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1/27/2014

Capital businesses to get .london domain next spring - Telegraph

Capital businesses to get .london domain next spring London will shortly become one of the first cities in the world to launch its own city domain name

City Hall illuminated to mark the launch of new domain for London

By Sophie Curtis 12:45PM GMT 15 Nov 2013

Internet addresses ending in .london will be available next year after ICANN, the global internet body, signed a contract this week giving the new system the formal go-ahead. New York became the first United States' city to have its own domain name, after ICANN approved .nyc in June. London & Partners, the Mayor’s official promotional organisation for London, successfully applied to ICANN in 2012 to set up and manage the new .london domain. The agreement means that London-based businesses, organisations and individuals will be able to apply first for new web addresses ending in .london from spring 2014, allowing them to boost their internet presence and identify themselves online with the UK's capital city. “Adopting the .london suffix will enable organisations to more closely associate themselves with our great city’s powerful global brand,” said the Mayor of London, Boris Johnson. "This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to http://www.telegraph.co.uk/technology/internet/10451909/Capital-businesses-to-get-.london-domain-next-spring.html

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Capital businesses to get .london domain next spring - Telegraph

invest back into the city." London & Partners has set up a subsidiary – Dot London Domains Ltd – to operate the new registry. It has also procured a registry services provider, Minds + Machines, which is working in partnership to set up and operate the domain. Dot London will operate on a commercial basis and any surplus profits will be "re-invested for the benefit of London", according to London & Partners. Tens of thousands of businesses, including some of London’s most prestigious brands such as Selfridges and Carnaby Street, have already expressed an interest in the new addresses. Local businesses and tradespeople are also expected to benefit from consumers looking for services from London-based providers, helping to attract more customers. Information on the new .london domain is available online at www.mydotlondon.com. People can also sign up on the website to receive information as it becomes available. How we moderate Our new look © Copyright of Telegraph Media Group Limited 2014

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1/27/2014

Dot London: capital gets its own domain name in huge coup for city - London - News - London Evening Standard

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.London: as the capital goes it alone with own domain thousands of firms line up for website names (Picture: Nigel Howard)

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Top stories in News Publishe d: 15 Nove m be r 2013 Update d: 13:51, 15 Nove m be r 2013

JONATHAN PRYNN, CONSUMER BUSINESS EDITOR

'Storm of the century' batters London with more violent weather expected

Thousands of the capital’s businesses are expected to join a stampede for new “dot London” website names after the move was given the green light today. The official go-ahead will allow companies to rename their websites with .London rather than .co.uk or .com at the end, in what is being seen as a huge global marketing coup for the city. The new domain names will start to go on sale next spring and be ready to use by July after the deal was signed off in California this morning. They are expected to attract worldwide businesses looking for London-based suppliers and to keep the capital at the cutting edge of the digital revolution. Deputy Mayor Kit Malthouse, who chairs London & Partners, the body that will auction the domain names, said: “It’s a huge opportunity for London businesses to market themselves and promote our city across the world.” There have already been as many as 20,000 expressions of interests to register “dot London” brands, including from Selfridges and the owners of Carnaby Street.

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1/27/2014

Dot London: capital gets its own domain name in huge coup for city - London - News - London Evening Standard

The US-based body that governs domain names, ICANN, signed off the dot London suffix last night as well as similar arrangements for New York, Paris, Berlin and Vienna. Prices for the domain names are expected to start from as little as £20 but could rise to far higher levels for generic titles that are expected to be in hot demand such as “restaurants.london” or “hotels.london”. Capital-based businesses or registered trademarks will have an “exclusivity period” lasting several months when they will be able to register their own “dot London” domain names. After that they will be thrown open to auction. The domain names will have to be renewed each year for a small fee and London & Partners hope this will generate an income stream of several millions of pounds a year to be ploughed back into the promotion of the capital. Some names, such as mayor.london, will be reserved for the city’s governing bodies and will not be available for sale. Mayor Boris Johnson said: “Adopting the .london suffix will enable organisations to associate themselves more closely with our city’s powerful global brand.” Gordon Innes, chief executive of London & Partners, said: “We are already seeing huge interest – not just from prestigious stores and visitor attractions but also from local businesses and tradespeople.

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“Applicants will get a domain name that links them with London and is easier to remember and more powerful, potentially resulting in more customers.” More information on the new .london suffixes is available at www.mydotlondon.com. 167

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1/27/2014

BBC News - Icann reveals new internet top-level domain name claims

TECHNOLOGY 13 June 2012 Last updated at 16:29 GMT

Icann reveals new internet top-level domain name claims The full list of submissions for new internet address endings has been published by the global organisation co-ordinating the expansion. Requests to the Internet Corporation for Assigned Names and Numbers (Icann) include .porn, .ninja, and .ferrari. The BBC was among the applicants, applying for .bbc as an alternative to .co.uk and .com. Several top-level domains have been applied for by more than one party, including .sex, .home and .diy. Both the US drugmaker Merck & Co and its German rival Merck KGaA appear to have applied for the .merck ending, which may trigger an auction process. However the .uk manager, Nominet, looks likely to secure .wales and .cymru after no-one filed identical claims. Likewise the Dot Scot Registry was the only organisation to apply for .scot and the League of Arab States the only body to claim .arab. Objections

Samsung - which had objected to the process - has taken part, applying for both .samsung and its equivalent in the Korean alphabet. However, Coca-Cola and the cereal manufacturer Kellogg's, which also signed a petition in protest, have abstained. By contrast Google has applied for dozens of the generic top-level domain (gTLD) name strings. Obvious choices included .google and .youtube, but there were also unexpected inclusions such as .and, .boo, .dad and .new. The search giant has also requested .music, which has been claimed by seven other organisations including the online retailer Amazon. Other gTLDs attracting multiple requests include .art, .book, .news, .play, .shop and .vip. The most contested name is .app which received 13 applications. Icann said that it had received a total of 1,930 requests for its first round of new net names - 166 of them were in alternatives to the Latin alphabet. It has now invited anyone with an objection to any of the claims to lodge their complaint within the next seven months. Icann then aims to make the new domains live in batches of about 500, with the first set going live some time after March 2013. "The plan we have delivered is solid and fair," said Icann's chief executive, Rod Beckstrom. "It is our fundamental obligation to increase innovation and consumer choice." However, critics have attacked the plan, noting the costs involved and the fact that bodies in the first batch to be processed may gain an unfair advantage. Nations including Brazil, China and Russia have also suggested Icann's functions be passed to the UN or another body more under governments' control. http://www.bbc.co.uk/news/technology-18428324

