The World’s Most Technically Advanced Digital Film Camera!
Blackmagic URSA Cine is a revolutionary digital film camera that introduces new advanced digital film technology combined with total integration into the post production workflow. That means it’s the first digital film camera with fast high capability storage built in, plus high speed networking for on set media sync.
Blackmagic URSA Cine also introduces new large format RGBW image sensors with larger photo ‑sites for incredible dynamic range. You can also swap between PL, LPL, EF and Hasselblad lens mounts. There’s even WiFi with SRT streaming for remote client viewing. Plus the industry standard Lemo and Fischer connections make it perfect for high end cinema production.
The HyperDeck Extreme 8K HDR features innovations such as space saving H.265 files, built in scopes, optional internal cache, 3D LUTs, native 8K and HDR support! The large touch screen ensures a perfect view of your recording as well as control over all deck settings.
HyperDeck Extreme 8K can also record 4 channels directly to network storage, perfect for ISO recording and broadcast replay!
Record 4 Channels in a Single Unit
Now you can build a rack of HyperDeck Extreme recorders that can record multiple camera channels into a single folder on the storage. Plus HyperDeck Extreme 8K can now record 4 channels in a single unit! This means any editing system can just log into the network storage and access all the media in one location. DaVinci Resolve 19 can also edit media while it’s being recorded!
Record and Playback 8K
The latest Quad Link 12G-SDI allows record and playback in full resolution 8K for amazing quality! The SDI connections are multi-rate, so you can use Quad Link 12G-SDI for 8K, or switch to SD, HD or Ultra HD using the single link 12G-SDI connection. To allow regular CFast cards to be used in 8K, HyperDeck Extreme 8K HDR uses modern H265 files for 8K recording and playback.
Build the Custom Replay System You Need!
Building a high end replay system is easy as it’s storage centric, where multiple HyperDecks record and DaVinci Resolve handles the playback. That lets you customize as many channels as you need. Just add extra HyperDeck recorders! That means you can build a replay system in HD, Ultra HD or even 8K. Then add more storage when you need extra space and higher speed.
Big Screen with Touch Control
The innovative touch LCD user interface provides incredible control. You get dedicated buttons for play, stop and record, plus a mini timeline for scrolling through your recordings. The LCD includes display of timecode, video standard, media status as well as audio meters. You can even display real time scopes and focus and exposure assist tools. Plus you can load and save 3D LUTs!
NAB Show Welcomes the M&E Industry to the Show
Curtis LeGeyt NAB President and CEO
As president and CEO of the National Association of Broadcasters, I am thrilled to extend a warm welcome to each of you as we gather in the vibrant city of Las Vegas for the 2025 NAB Show!
At the heart of this event is our passion for storytelling — a transformative power that connects all of us. Whether you are a broadcaster, filmmaker, podcaster or independent content creator, you are part of a global community of storytellers. This show is your starting place for narrative exploration, offering innovations and insights to scale your stories across any platform.
Storytellers can explore technologies showcased by nearly 1,200 exhibitors, ranging from industry leaders to innovative newcomers. At the Startup Stage in PropelME experience the cutting edge of innovation, while the Creator Lab offers practical tools in audience development, content creation, monetization and tips important to small businesses. The creator economy is expected to hit $500 billion by 2027 and NAB Show can help you scale your storytelling.
This year, we are introducing two new programming tracks: The Business of Entertainment, offering insights on media dealmaking, content bundling and shifting audience trends; and the Sports Summit: The Future of Sports Rights and Fan Engagement, a testament to the vitality of live sports in our media landscape. With U.S. sports rights revenues on track to approach $35 billion by 2027, this summit explores cutting-edge innovations that are redefining fan interactions and opening new avenues for growth.
Artificial intelligence is also woven into the fabric of our discussions, with industry leaders demonstrating its transformative impact on storytelling, from personalizing viewer experiences to navigating ethical challenges. Be sure to visit the AI Innovation Pavilion, a cornerstone of innovation in the West Hall.
Curated sessions for broadcasters such as the TV and Radio HQ series and Broadcast Management Track provide resources and perspectives to enable local stations to forge deeper connections with their audiences and craft more impactful narratives.
Every session, exhibition and conversation at NAB Show is an opportunity to enhance our ability to share stories more effectively and with greater impact. Whether you are walking the exhibit hall or taking in a session, you will find an opportunity to enhance your business. Thank you for being here, for sharing your vision and for continuing to inspire and shape the world through the stories you tell.
Sincerely,
The Pulse of NAB Show
6 Welcome to NAB Show, Where the Future Is Now
This year’s gathering takes a deep dive into the AI-powered present of media and entertainment
10 CineCentral Fuses Tools and Technique
Attendees gain practical experience to enhance storytelling
14 How CordCutting Is Changing The TV Sports Distribution Game
As cable regional sports networks face business challenges, properties are skating away to broadcasters and streamers
36 A Maturing Streaming Business Pivots to Pro�ts
As online video platforms consolidate and heavy up on sports, they’re shedding their growth-over-everything mindset
40 The Creator Economy Takes Center Stage
Rapidly-growing $250 billion sector has a greatly expanded presence in Las Vegas
42 AI in 2025: Less Hype, More Helping
Media & Entertainment players are drilling down to see how the burgeoning technology can be a problem-solver
46 How AI Is Changing the Shape Of Postproduction
Technology changes are transforming work ows and bolstering cloud-based solutions
50 Radio Rede�ned: From Here to the Cloud
Virtualized air chains are helping stations curb the cost of infrastructure, maintenance
NAB Show
Distribution Sponsored By:
57 Spotlight On: Great Britain and Northern Ireland Pavilion Exhibitor Spotlights 18, 34, 48, 49, 52, 53,
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intellectual property, partnering with brands and harnessing other trends, Chupka said.
THE AI JUGGERNAUT
There’s no better testament to the transformative fait accompli on display at this year’s show than the normalization of AI in just about every facet of operations.
“From the AI Innovation Pavilion to sessions across the show floor, we’re highlighting AI’s role in content creation, workflow automation and audience engagement,” Chupka said.
“The AI Video Editing Workshops and expanded Creative AI track at Post|Production World will provide hands-on training with tools like Descript, Runway, Premiere Pro and Firefly, helping professionals integrate AI into their editing, VFX and animation workflows.”
Conference sessions hosting AI-related discussions about security, content integrity and copyright protection will be front and center.
For the rapidly growing number of TV station groups that have grown comfortable with their ability to validate and implement AI solutions in day-to-day operations, the show’s emphasis on AI will be right in stride with what they’re looking for.
AI is “saving time and enhancing workflows,” Christina Hartman, vice president of emerging technology operations at E.W. Scripps, said. “The big story about AI in the newsroom is it’s revealing how much time we’ve been wasting on processing, on versioning to take a story to multiple platforms, on reviewing large documents.”
WEST HALL PRESENCE FOR BROADCASTERS
Indeed, no sector is more affected by the transition to the new M&E reality than television and radio broadcasters. NAB Show has gone to new lengths to address their needs, starting with arranging a more convenient location for broadcast-related conference sessions.
This year’s lineup, including the Broadcast Management track, the Broadcast Engineering & IT Conference and the Small and Medium Market Radio Forum, as well as the NAB Member Town Hall and Member Lounge, will be located in the TV and Radio HQ on the second floor of the West Hall.
On the show floor below, Chupka said, attendees will find “the majority of radio exhibits, broadcast innovation discoverable in Futures Park and top-notch thought leaders speaking on the Main Stage, including the NAB Show Welcome session and We Are Broadcasters ceremony.”
NAB Show intensifies the emphasis on ATSC 3.0 under the NextGen TV brand with a major presence in the West Hall amid anticipation that the new administration in Washington will forge a regulatory climate more favorable to broadcasters. With ATSC 3.0 signals now available to 77% of U.S. households, the show will serve to “highlight how forward-looking policies can accelerate these
advancements and ensure local stations remain at the forefront of serving our communities,” Chupka said.
Many station groups will be doing all they can at the show to connect the benefits of new technology with their pursuit of regulatory goals. Sinclair Broadcast Group, for example, will likely be taking a “very strong public stance” highlighting the need for NextGen TV, said Sinclair Senior Vice President, Advanced Technology Mark Aitken, who also serves as president of Sinclair’s all-IP platform subsidiary One Media Technologies.
Sinclair will make the case that it’s time for the government to sunset ATSC 1.0, buttressed by the fact that the NextGen TV transition is essential to making the Broadcast Positioning System a national security backup to GPS. Aitken also notes Sinclair will highlight opportunities for broadcasters to exploit the ATSC 3.0 data delivery system with support from the new EdgeBeam Wireless joint venture formed by Scripps, Gray Media, Nexstar Media Group and Sinclair. ●
Navigating the 2025 NAB Show
With the long-running Las Vegas Convention Center rehab still underway, this year the Central Hall will be closed to NAB Show visitors. Show exhibits and floor events will be located in the West, North and Lower South Halls, with conference sessions convening in the West Hall upper-level meeting rooms and a Radio and TV HQ section serving broadcasters’ interests on West Hall’s second floor. Traversing the distances across the complex will again be greatly facilitated by underground transport provided by the Tesla fleet buzzing through the Vegas Loop.
HANDS-ON LEARNING
University of Montevallo student Kaitlyn Wayne gets hands-on instruction at last year’s CineCentral. Organizers say expect even more such opportunities this year.
CineCentral Fuses Tools and Technique
Attendees gain practical experience to enhance storytelling
By Mark Hallinger NAB SHOW DAILY
Of the sea changes that have enveloped the media industry over the last several years, the concept that “everybody is a storyteller” looms large. While storytellers need tools, and the democratization of these tools gets an awful lot of attention, technique remains critical.
“It doesn’t matter if it’s shooting on an iPhone or if it’s shooting on IMAX, and everything in between, you need to know how to
get a story from script to screen,”
Kristin Petrovich, president of Createasphere and the producer of CineCentral, said.
“You still need to know how to block a scene. You still need to know how to use the camera to communicate emotion.”
CineCentral — located in North Hall this year — is designed to provide a bit of synthesis between tool and technique, with live demos, expert-led training and hands-on learning for storytellers, whether they call themselves cinematographers, directors, camera
operators or content creators.
Being “expert-led” is not posturing. “What’s unique about CineCentral is that we have instructors who are working professionals. They’re not professional instructors, they’re on set making content that we all see every day,” Petrovich said.
The hands-on nature of the CineCentral realm is robust. One improvement from last year is a doubling in the number of “craft clinics” to more than 20 this year. Craft clinics are open and free to anybody attending NAB Show.
They run for about 45 minutes and focus on production topics such as shooting with film, film loading, lighting and more. The clinics are generally hands-on, and you get to be part of a limited number of people who will learn a technique in less than an hour.
“If you’re attending NAB, you can just pop in, take a craft clinic, then come back the next day and take a different craft clinic or a workshop,” Petrovich said.
David Frederick
Distinct from the clinics, workshops predominantly are presented by Kodak and the Society of Camera Operators (SOC). These paid sessions are an opportunity for truly deep, immersive dives on a subject. There are four “labs” at CineCentral where workshops will take place. Petrovich said the labs will be used in a more dynamic fashion this year, with participants able to really touch gear, look at footage and talk to professionals.
DEEPER DIVES
“Last year was pretty darn dynamic, but we really stepped it up this year,” she said. While same-day registration for the paid workshops is available, these can fill up, so she strongly encourages preregistration.
David J. Frederick, SOC, provides an example of a speaker who brings significant experience. He is presenting at sessions that include “Designing and Executing THE Action Shot” and “Getting Cinematic Looks on a Tight Budget.” His decades of experience include shooting with every camera and format of film and digital, and more than 20 years as an active board member of SOC.
“The Society of Camera Operators will once again be providing valuable real-world craft skills at the in-depth workshops,” said Frederick. “The presenters are professionally accomplished and award-winning camera operators
Kristin Petrovich
Shanele Alvarez, a member of CineCentral’s presentation team, in action.
Everything is based on how to tell a better story, how to elicit more emotion on the screen or sell a product. It’s all storytelling.”
KRISTEN PETROVICH
at the top of the craft. It brings me great pleasure to continue paying it forward to the next generation of cinematographers.”
Shanele Alvarez, SOC, has extensive experience across genres that include scripted, unscripted reality, documentary and live shows. She’s part of the presentation team at sessions about remote head operation with a joystick and operating handhelds. She emphasizes skills that keep jobs coming.
Alvarez said that expertise with a joystick opens doors to
roles in live broadcasts, corporate events and sports television, as well as specialty shots in film and television. She said the handheld workshop is a “musthave” for handheld operating, no matter what genre an attendee works in.
“You will learn to master handheld camera techniques, essential skills like ergonomics, balance, and proper posture, how to shoot with multiple cameras and effective communication with your
SPOTLIGHT
Pursing a creative career often feels insanely reckless. But the only thing standing between most people and their dreams is con�dence in their ability to �gure it out as they go. In my session I share how I went from a �lm school reject to a DGA director, how I built an award-winning production company with no experience and tips on how to start earning bigger creative oppurtunities
in your own career.”
AJ BLEYER | DGA DIRECTOR/EP. ADVENT FILMS
team,” she said. “Learning these skills will provide longevity and success as a handheld operator.”
Alvarez and Dawn Fleischman, SOC, will present a session on women camera operators that seeks to give attendees real experience with the capture technology and techniques that can be found on any production from reality to features.
