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TV-3 Russia, a real game-changer social network) at the same time. Our new line of prime time shows is a real game-changer. They can be as good and mind-blowing as the big-screen films. Plus, these projects are made by the best Russian actors and directors’, he adds. An Ordinary Woman got the “Best Actress” prize at Series Mania, France. The main character keeps a brothel secretly from her family, and she has to hide dead prostitute in the opening episode. The show is created Valery Fedorovich, CEO, TV-3 by Boris Khlebnikov, a renowned film ‘Out of the Top 10 Russian TV channels director and a regular BIFF nominee. Evgeniy TV-3 is the only one evolving for seven years Tsyganov, a VIFF-2018 participant, stars in a row. We are swelling the numbers of the in The Dead Lake: a detective story with a young audience: this year we’ve had the most glimpse of northern legends is directed by spectacular growth in the national TV market Roman Prygunov. In Russia the show having gained +23% of women, 14-34, a group is labeled the “Russian Twin Peaks”. that is extremely alluring for advertisers’. About the market, he stands: Valery Fedorovich, CEO describes the ‘Strong women stories are rocketing moment of TV-3 in the Russian TV market, everywhere including Russia. The and he adds: ‘We pioneer new formats to gain number of documentaries viewed both audience. Last year we rolled out a series in Russia and overseas are astonishing, in cinema. Three parts of Gogol franchise so we are launching Russian True Crime, a became a huge box-office hit in Russia, set docudrama about the most mysterious and several national records and grossed over USD notorious crimes’. 15 millions’. He explains that Russia attracts global TV-3 put the new shows to the vote, by interest: ‘Many big projects focus on our past airing the pilots and the audience chose what and present. We show the real deal Russia one worked for them. ‘We made an aftershow and can hardly imagine. We shoot where no filming broadcast it on TV and on VK (top Russian crews go, take polar region, Transbaikalia or Far East. Cults, superstitions, Russia: Average Audience share in Top 15 channels legends, shocking true stories, All Day 18+ (1Q 18) severe weather, different Russia 1 14.1% cultures, even sci-fi, the USSR 12.5% Periviy and Russia’s favorites’. NTV 9.9% Regarding digital, he Channel 5 6.3% explains: ‘First off, we’ve 6.2% REN TV changed to “Big TV Rating”. TNT 4.6% This system measures both TV TV Center 4.4% + online views from any device, CTC 4.3% Domashny while it allows to put ads to 3% 2.9% TV-3 where the content is actually Zvezda 2.5% viewed. Chernobyl 2. The 2.3% Match TV Exclusion Zone won extra 59% Russia 24 1.9% to the telecast and broke all the Pyatnitsa 1.8% national records. We came up 1.5% Russia K with an interesting promo by 3 6 9 12 15 releasing the sequel 3 years after Source: Mediascope the first season. The aftershow 56 PRENSARIO INTERNATIONAL
An Ordinary Woman
The Blackout, a post-apocalyptic sci-fi epic styled as Blade Runner and featuring A-list actors
was aired on TV and on VK at the same time, gaining several million views’, describes Fedorovich. For Gogol’s campaign TV-3 used a story created by neural net. ‘Nikolay Gogol (18091852) was Russia’s Edgar Poe and one of the most mysterious writers. Surprisingly, many users couldn’t tell our neural Gogol from the real one. We put several text fragments online and asked our followers if it was Gogol. Most of them failed. Well, the story was painstakingly made. Sergey Lukyanenko (the Night Watch), created characters and plot based on Ukrainian legends. And the neural net learned Russian classics with over 30k books, and then tried to catch Gogol’s style. At the end we uploaded Lukyanenko’s draft, and the artificial Gogol finished the story’. Fedorovich: ‘Our next cine-drama is The Blackout, a post-apocalyptic sci-fi epic styled as Blade Runner and featuring A-list actors. We turned to cinema because there are viewers ready to pay for the show. And we’re talking about Russia with its great piracy issues. We are also exploring how to capitalize on our series in cinema, for example, build our own subscription sys’. Today TV-3 is a production hub handling every type of content including web, VR and mobile. ‘This year we’ve founded the 1-2-3 Production studio to get full-circle production from screenwriting to mastering. The studio can go full post-production with audio & video editing and color correction. We have about 15 projects and we think of setting up another five soon. Currently we are discussing co-production and codistribution with American, British and German companies, and a major Canadian distributor wants to promote An Ordinary Woman’, he concludes