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1/27/2014

BBC News - Icann reveals new internet top-level domain name claims

Expenses

Applicants had to pay a $185,000 (ÂŁ118,800) fee to take part in the application process. They also face a minimum $25,000 annual renewal charge to keep their suffix once it has been granted. That may have discouraged some public bodies from participating, but the BBC's controller of research and development, Matthew Postgate, defended the broadcaster's involvement. "This is an important extension of the BBC's brand-protection policies," he said. "In the future the use of .bbc domains might ensure content is even easier to access and navigate for our audiences, clearly identified as coming from the BBC, or more secure and scalable." The BBC's domestic rivals Sky and ITV have also applied for a suffix, as have the American broadcasters ABC and CBS. However, CNN and PBS abstained. One internet brand consultant noted that the business world appeared to be split over the perceived benefits of having one of the names. "While Next and Boots are investing in a .brand for their online retail future, all the other big British retailers missed the boat," said Stuart Durham from Melbourne ITDBS. "The big names of the internet have either invested massively or not at all. Amazon for example has applied for 76 names, Google for 101 and Microsoft 11. But there's no applications from Facebook or Twitter. "There are different strategies in play here and some big gambles."

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1/27/2014

ICANN and top level domains: Dot dash | The Economist

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Businesses see opportunity in the opening up of internet domain names Jun 16th 2012 | From the print edition

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“THE internet is about to change for ever” is an assertion often made by tech firms and their gushing flacks. But this week it came from Rod Beckstrom, the boss of the Internet Corporation for Assigned Names and Numbers (ICANN), a deeply unsexy nonprofit entity that controls the web's naming system. For better or for worse, he is probably right. On June 13th ICANN revealed the names of 1,410 new generic top-level domains (gTLDs)—the bit at the end of a web address, like .com or .net—for which 1,930 candidates have asked to run registries. Of those, 751 names are contested, by 231 applicants. For .app there are 13 hopefuls, including Google and Amazon. Dozens of companies applied to register their brands (.google, .apple). The Vatican made applications for .catholic in several languages. “Community” suffixes such as .halal and .ngo were sought by 84 groups. And 116 applications were made for names in non-Latin scripts, many of which are translations or transliterations of .com and .net. Businesses are worried that the exercise amounts to a digital landgrab, forcing them to apply for gTLDs when they have no interest in running a domain registry. Officials at ICANN stress

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which applied for 101 gTLDs, including .soy (Spanish for “I am”), .dad (for fatherhood) and .boo (a term of endearment) appears to be going down this route. But others see it as a

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internet nomenclature. The standard model for registries is to sell lots of lower-level names for a few dollars each. Google,

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ICANN and top level domains: Dot dash | The Economist

tickets for entertainment, sport and lotteries. This would tell

The Economist explains - Jan 26th, 23:50

Internet domains

users that the site was legitimate and allow companies to set up lots of little sites—ladygaga.tickets, say. Davos-speak: The language of power

Others don't want to sell domain names at all. David Green of KPMG, a professional-

Prospero - Jan 26th, 17:30

services firm, sees .kpmg as an opportunity to be fully in control of the outfit's internet presence without relying on a third party. Having the domain name will also allow clients to

The week ahead: January 27th 2014: Redrawing old lines

be confident they are dealing with the real thing, he says.

New sbook - Jan 26th, 11:35

Despite the large number of applicants, some businesses seem wary of the new gTLDs.

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Facebook, for example, is conspicuous by its absence. But many companies were

Cassandra - Jan 26th, 09:10

unconvinced of the need for a website in the early days of the internet, just as some took their time to cotton on to mobile apps. Whether the hundreds of new domain names—some

Dissent in China: Xu Zhiyong's verdict

of which could be live by early next year—are a radical change to the online world or

Analects - Jan 26th, 03:29

confusing distractions, one thing is clear: the .net will .never be the same again. From the print edition: Business

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1/27/2014

.London: Capital To Get Its Own Domain Name

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.London: Capital To Get Its Own Domain Name Businesses in the capital get a major boost after London gets the goahead to use a new domain suffix, instead of .com or .co.uk. 2:38pm UK, Friday 15 November 2013

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1/27/2014

.London: Capital To Get Its Own Domain Name

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Email London is to get its own website domain suffix, in what is seen as a major boost for businesses in the capital. A deal was signed this week that will make available internet addresses ending in .london, instead of the usual .com or co.uk, from next year. The agreement, signed off by the Internet Corporation for Assigned Names and Numbers (Icann), allows Londonbased businesses, organisations and individuals to apply for the domain name from spring 2014. London & Partners, the city's promotional body, says tens of thousands of businesses, including prestigious brands like Selfridges and Carnaby Street, have already expressed an interest. London Mayor Boris Johnson said it would be a major boon for businesses. He said: "Adopting the .london suffix will enable organisations to more closely associate themselves with our great city's powerful global brand. "This is also an excellent opportunity to expand London's digital presence, which in turn is set to generate funds to invest back into the city." New York became the first US city to have its own domain name after Icann approved .nyc in June. London & Partners applied to Icann in 2012 to set up and manage the .london domain name. A new subsidiary, Dot London Domains Ltd, has been created and signed a contract with Icann to operate the .london registry. :: Information on the new domain is available online at www.mydotlondon.com. Recommended Stories

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1/27/2014

.London To Get Its Own Domain Name

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.London To Get Its Own Domain Name Huffington Post UK/PA | Posted: 15/11/2013 15:36 GMT | Updated: 23/01/2014 23:56 GMT

Maybe it's because you're a .London-er? London is to become one of the first cities in the world with its own domain name. A deal was signed this week that will make available internet addresses ending in .london, instead of the usual .com or .uk, from next year. The agreement, signed off by the Internet Corporation for Assigned Names and Numbers (ICANN), allows London-based businesses, organisations and individuals to apply for the domain name from spring 2014. John Walton/EMPICS Sport London & Partners, the city's promotional body, says tens of thousands of businesses, including prestigious brands like Selfridges and Carnaby Street, have already expressed an interest.

