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DL DOMINICK

account management g 607/684-5443 • lisi.dominick@gmail.com @dominicklisi • dominicklisi.carbonmade.com

LISI

I create ideas and thrive on building relationships.

EDUCATION St. Bonaventure University, St. Bonaventure, NY Master of Arts in Integrated Marketing Communications, May 2012, GPA 4.0/4.0 University at Buffalo, The State University of New York, Buffalo, NY Bachelor of Arts in Communication, Minor: Media Study, May 2010, GPA 3.5/4.0, Magna Cum Laude

MARKETING EXPERIENCE Integrated Marketing Strategist, Final Master’s Defense, August 2010 - Present Client: Glacéau smartwater • Conceptualizing an integrated marketing communications plan to shift product perception East Aurora, NY Fisher-Price by Mattel Visual Merchandising Intern, June 2011 - August 2011 • Interacted with various product development teams and communicated with four external vendors to develop initial in-store concepts and designs • Provided budget oversight for licensed merchandise budget exceeding 2 million dollars - generated and updated excel-based reports on a monthly basis to track project production • Managed Trends Analysis Project- presented sales-focused research, competition at retail, consumer package goods strategies, and tactical recommendations to Visual Merchandising and Customer Teams • Professionally communicated with external firms to discuss strategic merchandising and marketing visions • Directed photo/video shoot involving in-store product displays, utilizing assets for various marketing purposes Office of Marketing & Communications, St. Bonaventure University St. Bonaventure, NY Graduate Assistant, August 2010 - Present Program Director- Extraordinary Stories In Our Schools, August 2010 - Present • Manage 9 interns within a competitive off-campus internship program and act as liaison between professional staff and interns, ultimately ensuring the adherence to the 2012-13 areas of strategic focus • Act as program director of ‘Extraordinary Stories In Our Schools’, a New York high school recruitment program designed to encourage and support the development of communication, increasing program enrollment by 114% since 2010 • Monitor flow of incoming newsworthy University materials and assess strengths of staff to assign release writing, marketing and promotional materials accordingly • Developed and executed a social media contest to publicize a university commercial contest in 2011, resulting in over 10 submissions and ultimately two broadcast advertisements airing in New York markets


DL DOMINICK

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LISI

RELEVANT EXPERIENCE Williamsville, NY Alliance Advisory Group College Ambassador, November 2009 - May 2010 • Encouraged ideal students to consider a career with Alliance Advisory Group • Discussed career opportunities with faculty and staff in order to further develop relationships with AAG • Met with student organizations to arrange speaking engagements with the company executives • Marketed and generated traffic flow at job fairs and collegiate career events Buffalo, NY Sub Board I, Inc. Director of Planning and Development, February 2008 - February 2010 • Fostered relationships with local businesses to receive donations for not-for-profit programs • Chaired the 2070 Committee, meeting twice monthly to assist in staff, program and organizational development • Orchestrated two large scale staff appreciation events for over 110 staff members twice a year • Administered ‘Sub Board Awareness Day’, a daylong awareness program providing services to students Buffalo, NY Career Services, University at Buffalo Career Peer Advisor, August 2008 - May 2009 • Advised students regarding resume and cover letter writing techniques and career decision making • Developed targeted career PowerPoint presentations and delivered them to classes of up to 30 students

INTERNATIONAL Pixel, International Educational Training Company Florence, Italy International Business Intern, June 2009 - August 2009 • Instructed a Business English course for 12 European hotel owners • Produced advertising materials for incoming international conference participants • Evaluated conference feedback surveys and developed a compiled report for European Government funding

AFFILIATION National Student Advertising Competition, Undergraduate Student Advisor since December 2011 Alpha Kappa Psi - The Professional Business Fraternity, Student Member since November 2007 Vice President of Membership, April 2009 - December 2009 • Recruited potential new members by designing and implementing strategic integrated marketing campaigns • Organized new brother orientation to ensure proper management of rules and regulations

SKILLS Professional • Project Management, Branding, Client Relations, SPSS, Presentation, Strategy, Events Design • Layout Design, Adobe InDesign/Photoshop, Microsoft Suite Digital • Social Media, Blogger Outreach, SEO, Content Aggregation


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