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//// MAIN REPORT

BY RODRIGO CANTISANO

Natpe Budapest International opens the game The Hungarian event faces important challenges ahead, more related to the region than the market itself: market fragmentations, high levels of piracy and regions that are starting to recover after almost a decade of crisis are some of them. tion married with low birth rates mean that the number of TV households will fall in 18 countries between 2018 and 2024 – with the region’s TV households dropping by 2.5 million’. The number of pay TV subscribers in Eastern Europe will decline from 82.33 million at end-2018 to 78.64 million in 2024’, says the report. But CEE is slowly ridding itself of NATPE Budapest International is opening the boundaries to new territories and will host a new launcheon with China on the 25th: JP Bommel, CEO, NATPE, and Sun the legacy of analog cable TV. Haidong, division director of the State Council Information Office of China, with the ‘There were still 17.67 mil- Chinese delegation from CCTV lion analog cable subscribers lineal TV, most of the services are creating by end-2018. This total will fall to 568,000 their own products or forcing alliances with by 2024. The number of digital pay TV subothers like Netflix, Amazon, or Apple TV+. scribers will increase by 13 million between And this could be turned into new oppor2018 and 2024 to 78 million – or up by 21%. tunities as well for foreign producers. More Russia will account for half of screens means more need for new content the region’s pay TV subscribbut also audiences more appealing to new ers in 2024. However, Russia type of shows. will lose 2.88 million pay TV While broadcasters are more and more subscribers between 2018 and involved on buying formats and scripts to 2024. The number of pay TV adapt with local tastes –mainly procedural subs will fall in 10 countries dramas and thrillers-, and to compete with between 2018 and 2024’. the big OTT platforms, other SVOD services But both in those territoare betting on alliances with distributors ries that PayTV subscribers to work together and educate the audience will grow, and in those where about the real value of content. it will drop, OTT services will According to several buyers consulted by have a key role. Either to atHamdi Rashiti, program director from Alsat TV (Macedonia), with Mirela Pammer Glavan, acquisitions coordinator, Media Acquisitions (Coratia), Tatjana Saudet, Prensario, even when production values are tract new consumers or to general manager, Saudet Media (France), and Andreja Sertic, general Manager, going up, and costs down after several years achieve those who left the Media Acquisitions of crisis, there’s still more to evolve. And adapting stories with proven success gives PAYTV PENETRATION EVOLUTION IN CIS/BALTICS the chance to companies to down risks giving audience a content where they can feel reflected. From the entertainment side, reality shows are growing as part of the unique concept: ‘audience’s everyday customs and tastes represented on the screen’, and talent shows with several seasons broadcasted. ‘Launching new IPs is very difficult in CEE,’ remarks Andrew Sime, Banijay Rigths. According to Jan Rudovsky, FTV Prima (Czech), linear TV consumption not only has not gone down, but it has grown during the past years. ‘The difference is that Source: NexTV (2017-2023) before, audience used to consume only A decade of challenging economy has had a direct impact on the different territories, where poor job prospects forcing many to seek work abroad migration, and having a direct impact on the TV industry. For this reason, the market has opened the doors to new regions that seek to do business with CEE, and rebranded the show as NATPE Budapest International. ‘This reflects the expanded nature of the market. While the focus remains on Central and Eastern Europe, we are broadening our outreach to encompass the EMEA and MENA regions, with buyers from Jordan, Lebanon and Kazakhstan, or in this 2019, with the return of the Latin panel, organized by Prensario and focused on the evolution of the region from broadcasters to Studios’, says Bommel. According to Simon Murray, Principal Analyst at Digital TV Research, ‘this migra-

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Natpe Budapest 2019  

Special Issue JUNE 2019 - Prensario International

Natpe Budapest 2019  

Special Issue JUNE 2019 - Prensario International