London Mayor Boris Johnson said it would be a major boon for businesses. "Adopting the .london suffix will enable organisations to more closely associate themselves with our great city's powerful global brand," he said. "This is also an excellent opportunity to expand London's digital presence, which in turn is set to generate funds to invest back into the city." New York became the first United States' city to have its own domain name after ICANN approved .nyc in June. London & Partners applied to ICANN in 2012 to set up and manage the .london domain name. A new subsidiary, Dot London Domains Ltd, has been created and signed a contract with ICANN to operate the .london registry. Information on the new .london domain is available online at www.mydotlondon.com. LIKE US ON FACEBOOK | FOLLOW US ON TWITTER Related Videos

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Religion News Service The Vatican sets rules for new Internet domain: sorry, Catholic bloggers Eric J. Lyman | Nov 8, 2013 ROME (RNS) The Vatican has secured the use of the new Internet domain name “.catholic,” but bloggers hoping that platform could ramp up their own digital pulpit will be disappointed — the Holy See says it’ll be reserved for church-related organizations, not individuals. The new rules on how to assign rights to the “.catholic” domain name are part of the larger issue of how to adapt a tradition-bound, 2,000-year-old institution to the fast-paced digital present. Case in point: As the parameters of the new domain name were being set, Ivano Dionigi, president of the Vatican’s Latin Academy, said Friday he was still debating how to say “Twitter” in Latin.

Show caption Screenshot of the Vatican Twitter profile courtesy Twitter

Pope Francis tweets in eight languages, and his Latin feed is surprisingly popular — it has more followers than the native languages of the last previous two popes, German and Polish. But there is still no consensus on how to refer to the medium in the church’s official language, Dionigi said.

National top-level Internet domains, such as “.it” for Italy or “.ca” for Canada or “.mx” for Mexico, are usually limited to sites based in those countries, and so the Vatican’s “.va” domain is necessarily restricted because it can be used only for sites that originate from within the 110 acres of the tiny city-state. But other domains don’t carry geographical restrictions, though newer top-level Internet domains created by ICANN (the Internet Corporation for Assigned Names and Numbers) like “.movie” or “.guru” or “.museum” are more restrictive than the Web’s original monikers


“.com,” “.org” and “.net.” In the case of “.catholic,” individuals — whether religious bloggers or a cleric — will not have access, according to Monsignor Paul Tighe, secretary of the Vatican’s social communications council. That extension will be reserved for church institutions such as dioceses, parishes, religious orders, schools, universities or hospitals. Use of the domain, Tighe said, will be a guarantee that a site is “authentically Catholic.” “The domain will create a cohesive and organized [Web] presence … so the recognized structure of the church will be mirrored online,” he said, according to Italian media reports. DBG/MG END LYMAN Categories: Beliefs, Culture, Institutions Beliefs: Catholic, Christian Tags: bloggers, Catholic Church, domain names, Internet, Latin, Pope Francis, social communications, social media, Twitter, Vatican


1/27/2014

Shorter, Simpler .UK Domain Name Introduced Mobile

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By DAVID GILBERT | November 20, 2013 11:04 AM GMT

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A shorter .uk domain name has been introduced to bring the UK into line with other major European countries.

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The City Hall in London illuminated with the .London domain name which will be introduced in 2014, along with the simpler, shorter .UK domain name.

The launch of the shorter .uk domain name will bring the UK into line with other European countries such as France (.fr), Germany (.de) and Ireland (.ie) and comes as thousands of new Top Level Domains (such as the recently announced .london) get set to be launched over the next 12 months - making the market much more liberalised and competitive.

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The news has been announced by Nominet, the organisation which looks after the .uk domain registry in Britain. Companies worried about domain name squatters taking their URL don't need to worry, as the over 10 million existing .uk customers will be offered first refusal of the shorter equivalent of their current address, with five years to decide whether they want to use it in addition to, or instead of the domain they already have. In the case where there could be competition - eg where one person holds example.co.uk and another holds example.org.uk - the shorter domain will be offered to the .co.uk registrant. ADVERTISE WITH US

Launch date Nominet will begin a market marketing push to make sure its customers are ware of the changes and says it will announce a launch date for the service in February 2014.

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Nominet says the price for the new domains will remain at £3.50 for a single year registration and £2.50 for multi-year registrations. "The .uk namespace is one of the most popular and trusted available and we're committed to ensuring it stays up-to-date and relevant," Nominet CEO Lesley Cowley said. "We're excited to offer the option of a shorter, snappier domain name that we believe will appeal to both our existing customers and the businesses and

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Shorter, Simpler .UK Domain Name Introduced

bloggers of tomorrow." A recent Nominet survey of UK business decision makers found that 72% thought direct 'example.uk' registrations should be an option, while only 2% thought they shouldn't. To report problems or to leave feedback about this article, e-mail: d.gilbert@ibtimes.co.uk To contact the editor, e-mail: editor@ibtimes.co.uk SHARE THIS

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1/27/2014 US

New Yorkers' new domain, '.nyc' gets initial OK - NBC News.com

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preliminary OKs this year from the agency in charge of online addresses. The list includes Istanbul, London, and Paris, among other cities. The agency is called the Internet Corporation of Assigned Names and Numbers. New York officials say registration for the new ".nyc" addresses should open late this year for city residents and entities with offices here. © 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Internet

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1/27/2014 Edition:

London to get its own domain name in 2014 | Technology | The Guardian

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London to get its own domain name in 2014 Businesses, individuals and organisations in the capital will be able to apply first for web addresses with '.london' suffix

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City Hall in London, lit up to celebrate the new domain name. Photograph: Mayor of London

London is to become one of the first cities in the world with its own domain name, when ".london" launches in 2014. The city has been awarded the right to its own top level domain (TLD) name by ICANN, the US-based organisation which oversees the internet.

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London-based businesses, individuals and organisations will be able to apply first for web addresses on the new domain from spring 2014. Some of the "tens of thousands" of businesses that have already expressed an interest include Selfridges and Carnaby Street. "Adopting the .london suffix will enable organisations to more closely associate themselves with our great http://www.theguardian.com/technology/2013/nov/15/london-domain-name-2014-businesses

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1/27/2014

London to get its own domain name in 2014 | Technology | The Guardian

city’s powerful global brand," says mayor Boris Johnson. "This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city."

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But some businesses may feel obliged to splash out on a domain name that they don't really need, in order to prevent a competitor buying it instead. ICANN attempts to mitigate that risk somewhat by offering a trademark claims service, letting trademark holders prevent third parties squatting on a new domain.