“The Women’s Camera Operating Workshop, open to all, is designed to empower participants with hands-on gear experience and the skills to communicate effectively with your camera team for smooth shot execution,” Alvarez said. “Through this course, you’ll gain the confidence and expertise needed to step onto any set and succeed as a versatile camera operator.”
Organizations supporting CineCentral include the Society of Camera Operators (SOC), PERG and ICG Local 600. PERG, Band Pro and Adorama are also hosting receptions. Many organizations including Adorama, Zeiss, Fujifilm, Tiffen, Kodak, Chapman Leonard, JL Fisher, Blackmagic Design and more are participating in craft clinics or in other ways. ●
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TV SPORTS SHIFTS
Streaming has become a bigger piece of the distribution mix for top national sports properties like the NFL, even though traditional platforms like broadcast still draw more eyeballs.
How Cord-Cutting Is Changing The TV Sports Distribution Game
As cable regional sports networks face business challenges, properties are making a move to broadcasters and streamers
By R. Thomas Umstead NAB SHOW DAILY
The rise of streaming services in the TV sports distribution arena has ignited a fierce battle for rights, reshaping how sports content is produced, delivered and viewed across multiple platforms.
As the NAB Show Sports Summit gets started today, the acquisition and distribution of live TV sports content remains fluid as traditional TV distributors and streamers continue to volley for valuable properties.
“The projections are that more than $12 billion is going to be spent
this year on sports rights because there’s going to be a lot more competition among the biggest platforms for premiere [live TV sports] rights,” Cathy Rasenberger, co-founder of media consulting firm Rasenberger Media LLC, said.
Streaming services have aggressively gone after distribution deals for national live sports properties. A recent Nielsen Gracenote report documents the trend, stating that five leading SVOD services — Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ — increased the collective volume of live sports programming available via their services
by 72% since the end of 2024.
“Live sports programming continues to be an important driver of user growth, retention and engagement for streaming services,” Gracenote Chief Product Officer Bill Michels said.
With Amazon scoring an 11year deal for NBA rights starting in 2025-26, and with Netflix securing exclusive U.S. rights to the FIFA Women’s World Cup in 2027 and 2031, industry observers say that streaming will remain a major player in the distribution of live sports programming.
Streamers are also expected to compete for MLB’s upcoming
slate of games available after the 2025 season, as ESPN in February opted out of its current baseball television deal, which otherwise would have run through 2028.
STREAMING ISN’T ENOUGH
But TV sports analyst Lee Berke said sports content distributors still can’t completely reach loyal and casual fans without broadcasters and other traditional TV providers.
“Streaming is absolutely critical as a complement to distribution on broadcast and cable,” he said.
“You’ve got to be able to reach them on streaming if you’re going to get younger demos from a team stand-
Candice Ward/Getty Images
point or a league standpoint, your next generation of fans.
“In addition, from a business standpoint, you want to be able to sell advertising and you need digital ad sales and digital sponsorship. So there’s money to be made if you can establish streaming.”
Meanwhile, the regional sports business continues to evolve as teams look beyond the struggling pay TV RSN model for the most cost-effective ways to reach their fans. Even as Diamond Sports in January emerged from bankruptcy and somewhat stabilized what has been a freefall for RSNs, pro teams continue to look for alternatives to the challenged cable-based outlets. Broadcasters such as E.W. Scripps, Tegna, Gray Media and Weigel have taken advantage of this, striking deals with major league teams in their markets.
Teams like the NBA’s Phoenix Suns and Utah Jazz and the NHL’s Vegas Golden Knights and Utah Hockey Club continue to supplement local broadcast coverage with streaming, an option that continues to remain viable for teams in local markets, according to Berke.
“The ongoing collapse of the regional sports network business
has led to an increasing amount of local sports being offered OTA on broadcast television, which potentially puts the games and advertisers for those games in front of more eyeballs than through subscription-based cable networks,” he said.
As has happened nationally, streaming will play an important role in increasing the value of local sports programming by offering content that goes beyond the on-the-field action.
“I think it’s imperative to provide a subscription service in addition to the regional cable service to access the growing group of fans who may have not subscribed to cable, or are cord nevers,” YES Network VP of Strategy and Business Development Matt Duarte said.
YES last fall joined forces with another New York City-based RSN operator, MSG Networks, to launch the subscription streaming service Gotham Sports. It offers direct-to-consumer access to YES, TV home of the New York Yankees and Brooklyn Nets; MSG, home to the New York Knicks and New York Rangers; and MSGSN, which televises New York Islanders and New Jersey Devils games.
Why This Matters
The heated competition between streaming and linear broadcast and cable will have major ramifications on consumption of live sports content as viewers watch their favorite teams across multiple platforms.
Once the purview of the traditional cable bundle, marquee leagues are seeing billions from services such as Prime Video, Netflix, Apple TV+ and Disney+ for the right to stream their games. That’s proven frustrating for fans who now must subscribe to even more platforms to watch their favorite teams.
A Hub Sports Survey reported that 69% of viewers watched at least some live games on streaming services, as more big sports properties struck deals with those plaftorms. Last year, more than 70% of viewers watched sports on broadcast and cable services compared to 62% for SVOD services.
While cable regional sports networks and broadcasters still distribute most live events, teams and leagues are exploring opportunities to distribute live local games via streaming. Major League Baseball will stream local games for 22 teams via its MLB.tv direct-to-consumer app this season.
Platforms such as FAST could further disrupt the sports distribution model by offering leagues an outlet to reach viewers with free, advertiser-supported shoulder content and eventually live event action. Already the four major leagues have dedicated services running on FAST platforms like Tubi, The Roku Channel and Pluto TV, and in February, Fox-owned Tubi TV aired the Super Bowl live.
“As viewing habits continue to evolve, to have a foothold both across the cable and the digital ecosystems to us is vital as we continue to grow that base,” Duarte said.
Free Ad-Supported Television channels are another emerging platform in sports distribution. An October 2024 Amagi Global FAST Report found that the hours of live sports content offered on FAST channels are up 65% from the prior year.
FAST TAKES THE FIELD
FAST platforms such as Pluto TV, The Roku Channel and Tubi have gotten in on the action, as well as
RSNs like Boston-area channel NESN. The NESN Nation FAST channel now offers 30 hours of live and original programming each week, even outside of the New England home TV territory of its teams, the Boston Red Sox and Boston Bruins.
SPOTLIGHT
Podcasting is undergoing some serious changes. Are you ready for them? And are you ready to bene�t? I take a closer look at the most important trends right now and what you really need to know.”
JOHN WORDOCK | FOUNDER, JOHN WORDOCK MEDIA LLC
“The fact that the NFL Super Bowl was live on Tubi and generated 13 million viewers indicates that there is a very large audience of viewers who want to get their sports content on free streaming platforms,” said Rasenberger, who co-founded the upstart FAST Sports service Free Live Sports. The service offers 100-plus FAST channels featuring such sports as boxing, tennis, cornhole, pro wrestling, soccer and motorsports.
“I think in many ways the Super Bowl performance validated the opportunity for advertisers and for sports leagues on the FAST platform,” Rasenberger said. “Distributors need to be ubiquitous in their distribution strategy, and free offerings are becoming increasingly dominant for many viewers’ television habits.” ●
Matt Duarte Cathy Rasenberger
EXHIBITOR SPOTLIGHTS
APPEAR X5 AND VX MEDIA GATEWAY
W2042 | Appear is expanding its product portfolio at NAB Show with the new X5 and VX Media Gateway live media-production technology.
The X5 offers the same acclaimed high-performance capabilities as the X10 and X20 in a more-compact, ultraportable chassis. Purpose-built for live production, remote contribution and cloud-based workflows, the X5 delivers outstanding compression, ultralow latency and seamless IP connectivity, making it the ideal solution for Tier 1 broadcasters seeking more agile remote production options, as well as Tier 2 and Tier 3 operators looking for a cost-effective, high-quality media transport solution.
The VX Media Gateway is the first major addition to Appear’s continually evolving VX software-based media processing platform. Designed to enable hybrid cloud/ on-premise workflows, the VX Media Gateway simplifies seamless, scalable media transport for broadcasters and service providers embracing software-defined architectures.
RIEDEL STAGELINK SMART EDGE DEVICES
N1821 | Riedel’s NAB Show showcase includes its new StageLink family of smart edge devices for seamless network streaming, which redefine IP-based audio and intercom workflows and provide unparalleled flexibility and performance, the company says. Designed for broadcast, live production and studio environments, the compact, rugged I/O boxes streamline decentralized signal distribution over generic IP networks, eliminating the complexities of traditional cabling and configuration.
The StageLink product line enables media professionals to capture and distribute signals seamlessly across their networks, ensuring a smooth, reliable, and cost-effective transition to IP-based workflows. By leveraging standard network cables instead of specialized infrastructure, StageLink devices create a decentralized, scalable system that integrates microphones, intercom, GPIO devices and other audio-enabled equipment with unprecedented ease.
COBALT DIGITAL COBALT ARIA
AUD-MON
AUDIO MONITOR
SL5123 | Cobalt Digital is bringing more IPMX-compliant solutions to the 2025 NAB Show, including the addition of audio monitors to its ARIA product line.
FINGERWORKS TELESTRATORS
FINGERWORKS 6 CLIENT UPDATE
SL5825 | FingerWorks
Telestrators is expanding its FingerWorks 6 Client with iPadOS compatibility. This update enables iPads to function as a versatile FingerWorks user interface, providing greater flexibility and convenience. The iPadOs functionality also makes the FingerWorks software an ideal alternative for seamless connectivity and enhanced performance in the field.
FingerWorks 6 is an efficient solution for professional visual annotation and interactive presentations. Perfect for broadcasters, educators and professionals, FingerWorks delivers exceptional performance and reliability. Whether annotating live footage or delivering compelling presentations, the software ensures users stay at the top of their game.
WORLDCAST SYSTEMS AUDEMAT MC6 V1.2
W311 | WorldCast Systems’ new Audemat MC6 v1.2 is making its debut at NAB Show. As the latest upgrade to its industry-leading FM and DAB test and measurement platform, the Audemat MC6 v1.2 integrates enhanced lab generators, signal analysis and audio testing capabilities to provide broadcasters and regulators with a comprehensive and precise measurement solution.
This new version introduces audio and MPX generators for in-depth transmission quality analysis, an Audio Analyzer supporting analog and AES audio in and a DAB analyzer with full DAB services decoding, including DLS and SLS. Additionally, the enhanced FM Analyzer enables measurements from analog or AES MPX/Composite inputs ensuring precise FM broadcast testing.
With its compact and rugged design, the Audemat MC6 is built for efficiency in the field. Its multireceiver capabilities — supporting up to two DAB and eight FM receivers — enhance measurement efficiency, while the intuitive user interface helps to optimize workflows.
The new ultra-flexible COBALT ARIA AUD-MON Audio Monitor supports a wide range of inputs including: two SDI inputs up to 12G or MADI, two SFP for SDI over fiber, AES, balanced analog audio and GPI for automation. Features include a live video thumbnail, SDI output for monitoring and individual channel volume controls for mixing. It is configurable from the front panel with a touch display or through a web interface.
The 4-inch deep, 4-pound monitor fits in one rack unit and can be powered from the control Ethernet port (PoE++), as well as external redundant power supplies.
Cobalt is also showcasing the ARIA OG-AUD4-DANTE bidirectional audio embedder/de-embedder router card with 12G, SDI, MADI, AES and DANTE inputs and outputs.
When it comes to broadcasting HDR video, one format delivered an incredible experience at the biggest sports event of the year.
Gray Media has already launched NextGen TV service in a number of markets. And many of these stations use HDR10+ to upconvert their programming, for an outstanding entertainment experience.
Additionally many of Gray’s FOX affiliates, including their flagship station WVUE-TV in New Orleans, recently broadcasted the Big Game in HDR10+, to the delight of video enthusiasts everywhere.
To experience HDR10+, visit booth W3056 at the NAB Show. Or to receive our whitepaper, go to hdr10plus.org
Photo credit: WVUE
What’s Happening SUNDAY at CINECENTRAL
(Sessions listed are complete as of press time and subject to change.)
10:30 a.m-6 p.m.
❱ N1449 CineCentral Lab 3
WORKSHOP: CINEMATOGRAPHY AND LIGHTING DEI INITIATIVES/ UPSKILLING STORYTELLING: FILM/TV/BRANDED CONTENT
(Requires Add-On Workshop Pass)
Any elite camera operator needs to have a command of the multitude of capture technology and techniques that can be found on any production from reality to features. Unfortunately, these apparatuses are not always available for inexperienced operators to learn and seasoned operators to practice. That’s exactly what this intensive workshop is designed to do. With a focus on female operators, each attendee will have oneon-one time with seasoned instructors that carry notable credits and a wealth of knowledge.
Speakers: Shanele Alvarez, SOC,
Camera Operator, Independent Professional; Dawn Fleischman, SOC, Camera Operator, Independent Professional
Join Fujifilm/FUJINON as they present an educational and topical CineCentral Craft Clinic.
2-6 p.m.
KODAK PRESENTS: MOTION PICTURE FILM LOADING
❱ N1449 CineCentral Lab 2
(Open to all badge holders) Kodak presents a practical motion picture film workshop to equip creators with the knowledge they need to shoot on this unmatched medium. Addressing the basics of film capture, the workshop will cover
necessary steps to shoot on Super 8-mllimeter and 16-millimeter film, from selecting and ordering film stock to loading and exposing. The workshop will also offer basic information about film processing and postproduction. The workshop size is limited to allow each participant oneon-one time with instructors.
