fashion to help people look and feel their best. Her favorite quote: “You never get a second chance to make a first impression,” Oscar Wilde.
LISA SHORR, onsite stylist, says beauty and style is in her DNA. Since childhood, Lisa has immersed herself in the personal care industry, having her Grandma Belle, a successful cosmetics consultant, as her mentor and inspiration.
A Cum Laude graduate with a degree in marketing, Lisa learned the art of branding, and as co-owner of PC Troubleshooters, an IT Services Company, she has spent the past 15 years making her business look good. Coupling her expertise in branding with her passion for fashion, she launched Shorr Style in 2012, and as a personal stylist, she works with professional men and women, helping them build their own personal brands. She has an eye for detail and educates each client on the importance of looking your best to achieve success. Her mission: “Inspiring confidence through fashion!” She is excited to be a part of the Trade Secrets team.
HAYLEY KLAUDT, makeup, a Florida native, grew up in New England. In high school, she found her love, (more
like obsession), for makeup. After graduation, she packed up and headed to Boston, where she has resided for the past five years. No stranger to the cosmetic industry, she has trained with brands such as Lancôme, Laura Mercier, Too Faced and MAC Cosmetics. She has worked on location at many editorial photoshoots and worked recently on the makeup team for StyleWeek Northeast in Providence, Rhode Island. Now officially a model with Donahue Models, she is a girl of many talents and a force to reckon with!
MELISSA WILSON, hair, has a passion for the beauty industry. With nine years of experience as a professional cos-
metologist, Melissa’s experience ranges from working behind the chair of various salons in Rhode Island, to the makeup counter of busy New York City. In November 2011, Melissa opened M.A.W. Beauty Hair & Makeup Studio, where she works with a variety of multicultural clients. Servicing clients throughout New England, Melissa specializes in blowouts, bridal hair and makeup artistry. She stays updated with latest trends and techniques in the beauty industry by attending classes, workshops, seminars, and tradeshows.
VALENCIO, photographer, chooses to remain an enigma.
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