As one of the world's most exciting cities, London has all the right ingredients for romance. And you can mix them up with with one of the thousands of the capital's singles who are on Guardian Soulmates. From romantic strolls on the South Bank to late night exhibitions or a West End show, dating in London has plenty to offer. Join Soulmates and meet someone worth meeting

The London domain will be operated by a new subsidiary of London & Partners, the capital's official promotional organisation, called Dot London Domains Limited, and London-based Minds + Machines will be providing registry services. Get the Guardian's Zip file email

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1/27/2014

New .london web domain gets the go ahead - London & Partners

You are here: London & Partners > London & Partners' Media Centre > New .london web domain gets the go ahead

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2013

New .london web domain gets the go ahead Friday 15 November 2013

London will shortly be one of the first cities in the world to launch a new city domain name in the biggest change to the online world since .com was launched nearly 30 years ago. Internet addresses ending in .london will be available next year after ICANN, the global internet body, signed a contract this week giving the new system the formal go-ahead. The agreement means London-based businesses, organisations and individuals will be able to apply first for new web addresses ending in .london from spring 2014, allowing them to maximise their internet presence and identify themselves online with one of the best cities on earth. Tens of thousands of businesses, including some of London’s most prestigious brands such as Selfridges and Carnaby Street, have already expressed an interest in the new addresses, which will be live online in summer 2014. By acquiring a .london address businesses, museums, shops, theatres and galleries will receive a domain name that is easy to remember and instantly identifies them as being located in London. Local businesses are also expected to benefit from consumers looking for services from Londonbased providers, helping to attract more customers. The Mayor of London Boris Johnson said: “Adopting the .london suffix will enable organisations to more closely associate themselves with our great city’s powerful global brand. This is also an http://www.londonandpartners.com/media-centre/press-releases/2013/131115-new-london-web-domain-gets-the-go-ahead

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1/27/2014

New .london web domain gets the go ahead - London & Partners

excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city.” Gordon Innes, Chief Executive of London & Partners, the Mayor’s official promotional organisation for London, said: “When we have talked to London businesses and organisations about this, they’re extremely excited about the opportunities .london presents. We are already seeing huge interest – not just from London’s most prestigious stores and visitor attractions, but also from local businesses and tradespeople. Applicants will get a domain name that links them with London and is easier to remember and more powerful, potentially resulting in more customers.” Hazel Kay, Interim Head of Marketing at Selfridges, said: “As an iconic London retailer, Selfridges has always taken care to be at the cutting edge of innovation in order to better serve our customers. Having a selfridges.london address is an exciting new opportunity to be creative with our web presence while showcasing our strong association with London, which is a key component of our identity.” Claire Harris, Head of Marketing and Communication at Shaftesbury PLC, said: “It will be a great boost to know we can associate Carnaby even more closely with the capital by using the .london address. London is an incredibly strong brand in retail, fashion and lifestyle, so Carnaby is delighted to be able to promote its geographical and cultural identity across the internet in this way.” The arrival of the .london address is an initiative led by London & Partners to pursue a new toplevel domain in order to boost the city’s online identity. With the support of the Mayor of London, London & Partners successfully applied to ICANN in 2012 to set up and manage the new .london domain. A London & Partners subsidiary called Dot London Domains Ltd has been created, and it has signed the contract with ICANN and will operate the .london registry. Dot London Domains now plans to allow London-based businesses, organisations and individuals to apply for the new domain in spring 2014, giving them the first chance to own the new addresses that will be on offer. Companies with registered trademarks will also be able to apply during that time. Information on the new .london is available online at www.mydotlondon.com. People can also sign up on the website to receive information as it becomes available.

Notes to Editors About London & Partners: London & Partners is the official promotional organisation for London. Our company attracts and delivers value to business, students and visitors. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and a network of commercial partners. http://www.londonandpartners.com/media-centre/press-releases/2013/131115-new-london-web-domain-gets-the-go-ahead

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1/27/2014

New .london web domain gets the go ahead - London & Partners

Our remit is to drive leisure and business visitors as well as bidding to secure major events in London, to unlock the city for overseas businesses who want to set up or expand in London and to promote the capital’s world class universities to international students. Our intention is to work in partnership with organisations in London and across the world to deliver our goal - that London be globally recognised as the best big city on earth. For more information see www.londonandpartners.com

About Dot London: London & Partners has set up a subsidiary, Dot London Domains Ltd to operate the new registry. They have procured a Registry Services Provider, Minds + Machines, who are working in partnership to set up and operate the domain. Dot London will operate on a commercial basis and any surplus profits will be re-invested for the benefit of London. There are guidelines set out by ICANN for new top level domains which cover areas such as disputes, complaints, the protection of trademark holders and law enforcement. More information can be found at www.mydotlondon.com About Minds + Machines: Minds + Machines is the Registry Services Provider for Dot London. They work internationally with commercial organisations, cities, not-for-profits and entrepreneurs to secure and operate new Internet domains, known as top-level domains (TLDs). Minds and Machines Ltd is a wholly owned London-based subsidiary of Top Level Domain Holdings Ltd, which is quoted on the AIM market of the London Stock Exchange. More information can be found at http://mindsandmachines.com AboutICANN: The Internet Corporation for Assigned Names and Numbers (ICANN) manages internet domains. It was founded in 1998 and is responsible for the internet’s system of unique identifiers and ensures the internet’s stability and security. More information can be found at http://www.icann.org

Contact Photographs and video material will be made available from 12.00pm on Friday 15 November. To download HD and SD video footage and high res images of City Hall at night being lit up with .London logo please access via: http://www.londonandpartners.com/media-centre/press-releases/2013/131115-new-london-web-domain-gets-the-go-ahead

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1/27/2014

New .london web domain gets the go ahead - London & Partners

www.thenewsmarket.com/londonandpartners

For interview requests for the CEO of London & Partners Gordon Innes and the Deputy Mayor for London for Business and Enterprise and Chairman of London & Partners Kit Malthouse please contact: Norval Scott, Media & PR Manager: nscott@londonandpartners.com / +44 207 234 5789 / +44 7720 737 378 Or Tamzen Isacsson Head of Media and PR +44 7917 372965 / tisacsson@londonandpartners.com Twitter: @London_PR

http://www.londonandpartners.com/media-centre/press-releases/2013/131115-new-london-web-domain-gets-the-go-ahead

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NEWS WORLD

London launching .london domain Shadi Bushra, REUTERS Friday, November 15, 2013 4:45:33 EST PM

London's mayor Boris Johnson speaks at the annual CBI conference in central London, Nov. 4, 2013. REUTERS/Olivia Harris LONDON - London will join a handful of cities launching their own Internet domain names next year to build a greater online presence and promote the British capital, the mayor's office said on Friday. ICANN, the world body that oversees the web's naming conventions, gave London the go-ahead this week to use its own unique domain name from 2014, along with New York, Berlin, Vienna and Brussels. The city's mayor, Boris Johnson, said adopting the ".london" suffix would enable organizations to associate themselves more closely with London's global brand. "This is also an excellent opportunity to expand London's digital presence, which in turn is set to generate funds to invest back into the city," he said in a statement. ICANN's Vice President for Europe, Nigel Hickson, said that, in addition to country-specific domains such as ".uk", there are currently only 22 generic top-level domains, including the familiar ".com".