2:30-3:15 p.m.
CINECENTRAL CRAFT CLINIC: PRESENTED BY ADORAMA
❱ N1449 CineCentral Lab 1 (Open to all badge holders.) Join Adorama as it presents an educational and topical CineCentral Craft Clinic.
2:45-3:30 p.m.
CINECENTRAL CRAFT CLINIC: PRESENTED BY BLACKMAGIC DESIGN
❱ N1449 CineCentral Theater (Open to all badge holders)
Join Blackmagic Design as it presents an educational and topical CineCentral Craft Clinic.
3:30-6 p.m.
CINE SOCIAL PRESENTED BY BAND PRO/ANGÉNIEUX AMERICAS
❱ N1449 CineCentral Theater (Open to all badge holders.)
4-6 p.m.
THE SOCIETY OF CAMERA OPERATORS PRESENTS: WORKING WITH DOLLIES
❱ N1449 CineCentral Lab 1
(Requires Add-On Workshop Pass) Participants will gain knowledge and experience using dollies and on how to use this valuable tool to further storytelling.
Speakers: David Frederick, SOC, Camera Operator, Independent Professional; Dan Hammond, General Manager, J. L. Fisher Inc.; Eric Zucker (‘EZ’), Dolly Grip, A Camera
What’s Happening SUNDAY in the CREATOR LAB THEATER
(Sessions listed are complete as of press time and subject to change. Open to all badge holders.)
10-10:30 a.m.
STATE OF THE CREATOR ECONOMY
❱ SL9823 Creator Lab Theater A Gain valuable insights into the trends, challenges, and opportunities driving the creator economy from industry leaders. Explore the strategies and innovations shaping the future of this rapidly evolving space.
Speakers: Jasmine Enberg , VP, Principal Analyst, EMarketer; Natalie Jarvey , Author, “Like & Subscribe,” The Ankler; Leslie Morgan , Owner, Every Problem Solved
Moderator: Brit Starr , Chief Marketing Officer, CreatorIQ
10:30 a.m.-11:15 p.m.
REVOLUTIONIZING REALITY: HOW AI IS TRANSFORMING CREATIVE IN UNSCRIPTED AND DOCUMENTARY CONTENT … RIGHT NOW!
❱ SL9823 Creator Lab Theater B
AI is no longer just a futuristic concept — it’s a transformative tool reshaping the creative process in unscripted and documentary storytelling. From identifying compelling story arcs to streamlining postproduction workflows, AI is helping creators innovate while preserving the authenticity and emotion of real-life narratives. Join industry leaders and innovators as they explore how AI is being used to analyze hours of raw footage, surface hidden gems, edit rough cuts and empower creators to focus on storytelling over tedious tasks. This panel will also tackle the
ethical considerations and challenges of maintaining humanity in AI-driven workflows.
Speakers: Matt Hanna, Chief Strategy Officer, Quickture; Renard T. Jenkins, President / CEO, I2A2 Technologies, Studios & Labs
Moderator: Irad Eyal, Founder/CEO, Quickture
10:40-11 a.m.
REVOLUTIONIZING FILM & VIDEO
PRODUCTION WITH 3D GAUSSIAN SPLATTING AND MOBILE SCANNING
❱ SL9823 Creator Lab Theater A
The rise of 3D Gaussian Splatting (3DGS) and mobile scanning is transforming the way films, TV and digital content are produced. From virtual production and VFX previsualization to game engine-
based content creation, real-world environments can now be captured, processed, and integrated into digital workflows faster than ever.
Speakers: Yuhao Wang, Solution Engineer, XGRIDS
12:05-12:50 p.m.
FROM INDIE BUDGETS TO BLOCKBUSTER DEALS: UNLOCKING GLOBAL TAX INCENTIVES & REBATES
❱ SL9823 Creator Lab Theater B
From Hollywood to Europe to emerging markets, governments worldwide offer lucrative tax incentives, rebates and funding programs to attract film, TV and digital content production. But with varying eligibility requirements, application processes, and hidden fine print, how can producers and studios
What’s Happening SUNDAY at NAB SHOW THEATER 1
(Schedule listings are as of press time and subject to change)
10:45-11:30 a.m.
PEAK HUMAN: UNLEASHING THE CHAMPION WITHIN
❱ W1768 Theater 1
Sports transcend competition — they are a global language, a cultural force, and, at times, a near-spiritual experience. No one understands this better than Gotham Chopra, filmmaker, storyteller, and co-founder of Religion of Sports with Tom Brady and Michael Strahan. In this compelling keynote, Chopra explores the evolving intersection of sports, entertainment, and storytelling, diving into how the narratives of athletes, teams, and moments of triumph or heartbreak captivate audiences worldwide and fuel our own quests to reach our Peak Selves and full Human Potential. How do sports shape identity, inspire communities, and create myths that stand the test of time? Drawing from his work on groundbreaking sports documentaries, branded collaborations and his vision for Religion of Sports, Chopra shares insights on the art of sports storytelling and its growing influence in media, technology, culture, and wellbeing. This Sports Summit session is open to all badge holders.
Speaker: Gotham Chopra, CoFounder, Religion of Sports
11:30-12:15 p.m.
BEYOND THE GAME: ORIGINAL CONTENT DRIVING VIEWERSHIP OFF THE FIELD OF PLAY
Open to All Badge Holders
❱ Sports Summit, Theater 1
Creating original content that stands out is the only way to break through in today’s crowded media landscape. This Sports Summit session, open to all badge holders, explores innovative
storytelling techniques, shows examples of content that drives viewership and shares how leagues, teams, and media partners are pushing the envelope in sports content creation and connecting with fans.
Speakers: Lauren Fisher, VP, Creative Director, Religion of Sports, Trevor Gill, VP, Sports Development/ Executive Producer, Vice TV, Whit Jackson, VP of Media and Entertainment, Wasabi Technologies, Sara Rea, Head of Unscripted, Hello Sunshine
Moderator: Hannah Taylor, Communications Strategist, The Lippin Group
12:15-12:45 p.m.
ELUVIO CONTENT FABRIC: THE MOST POWERFUL PLATFORM FOR DISTRIBUTION AND MONETIZATION OF LIVE SPORTS
❱ W1768 Theater 1
Hear how Eluvio is solving the generational problems of video over the internet with its Content Fabric Protocol, a next-generation content distribution and storage protocol transforming the distribution and monetization of premium video and digital media — in contrast to legacy cloud workflows and CDNs. By leveraging multi-modal artificial intelligence (AI) and multiple AI/ML (machine learning) models, come learn how Eluvio’s native-AI capabilities are applied in uses cases with Imagn Images for Super Bowl LIX, the new EPCR TV streaming subscription service, and others. For content owners and sports leagues, Eluvio enables content owners to reach fans in markets where they don’t have traditional TV broadcast licenses but still want to maximize their content rights and monetize their fan base.
Speakers: Michelle Munson, CEO and Co-Founder, Eluvio
2-2:45 p.m.
WAGERING AND VIEWERSHIP: CAPITALIZING ON THE BETTING BOOM IN SPORTS
❱ W1768 Theater 1
With sports betting on the rise, this Sports Summit session discusses how broadcasters can integrate sportsbetting content to boost viewership, fan engagement and revenue. Discover innovative ways to work with betting platforms to attract the wagering fan.
2:45-3:30 p.m.
ENGAGING AUDIENCES THROUGH ON-AIR TALENT
❱ W1768 Theater 1
On-air personalities play a pivotal role in capturing and retaining audience attention. At this Sports Summit session open to all badge holders, learn how engaging on-air talent can elevate your content, build loyal fan bases, and drive deeper audience connections. Hear strategies for selecting, developing, and supporting talent that resonates with viewers, as well as the growing importance of personal brand-building in sports and entertainment.
Speakers: Jason McCourty, 13-year NFL veteran, Super Bowl champion, and NFL Game Analyst, CBS; Sandy Nunez,Vice President of On-Air Talent Management, NFL Network; Tracy Perlman, Senior Vice President, Player Operations, National Football League
Moderator: April Carty-Sipp, Executive Vice President, Industry Affairs, National Association of Broadcasters
3:45-4:30 p.m.
WOMEN’S SPORTS: UNLOCKING NEW MARKETS AND OPPORTUNITIES
❱ W1768 Theater 1
Women’s sports are attracting record viewership and sponsorships, and this Sports Summit session explores how media companies can capitalize on the growth of women’s sports and appeal to new demographics learn strategies for maximizing visibility and revenue in the rapidly growing women’s sports field.
Speakers: Thayer Lavielle, Managing Director, The Collective, Wasserman Moderator: Vinciane Ngomsi, Reporter & Digital Creator, Boardroom
5-6 p.m.
TEKSYSTEMS GLOBAL SERVICES NETWORKING RECEPTION
❱ W1768 Theater 1
Discover how TEKsystems Global Services leverages AWS expertise to address the unique challenges faced by the media and entertainment industry. From scalable cloud solutions to advanced data analytics, learn how its innovative approaches are shaping the future of media and entertainment. Explore how it enhances monetization strategies, optimizes the media supply chain and delivers direct-to-consumer solutions.
• Reliable insights from the industry’s leading resources.
• Newsle er designed for a two minute read.
• Simplified way to keep track of key industry trends.
What’s Happening SUNDAY at NAB SHOW THEATER 2
(Schedule listings are as of press time and subject to change)
12:05-12:50 p.m.
SMPTE PRESENTS: AI-DRIVEN LIVE BROADCASTING THROUGH THE SMPTE LENS — OPPORTUNITIES
❱ W2631 Theater 2
As artificial intelligence permeates every aspect of our life and industry, media professionals must adapt to stay ahead of rapidly evolving market demands. This forward-looking SMPTE session explores how today’s AI-driven breakthroughs — such as real-time translation and dubbing, automated content generation, and contextaware interactive experiences — are transforming live broadcasting. Learn what industry leaders are working on, with examples ranging from multilingual news delivery to immersive viewer engagement strategies, consider the possibilities and pitfalls of integrating these tools, and listen to fresh approaches that keep your broadcasts relevant and compelling in today’s world. (Produced with Meet the Panel.)
Speakers: Lewis Kirkaldie, CTO, Tyranite; Andre Roelofs, Founder and CTO, Eurora Labs; Anoop Thomas, Director of Technology, EMAM Inc.; Jan Weigner, President, Cinegy
Moderator: Tab Butler, M&E Adviser, Cinegy
2:10-2:40 p.m.
WINNING OFF THE COURT: THE BUSINESS OF INNOVATION IN SPORTS & ENTERTAINMENT
❱ W2631 Theater 2
Join Jason Kornweiss and Charlie Myers as they explore how Monumental Sports has leveraged technology to transform fan experiences across broadcast, digital and in-venue platforms. From building a best-inclass RSN to integrating advanced
content strategies, Monumental has set a new industry standard. This session will highlight the latest $800 million investment in Capital One Arena, showcasing how next-generation content and venue technologies are enhancing engagement and redefining live entertainment. Gain insights into the strategic approach and what’s next for Monumental Sports as it continues driving innovation in media and sports production.
Speakers: Jason Kornweiss, Senior Vice President of Strategic Solutions, Diversified, Charlie Myers, Chief Technology Officer, Monumental Sports and Entertainment
3:15-3:35 p.m.
SMPTE PRESENTS:
MAKING MEDIA SERVICES AND DEVICES JUST WORK
❱ W2631 Theater 2
The present and foreseeable future will see a landscape of media devices and services existing on-prem and in private and public clouds. This hybrid environment offers broadcasters the ultimate in flexibility to mix and match best-of-breed products from
a variety of vendors. The challenge is that there is no standardized method of discovering and controlling these devices regardless of platform or vendor. SMPTE’s RIS-OSA is working on a solution to all of this, called Catena. This is a cross-industry effort that is open-source, with security (zero trust) at its core. In this session, Ross Video’s Chris Lennon will look at the latest progress on this important initiative.
Speaker: Chris Lennon, Office of the CTO: Director, Standards Strategy, Ross Video
4:25-4:55 p.m.
PRODUCTION PULSE IN THE MIDWEST: THE HEARTLAND EMERGES AS A PRODUCTION HUB
❱ W2631 Theater 2
The future of virtual production is unfolding in Ohio and TRG Multimedia is leading the charge. Why is this the place to be? As virtual production reshapes the landscape of filmmaking, TRG Multimedia has taken a bold step forward, investing in a cutting-edge virtual production studio within its massive 160,000-square-foot facility
in Brooklyn, Ohio. Join this session for an insightful panel discussion featuring TRG Multimedia and AbelCine as it dives into the vision behind this stateof-the-art studio, the decision-making process behind the tools that bring the studio to life and how Disguisepowered virtual production solution, Studio Pro, is transforming the way productions are executed.
Speakers: Ryan Hardy, Director of Innovation, TRG Multimedia; Kari Hess, Strategic Development Manager, AbelCine; Matthew Lorenzen, Sales Manager — Solutions & Services, Disguise; Adam Wilde, CEO & Owner, TRG Multimedia
5-6 p.m.
NETWORKING HAPPY HOUR WITH DISGUISE ❱ W2631 Theater 2
Join the Disguise team for drinks and discussion of next-gen technology at the show. Connect and learn about everything from the newest powerful advancements across AR, XR and broadcast graphics to turnkey creative services to transform your next project into something truly extraordinary.
What’s Happening SUNDAY at NAB SHOW THEATER 3
(Schedule is as of press time and subject to change.)
