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//// PREMIUM INTERVIEW / BROADCASTERS

TV-3: projects “Out-of-the-box”

RUSSIA: WEEKLY VIEWING SHARE, BY TV STATIONS (DEC. 2018) 15 13%

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12.6%

11.6% 9.3%

9

6.2%

6

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5% 3.4% 3.2%

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TV -3

Valeriy Fedorovich, CEO, and Evgeniy Nikishov, Producer

tent production, and more global companies are doing business here’. Executives agree that Russia offers great drama storytelling and production is cheaper if compared with Gogol is a series “out of the box” with a cinema premier Hollywood, and followed by a TV broadcast Government is offering interesting cash rebates for international productions. ‘The Russian studios are investing strongly in infrastructure and quality is becoming higher and higher. We can see this in the projects of the last five years. We believe the future is bright for the local production and we expect to seal more coproduction deals’, they remark. About this last point, Fedorovich is very clear: ‘We want to coproduce with global companies and there are many projects under development. We know it has not been easy to deal with Russia in the past, but now the situation is totally different and the companies are opened to work with the world’. TV-3 is now working on a global co-production project that is to be filmed in Germany and Argentina, a 60-minute story about the Nazis found in Argentina. A second project is one about the Russian Revolution, a drama-thriller in which the historical figures like Stalin appear alongside the hidden subculture of Vampires, clandestinely stirring the wheel of the history. ‘Co-productions are very important because they help us to bring our stories closer to global audiencies’, concluded Nikishov and Fedorovich

Ce nte r

TV3 General Producer, explain: ‘British distributor Cineflix Rights has been distributing the TV series in the world since then. This year we have another project in Series Mania, which is called Identification. Finally, there is an upcoming series, The Outbreak (8x’60), which was selected for CanneSeries 2019’. Valeriy Fedorovich, Producer, and TV3 CEO, added: ‘Two years ago we announced that it would develop “Out-of-the-box”. Since then, we have managed to push the TV boundaries far away. Our team have created several projects which set up trends for Russian theatrical and digital distribution. These projects have travelled across the world, too. We are grateful that both film industry professionals and end-consumers find that our content is really catching. Placing Gogol on one of the leading world online services is another big step for TV3 expansion to the global market’. The Outbreak is a family drama combined with a disaster production where a man tries to save his family from a disease epidemic. The series is set for premier on TNT Premier OTT on 4Q 2019. ‘We are selling the series abroad, and the CanneSeries selection help us to push the project globally’, add the executives interviewed by Prensario. Regarding the Russian market, they say: ‘More Russian series are going to the international festivals, and that’s a good news for all of us. The country is offering great conditions for con-

TV

TV-3 is one of Russia most dynamic broadcaster generating distinctive drama products with focus in the international market. A couple of years ago, it surprised with Gogol series, which combined exceptional production techniques and a unique distribution strategy: a release in cinemas followed by the TV premier. Gogol has been the first Russian TV series to be launched in Cinemas: three films of franchise become one of the extraordinary experiments in the local media market, and had top rates in the box office. On TV, the premier on last March included two new episodes that had never been show in cinemas. The TV series received national TV and films awards. Recently, Gogol has landed on Amazon Prime Video for North America and the UK, becoming the first digital window for the production in a foreign language. TV-3 story is a one of success. Previous to Gogol, the series An Ordinary Woman become the first Russian project to be in competition in Series Mania (France) and the female lead Anya Mikhalova took the “Best Female Performance” award. And the company is going beyond. Evgeniy Nikishov, Producer, and

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