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Beauty in Error | Print design | Dominique Reiman |


COS | Simple COS, Collection Of Style, is for men and women who want high end design and good quality at an affordable price. They launced in 2007 with stores across Europe, Asia and the Middle East, each one placed in a carefully considered location with a design concept that preserves buildings’ original features whilst creating a modern gallery space for the collection. | Always exploring original concepts of favouring style over fashion, COS appreciates timeless design that lives beyond the season. Merging traditional methods with new techniques and innovative fabrics, to create modern, timeless pieces. |


The store concept is to produce a collection of luxurious menswear and womanswear. They offer high end, quality fabrics, finish and fit at an affordable price. |

‘We look at architecture and at art and music. We create our own stories.’ | Karin Gustafsson | Head of COS Womanswear


Cos Stores | ‘ A Softer Touch’ | Film to accompany Willy Vanderperre’s photoshoot for the A/W 2009 Cos campaign. |


‘Doubles’ | Van Drimmelon | Spring/ Summer 1999 Own photograph | ‘Old Street’ | Acitate


Cos x Nendo Collaboration | 2014 One of the brand’s products, the white shirt, stared in an installation at Milan Salone. They took an unusual approach for installation’s design: rather than designing the shirts or their hanger racks, they created sculptural pieces that rely on the interplay of shirts and frames. The smartly ordered shirts are crisp, classic white until they fall inside the steel cube frames, at which point they take on colour as thought the space itself has dyed them. This simple yet effective framing strengthens viewers’ awareness of the space. |

‘ The smartly ordered shirts are crisp, classic white until they fall inside the steel cube frames, at which point they take on colour as though the space itself has dyed them. ‘ | Oki Sato | Nendo

Spaced dipped shirts | 2014


Caroline Houldsworth | Modern, timeless, tactilcle and functional


Competitors of COS Celine

‘Offers women a grown-up and hip way to put themselves together.’ | ‘Make it strong and powerful—a kind of contemporary minimalism.’ | Phoebe Philo | Head Designer Celine | 2009

‘Céline is not a brand for spectacle, it’s a brand for real life.’ Serge Brunschwig | LVMH executive | 2006

Daria Werbowy & Stella Tennant by Juergen Teller | Céline Campaign |

Céline Derrien by Lena C.Emery | Grit Magazine


Jil Sander

Marine Deleeuw by Karim Sadli | Jil Sander | Spring / Summer 2014

‘Joyful serenity, craving transcendence,” and called her spring 2014 collection a ‘declaration of purity.’ | Jil Sander Spring/ Summer 14 Press release

I always have a sort of woman in mind when I design clothes. I like women cool, never over-decorated. That’s old fashioned. I like to see a woman’s intellect, her strength of personality. It doesn’t matter what age she is, but if she likes short skirts and high heels then perhaps she’s not for me. And I have to say you can’t please everybody.’ Jil Sander | The Guardian | 1996

Jil Sander | Craig McDean | Spring / Summer 1996


Jil Sander Navy Fall | 2011 ad campaign | Shot by Willy Vanderperre


Concept Idea | Fleeting moments | Spring/Summer 15


Colour inspiration |


Design development | 400 film used with Diana F camera | Fixed shutter speed |


Change of surface | the subtle changes


Overlaying to create depth | graphic linear lines merged with blurred objects


Digital prints on various silks | Contrasting denser materials


Own photograph | ‘Burning accident’ and edited | 2014


400 film with acitate |


Contrasting ideas | Merging colours against linear solid colours |


Abstract and detail | Shadow, graphic and floral combination |


Oversized T-shirt | Silk viscose satin | Digital print


COS | Print design develoment | Dominique Reiman  
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