He said ICANN had received requests for broad domains such as ".music" or ".tree", as well as from companies seeking to use their names as a domain. Hickson told Reuters he expected the number of domains to skyrocket, with as many as 1,000 new generic domains to be approved in the next year. Hickson noted that it is not cheap to run an entity to register and sell domain names, but hoped the impact of expanding domain names would improve competition on the web.

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1/27/2014

Internet to Get a Whole Lot Bigger, Thanks to New Domain Extensions - ABC News Like

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Internet Corporation for Assigned Names and Numbers (ICANN) President Rod Beckstrom, left, and Kurt Pritz, Senior Vice President speak on expanding the number of domain name suffixes during a press conference in London on June 13, 2012. Tim Hales/AP Photo

Having a website ending in .com and .org is so last decade. The Internet Corporation for Assigned Names and Numbers (ICANN) recently announced that 100 different gTLDs, or generic top level domains, are on track to becoming incorporated into the Internet universe. You might see a URL ending with .sexy or .ninja over the next couple of weeks. "This is a historic milestone for ICANN's new gTLD Program and the Internet as a whole," Christine Willett, vice president of gTLD operations, said in a statement. "The year ahead will be defined by new opportunities in a vastly expanding online landscape." Each application costs $185,000, and both Amazon and Google are looking to capitalize on the boom of new names. Among the original 1900 applications, Amazon went after 76 different gTLDs, while Google went after 101. ICANN Releases New Web Domain Name Options: .Apple, .app, .baby, .lol Leslie Phillips, the head of marketing communications for the consulting firm Fairwinds, said that both Amazon's and Google's involvement is a sign that these new extensions will succeed. "They're not in the habit of investing in loser ideas," she told ABC News. "It's a significant investment for two of the leading tech companies in the world." But many of the applicants are sticking with a single application. Hyatt only wants .hyatt, Gucci only wants .gucci, and perhaps surprisingly, Apple only wants .apple. Phillips said that it's those companies that are going to end up making gTLDs popular. "The brands are the ones leading the way," she said. "This will enable companies to really experiment and get closer to their customers while extending their brand. It's the future of the Internet." Like

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1/27/2014

Internet's biggest land rush set to begin on Feb. 4

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About 1,000 new domain names are set to come into existence this year, competing with the familiar .com and .org. Will the new names make a difference? The web is about to have its big bang. About 1,000 new generic top-level domain names, or gTLDs (the last bit of an internet address, such as the com in qz.com) will come into existence this year. On Feb. 4, anybody will be able to create and start running a website on the first of the new domains. The number of alphabets in which you can create a web address will go from one—Latin—to at least a dozen including Chinese and Arabic. Hundreds of millions of dollars will be made. And our conception of the web will change entirely. You may not have heard about this. That’s unsurprising. The infrastructure of the internet is rarely a sexy subject, except when it breaks spectacularly . New standards are constantly being adopted in the background. Who can keep track? The coming deluge of new domains is different. It is highly visible, and will affect everybody who uses the web. What’s less certain is whether it is strictly necessary. Proponents argue that it will benefit people and businesses (small ones especially) by giving them more addresses to choose from. Critics call it a massive land grab by both entrepreneurs and some of the world’s most powerful internet companies.

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1/27/2014

Internet's biggest land rush set to begin on Feb. 4

Domain names, properly known as Uniform Resource Locators (URLs) and more commonly known as web addresses, are overseen by the Internet Corporation for Assigned Names and Numbers (ICANN). They follow a hierarchy, much like physical addresses. If the web were a country, then a generic top-level domain like .com might be the state or province, and a second-level domain, like google.com, would be a city. Neighborhoods within the city can be found in either a suffix (google.com/images) or a prefix (images.google.com).

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Until 2013, there were only 22 functioning gTLDs . The most familiar predated the creation of ICANN: .com, .net, .org, .edu, .gov, and .mil. Another seven came into existence in 2000, and a further eight in 2004. Most of the new domains in these two waves never really took off. You will sometimes spot .biz or .info in the wild, but more niche ones such as .mobi (aimed at mobile sites) and .xxx (for porn) got little attention from the markets they were aimed at.

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In addition, countries get their own top-level domains, called ccTLDs. Familiar examples include .de (Germany), .ca (Canada) or .co (Colombia, now used mostly for other purposes). These form another huge chunk of the internet.

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So why create a whole new bunch of gTLDs if .jobs, .travel and the like got so little traction? The argument is that the internet—or .com at least—is running out of space. So many names on .com are taken that people and businesses have to struggle to find a suitable one. "We've gone from an average of four or five letters in a second-level domain to something in excess of 14 to find what you're looking for," ICANN's Cyrus Namazi told Quartz. (This fascinating blog post from March 2012 delves deep into average length and other attributes of domain names.)

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Hundreds of new gTLDs means hundreds of times as many available second-level domains. It could even mean an end to the increasingly silly names new businesses have to adopt just so they can secure a memorable web address. Shpoonkle, anyone? So in June 2008, more than two years after an internal policy group first started considering it, ICANN's board approved recommendations to create a fourth set of new gTLDs. Rather than planning extensive consultations about what they should be, this time ICANN allowed the market to decide. Anybody could apply to run a new domain, so long as they met certain requirements and coughed up a $185,000 application fee.

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Many did. Google applied for 101 gTLDs through a subsidiary. Amazon bid for 76 of them. Donuts ("We are nuts about domain names. We are Donuts."), a firm set up with more than $100 million specifically to make a business of gTLDs, went after 307 new domains. In June 2012, ICANN announced it had received a total of 1,930 applications for 1,410 unique domains from about 1,000 different entities . Of the 1,930 applications, 751 names are contested by 231 applicants, which in the case of non-trademarked names will be decided by auction.

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1/27/2014

Internet's biggest land rush set to begin on Feb. 4

Data: ICANN

The very first domains to be approved, late last year, were ‫( ﺷﺑﻛﺔ‬Arabic; "web/network"), онлайн (Russian; "online"), сайт (Russian; "site") and 游戏 (Chinese; "game[s]"), which will allow web addresses to be entirely in those scripts for the first time. These become available for anybody to buy and instantly start running on Feb 4. The first seven new Latin-based top level domains follow the next day. But trademark-holders are already allowed to register, and some sites may start going live in a matter of days. Roughly 100 applications have already been approved. Namazi told Quartz that the organization is currently approving applications for new gTLDs at a rate of 20 every week. That means there will be 1,000 new ones by the end of this year.

