The Talk PR team discusses “Project Pet Project”
a quality-trained service dog. We will work as Carolina Canines’ exclusive marketing sponsor, donating time and money to drive its mission through graphic design, publicity and marketing services. Why is this project so important for you personally and for Talk PR? Pets have always been one of the biggest joys in my life. And now I have an opportunity to return the favor by shining a light on the joy that pets bring into the lives of people who need them most. Companion animals can’t speak for themselves, so we want to work to give them a voice through Project Pet Project. Out tagline for Talk PR is “Find Your Voice.” This is our way to extend that to pets and give them a voice too. How is Camden playing a role in this initiative? We recently graduated from Carolina Canines’ animal-assisted therapy team training. We plan to visit schools and libraries as a part of the organization’s Paws for Reading program that helps children develop their literacy skills by reading to pets. Why don’t you think more companies support animal-related causes? I think that it is more acceptable for companies to support causes that directly impact people, such as health, education, housing, etc., and that animal causes are seen as important, but secondary. We typically hear more about individuals who support animal causes, rather than companies that
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do. Corporate giving, like individual giving, is a personal choice. We hope our work here will inspire other companies to partner with any nonprofit. Even if you don’t have a lot of money to give, it’s your time and your talent as a business in our community that will be priceless. What is in the future for Talk PR as it relates to animal-related causes? Anything is possible. We’re always cooking up creative ideas and promotions over here for our clients, and I’m confident we’ll bring this same level of creativity and enthusiasm to Project Pet Project. We would welcome the opportunity to do marketing and public relations work for companies who specialize in pet products and services. Whatever we can do to expand our knowledge and expertise in this arena will benefit Project Pet Project. Is there anything else you’d like our readers to know about you, your company or Project Pet Project? Camden and I plan to try our hand at kayaking this summer. I have a new kayak that can accommodate her right in front of me. Now we can get even closer to all the birds on the lake that she loves to bark at! As far as Project Pet Project goes, it’s been a wonderful experience to get this campaign up and running. The entire staff takes a great deal of pride in the program and we hope other companies will be inspired to lend their support to animal-related causes.
Easy Turkey Burgers Yields: 16 servings Serving Size: 2 tablespoons These mini-burgers make great snacks at a dog’s birthday party. Serve them on dinner rolls, which are just the right size for the tiny patties. 8 ounces ground turkey meat 1 organic egg, beaten 1 clove garlic, minced 2 tablespoons old-fashioned rolled oats 2 tablespoons Romano cheese, grated 2 tablespoons organic chicken broth, cold 1. Use your hands to mix the turkey meat with the beaten egg and minces garlic. Add the rolled oats and grated cheese. Wet your hands and form them into small silver dollarsized patties. 2. Heat a grill pan over medium heat. Lightly spray it with nonstick spray. Grill the burgers 5 minutes on each side. When they are cool enough to handle, break them apart with a fork. Add the chicken broth and serve over kibble.
Burger Condiments If you end up serving the burgers at your dog’s birthday, remember to offer toppings cut to the appropriate size. You might consider a dollop of blue cheese, the Barbeque Sauce found on page 194 of Everything Cooking For Dogs, or a schmear of liver and cream cheese pâté, especially for the birthday boy or girl. From Everything Cooking for Dogs, Copyright © 2007, F+W Publications, Inc. Used by permission of Adams Media, an F+W Publications, Inc. Co. All rights reserved.
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July | August 2008
WIN IT! Get your very own copy of “Everything Cooking for Dogs.” See page 32 for details.