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BA (Hons.) GRAPHIC DESIGN

06

Module Code: Module Title:

OUGD303 Final Major Project

Title

Graphic Design Yearbook

Brief

Produce a yearbook that reflects the graduating students from graphic design 2013. Equally represent every student from the course and deliver the idea that without the make-up of all peers the course wouldn’t be as stong and structured as it is.

Background & Considerations

The year book is a publication documenting the graduating year from students on the Graphic Design degree at Leeds College of Art. The book is a means of collating and delivering work from the graduating year to industry professionals with a focus on showing the professional standard that is achieved from the course. The book is not produced with the intention of serving a purpose for prospective students, although it should offer an insight as to the level of work and commitment the course entails, not only for prospective students but for interested professionals. A printed publication, produced within the bounds of an appropriate budget, offering a limited range of possible outcomes regarding stock and print finishes.

Mandatory Requirements

• 210mm x 210mm format • LCA logo at the rear of the book • Equally represent each student • Deliver a professional work ethic

Deliverables

• 210 x 210 Printed Publication • PDF version


BA (Hons.) GRAPHIC DESIGN

06

Module Code: Module Title:

OUGD303 Final Major Project

Title

Branding & Identity - Liz Michie

Brief

Working alongside the fashion design student; Liz Michie to design and deliver her personal branding, taking all outcomes into account in order to deliver a coherent and integral identity.

Background & Considerations

Liz is a very driven designer, with a highly conceptual focus. Her design direction is very architectural, drawing influence from geometry, structure, bold colour and texture. Her style of fashion design and manufacture is very clean cut allowing her garments’ minimalistic qualities to resonate in her outcomes. This is something Liz wants to apply to her branding as she feels it is the mainframe as who she is as a designer.

Mandatory Requirements

• A coherent brand identity •

Deliverables

• Logo • Business card • General collateral • Lookbook • Website


BA (Hons.) GRAPHIC DESIGN

06

Module Code: Module Title:

OUGD303 Final Major Project

Title

Branding & Identity - Gang Fatale

Brief

Produce the identity of an electronic music collective based in the midlands. The group have a number of records in line up for press, including a whole array of club night line ups and an online presence that needs to be addressed.

Background & Considerations

The collective have a desired aesthetic as they feel it represents what their music output is about; vibrant, electronic and funky. A 80’s-electro-miami vice style aesthetic is desired, working with script style type and very bold neon-esque colours. The brand will receive predominant exposure online and therefore will have to particularly accomidate for the transition between screen and print.

Mandatory Requirements

• Full name script logo • Condensed logo/mark •

Deliverables

• Logo • Album cover designs • Web/blog • Mixtape identity


BA (Hons.) GRAPHIC DESIGN

06

Module Code: Module Title:

OUGD303 Final Major Project

Title

Branding & Identity - UK Manufactured Logo

Brief

Create a mark / symbol identifying that a garment has been manufactured in the UK

Background & Considerations

The UK fashion market is in great debate as to how sustainably possible it is to manufacture and sell garments on a much larger scale self contained within the UK. People look towards and rely on brands and brand marks in order to reassure themselves that they are receiving quality. The UK fashion market needs a symbol that can be instantly recognised as the mark of self-contained UK quality. Much like the way the fair trade logo works, the UK manufacuted seal needs to be designed with the intention of being recognised nationally and internationally.

Mandatory Requirements

• Consider universally recognised logos •

Deliverables

• Logo • Logo application


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