Free money, forever For its owner, setting up a generic top-level domain is the online equivalent of opening up a vast—in fact, essentially infinite—tract of previously virgin land for development, except that http://news.msn.com/science-technology/the-biggest-land-rush-in-the-history-of-the-internet-begins-on-february-4-1

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1/27/2014

Internet's biggest land rush set to begin on Feb. 4

the real estate in question has been conjured out of thin air. In addition to the $185,000 application fee to ICANN, the cost of lawyers, research, traveling to ICANN conferences, and other administrative expenses brings the total cost of an application up to about $1 million, according to one applicant. But once the initial investment has been recouped, the profits, in theory at least, can be enormous. Whoever wins a top-level domain (say, .news) can sell second-level domains (say, qz.news) on it. Daniel Negari, a 28-year-old American who made his first fortune selling real estate, is planning to make .xyz a generic domain name that anyone can put at the end of any website. Negari thinks he can sell a million second-level domains in his first year of operation, at a price of less than $10 each. (By contrast, .com domains go for $12.99 on GoDaddy, the leading retailer of domain names.) That would be $10 million in revenue in the first year alone.

Data: ICANN

It won't be pure profit. ICANN takes a cut of 25 cents per second-level domain sold, plus extra fees every quarter and every year. Then there are technical and administrative costs. Still, the applicant for .ninja forecasts margins of around 90% (pdf p.13). And Negari's .xyz will be one of the cheaper deals on offer. The .guru TLD is open for preregistrations (before it officially opens to the general public) on GoDaddy for $39.99 per year. A domain on .ventures is $69.99. One on .luxury starts at $799.99 per year. The enterprising folks at .sucks are asking for $25,000 during the "sunrise period," a 30-day span during which trademark holders can register their domains to avoid domain-squatting.

…or the web's biggest white elephant There is some evidence for the claim that there's demand for more top-level domains. Nick Nelson of Rightside, which applied for 26 gTLDs, says that research showed 230,000 existing domain names ending with the word "review" or "reviews" (like asiainsurancereview.com or moviereviews.com) and hundreds of thousands, if not millions, ending with "online." That, he says, is proof of pent-up demand. A survey by another applicant found that 45% of small businesses in the US do not have a website or blog and that half of those who do aren't satisfied with the ones they have. Advocates of new gTLDs also point to Juan Diego Calle, who won a contract from the government of Colombia to run its country domain, .co, in 2009. He has made a remarkable success of selling it as a top-level domain for start-ups and as a shorter alternative to .com. Calle says .co has had more than 1.6 million registrations since it went live in 2010, exceeding the ill-fated .mobi. Yet the story of .co may prove more about the power of marketing than the need for more domains. Danny Sullivan of searchengineland.com, an authority on web marketing, dismisses the notion that having a literal web address directly related to your product helps a brand. The internet's leading seller of second-level domain names, he points out, is called GoDaddy, not domains.com. Another much-touted benefit of having more TLDs is that it will make it easier for search engines to find websites. A website called ladygaga.tickets, according to this theory, should rank higher in search results than ladygagatickets.com. However, Matt Cutts, who works on search quality and webspam at Google, has publicly denounced the notion. "I don't expect a http://news.msn.com/science-technology/the-biggest-land-rush-in-the-history-of-the-internet-begins-on-february-4-1

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Internet's biggest land rush set to begin on Feb. 4

new TLD to get any kind of initial preference over .com," he wrote in March 2012, "and I wouldn't bet on that happening in the long-term either… You shouldn't register a TLD in the mistaken belief that you'll get some sort of boost in search engine rankings."

The case against Meanwhile, there are also three main arguments against expanding the web's naming system. First, people rarely type in full web addresses—even familiar ones like facebook.com—any more, preferring to simply search (pdf, p.224) for a site. This has been especially true since web browsers, following the lead of Google Chrome's "omnibox," started combining their search field and address bar into one. Another argument Namazi says he has heard is the "web is dead" argument, which says that apps and other ways of interacting with the web are gaining prominence. Apps don't have URLs and aren't accessed through web browsers. This obviates the need for more web addresses. (Mind you, there's also a contrary view that apps are dying out and the web will take over.) The third argument is that web addresses have become meaningless, not least because of the increasing use of URL shorteners like bit.ly. People will click on any old rubbish without noticing or caring what the actual web address is.

Data: ICANN

The ghettoized web… Only a handful of the new domains are truly generic terms like .web, .app (which is the most hotly-contended, with 13 applicants ), .website, and Negari's .xyz. Most are aimed at specific crowds. Non-Latin domains account for 116. Geographic ones (such as .nyc and .london) make up 66. And 485 applications are from brands such as .kpmg , .ram and .bmw. BMW is rumored to be considering assigning a unique web address to every car it sells. (The company wouldn't comment.) Most of the requested domains are aimed at small, specific groups. Thus .build is meant for builders, .college for educational institutions, .wedding for couples. Such gTLDs expect to sell between a few thousand and few hundred thousand second-level domains, which goes some way to explaining why their prices are also higher than generic one like Negari's .xyz. None of the niche names will ever be big on their own, says Mike McLaughlin of GoDaddy, but together they will drive substantial sales. According to Namazi, this distinct segregation gives "legitimacy and capability to different societies [and] communities on the internet." Registries will have to vet registrants, he says, which will make the internet safer for users because they will know that the website they're on is what it claims to be. http://news.msn.com/science-technology/the-biggest-land-rush-in-the-history-of-the-internet-begins-on-february-4-1

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Internet's biggest land rush set to begin on Feb. 4

Others think it's a dangerous idea: "I think there is some risk of confusing people. People have been trained to go to their banking websites only if it ends in .com or .co.uk and now if you get them to go to .secure or .bank it could create a false sense of security," says David Ulevitch of OpenDNS, an internet infrastructure company that helps web users get to the right website. And a system that relies on hundreds of registrars to check the millions of people to whom they sell web addresses is unlikely to be perfect; for instance, Negari says .college will be open even to those who don't qualify for .edu.

Data: ICANN

…and the corporatized web There is something of a landgrab vibe to the whole thing. (Indeed, the time set aside for preferential registration before the gTLDs open to the general public is officially called the "landrush period".) Promoters say that many applicants for gTLDs are people with little experience in the business of domain names, who invested in just one or two domains that they hope to develop. But in cases where several applicants have claims on a gTLD, the only way to resolve the dispute is through an auction, which smaller competitors will almost certainly lose. To critics, that means the consolidation of the new web in the hands of the biggest players. Some fear anti-competitive practices. An inter-governmental committee set up to review applications warned that Google and Amazon's applications for .app propose to "exclude any other entities, including potential competitors, from using the TLD." (Amazon declined to comment; Google has said (pdf) it will not restrict usage of .app to any particular platform.)