2-2:30 p.m.
SUSTAINABLE LIVE PRODUCTION
WITH JPEG XS AS A GAMECHANGER IN CARBON FOOTPRINT REDUCTION
❱ W2831 Theater 3
JPEG XS is emerging as a transformative technology in the media production and distribution industry, particularly for IP workflows like ST 2110. It significantly reduces bit rate without compromising quality, enabling the handling of highresolution video with low latency and minimal power consumption. This visually lossless compression allows existing network infrastructure to remain in use, making the transition to IP workflows more efficient. By utilizing JPEG XS, companies can avoid power-hungry codecs like HEVC, ensuring that video signals are transmitted effectively over various networks, including the internet. JPEG XS is designed for sustainability, enabling greener workflows by minimizing energy use and prolonging the life of existing equipment. Its lightweight nature helps reduce overall operational impact, showing that technological advancement can align with ecological responsibility. Real-world applications demonstrate measurable environmental benefits and operational improvements, making JPEG XS a crucial player in pursuing a sustainable future in media production.
Speaker: Francois-Pierre Clouet, Product Application Specialist, Business Development, intoPIX SA
2:30-2:50 p.m.
WHAT YOU NEED TO KNOW ABOUT NMOS IN AN IP WORLD
❱ W2831 Theater 3
If you’ve worked with NMOS, you know that AMWA’s Networked Media Open Specifications (NMOS) make it possible to control IP networks in much the same way you’re used to in SDI, such as router control panels and keeping track of video sources and receivers in the network. That said, you’ve also likely faced some of the challenges that can come up with SDP files within NMOS, such as getting all the receivers and transmitters to register themselves into the registry server and making that data available to the external control system so you can use your existing panels and equipment. Likewise, what do you do when you push Source, Destination, Take and nothing happens? How do you make sure that the SDP file is valid, formatted correctly and not malformed?
Join this session to find out:
• Why do you need NMOS and how can you apply it within your 2110 workflows?
• How can you spot and prevent common NMOS/SDP problems?
• What are the basics you need to know about NMOS?
• How to use analysis tools that will help you in monitoring NMOS?
• What do you need to know when it comes to NMOS troubleshooting and error reporting?
Speaker: Steve Holmes, Application Engineer, Leader
3 p.m.-3:20 p.m.
EVOLUTION OF NMOS FOR ST 2110 AND IPMX
❱ W2831 Theater 3
SMPTE ST 2110 and IPMX have emerged as key technologies enabling flexible and scalable AV over IP
infrastructures to be deployed for broadcast and ProAV. NMOS is the control layer that makes it plug and play. The latest advancements in NMOS take it to a new level, surpassing the level of control provided in SDI and HDMI while also adding a layer of security that has been sorely needed in control systems for quite some time.
It also addresses the needs of the system integrator and studio builder, enabling automatic discovery of important services required to configure endpoints automatically on startup.
More recently, features have been added to ensure stream compatibility, address compressed video of multiple types, support EDID management for IPMX, and the most radical advancement, extending to device configuration and control.
This session will dive into the details about what NMOS is, how it works and then look at where it is going and how it adds significant value to the system designer and integrator.
Speaker: Spencer Deame, Marketing Manager, Nextera Video
4:30-6 p.m.
ORCHESTRATING THE FUTURE: CONNECTIONS & CONVERSATIONS
❱ W2831 Theater 3
Building on the energy and insights of last year, this NAB Show gathering returns with a laser focus on what’s next in improving the deployment and management of cloud-based media and broadcast technology. This year, Diversified is sharing how it is solving the complex challenges of cloud orchestration with an automated and streamlined deployment solution. Join this session for a 15-minute conversation with forward-thinking approaches, followed by a happy hour, where you’ll have the perfect opportunity to share ideas and discuss challenges with fellow innovators. Whether you’re exploring ways to optimize your cloud strategy or spark your next big collaboration, this event offers the ideal mix of knowledge and connection. Let’s push the boundaries of what’s possible — together.
Speaker: Lance Polvado, Director of Offering Management, Diversified
Bob Caniglia Director of Sales Operations, North America
Blackmagic
Design
EXECUTIVE
Q. What technology trends will you be following most closely at NAB Show this year?
A. Immersive is a rapidly developing medium that has quickly garnered a lot of excitement due to its captivating engagement and potential across live entertainment, sports, filmmaking and more. With major advancements on the capture/production end, such as our URSA Cine Immersive camera, and on the distribution/platform end of the pipeline, it’s a topic we are looking forward to discussing with customers, partners and more at NAB Show.
Q. Blackmagic is a longtime exhibitor at NAB Show. What brings the company back to this event each year?
A. NAB Show is a pillar of the media and entertainment industry, not only here in the U.S. but also to the worldwide community, drawing attendees from across the globe. It’s a mainstay that brings together a multitude of production verticals under one roof, including broadcast, live production, A/V, filmmaking, post, and more, while laying the groundwork for future technologies, creators and innovators.
BOOTHMEETUS
Sponsored Content
EXHIBITOR SPOTLIGHTS
CONTRIK POWER DISTRIBUTION PRODUCTS
N1006 | Contrik, a brand of the Neutrik Group and a provider of professional power distribution systems, equipotential bonding systems and premium power cables, is introducing its first products to the U.S. market: the Power Strip X CPSSX-T1-T3, the Power Strip X CPSSX-T1-T6, the Power Turtle X CPTSX-T1-T7 and the CCL75-P2 Truss Clip set. Building upon the brand’s success in Europe, these power-distribution products are manufactured in the United States.
The devices are designed to meet the unique demands of the rental and staging markets. Key attributes include genuine NEUTRIK powerCON TRUE1 TOP input and output connectors, an extremely robust and safe EASYLEN housing with a leather grain texture that is flame retardant (UL94 V0) and nonconductive, and truss mounting options. The devices feature high mechanical protection (high IK). The products are ETL listed with NEMA1 indoor certification for the U.S. market and UL 1640 compliance. Their powerCON TRUE1 TOP connectors are UL and IEC 60320-1 certified.
TAG VIDEO SYSTEMS QC STATION & ADVANCED USER MANAGEMENT
W1757 | TAG Video Systems is showcasing its advanced capabilities for end-to-end monitoring and visualization, with a special preview of the QC Station — a powerful addition to the already successful QC Elements toolset that ensures flawless video quality at scale.
QC Station is a solution designed to enhance video quality control across live production and distribution environments. QC Station integrates QC Elements, a powerful set of tools for real-time, deep analysis of video streams. This enables engineers to monitor video quality in real time, validate content integrity, and ensure compliance with industry standards.
In addition, TAG is highlighting its Advanced User Management functionality enhanced with Access Groups and Role-Based Access Control (RBAC) to streamline and secure user access management. Implementing this role-based permissions feature ensures that only authorized personnel may access sensitive systems and tools, leading to elevated security, increased operational efficiency and reduced human error.
HARMONIC ORIGIN CAPABILITIES
W2821 | Harmonic is launching what it considers a breakthrough in video-streaming innovation with new origin capabilities. Service providers and broadcasters can tap into the new origin features through Harmonic’s VOS family and XOS Advanced Media Processor to optimize efficiency and flexibility while driving down costs.
Harmonic’s new origin capabilities combine cloud and on-premises storage by leveraging VOS360 Media SaaS and VOS Media Software. This hybrid approach taps into the efficiency and elasticity of the cloud for less frequently accessed content while using on-premises storage for fresh video assets. Older content, including nPVR assets, is automatically moved to cloud storage.
The cloud-native solution is easy to configure, as it uses the same intuitive UI for all media-processing capabilities. Service providers can efficiently scale storage based on demand by using on-premises infrastructure for fixed workloads and leveraging cloud scalability for large asset repositories. This balanced strategy improves flexibility and reduces cloud storage costs.
TELYCAM EXPLORE BROADCAST-CLASS PTZ CAMERA
W3231 | Telycam is shipping its Explore broadcast-class PTZ camera. Designed to redefine excellence in live production, the Explore camera features a 1-inch sensor and delivers stellar quality, superior autofocus performance, powerful integration features and flexible connectivity.
The Explore camera’s 1-inch, 9-MP Sony sensor enables the capture of stunning 4K video at 60 frames per second. The large sensor size enhances light sensitivity, resulting in superior low-light performance with reduced noise levels. With an expanded dynamic range that captures intricate details in both shadows and highlights, the Explore camera ensures impressively clear images with enhanced contrast and clarity. “Bokeh” effects with a shallow depth of field can be created to suit any artistic intention.
Explore’s advanced Phase Detection Autofocus (PDAF) provides fast and precise autofocus, making it ideal for dynamic broadcast and live production scenarios. Whether tracking fast-moving subjects or capturing spontaneous moments, Explore ensures continuously sharp focus.
MAGEWELL DIRECTOR MINI
N1971 | Magewell’s new Director One builds on the powerful feature set and flexibility of its acclaimed all-in-one production system Director Mini with a larger, brighter touchscreen; integrated 4G cellular modem; and direct HDMI output.
Like Director Mini, the new Director One is a comprehensive production and streaming solution that combines multi-input switching, graphics, streaming, recording and monitoring in one compact device. Director One offers all proven benefits of its older but smaller sibling, including exceptional AV and IP input flexibility; sophisticated production tools; extensive output capabilities; and a wide range of control choices including the integrated touchscreen, the Director Utility mobile app, a browser-based web interface and optional third-party controllers.
Director One features a 7-inch AMOLED touch screen, more than 25 percent larger than Director Mini’s interface. Director One’s screen delivers 800-nit brightness and a 100,000:1 contrast ratio, enhancing visibility in environments such as bright sunlight.
STATE OF STREAMING
A Maturing Streaming Business Pivots to Pro ts
As online video platforms consolidate and heavy up on sports, they’re shedding their growth-over-everything mindset
By Addie Morfoot NAB SHOW DAILY
It’s been a pivotal 12 months for the streaming industry. In addition to further consolidation and bundling, there has been a proliferation in live sports on streamers across the board. But arguably the biggest development is that legacy media company streamers (plural) have become profitable after struggling for years.
Hulu, Disney+, Paramount+ and Warner Bros. Discovery’s Max all reported profits in 2024. Up until now, Netflix was the only profitable streamer in the game.
Despite the competition, Netflix is still winning the streaming wars. In the fourth quarter, Netflix added 19 million subscribers and reported $10.2 billion in revenue, up from
$8.8 billion the previous year.
Hulu and Disney+, Paramount+ and Warner Bros. Discovery’s Max finally found their footing and broke through the profit barrier for various reasons, including international growth, content management and diversified revenue streams.
In the final quarter of 2024, Disney+ and Hulu made a combined profit of $293 million compared with a loss of $138 million the year prior. Overall streaming revenue for The Walt Disney Co., owner of both platforms, totaled $6.07 billion, a 9% increase. And while Disney+ lost 700,000 customers worldwide, Hulu gained 1.6 million.
In the fourth quarter, Paramount+ gained 5.6 million new subscribers.
The streamer’s revenue soared in Q2 with a gross profit of $26 million and nearly doubled in Q3 with $49
million. Paramount+ parent Paramount Global said its merger with Skydance Media should close in the first half of 2025.
Meanwhile, Warner Bros. Discovery added 6.4 million global streaming subscribers in Q4, while the company’s fourth-quarter streaming revenue, led by SVOD platform Max, totaled $2.65 billion, up 5% year to year.
“These streaming services are finally getting to profitability, and that’s big,” said Dan Rayburn, a streaming media expert and chairman of the NAB Show Streaming Summit. “But we have to watch that because not all of them are making money. Peacock is still losing a lot of money, and some of the ones that are cash-flow positive are only by just a little bit. So having one or two profitable
TO LEARN MORE
The Streaming Summit offers about 70 speakers and takes place in the West Hall lobby (W106-W107) today and tomorrow. Attendees will learn about the latest trends in sports streaming, bundling and packaging content, ad measurement, content discovery, scaling video work ows and more. Some sessions of note:
SkyShowtime Keynote Fireside Chat: Why Europe is the Next Frontier in Streaming Monday, 9:30-10 a.m.
Super Bowl LIX Streaming Insights: How Fox Delivered Unprecedented Scale, Low Latency and Exceptional Quality Monday, 2:45-3:45 p.m.
Best Practices for Providing a Personalized Playback Experience Tuesday, 10:15-11:15 a.m.
The Net�lix ‘NFL Christmas Gameday’ cast, from le�: Kay Adams, Drew Brees, Robert Grif�n III, Manti Te’o and Mina Kimes.
quarters doesn’t mean that’s a profitable business.”
One of the key factors in streamers’ newfound profitability was price hikes across all platforms, including Netflix, which increased rates on all three of its subscription plans, including its advertising-supported tier.
Raising pricing allowed the streaming industry to shift from a growth-over-everything approach to a maintainable, profit-driven model.
But, according to Shasta Cafarelli, senior vice president of media investment at digital performance marketing agency Tinuiti, it’s going to take more than raising prices to maintain profits.
“The platforms best positioned for long-term success are those with robust and high-quality libraries, global reach and diversified revenue streams to help fund the expensive content costs and sports rights that draw in viewers and mitigate churn,” Cafarelli said.
“Live sports are a key driver of engagement and retention, and this development further accelerated the existing trend of audiences migrating from linear to streaming. It has fundamentally changed what the audience composition is on streaming, where the channel is strategically utilized in the media mix, and how our media deals are negotiated, executed and measured.”
