Simon Chicken – Event Director of Going Global Live: Europe’s leading event for expanding your business overseas Hi Simon, can you tell us about how Going Global Live started? The Prysm Group had been running The Business Show for 10 years. TheBusiness Show is Europe’s largest event helping UK based companies grow domestically. It became apparent that many of our 20,000+ visitors were looking to expand internationally. There was a need, and there was a gap in the market, so we launched Going Global Live at ExCeL in November 2014, and we’ve done 2 events each year ever since. Going Global Live takes place twice a year, in May and November. For more information including event dates, visit the website at: www.goinggloballive.co.uk
What can people expect to find at Going Global Live? Think of it as a trade show and conference. Visitors who come to the event will get up to date advice from world leading experts on the most attractive markets and overseas opportunities, and be able to speak to suppliers & service providers who can help with the challenging project of international expansion.
Why is it important for SMEs to attend the event? Research has shown businesses are 11% more likely to survive if they export their products, Great Britain is currently in a fantastic position where we have good trade deals in place and British products are in high demand. At Going Global Live we put all the suppliers and services companies will need to meet in order for them to achieve international expansion, all under one roof. Trying to meet with all of these people would take years to arrange and do, at the event you can do it in 2 days! If you are serious about taking your business to the next level, the event is a must attend.