The road to paradise Real-estate and infrastructure metaphors are to be found everywhere in the world of domains. Namazi describes the changes as a "time for us to now to go from a two-lane highway that took us to this beautiful beachfront property to a multitude of roads that take us there. And our role at ICANN is to build those roads and give access to everyone to be able to uses them." But it is not a wide-open public beach that Namazi sees at the end the highway; it is beachfront property with a land title. The question is, how will its owners treat the web's landless multitudes? More from Quartz: Why the 1% don't want Learjets anymore Who's still living with their parents? Australia should probably get used to these devastating heat waves ___ Join MSN News on social http://news.msn.com/science-technology/the-biggest-land-rush-in-the-history-of-the-internet-begins-on-february-4-1

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ICANN ushers in new internet era in top-level domains | Metro News

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ICANN ushers in new internet era in top-level domains Ross McGuinness Thursday 24 Oct 2013 4:45 pm 63 shares Share on Facebook Share on Twitter Next

The future of the internet isn’t just about .com (Picture: Alamy) If you think the internet is big, brace yourself: it’s about to become 63 times bigger. There are currently 22 top-level domains (TLDs) online – the suffixes such as .com, .net and .org. By next year, there will be 1,400 – everything from .adult, .beer, .cool and .dot to .wtf, .xbox, .youtube and .zippo. But the first new domains to be given approval may be hard for non-linguists to pronounce. This week, ‫( ﺷﺒﻜﺔ‬the Arabic word for ‘web’), 游戏 (Chinese for ‘game’), онлайн (Russian for ‘online’) and сайт (Russian ‘website’) were officially cleared by the Internet Corporation for Assigned Names and Numbers (ICANN), which oversees the domain name system. These four new generic top-level domains (gTLDs) have been placed in ‘delegation’, meaning there is a ‘sunrise’ period of at least 30 days in which the owners are given time to safeguard the domain name that matches their trademark before the names become available to the public. After this period, the domains become publicly available. Some owners will keep the domains to themselves as part of their main site, others are expected to have second level domain registry, allowing others to use the name on their sites. The delegation of the four new domains is a landmark. It is the first time that non-Latin characters have been used in a gTLD and they will now pave the way for hundreds more new names. When ICANN opened the application process, it received almost 2,000 requests – some from domain specialists attempting to buy lots of names, others from individual companies seeking to expand their businesses. Each application cost $185,000 (£115,000). The number of applications has been whittled down to 1,400 and the process to get them out there is underway – those letters to the right of the dot in a url are about to change dramatically. You could soon find yourself on a site that ends in .london – the city’s mayor, Boris Johnson, has backed a project by London & Partners to allow businesses to use the domain. Other British applicants include Boots, Bentley, Next, The Guardian, the BBC and William Hill. From a branding point of view, the value of having your company name after the dot is obvious, but ICANN believes it will help bring businesses and their customers closer and improve the web experience. Sally Costerton, senior advisor at ICANN, said it was important that international domain names were the first to be delegated, as it helps widen internet access for people who don’t speak English as a first language. ‘This is an important development,’ she told Metro. ‘It’s allowing people around the world to have better access and much more personalisation of the domain name space than they’ve ever had before. That’s why they’re coming out first.’

http://metro.co.uk/2013/10/24/icann-ushers-in-new-internet-era-in-top-level-domains-4159885/

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ICANN ushers in new internet era in top-level domains | Metro News

She said the very first application to be pulled out of the hat when narrowing them down to 1,400 was from the Vatican, who are seeking the .catholic domain in English, Cyrillic and Chinese. Almost 300 applications came from the Asia Pacific region, although the main bulk of submissions are by European and North American companies. Inevitably, there has been a clamour for certain domains – .app, .music, .movie, .news, .baby, .video, .soccer and .pizza have yet to be allocated as companies are still fighting over them. If unresolved in talks between interested parties, their owners will be decided by an auction. As expected, more than one person is after .sex – this domain is being contested by two companies, one of which, ICM Registry in Florida, looks set to take .porn live. ICM famously brought .xxx to the masses in 2011 by making it a sponsored top-level domain (sTLD).

http://metro.co.uk/2013/10/24/icann-ushers-in-new-internet-era-in-top-level-domains-4159885/

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ICANN ushers in new internet era in top-level domains | Metro News

The goal of the expansion is elementary – it’s all about property. ‘It’s really to release more space in the internet,’ said Costerton. ‘Think about it like real estate.’ She predicted that the impact of the new gTLDs may not be felt overnight, but gradually it will alter the way we shop, do business and connect online. ‘It’s the biggest change since the internet was invented,’ she said. ‘I really don’t think that’s an exaggeration. I have a feeling we will look back on this in 20 years and we will have completely forgotten that there was a time when we didn’t have these.’ She pointed out that there could be more to come after the first 1,400 new domains are cleared and up and running. ‘This is one round of applications. In theory, there’s no limit.’ She added: ‘It’s a new marketplace. There will be a lot of new jobs created and there will be a lot of new businesses created in this new domain name space that have never existed before.’ And what about the sites themselves – what can we expect? ‘The sky’s the limit,’ said Costerton. ‘I think we will see some very creative things. I think we will see some real game changing websites. We will see some crazy bonkers stuff and that’s a good thing – it’s about people doing what they want to do and giving them the opportunities to be entrepreneurial.’ In Focus Share on Facebook Share on Twitter Send to a friend Share on Google+ Share on Reddit

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Chinese, Russian, Arabic web domains coming soon | CTV News

Chinese, Russian, Arabic web domains coming soon

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Relaxnew s Published Thursday, October 24, 2013 10:08AM EDT

SAN FRANCISCO (AFP) - The first-ever non-Latin language website address domains are on their way, the Internet's overlords said Wednesday. Online domains in which website addresses would end with words in Chinese, Russian, or Cyrillic have been approved according to the U.S.-based Internet Corporation for Assigned Names and Numbers (ICANN). "It's happening - the biggest change to the Internet since its inception," said Akram Atallah, president of ICANN's Generic Domains Division. "In the weeks and months ahead, we will see new domain names coming online from all corners of the world, bringing people, communities and businesses together in ways we never imagined."