PLAYING THE FIELD
Last year began with a landmark streaming-only NFL Wild Card game on Peacock, which was the tip of the spear in what would become a flood of sports-rights deals across
the board for streaming services.
Later came the NBA’s $76 billion megadeals with Amazon Prime Video, Disney’s ESPN and NBCUniversal, along with Netflix’s “NFL Christmas Gameday Live,” which garnered a broadcast network-level audience with 65 million U.S. viewers sampling a portion of the Kansas City Chiefs-Pittsburgh Steelers and Baltimore Ravens-Houston Texans games. Netflix subscribers in more than 200 countries tuned in.
“You see all of the [streaming] players at all the different levels trying to renegotiate sports packages and breaking up sports packages in all kinds of ways as a means of driving acquisition and also driving engagement because sports are one of the very few pieces of content that expire,” said Robbie Kellman Baxter, a subscription-based business model
consultant and host of the “Subscription Stories” podcast.
“People think, ‘I don’t know why these leagues are doing this. Why aren’t all the games in one place? It would be so much better for fans.’ But I don’t think that they care. The money is so big.” Rayburn agreed.
“If you’re a sports fan, you are going to be frustrated for the rest of your life because as long as Amazon and Google and Netflix and these other companies are willing to pony up big dollars to get this content, it is going to be extremely fragmented,” Rayburn said. “What they are doing is forgetting who the fan is and what the fan wants. So, what they’re doing is a money grab. But in doing so, they are alienating fans.”
Cafarelli predicted that leagueowned platforms, team-specific services and major streamers like
SPOTLIGHT
As new tech and AI continues to revolutionize the creative industry there is an existential crisis brewing in the Motion Design world: Do you embrace the change or hold on to traditional, creative values? The winners will be the ones who can do both.”
MACK GARRISON | CO-FOUNDER/DIRECTOR OF CONTENT, DASH STUDIO
Amazon or Apple will play an increasingly large role in sports distribution. “Long-term, streaming will likely become the primary delivery mechanism for this type of offering and consolidation will occur in a similar fashion to what we’ve already seen in the TV landscape at large,” she said.
BUNDLING UP
According to Cafarelli, along with streamers becoming the primary place for live sports, bundling is a trend that’s also here to stay.
“Skinny bundles played a pivotal role in the migration of audiences from linear to streaming, particularly for households looking for more cost-efficient and flexible ways to access traditional live television,” Cafarelli said. “This is still a meaningful part of the landscape, but as the space has evolved, so too have these offerings.
“Streaming originally gave viewers the content they want on their own schedules, and it’s become important for these bundles to address two sides of the same coin, providing both live TV and on-demand viewing,” she continued. “Consumers are gravitating toward all-in-one offerings, highly reminiscent of cable packages, which drives cost back up and makes strategic partnerships between platforms incredibly important.” ●
Hulu, home to ‘Only Murders in the Building‘ — starring from le�, Martin Short, Steve Martin and Selena Gomez — combined with Disney+ to generate some $293 million in pro�t for its parent in Q4 of 2024.
PRODUCTS & SERVICES SHOWCASE
New innovations from exhibitors on the show floor ADVERTISEMENTS
The NEUTRIK etherCON® TOP Retractable Shell connector offers outdoor protection and, for the first time, full RJ45 compatibility without removing parts. The retractable design means quick, frustration-free connections, flexible use across setups, and no more hunting for lost shells.
https://www.neutrik.us/en-us/product/ne8mxr-b-top
ADDERView Matrix® is the perfect solution for any organization looking for a simple and powerful IP KVM matrix. Typically used in an unmanaged con guration without a KVM management switch, these systems are designed for quick installation, reliable operation and managed with minimal technical knowledge required.
Delivering pixel-perfect, coloraccurate video without artifacts using spatially lossless 1:1 pixel encoding, ADDERView Matrix is ideal for organizations where ease of use and low maintenance are paramount.
Rapidly-growing $250 billion sector has a greatly expanded presence in Las Vegas
By George Winslow TV TECH
One of the biggest themes of this year’s NAB Show is the growing impact of the creator economy. Today, with millions of creators producing content for digital and social media platforms like YouTube and TikTok and generating billions in revenue, it is one of the largest and fastest-growing trends in digital media.
“This year, NAB is doubling down on its commitment to the creator economy,” said Gigi Raskin, head of business development, Virtual Events Group, an NAB partner. It helped build the Creator Lab, which offers sessions, hands-
on experiences and other programming in the South Hall.
“We’ve expanded Creator Lab to more than twice its original size and relocated it to a more central position on the show floor — further proof that NAB sees creators as an essential part of the industry’s future.”
One high-profile example of that expanded presence is a Main Stage session, “The Power of Positivity: Building the World’s Largest Digital Scripted Studio — Dhar Mann Studios,” on Tuesday, April 8, at 3 p.m. It will feature Dhar Mann, founder of a studio with 128 million followers and 1 billion monthly views across platforms, and its CEO Sean Atkins.
5 KEY TAKEAWAYS
A variety of panels and training sessions at NAB Show will highlight technologies, strategies and skills needed for success for creators and broadcasters.
1 New Ways to Monetize Content. Branded content and new crossplatform strategies are helping creators build close ties to major brands.
2 Thriving on Audience Fragmentation. Creators offer important insights into ways to engage niche audiences.
3 Low-Cost, HighQuality Production. New technologies on display at NAB Show make it possible for creators to produce high-quality content on shoe-string budgets.
4 Authenticity and Engagement. Successful creators are experts in building personal brands that engage audiences.
5 Cross-Platform Strategies. Creators show the importance of working across multiple platforms.
After that Main Stage session, Mann and Atkins will also take part in a Q&A in the Creator Lab.
The decision to place more emphasis on the creator economy here comes at an opportune time, said Jim Louderback, CEO and editor of “Inside the Creator Economy.” He will moderate a separate session with Mann and Atkins on Tuesday at the Creator Lab.
“The world of creators and traditional media is merging, as creators lean into TV, [and] YouTube now streams more minutes to the TV than mobile,” Louderback said. “What better place to learn about … this new media world than NAB Show?”
As with most relatively new, rapidly growing tech and creative
trends, the contours of the creator economy remain fluid. In one analysis, Goldman Sachs estimated that it involves some 50 million people around the world creating content for YouTube, TikTok and a variety of digital/social media outlets, producing some $250 billion in revenue in 2023. In another report, Coherent Market Insights valued the sector at more than $191 billion in 2024 and predicted it would hit $528 billion by 2030. The creator economy traces its origins to social media influencers producing short-form content for digital media using relatively low-cost consumer technology. But the sector now includes a large and growing number of creators and
GENERATIVE AI ADVANCES
Writecream.com
online AI generator created this image based on the description,“Depict a conceptual image of the use of AI applications by the Media & Entertainment Industry.”
AI in 2025: Less Hype, More Helping
Media & Entertainment players are drilling down to see how the burgeoning technology can be a problem-solver
By Phil Kurz TV TECH
Media and entertainment industry players are coming to this year’s NAB Show with a bit more experience leveraging machine learning and artificial intelligence for a variety of tasks, from content creation and improving media supply chains to personalizing content and analyzing data. They’re also bringing a desire to get past some of the hype to discover how these technologies can solve problems.
“Everybody says they do AI these days, and obviously that’s not true,” said Peter Docherty, founder and chief technology officer at ThinkAnalytics, which has just
launched a unified AI-powered platform supporting contextual advertising and content monetization, curation and bundling.
“First, it’s AI; then it’s GenAI [generative AI]. There’s always a new algorithm. I call that the ‘hype cycle.’ For us, it’s really about having the right business capabilities for the business problem or opportunity you’ve got.”
That is not to say broadcasters and other M&E companies aren’t taking advantage of what AI can do. For instance, Sinclair comes to the show having completed an AI trial to generate real-time Spanish-language audio translations of newscasts at four of its local stations for distribution via
YouTube. Gray Media is attending with a newly refreshed group-wide AI policy that emphasizes innovative uses of the technology within the bounds of human oversight and control and CBS News and Stations is attending with a newly renewed and expanded contract with Veritone to leverage AI to make its vast content library more accessible and marketable.
“Over the last few years, as more content has been processed and as models have been refined, the level of search accuracy and specificity has increased,” said Sean King, general manager of media and entertainment at Veritone.
“Content creators like CBS can leverage that level of transparency
4 KEY TAKEAWAYS
1
While there is a good deal of hype around AI in the media and entertainment industry, the technology is being used for real in a range of applications from rich metadata creation and archival searches to content recommendation and language translation.
2
Broadcasters like CBS News and Stations as well as Sinclair have deployed AI to improve stories, monetize archives and offer real-time speech translation of newscasts via YouTube.
3
Generative AI is automating mundane tasks and helping the creative process at production and postproduction companies.
4
One out of five people feels comfortable with their data literacy, but Gen AI can offer a solution, making it easier for businesspeople to understand and use the data derived from their platforms.
New York City is the media, advertising, fashion and financial capital of the world. NAB Show New York is the only east coast event where brands, broadcasters, sports teams and financial giants connect to master the tools, trends and strategies shaping the industry.
to get into their archives — to their content, frankly, their IP (intellectual property) — offering … operational efficiency in the media supply chain and taking advantage of potential tertiary revenue opportunities,” King said.
ARCHIVAL ASSISTANCE
AI is already helping content owners extend the reach and value of their libraries and to create richer metadata to make archives searchable, said Ian McPherson, head of global M&E business development – Media Supply Chain and Generative AI at Amazon Web Services. At NAB Show he expects to see many examples of how the technology improves media workflows.
“We’ll continue to see generative AI incorporated into tools to automate mundane tasks and assist creatively, especially for companies in the production and postproduction verticals,” he said. “More companies are releasing foundational models that can have meaningful applications in media and entertainment, like Amazon Nova, and we’ll see these types of models increasingly integrated with productivity tools.”
Generative AI algorithms designed to achieve a “deep un-
derstanding” of what is happening in video frames offer content owners a path to monetize content shorts cut from footage of longer duration, said Quickplay Vice President of Product Management Naveen Narayanan.
“Shorts are becoming the No. 1 medium for people to find what they are likely to watch from a long-form point of view,” he said. “We are heavily leveraging generative AI in multiple steps … to understand the key moments in long-form content, find them to the millisecond and create short clips that have the potential to go viral and engage users.”
Attracting viewers with relevant shorts is only part of the
The ability to tell stories revealed from that data with the help of GenAI is something that’s a real game-changer for the businesspeople who run these platforms.”
DAMIEN ORGAN, VP OF PRODUCT MARKETING, CLEENG
battle. Content owners also need to serve up the right programs and help viewers quickly determine what they’ll be watching. Here, too, AI is improving workflows for broadcast, FAST channels or simulcast playout, said Matt Smith, chief evangelist at Akta.
“Here’s where AI can help,” Smith said. “You can tell AI to schedule 24 hours of drama shows. Then an operator can remove a show that’s not [a drama] and drop another in. That just saved you 10, 15 or 20 minutes.”
Similarly, AI can automatically generate program descriptions in multiple languages and — even allowing for operator intervention to make corrections — cut the time needed to write descriptions by 80%, he said.
BETTER KNOW A SUB
AI is helping streaming distributors tackle other key issues such as subscriber lifecycle management and better understanding the ocean of data available to distributors about their subscribers, said Damien Organ, vice president of product marketing at Cleeng.
“Understanding groups of users on your platform more intelligently at a hyper personalized level is a key dimension of something that machine learning
and AI will do better than any other system, without a shadow of a doubt,” he said. “Being able to act intelligently based on understanding different groups of customers is critical.”
Only about 20% of people are confident in their data-literacy skills, Organ noted.
“GenAI is changing how people can work with data, and how they understand the data that their own platform is producing. The ability to tell stories revealed from that data with the help of GenAI is something that’s a real game-changer for the businesspeople who run these platforms,” he said.
NAB Show attendees can expect to see AI developments on several fronts, including service enhancements, such as algorithmic optimization of content delivery network (CDN) traffic, as well as viewer experience-centric enhancements providing real-time content analysis to support interactivity, according to Julien Signes, senior vice president and general manager, video network, at Synamedia.
“You have to scratch a lot of surfaces to see what’s just hype vs. what is real,” he said. “The good news is we are seeing things happening, and I think the future is bright.” l
Julien Signes
Naveen Narayanan
Peter Docherty
Sean King
A conceptual AI image generated by Red Panda.
PRODUCTION ADVANCES
How AI Is Changing the Shape of Postproduction
Technology changes are transforming workflows and bolstering cloud-based solutions
By Matthew Corrigan TVBEUROPE
Over the last 12 months, the pace of change has been relentless. Since the industry last gathered in Las Vegas for NAB Show, it seems as though an evolutionary boost has taken place. Across all aspects of production, technological advances are having a transformational effect, as the benefits of cloud migration are at last beginning to be realized.
Of course, as elsewhere, many discussions have revolved around the progression of AI, a subject that raises almost as many ques-
tions as it answers: What exactly can it do, how can it be controlled, will it affect my job?
To borrow a phrase that will resonate with fans of Ridley Scott’s classic “Blade Runner,” will AI be a benefit or a hazard? In short, what happens next?
As one of the foremost companies working in the postproduction field, Blackmagic Design is ideally positioned to gauge its impact. Simon Hall, business development manager, postproduction at Blackmagic, offered insight into how AI is making a difference.
