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Corporate Profile


ABOUT OUR COMPANY Dofreeze is a diversified and trend setting bakery snacking company established since 1999, with its main manufacturing base in Dubai. The key strengths of Dofreeze are its high level of manufacturing knowhow capability combined with a very strong and collaborative network within global FMCG category. Dofreeze products are sold across 4 continents to over 50 countries including: USA, Canada, China, Australia, Singapore, Hong Kong & entire Middle East. A very high level of innovation has enabled Dofreeze to revolutionize the bakery snacking industry by producing products. These product developments are based on specific needs of different consumer segments due to in-depth and thorough understanding of the markets.

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Revolutionizing the baked snack market with cutting edge technology and trend setting products.�


OUR KEY STRENGTHS •

Highly qualified and trained manufacturing team covering production, quality control, quality assurance, compliance, and engineering

Industrial scale and heavy duty fully automated lines with the capacity of over 2 million packs daily

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Production facility maintains highest levels of hygiene, cleanliness, maintaining international compliance and audit certifications such as SMETA (Sedex Members Ethical Trad e Audit), HACCP, ISO 9000, ISO 22000, HALAL and the world’s highest food manufacturing audit FSSC22000 v4.1 as well as ensured Walmart Supply Chain Security Audit

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quality European manufacturing lines from world class suppliers

Products produced by us are in compliance with FDA EU and SASO Regulations.

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STATE OF THE ART FACILITY

Innovation. Adaptability. Intuition. It’s all in a day’s work for Dofreeze.”

Dofreeze competes and excels in the industry due to Best Manufacturing Practices, optimization on quality and manufacturing scale.

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OUR GLOBAL PRESENCE

Americas

Africa

Middle East

Australasia


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OUR CUSTOMERS & PARTNERS Eurocake • • • • • • • • • • • • • •

CAMERON ALGERIA LIBYA SOUTH AFRICA EGYPT ANGOLA SENEGAL DJIBOUTI UGANDA KENYA SOMALIA SUDAN MAURITI US

Private Label

Snack Time • • • • • • • • • • • • • •

CAMERON ALGERIA LIBYA SOUTH AFRICA EGYPT ANGOLA SENEGAL DJIBOUTI UGANDA KENYA SOMALIA SUDAN MAURITI US

• • • • • • • • • • • • •

UAE OMAN SAUDI ARABIA QATAR BAHRAIN KUWAIT YEMEN SYRIA LEBANON JORDAN PALESTINE IR AQ


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EUROCAKE PRODUCT RANGE

Tre n d S e ttin g

Products

Definitely the most innovative player in the baked snacking category in the region.”

Croissants & Pastries

Cakes, Swiss Rolls, Muffins

Soft & Chewy Cookies

Eurocake Fresh Range


TREND-SETTING PRODUCTS

Highly creative, premium quality and unique snacks on the GO. This is the game changing snacking range in the region.”

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CROISSANTS & PA STR IES

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Best selling packaged croissants made with unique and secret manufacturing technology for a longer shelf life.� A unique advantage over all other competitors.


CAKES, SWISS ROLLS & MUFFINS

Highly improved quality and packaging over the competitors in the cupcakes, Swiss rolls and pound cakes category.”

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SOFT & CHEWY COOKIES

Carrying on with ideology of creativity and “levels above the competitors” Dofreeze is the first company in the region to produce American Style Soft & Chewy cookies ..”


EURO CAKE FRESH RANGE

Dofreeze: Taking the fresh approach.” A whole range of highest quality, world class fresh bakery snacks.

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Advertising, Marketing & Events


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WEBSITE o o o o

Video tutorials and product launch campaigns Blog page Instagram Feed Events gallery


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SOCIAL MEDIA Currently promoting social media posts focusing in the UAE, and the Middle East – garnered over 200K++ followers o Facebook o Instagram o LinkedIn


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YOUTUBE VIDEOS YouTube Channel o o o o

Eurocake Teaser Video Homemade Recipe Lifestyle Brownie Lunch box Ideas for Kids “Share a Cookie, Spread The Love” campaign


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EMAIL MARKETING o Sending monthly newsletters to over 2,600 subscribers o Open rate of 40% and click rate of 10%


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PRODUCT SAMPLING o Product sampling across the UAE with the recentlylaunched cookies and molten lova cakes


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EVENT SPONSORSHIP & SAMPLING


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PRODUCT DISPLAY STANDS


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MARKETING COLLATERALS


International Displays


UNITED ARAB EMIRATES

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UNITED ARAB EMIRATES

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UNITED ARAB EMIRATES

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IRAQ


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SINGAPORE


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JORDAN


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AUSTRALIA


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UNITED STATES


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EGYPT


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QATAR


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QATAR


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QATAR


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SUDAN


Thank You

Profile for dofreeze2018

Dofreeze - The Fresh Approach  

Dofreeze is a diversified and trend setting bakery snacking company established since 1999, with its main manufacturing base in Dubai. The k...

Dofreeze - The Fresh Approach  

Dofreeze is a diversified and trend setting bakery snacking company established since 1999, with its main manufacturing base in Dubai. The k...

Profile for dofreeze
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