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//// SPECIAL REPORT / MARKET

BY NICOLÁS SMIRNOFF AND FABRICIO FERRRARA

LA Screenings 2019: The show most go on

and crossed co-productions everywhere, the offering of the studios gets more international. A big news of LA Screenings was the introduction for the first time of Sky Vision within the NBCUniversal slate, providing series as ‘Temple’ from UK, ‘Devils’ from Italy, ‘Fryed’ from Australia and ‘Catherine The Great’, co-production between Sky and HBO. The studio has also Telemundo, for the Hispanic market. Genres? This is a moment of ‘revivals’, to get classical TV series or films and to make new stories, both remakes or spins-off, using some of the characters. In the digital age, it is a good way of gaining relevance fast. Most of the studios have tittles on the trend. Also, we’ve continued watching many super natural stories, as they are good to generate fresh twists, ‘noble causes’ and ‘obsession’ for the family: since ‘Modern Family’, not only the prime ties, but also the people chosen. And particularly this year, we’ve seen some very emotional stories that made some buyers cry during the presentations. This tip is not dysfunctional: it adds appeal for free TV buyers. ‘Today, content with massive exposure and emotional ties with the audience, is what the broadcasters need to compete better’, a free TV buyer said. A global outcome of the event? It was a good LA Screenings, with better product than previous editions and applying better the different audiences. And the ‘not so restriction’ news, changed the mood of many content executives. The future can be sweeter for more people.

These LA Screenings 2019 have been very special for the content industry, with strategical news noticed day by day on real time. The about 1500 worldwide buyers and programmers had arrived last weekend in Los Angeles knowing the big mergers and rumors about product restrictions due to the new global OTTs. The good news for them, ending the week, are that the Hollywood studios are willing to continue distributing their contents to the different platforms. Last update: Disney will hold its branded content —Disney, Pixar, Marvel, LucasFilms— through Disney+ as first window, and then it will be available for free TV, but not for Premium OTT or Pay TV. WarnerMedia+ would do something similar for its top brands. For the rest of the product, the picture will be flexible depending on its ups and downs, but the main volume will be offered to every platform. ‘Collaboration is frequently better than competence’, a studio executive said. Is this scenario steady from now? Of course, everything is ‘so far’. But WarnerMedia announced during the week the renewal of many multi-year deals with top broadcasters, and Disney —which suspended this year

its traditional Upfronts— finally presented 18 titles to any platform, mainly from Fox’s slate. In the meantime, CBS, NBCUniversal, MGM, Lionsgate and Sony —which changed its traditional screenings during the week by one big upfront Tuesday evening— kept themselves open to any customer, pushing new multiple-screen alliances and avoiding own OTTs announcements. So… the new big OTTs era is coming, with also Apple TV+ launching by the end of the year, CBS All Access and Viacom’s Paramount+ already at the market and expanding to new territories, NBCUniversal with Sky… but without the distribution crack that was feared. The Fox Premium product would be joined below the Hulu’s umbrella, with ABC and the other ‘not branded’ product of Disney. LA Screenings’ trends? The studios have showed themselves more flexible both in negotiation models and content profiles. Many buyers told Prensario that they are not requiring volume deals as firmly as in the past to get the top product, and prices can be discussed according to the context of the customer. About content, in times of a global market

BBC’s (UK) programming heads at NBC Universal: Patrick Holland, Channel Editor, BBC Two, Fiona Campbell, controller BBC Three, Sue Deeks, head of program acquisitions, films and series, Alison Mabe, head of planning and scheduling, BBC Two, and BBC Four, and Dan McGolpin, Controller, Programming & Daytime, BBC One

Canal+/Studiocanal (France) buyers at Disney: Laure de Boissard, director, TV/VOD, Nathalie Folloroux, programming director, Juyonnet Francoise, executive director TV, Canal+, Julia Tenret, sales director, Disney, Laurent Sicouri, acquisitions director, Canal+, Barbara Crawford, VP current series, FX, and Judith Sakarovitch, deputy head of acquisitions, Canal+

Rodrigo cantisan: Hungarian broadcasters: Gabor Szollossy, program director Digital Media/Story 4 and 5, with TV2: Katalin Joboru, head of acquisitions, Gabor Fischer, program director, Andrea Zaras, head of content management

Asian buyers at a cocktail in Beverly Hills: Alli Farrell, head of marketing and publicity, Gaumont France, Wallace Wong, senior programming manager, Nancy Lai, controller, Winnie Ngai, CMOOTT, and Sang Au, senior OTT content manager, all from TVB (Hong Kong); Andy Chang, freelance, Marianne Lee, VP contents, general entertainment, Turner APAC, and James Chang, EVP, Tempo (Taiwan)

CEE broadcasters: Erika Tothova, head of acquisitions, TV Joj (Slovakia), Tibor Forizs, director of content acquisitions, RTL Klub (Hungary), Peter Adamik, junior contracts manager, TV Joj, and Oksana Gavrilina, heaf of acquisitions, Film Media (Russia)

Spain: Carolyn Stalins, VP EMEA, NBC Universal, with Alex Martínez Roig, content director, and Silvia Lama, acquisitions, both from Movistar+, with Mónica Entío Jorquera, acquisitiions, Mediaset; Belinda Menendez, president distribution, NBCUniversal; Ángel López, acquisitions director, Mediaset; and Sonia Salas, head of acquisitions, Movistar+

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Natpe Budapest 2019  

Special Issue JUNE 2019 - Prensario International

Natpe Budapest 2019  

Special Issue JUNE 2019 - Prensario International