“AI is already reshaping postproduction, particularly in areas
where it can improve efficiency and streamline workflows,” Hall said. “Features like audio transcription, Magic Mask, facial recognition, and Object Removal in DaVinci Resolve’s Neural Engine help editors and colorists work faster and more efficiently, ensuring they spend less time on repetitive processes and more on creative decisions.”
Familiar with the industry hive, Hall acknowledged some common concerns, adding: “At the same time, the industry is still figuring out the right balance between automation and craft. While AI makes some processes more accessible, there are ongoing
discussions about how and where it should be applied. Rather than replacing creative roles, the real potential of AI lies in handling time-consuming technical processes so that editors, colorists and VFX artists can focus on storytelling and craft.”
The key, he said, will be to ensure that AI continues to enhance the post-production process rather than diminishing the craft input of the creatives who drive it.
“AI will undoubtedly remain a major talking point, though the conversation is shifting toward how it can best complement creative workflows rather than replace them,” he added. “The most valuable AI-driven tools are those that automate time-consuming tasks, such as transcription, object isolation, metadata entry or media organization, so that users can focus on the creative aspects of post-production.”
So what are the other talking points likely to be overheard at this year’s NAB Show? Hall
Getty Images
anticipates several subjects will be echoing through the halls.
“One of the big conversations will likely be the increasing acceptance of cloud-based workflows,” he said.
“Over the past year, more productions have explored how cloud collaboration can enhance efficiency and flexibility, particularly in postproduction. While traditional workflows are still widely used, there’s a growing recognition that cloud-based solutions can help speed up collaboration, streamline media access and reduce reliance on slower, more linear processes.”
Another big talking point will be where immersive content goes next.
“High-resolution capture and spatial video are evolving fast, and there’s a lot of curiosity about how these formats can be used in actual production environments.
The challenge now is making it practical, ensuring workflows are scalable, efficient and accessible, rather than something that only works in controlled environments or niche projects.”
VP MARCHES ON
productions achieve their sustainability goals while ensuring the bottom line remains healthy.
Chris Nash, senior software engineer, leads the camera and calibration team at Disguise, a visual experience platform provider. He considered the main technological developments that are powering growth across the VP sector.
“Recent virtual production growth has been driven primarily by the combination of LED volumes and real-time content,” he said. “Unlike green screens, LED volumes immerse actors
virtual scene creation,” he said. “Traditional 3D scene production is costly and time-consuming, while 2D plates lack flexibility. Disguise’s 2.5D workflow adds depth to video plates, enabling realistic camera movement with less preproduction effort.”
Once again, AI raises its head. Nash continued: “AI also presents new possibilities, allowing studios to automate processes and develop new technological innovations. At NAB Show, Disguise is showcasing an application for digitized performer capture from video footage, using AI depth and segmentation models. This will enable a range of new previsualization and postproduction workflows, expanding creative possibilities in virtual production.”
HUMAN TOUCH
While the surge in innovation is largely welcome, technology is only ever as good as those whose imagination makes it possible,
artists who can create real-time virtual scenes, requiring investment in training. Experts in virtual production are also required to plan shoots carefully and ensure scenes are captured correctly. Color management is particularly crucial, as productions must account for content, screen and camera specifications to ensure captures are suitable for modern displays with high dynamic range.”
There is, as ever, much to discuss at this year’s NAB Show. l
Why This Matters
Now more than ever, keeping a finger on the pulse of change is vital. Not that long ago, the subject of IP migration was esoteric. Few understood the potential it offered. Some thought its promise would never be delivered, forever remaining just over the horizon.
Yet here we are.
IP has arrived and is transforming production as we know it, rewriting the rules at a rate that can scarcely be believed. For an industry that can sometimes be slow to react to change, IP was a wakeup call that nobody wanted to miss.
Virtual production is another area that is undergoing a rapid process of change.
Studios are meeting the growing need for ever-faster turnaround times, with budgetary constraints ever-present. Additionally, development is being driven through convergence with other industries, notably gaming. Advances in VP also help to reduce environmental impacts, helping
and directors within virtual environments during filming, reducing postproduction work and improving captured lighting and reflections. Real-time engines enable this by using camera tracking to adjust perspectives dynamically, while virtual elements can be modified instantly for creative flexibility.”
Looking forward, Nash sees further potential as VP continues its growth journey.
“There are opportunities in virtual production to streamline
the humans. It’s essential to bridge the skills gap quickly to ensure that creators, operators and innovators are able to work with the latest developments. Nash concluded by looking at how VP can ensure skills are developed and maintained.
“Embracing virtual production requires a change in mindset from studios, as visual effects must be considered early in the process so they can be filmed in-camera,” he said.
“The industry needs skilled
And now there’s a new kid on the block — AI. No longer a mysterious concept for academics, AI is not just coming, it’s already here. It’s changing the way we live and work right now. In production, we’ve just scratched the surface. New and innovative ways to harness its power are being found as fast as they can be imagined. The industry is standing at the top of the slope and the ride is about to begin. In this article, we’re talking to those who are already on their way.
For the field of production, what they have to share is defining the future.
Chris Nash
Disguise uses LED volume and real-time content, rather than green screens, for virtual production.
Simon Hall
EXHIBITOR SPOTLIGHTS
LAWO INTELLIGENT MULTIVIEWER SOLUTION
N623 | Lawo is at NAB Show showcasing its latest advancements in audio, video, networking and control solutions, reinforcing its commitment to shaping the future of broadcast production workflows with increased efficiency, flexibility and a powerful unified, open platform.
A key highlight of Lawo’s NAB Show presence is its intelligent multiviewer solution, where .edge, the HOME platform and the HOME Multiviewer App work seamlessly together to optimize multiviewer display performance. By dynamically selecting the most appropriate proxy resolution based on the requested picture-in-picture (PiP) size, this solution significantly reduces bandwidth consumption and CPU load, ensuring smooth operations even in demanding environments.
Lawo continues to drive innovation in software-based media processing with the introduction of four new HOME Apps, designed to make broadcast workflows even more flexible and efficient. Running on standard server hardware and in the cloud, these apps enable broadcasters to streamline processing tasks without the need for dedicated hardware.
WHEATSTONE WHEATNET IP AUDIO ARCUS CONSOLE
MEDIA EXCEL HERO PLATFORM
W3425 | One of Media Excel’s key NAB Show highlights is the introduction of native vertical video encoding within its HERO platform. With 75% of video consumption now on mobile devices, the demand for high-quality vertical video content has surged. Traditionally, video platforms have relied on cropping or reformatting horizontal content to fit vertical screens, often leading to compromised video quality and inefficient workflows.
Media Excel’s HERO platform addresses this challenge by natively encoding vertical video, allowing broadcasters and OTT providers to deliver high-quality, mobile-first content optimized for platforms like TikTok, YouTube Shorts and Instagram Reels. This innovation ensures studio-grade quality while maximizing bandwidth efficiency, offering a breakthrough solution in the evolving video landscape.
The HERO platform is optimized for scalability, reliability and exceptional video quality. It works across on-prem, cloud and hybrid environments and supports HEVC, AV1 and VVC encoding.
W1654 | At the 2025 NAB Show, Wheatstone is unveiling its near instantaneous failover technology for its IP audio television consoles. Wheatstone’s WheatNet IP audio Arcus console is the first to add the advanced failover technology. Arcus is a large-frame IP audio networked console designed for fast-paced live television productions with intuitive navigation on the surface and powerful features on the network.
Designed for mission-critical live production, this technology features dual-mix engines synchronized in real time. Both engines remain continuously connected to the network, receiving identical commands from the control surface to maintain perfect alignment.
A high-frequency heartbeat between engines enables automatic failover, configurable between 0.5 and 5 seconds, ensuring rapid recovery in the event of a failure. Active and standby engine statuses are clearly displayed in WheatNet IP Navigator management software, with manual failover options available for controlled transitions during upgrades or maintenance.
BITCENTRAL FUSION INSIGHTS
W2213 | Bitcentral is launching Fusion Insights, an AI-powered solution designed to enable broadcasters, media production teams and digital content curators to maximize the value of their media assets and deliver more impactful decision-making and enhanced workflow efficiency.
As content archives grow exponentially, media professionals face increasing challenges in efficiently locating, repurposing and monetizing their assets. Fusion Insights is designed to solve this problem by applying next-generation AI to streamline discovery, automate metadata generation, and uncover meaningful connections within media repositories.
Fusion Insights is the latest innovation extending the capabilities of the Bitcentral Fusion suite, which also includes Fusion Gateway and Fusion Hybrid Storage (FHS). Fusion empowers organizations with a hybrid cloud solution that offers a more balanced and efficient storage environment, enhanced search functionality, and seamless integration with AI technologies. Combined, they provide the tools that enable media organizations to optimize workflows and take a more intelligent approach to content management.
RIGHTSLINE AI-DRIVEN RIGHTS & ROYALTIES INNOVATION
W4029 | At NAB Show, Rightsline is pushing the boundaries of AI and machine learning to transform rights and royalties workflows. Highlights include:
• Intelligent Contract Extraction: Rightsline’s AI-powered Optical Character Recognition (OCR) rapidly ingests long-form contracts (PDFs, Word documents, emails), reducing data entry time from hours to minutes. Key contract details are automatically extracted and mapped to Rightsline’s data model, with AI chat functionality helping validate and resolve discrepancies for improved accuracy.
• Deal Comparison & Insights: Rightsline’s AI-powered Deal Comparison feature allows users to compare manually entered data with AI-extracted data, identifying discrepancies and improving accuracy. The Deal Insights tool provides clear, human-readable responses from the entire rights database, while the AI contract assistant helps analyze contracts and metadata with customizable outputs in style, tone and length.
• Actionable Avails: Rightsline’s Avails AI simplifies availability searches with natural language processing, turning complex data into actionable sales insights.
ON THE SHOW FLOOR
Full Slate Set for IP Showcase at 2025 NAB Show
As announced by the Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF), the IP Showcase returns to NAB Show with a focus on the growing convergence of broadcast and Pro AV technologies, with the IPMX open-interoperability framework for AV-over-IP taking center stage.
As in the past, a core component of this year’s IP Showcase this year will be the IP Showcase Theater, where industry professionals will give presentations on a wide range of topics. Taking place on the Tech Chat Stage in the West Hall (W2843), this year’s IP Showcase will feature 16 presentations. Topics will include a roadmap presentation for IPMX outlining key milestones, including the first product vali-
EXHIBITOR SPOTLIGHTS
dation tests scheduled for Q3 2025; the control plane; and the relationship between IPMX and AES67 and SMPTE 2110. Additional topics explored on the Tech Chat Stage will include dynamic media facilities and cloud integration, live production, timing and synchronization, and security in IPbased workflows, as well as case studies on media organization and facilities that have shifted to IP, plus other educational opportunities.
The IP Showcase will also feature an IPMX demo space in Booth W2843, across the aisle
from the Tech Chat Stage. Here, attendees can see live demonstrations of IPMX-ready products, from a NMOS controller and multiviewer and integrations with existing AV-over-IP technology, showcasing their interoperability and real-world applications. In
addition, Meeting Room W317 will be available for training, standards-related meetings, further demonstrations of IPMX and more.
Further information about the IP Showcase is available at www. ipshowcase.org ●
PEBBLE 25TH ANNIVERSARY
W2135 | Automation, content management and integrated channel specialist Pebble is celebrating its 25th anniversary this year, an occasion even more meaningful as it aligns with television’s centenary, marking 100 years since John Logie Baird’s first demonstrations in 1925. Pebble specializes in enterprise-wide playout automation, designed to scale effortlessly from a single channel to the largest multiservice facility. Automation 2.0, the next generation of its highly flexible and feature-rich management software, provides seamless control over both modular playout architectures and the all-in-one Integrated Channel engine. Seamlessly supporting SDI, SMPTE ST 2110 and NDI content flows, these technologies help broadcasters navigate through industry transitions. Recognizing that, increasingly, broadcasters and service providers are looking to work across multiple sites and hybrid operations, Pebble also offers Remote. This webbased monitoring and control environment gives secure monitoring and management of channels from inside or outside the normal transmission facilities.
MEDIAGENIX APPOINTS WAEL YASIN
W4023 | Mediagenix has added Wael Yasin as sales director, Central Europe. Yasin’s appointment comes on the heels of Mediagenix’s strategic expansion including the continuous recruitment of top industry talent, underscoring its dedication to shaping the next generation of cloud and software media solutions. With more than 18 years of experience in media and entertainment, Yasin brings a proven track record of solving real-world challenges that enable customers to achieve new levels of efficiency and profitability.
Yasin will focus on the success of Mediagenix customers and prospects cess across all countries in Central Europe. He will bring a fresh perspective on business strategies, building long-term partnerships with media organizations, including broadcasters, VOD/OTT platforms, telcos, studios and distribution groups. Yasin’s experience will help clients optimize their media supply chain operations and unlock new revenue opportunities using Mediagenix’s modular SaaS solutions.
Previously, Yasin held a key role at Qvest as enterprise account manager.
WHY THIS MATTERS
Traditional hardware used in broadcast functions including audio processing and RDS encoding are being run as software applications on virtual machines, on-premises or in a cloud computing environment. Among the bene ts:
• IP-based work ows allow more options for device placement to modernize operations.
• Working across multiple encoding systems eliminates separate units for each program stream.
• Streamlining air chains reduces points of potential failure.
• Con guration is simpli ed, requiring only a network connection between systems.
powerful AI technologies,” said Brandon Cassidy, chief technology officer at Super Hi-Fi.