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Online neighborhoods with addresses ending in the Chinese word for "game;" the Arabic word for "web" or "network," or the Cyrillic words for "cite" and "online," have been cleared and more should quickly follow suit, ICANN said.

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"They are all IDNs, scripts that are different from the Latin script, basically," Atallah said.

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"One of the goals of the program is to promote choice and diversity in the (top level domain) space." Top level domains have historically been English language terms such as ".com" or ".gov."

Those cleared to manage new domains must now give companies or organizations with trademark claims the first chance at registering website addresses. The "sunrise" period should be over in about 60 days and the domains open for anyone to register websites with registrars that essentially act as domain name wholesalers, according to ICANN. The change naming "greater top level domains" is expected to expand the number from fewer than two dozen to more than a thousand. ICANN is considering more than 1,800 requests for new web address endings, ranging from the general such as ".shop" to the highly specialized like ".motorcycles." Many of the requests are from large companies such as Apple, Mitsubishi and IBM -- with Internet giant Google alone applying for more than 100, including .google, .YouTube, and .lol -- Internet slang for "laugh out loud." California-based ICANN says the huge expansion of the Internet, with some two billion users around the world, half of them in Asia, means new names are essential. There are currently just 22 gTLDs, of which .com and .net comprise the lion's share of online addresses.

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British capital gets approval for dot london domain name FROM: AP 2 MONTHS AGO NOVEMBER 16, 2013 3:40AM

Internet addresses ending in ".london" will be av ailable f rom next y ear.

THE British capital has won approval to use the .london domain, making it one of a growing number of major cities that claim their own chunk of the World Wide Web. The mayor's office said in a statement on Friday that internet addresses ending in ".london" would be available from next year after ICANN, the global internet body, approved the suffix this week. The new suffixes are part of a wider expansion of the online address system familiar to many people through the traditional .com and .net. ICANN is working its way through hundreds of bids for new addresses, from .active to .youtube. Other city domains, such as .paris, .nyc, and .moscow, are at various stages of the launch process.

SOURCE: http://www.news.com.au/technology/british-capital-gets-approval-for-dot-london-domain-name/story-e6frfrnr-1226761490942


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Capital businesses to get .london domain next spring London will shortly become one of the first cities in the world to launch its own city domain name. Internet addresses ending in .london will be available next year after ICANN, the global internet body, signed a contract this week giving the new system the formal go-ahead. New York became the first United States' city to have its own domain name, after ICANN approved .nyc in June. London & Partners, the Mayor’s official promotional organisation for London, successfully applied to ICANN in 2012 to set up and manage the new .london domain. The agreement means that London-based businesses, organisations and individuals will be able to apply first for new web addresses ending in .london from spring 2014, allowing them to boost their internet presence and identify themselves online with the UK's capital city. “Adopting the .london suffix will enable organisations to more closely associate themselves with our great city’s powerful global brand,” said the Mayor of London, Boris Johnson. "This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city." London & Partners has set up a subsidiary – Dot London Domains Ltd – to operate the new registry. It has also procured a registry services provider, Minds + Machines, which is working in partnership to set up and operate the domain. Dot London will operate on a commercial basis and any surplus profits will be "re-invested for the benefit of London", according to London & Partners. Source: The Telegraph Parent organisation: Manchester Digital Log in or register to post comments

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Hundreds Of New Domains Like .Apple, .Gucci, And .Sexy Will Hit The Internet In Next Month : Money/Tech : University Herald

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Hundreds Of New Domains Like .Apple, .Gucci, And .Sexy Will Hit The Internet In Next Month

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Similar to the realization achieved after cleaning or organizing one's garage -- that there's more space when the old golf clubs are put in their bags, when the tricycle isn't upside down and angled, and when the backup to the backup lawn mower is moved to the front curb trash -- the controllers of internet domains, or the The Internet Corporation for Assigned Names and Numbers (ICANN), realized (or were forced to realize) there are more creative ways to end a website address than the standard gTLDs (generic top level domains) like .com, .org, .gov, and the old school .net. Like Us on Facebook

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Companies, groups, individuals, organizations, and all other entities not named can now establish their own gTLDs for $185,000, ABC News reported. The actual price is higher with the potential profits exponentially greater. Overall, ICANN's received 1,930 applications for 1,410 different domains, around 100 of which are expected to become viable internet destinations in February, according to ABC. Most are companies. Google, for example, bid on 101 gTLDs ($185,000 x 101 = $18.6 million); Amazon went after 76. One firm called Donuts plans to create a business through the influx of gTLDs and has set aside $100 million for the purpose of buying domains, according to Quartz. (They've got 307 so far.)

Donuts could become a billion dollar company in the near future or bankrupt. One applicant told Quartz that the actual cost of purchasing a domain, when taking into account lawyer fees, travel expenses, and bidding wars (nearly 40 percent of the proposed domain names have been or are currently contested, according to Quartz), is

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1/27/2014

Hundreds Of New Domains Like .Apple, .Gucci, And .Sexy Will Hit The Internet In Next Month : Money/Tech : University Herald

more realistically $1 million. Yet, the potential profits are enormous. An investor who plans to purchase ".xyz" will sell "second level domains," or websites using his domain (example: sports.xyz) for $10 each. He believes he can sell a million his first year, netting him $10 million.

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Nothing is a sure thing, of course, and the expansion of domain names has many counter arguments (documented in this fantastic article on Quartz), which is perhaps why some companies are showing more caution. Apple and Gucci, for example, applied for just one domain, .apple (wait, their website is going to be apple.apple? an apple per day, two apples per domain...) and .gucci, according to ABC.

Jan 24, 2014 PM EST ESPN's Chad Ford lists the 6-foot-6 guard from Ontario as the 44th best prospect in next year's draft, good enough for the no-man's land that is the ...

"This is a historic milestone for ICANN's new gTLD Program and the Internet as a whole," Christine Willett, vice president of gTLD operations, said in a statement. "The year ahead will be defined by new opportunities in a vastly expanding online landscape." Unsurprisingly, Willet is one of many who believe in the limitless world of domains. "They're not in the habit of investing in loser ideas," she told ABC News of companies like Google and Amazon and their heavy investment. "It's a significant investment for two of the leading tech companies in the world."

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By the way, researching for this article led me to browse sports.com for the first time ever. It's basically an assemblage of Associated Press articles. By the logic of domain expansion, sports.com should be more successful than espn.com, but that is obviously not the case. Perhaps, then, new domains will be an easy sale, but not a necessary buy. © 2014 University Daily New s, All rights reserved. Do not reproduce w ithout permission.

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