“There are lots of ramifications of this new model … how it affects a broadcast group in terms of how they structure themselves, how they operate, how their talent works and how they can improve the quality of their stations for listeners and advertisers.”
VIRTUALIZING EAS
There is a movement to virtualize the tools broadcasters use to support the Emergency Alert System. The National Association of Broadcasters itself would like the FCC to allow EAS participants to use software-based encoder/ decoder technology in place of a hardware box; it says such a move would improve cybersecurity and make EAS more robust.
But how to do it is complicated. EAS involves a complex matrix of regulatory, security and operational considerations.
The NAB session “Broadcasting Without Boundaries: Seamlessly Integrating EAS Into Virtualized Air Chains,” takes place today (Sunday) in W220-W221 of West Hall.
Bill Robertson, vice president at Digital Alert Systems, will discuss an architectural approach supporting virtualization that involves distributing tasks between advanced EAS edge devices, virtualized applications and centralized cloud servers.
The technology supplier has teamed with Telos Alliance and Nautel to present the solution, called EAS at the Edge. They contemplate a software-defined mechanism located at the edge of a broadcast’s operation; it would continue to operate even if internet or cloud connectivity is interrupted. Radio World has reported that the companies have met with FCC officials about the proposal, which they say addresses the AoIP and virtualization challenges while working within the FCC’s current regulatory framework.
“Television air chains have rapidly evolved to accommodate IP interfaces, and modern radio technology has finally caught up,” Robertson said. “Digital Alert Systems has pioneered this type of integration in the cable and television industries and our DASDEC supports this evolution in the radio industry with enhanced AoIP for hybrid-virtualized or fully virtualized air chains.”
Its proponents say the EAS at the Edge approach simplifies issues for broadcasters, in terms of cost, complexity and compliance.
“It essentially reduces the radio station footprint to two devices,” according to Digital Alert Systems.
In NAB’s own meetings with FCC officials, the association has said it appreciated the DAS proposal but differed with it in some important respects. Yet NAB also said it remains “agnostic” regarding the development of such software and prefers that trusted vendors of EAS equipment take the lead in developing such a product. ●
SNAPSHOTS
Q. What can you tell us about your company and the products and services it is showcasing?
TAMRON
Heather Tripi, Trade Show and Event Coordinator
N1667 | Tamron lenses deliver a superb fusion of performance and value, enabling today’s high-resolution mirrorless cameras to perform at their peak. Tamron manufactures exceptional mirrorless lenses with outstanding performance and value. Designed for reliability, they feature moisture resistance, fluorine coating and close focusing. Many models are customizable via the Tamron Lens Utility Mobile for enhanced versatility. Backed by a six-year warranty, Tamron lenses are a top choice for filmmakers and content creators.
SIPRADIUS
Liv Jefferys, Account Manager (on behalf of SipRadius)
W2420 | SipRadius provides innovative, end-to-end encoding, transport, and delivery solutions for professional media, enabling secure, high-quality and ultra-low latency streaming over IP networks.
MRTC (Master Router/Real Time Clock) simplifies remote IP production by integrating media routing with local PTP/NTP timecode generation. It synchronizes remote sources using GNSS and cellular time, eliminating the complexities of traditional PTP setups. With built-in firewalling and ISP routing, MRTC ensures seamless, secure, and high-precision live broadcasting.
WARM AUDIO
Hillary Lyle, VP of Marketing
N3167 | Warm Audio is the industry leader in classic-inspired professional recording products, using premium components to match the tone and performance of the industry’s most elite and expensive gear at an affordable price.
Warm Audio will be showcasing its line of large-diaphragm studio microphones, high-quality preamps and studio compressors for recording and broadcasting. Come demo the gear and hear the high-quality sound used by the No. 1 voiceover artists, major podcasters and music’s biggest names.
EXHIBITOR SPOTLIGHTS
TELOS ALLIANCE QUASAR V3.2 SOFTWARE UPDATE
N721 | Telos Alliance is introducing a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles.
Quasar V3.2 offers several improvements for Quasar Soft, the optional HTML5 browser-based, remotecontrol solution for XR and SR consoles. Prior to the update, control was available only with hardware surfaces, the company said. The Quasar V3.2 update bridges the gap between the hardware and soft surface experience, allowing customers to choose the platform that works best for them, knowing that the features and capabilities they expect will be there.
Quasar Soft users now can use Call Control to operate their Telos VX broadcast telephone systems and Intercom Control to manage a Telos Infinity intercom system. The update also adds 32 user-programmable hot keys in the full monitor section, as well as four user-programmable hot keys on each channel strip to control external devices.
GLENSOUND GTM MOBILE & PBS SOLUTION
STUDIO TECHNOLOGIES ANNOUNCER CONSOLE TRIO
N2672 | Studio Technologies is unveiling three new announcer consoles that feature ST 2110 support. The new announcer consoles each offer advanced features but differ in the number of talkback sender (output) channels, with the six-talkback-channel Model 5536, four-talkback-channel Model 5534 and two-talkback-channel Model 5532.
The units support the SMPTE ST 2110 suite of standards to implement audio-over-Ethernet networking connectivity. For enhanced network reliability, redundant stream performance following the ST 20227 standard is also supported. Housed in a compact, rugged, steel enclosure, the units are intended for tabletop use, small enough for use “courtside” or in a crowded booth, yet flexible enough for numerous remote production workflows.
Each provides a combination of high-performance analog and digital audio capabilities with an extensive set of user features and configurable resources, making them ideal for broadcast, sports, eSports, live event and streaming applications.
N2270 | As eSports becomes increasingly important to broadcasters and streamers, the Glensound GTM is widely used as the interface between production and the gaming platform. Now Glensound has added the GTM Mobile, featuring a USB-C connection for a mobile device, enabling smooth integration of mobile games into the production environment. The cable connection provides absolute data reliability and also charges the device. Across the GTM range, the interface units provide all the functionality needed in a single box, from low-latency audio and video feeds to headphone outputs and secure team-talk circuits.
Glensound also is introducing its Parliamentary Broadcast System (PBS), an integrated Dante solution for audio coverage in legislatures and debating chambers. Because they frequently have challenging acoustics, PBS incorporates advanced intelligent features, including compensating for the delay between every single microphone and loudspeaker to maximize clarity.
TIELINE BRIDGE-IT XTRA CODEC
N349 | Tieline the Codec Company is showing the new Bridge-IT XTRA II audio codec for the first time at the 2025 NAB Show. It is designed to deliver affordable reliable and high-quality broadcast solutions for home studios and simple remote broadcasts; studio-to-transmitter links (STLs); studio-to-studio links (SSLs); and multiunicasting and multicasting applications.
Both Bridge-IT II and Bridge-IT XTRA II include all the favorite first-generation Bridge-IT features: a front-panel screen and keypad for simple menu navigation, XLR analog and digital AES inputs, a wide range of encoding options and support for multi-unicast and multicast connections. New features to support modern networking requirements include: Native support for AES67, ST2110-30, ST2022-7, Livewire, RAVENNA and AMWA NMOS IS-04 and IS-05; two full-duplex mono connections, or full duplex stereo; multiple Ethernet and AoIP ports; auto failover to another connection; HTTP stream or audio file playback; and support for wireless cellular modems.
BLACK BOX EMERALD UNIFIED KVM-OVER-IP PRODUCTS
SL10616 | At the 2025 NAB Show, Black Box is highlighting its acclaimed Emerald Unified KVM-over-IP products built to offer secure, flexible and scalable workflows with industry-leading low IP bandwidth usage. Emerald devices facilitate easy integration with H.264/265 video feeds, as well as media controllers, automation systems and other systems, and provide seamless access to physical servers, the public and private cloud with PCoIP Ultra support, and collaborative virtual machine (VM) sharing.
New Emerald products at the Black Box booth include the Emerald DESKVUE PE Multi-Source, Multi-View receiver with precise 4K/60 video processing and the Emerald GE Gateway for multiple simultaneous user access to the same virtual machine. The Black Box booth also features the popular Emerald Remote App, which provides high-performance remote access.
Black Box is also showcasing the latest additions to the Emerald family by offering live in-booth demos of the latest
EXHIBITOR SPOTLIGHTS
BOLIN EMBEDDED BRIDGE SUPPORT
SL3328 | Bolin is expanding support for NDI 6 with a range of NDI-enabled cameras and decoders that feature fully functioning support for Embedded Bridge. Bolin’s R9 series of indoor NDI PTZ cameras, its SD, EX and EXU lines of outdoor NDI PTZ cameras and its EG40N NDI High Bandwidth and HX3 decoder now all support Embedded Bridge.
Introduced with NDI 5.0 in June 2021, NDI Bridge is a free tool that allows users to connect NDI networks from different locations across the public internet, creating a significant advancement for remote production workflows using NDI. To function, NDI Bridge requires PCs running NDI Bridge software on each network, with at least one in host mode and the rest in join mode. This way, the host NDI network establishes a two-way connection to the remote NDI networks, connecting all the infrastructures.
DPA MICROPHONES CORE+ TECHNOLOGY
N767 | DPA Microphones is presenting its new CORE+ technology at NAB Show 2025. DPA’s CORE+ eliminates the nonlinearities typically generated by the membrane and electronic components of a microphone to redefine what’s possible in sound capture. CORE+ neutralizes distortion across the entire dynamic range of the microphone, making any nonlinear artifacts imperceptible and unmeasurable.
This technology provides a new level of pure, clean audio for an extraordinary sound experience and reduces the hassle of unpredictable challenges of sound environments. This includes when the talent speaks or sings at louder volumes or in productions with multiple microphones. Microphones with CORE+ completely eliminate artifacts, while enhancing the transparency of the entire sound image, to provide audio professionals more freedom to create their desired soundscape.
With an advanced approach that ensures a clear and precise audio experience, CORE+ provides an unprecedented level of accuracy and detail in sound reproduction and sonic fidelity, whether recording or amplifying content.
MARSHALL ELECTRONICS
RCP PLUS CONTROLLER
N2649 | Marshall Electronics is introducing its newest camera controller, the RCP Plus, at NAB Show. This stateof-the-art controller is designed to enhance production capabilities and streamline workflow for professionals in the broadcast and AV industries. This advanced controller empowers users to seamlessly mix and match different camera types, allowing for customized configurations in which both types can be easily programmed to adjacent buttons. Customers will not have to switch modes; the communication type remains completely transparent, enhancing overall user capability.
The Marshall RCP Plus features an Ethernet connection that supports Visca-over-IP, along with the ability to control via traditional RS485. Additionally, the device includes Power over Ethernet (PoE) capability, which eliminates the need for a traditional wall-mounted power supply, streamlining setup and reducing clutter.
The RCP Plus Controller is designed with convenience in mind, featuring a breakout adapter that facilitates the connection for RS485. This adapter converts XLR connections to a secure screw terminal (Phoenix-type) connection.
MEDIAKIND MK.IOBEAM & MK.IO
W1731 | MediaKind is unveiling its latest products and innovations at NAB Show, including MK.IO Beam, a next-generation cloud-connected appliance, and MK.IO, touted by the company as the world’s richest streaming stack, now accessible on all major cloud platforms and marketplaces. When combined, customers can operate a full stack from the source to the client under a single software layer.
By combining on-prem, off-the-shelf servers with cloud connectivity, MK.IOBeam expands the lifespan and viability of traditional architectures while delivering significant operational savings. MediaKind appliances are designed to be easily reprogrammed and can be monitored and operated via a cloud orchestration layer.
MK.IO is a powerful, fully integrated streaming software-as-a-service product that surpasses traditional streaming stacks. With self-onboarding capabilities, a powerful video layer, enhanced integrated security and a client Software Development Kit foundation for app development, MK.IO offers the tools necessary for next-generation content experiences.
PIXEL POWER PRISMON, GALLIUM AND STREAMMASTER
W3043 | Pixel Power, a Rohde & Schwarz company, is showcasing its media-processing and workflow-orchestration platforms Gallium and StreamMaster, as well as demonstrating its latest offering, Prismon, the multiviewer and monitoring platform.
Prismon is a versatile software-de fined solution for multiviewing and monitoring audio, video and ancillary data. It has been designed to support current and legacy media formats and transport standards, from traditional SDI to the latest IP-based broadcast and OTT/ streaming environments. Prismon can also be seamlessly updated via software keys as technology evolves and operates on COTS hardware and the Linux OS for maximum flexibility.
Video-processing engine StreamMaster delivers real-time results at all broadcast resolutions, from Pixel Power’s signature graphics to complex, multichannel, multilayer playout. Gallium provides the workflow layer, automating processes from channel management to versioning trailers and promos, ensuring the highest quality with minimum operator involvement, keeping costs down while keeping staff enthused with creative work.
PROJECTIVE STRAWBERRY MULTISITE
SU3057 | Projective, a software provider that transforms postproduction workflows for broadcasters, creative agencies, postproduction facilities and content creators of all sizes, is unveiling Strawberry Multisite, a postproduction collaboration solution designed to seamlessly bridge the gap between discrete cloud and multiple on-premises infrastructures.
Strawberry Multisite offers:
• Seamless Flexibility: Transition editorial workflows to the cloud without compromising performance. Strawberry Multisite integrates cloud and on-premises systems, offering enhanced adaptability with ease.
• Best of Both Worlds: Effortlessly transfer projects from on-premises archives to cloud production, reducing costs while preserving top-notch performance and control.
• Business Continuity: Maintain on-premises disaster recovery (DR) while producing in the cloud. Use on-premises where it fits best, and cloud where it excels.
• Global Collaboration Made Easy: Strawberry Multisite enables distributed teams to collaborate seamlessly across multiple locations, unifying storage, users and projects into a single virtualized environment.
CHYRON CAMIO AMD PRIME 5.1
SL1511 | Chyron is featuring its full range of products and latest developments at NAB Show 2025.
With new features and enhancements, Chyron’s CAMIO, deployable on premises or in the cloud, sits at the heart of the broadcast-news workflow, offering powerful and comprehensive integration of visual storytelling elements with all major newsroom computer systems and with leading nonlinear editors.
CAMIO offers producers and journalists sophisticated and flexible graphical templates created and rendered for playout via Chyron PRIME for live-to-air, to stream graphics or for video walls. These graphical templates may be enhanced with assets from AXIS, including maps from AXIS’s newly updated Maps module, as well as charts and composite images.
New features of Chyron PRIME 5.1 will be on exhibit, including additional designer capabilities in the scene tree, the timeline and with parameters, as well as expanded message-saving and SRT inputs and outputs.
TIGHTROPE MEDIA SYSTEMS MEDIASCRIBE CAPTIONING
W2615 | Tightrope Media Systems is demonstrating its new MediaScribe media accessibility and transcription service at NAB Show 2025. Designed to make government meetings more accessible, MediaScribe offers real-time text transcriptions and translations that can be displayed on dedicated on-premise displays, personal mobile devices, and cable channels. Currently powering in-room displays for large city and county operations across the country, MediaScribe will be available for pre-order at the show.
MediaScribe is a hybrid service that combines a hardware interface and cloud-powered AI services to provide a flexible, user-friendly workflow. Live meeting footage is ingested into the on-prem, 2 RU gateway appliance via SDI. Then, via Gigabit Ethernet, Cablecast’s cloud-based captioning engine uses automatic speech recognition (ASR) to cost-effectively convert speech into text.
With three SDI outputs, MediaScribe can be configured to deliver three types of displays, presentations, or outputs. Closed captions can be inserted into live broadcasts by downstream systems.
WAVES EMOTION LV1 CLASSIC
N1106 | With 64 stereo channels and 44 stereo buses of industry-leading sound, intuitive workflow, 16 onboard Waves Signature Preamps, and powerful Waves processors included with the console, the new Waves eMotion LV1 Classic is a hardware mixing desk that packs more live mixing power in a compact console than ever before.
Building upon the proven quality of the Waves LV1 mix engine, which until now has been available only as a software-based modular system, the eMotion LV1 Classic delivers the LV1’s proven advantages — sonic excellence, the same processing used on Grammy Award-winning recordings and an intuitive user interface — now in the preferred console form factor and workflow of live sound engineers worldwide.
For broadcast: The LV1 Classic enhances and protects audio streams, ensuring clarity, dynamics and broadcast readiness. It manages loudness, fine-tunes dynamics and maintains consistency in real time. With its intuitive control interface, the eMotion LV1 Classic offers the reliability and speed essential for high-stakes live broadcasts.
STREAMGUYS AI SERVICE
W1743 | New for NAB Show 2025, StreamGuys’ first AI service removes the tedious responsibility of when, where and how to tag transition points in podcasts and on-demand audio streams where ads would appear. StreamGuys’ application of AI for ad marker tagging is an extension of the company’s workflow conversion tools for metadata related to ad insertions.
The addition of AI eliminates the monotony of manually inserting markers at the precise second where each ad break should be triggered. The AI application is trained to recognize the natural point of transition between the end of the segment and an ad break. The application is especially valuable for StreamGuys customers that use its SGrecast service to convert live broadcasts into podcasts with the intention of monetizing that content, allowing production staff to focus on what’s important: creating content that is both compelling and monetizable. StreamGuys is exhibiting at the ENCO booth in the West Hall.
SPOTLIGHT ON: Great Britain and Northern Ireland Pavilion
BLUE LUCY
SL6106
webcontact@bluelucy.com www.bluelucy.com
CERBERUS TECH W2425
info@cerberus.tech www.cerberus.tech
Here’s a short rundown of the companies and products that visitors to the pavilion can discover and learn more about.
AD SIGNAL
W2525
hello@ad-signal.io
www.ad-signal.io
Ad Signal is a fast-growing SaaS company delivering innovative video, image and audio content solutions. Our suite of products can deduplicate your content, saving 60% of storage costs while reducing AI usage and carbon costs by 75%. Our solution powers every advert aired on U.K. TV and is the official source of next-day advertising data.
AQUA BROADCAST
W2520
info@aquabroadcast.co.uk www.aquabroadcast.co.uk
Our Cobalt FM transmitters are FCC-certified from 10 watts to 1 kilowatt and feature the most advanced DDS exciter with automations. Remote control and audio confidence monitoring is also included. All 300 W to 3 kW models now ship with a backup power supply as standard.
Blue Lucy’s products solve operational problems and save money across the content supply chain. Our flagship product, BLAM, delivers a fast route to value by providing a single, unified asset-management, workflow orchestration and integration platform and our new media portal, BOLT, provides effortless access to your media.
BROADCAST RADIO LTD.
W2526
hello@broadcastradio.com www.broadcastradio.com
Broadcast Radio offers a complete range of software and services for modern radio broadcasters. Our studio software range (Myriad Playout, News, Schedule and Logging) is used by stations around the world. We also offer a fully cloud-native solution and supporting services including websites, streaming and cellphone apps.
Cerberus Tech transforms live IP video distribution with cloud-native provisioning, orchestration and automation that simplifies broadcast workflows for sports broadcast and production. Augmented with best-in-class media processing, the Livelink platform delivers flexibility, reliability, and scalability, enabling a seamless transition IP transport — whether for self-serve or managed service applications.
CHRISTY MEDIA SOLUTIONS SL6207
enquiries@christy-media.com www.christy-media.com
@ChristyMedia
Christy Media Solutions provides specialist, high-quality recruitment solutions to global media production and video technology organizations. Founded in 2003, we operate across the EMEA, Americas, APAC and MENA regions, partnering with organizations across the media landscape
ics solutions for News, Sports, Entertainment and Channel Branding. Our products include election and newsroom graphics, sports telestration, virtual studios, augmented reality graphics and channel branding. Visitors to NAB will see the latest browser-based versions of our products — from graphics editing to playout — as well as hands-on demonstrations of the complete range.
SALSA SOUND
SL5406
info@salsasound.com www.salsasound.com
Salsa Sound produces automated audio production and QC tools based on artificial intelligence. Salsa’s MIXaiR software enables content creators to simplify audio production and distribution, maximizing efficiencies and producing great-sounding live content that better engages with viewers. Multiple simultaneous immersive mixes for foreign commentaries, Dolby Atmos encoding, cloud support and metadata output are just some of the highlights.
SIPRADIUS
W2420
sales@sipradius.com www.sipradius.com
SipRadius provides end-to-end en-
coding, transport and delivery solutions, enabling secure, high-quality, ultra-low latency media streaming over IP. The SipRadius MRTC is a media router with an integrated real-time clock, synchronizing remote IP production using GNSS and cellular time. It simplifies workflows, ensuring seamless, high-precision live broadcasting with built-in security and interoperability.
Speechmatics builds foundational speech technology, providing APIs that power the world’s voice applications from file and real-time transcription to the world of conversational AI with its latest innovation, Flow. Speechmatics is used by companies such as AI-Media, Liquid Voice, Ubisoft and Red Bee Media, and is headquartered in Cambridge, England, U.K.
STARFISH TECHNOLOGIES LIMITED
W2523
sales@starfish.tv www.starfish.tv @StarfishTech
Starfish provides transport stream
splicing, switching, and processing used in advertising insertion and stream preparation for OTT platforms and traditional TV delivery. Next-generation splicing technology with minimal propagation delay. Transport Stream Switching, SCTE35 ad-break marker processing, logo and watermark insertion and audio channel processing. The company is a world leader in video description technology.
TRANSMEDIA DYNAMICS LTD
SL5505 enquiries@tmd.tv www.tmd.tv
At Transmedia Dynamics, we empower creative professionals and organizations with innovative, efficient, and secure media asset-management solutions. We enhance digital content value through seamless organization, accessibility and collaboration. Our commitment to excellence, customer satisfaction and technological advancement ensures unparalleled service and support in the evolving media landscape.
TRINT
SL6005 support@trint.com www.trint.com
@TrintHQ
Trint is an AI-powered SaaS platform that automates transcription and enhances content creation workflows for media enterprises and organizations worldwide.
VIDA
W2418
hello@vida.studio www.vida.studio
VIDA Content OS is a fully managed, modern, cloud-native MAM used by 75-plus leading media companies to enhance their content teams and operations. It streamlines workflows, fosters collaboration and unlocks the full potential of media assets. Our mission: simplify the complex, so customers can manage and distribute content with ease.
YOSPACE W2325
Yospace pioneered dynamic ad insertion for live streams in 2011. Our technology has since monetized six Olympic Games, five FIFA World Cups, and 36 Grand Slam tennis tournaments. We have over 2,000 live channels under management and we stitch 6 billion advertisements per month across live, AVOD and FAST.
The broadcasting industry wrings its hand about its declining market share for news. Yet it’s allowed almost eight years to go by since many companies held out the promise of Advanced Emergency Alerting to secure FCC approval of ATSC 3.0. Disaster after disaster proves the need for a geo-targeted alert system that provides a lifeline when cellular and the electric grid go down. But very few companies have even tried to use the technology that is uniquely theirs to �ll that enormous need: NextGen Broadcasting.”
JOHN LAWSON | CO-FOUNDER, AMERICA’S EMERGENCY NETWORK
SPOTLIGHT
EXHIBITOR SPOTLIGHTS
ATELIERE ATELIERE LIVE
W1267 | Ateliere Creative Technologies is exhibiting Ateliere Live, a proven workflow that reduces production costs by at least 50% and lowers environmental impact by at least 70%. Replacing traditional broadcast hardware with an agile system of software and commercial off-the-shelf (COTS) hardware, this approach provides flexibility, efficiency and unparalleled cost savings while delivering premium live coverage.
Ateliere Live is a cloud-native live production and editing software platform that enables remote live production without the need for proprietary hardware. The innovative live proxy production and collaborative remote editing capabilities leverage a proven, cost-effective cloud TV platform to bring creative visions to life from any corner of the globe. Delight audiences by providing more of their favorite content and programs on live TV without breaking the bank. Deliver live content to traditional broadcast as well as modern online platforms like YouTube and Twitch, optimizing content quality to match viewer expectations.
BCNNEXXT VIPE PLAYOUT SOLUTION
W2267 | Addressing the longtime pain points for broadcasters — rising costs, budget cuts, inefficiencies and disjointed workflows — BCNNEXXT’s Vipe playout solution offers a unified, forward-thinking and cloud-native approach to playout designed to meet the demands of today’s media and entertainment landscape.
Early attempts at cloud playout relied simply on rehosting traditional software on virtual machines. These approaches fell short, proving costly, inefficient and unreliable. Vipe is different. Built from the ground up to be truly cloud-native, Vipe leverages containerized microservices and dynamic resource scaling to deliver unmatched efficiency, flexibility and reliability. By eliminating the silos of traditional workflows (linear, OTT, VOD) and preassembling content with QC ahead of airtime, Vipe cuts operational costs by up to 60% while driving 99.9999% uptime.
Vipe’s capabilities expanded further with the launch of Vipe RT. With Vipe RT, broadcasters gain the flexibility to launch and wind down live services on demand, all while minimizing resource usage and costs.
GLOBECAST HYBRID CLOUD SOLUTIONS-WESTLAKE VILLAGE
W2559 | Globecast is presenting its comprehensive Hybrid Cloud Solutions portfolio, built on three key pillars:
• Unified All-IP Global Connectivity and Infrastructure: Enabling seamless content acquisition and distribution.
• Advanced Business Applications: Featuring solutions for remote production, TV headend management, playout and OTT services.
• Transformation, Integration and Managed Services: Continuing the company’s “Cloud Your Way” initiative.
In addition, Globecast will be talking to customers about its new, state-of-the-art facility in Westlake Village, California, following its successful transition after decades in Culver City. The move reflects the evolution of the media and entertainment services industry from hardware-intensive operations to virtualized, cloud-based solutions.
The Westlake Village hub is designed for advanced video signal management, ensuring reliable content routing and distribution, expanded live sports integration and capacity for clients to operate in customizable tailored spaces to manage their unique workflows. The transition marks a milestone in Globecast’s commitment to providing agile, scalable and high-performance solutions for the media industry.
DIELECTRIC RF TECHNOLOGY
W3000 | Dielectric spent the past several years strategically building out its radio and TV product line to prepare for what the company forecast as its strongest business opportunities following the TV repack. Now Dielectric is at NAB Show highlighting how its recent technology innovations have prepared the company for business growth in FM radio and for the future of NextGen TV as broadcasters inch closer to planning ATSC 3.0 single-frequency networks (SFNs).
Dielectric is showcasing FM and TV products developed for modern RF systems, which is similar to their recent work in the scientific community using RF technology to address global energy needs. The scientific applications use passive RF components similar to broadcast transmission infrastructure, including amplifiers, transmission lines, components and antennas, with some key differences. The broadcast depth drove efficiency and performance improvements in the scientific space, and in the future these scientific opportunities may similarly yield efficiency and new designs for broadcasters.
TRIVENI DIGITAL STREAMSCOPE MT-70 MPEG ANALYZER
W3067 | Triveni Digital is introducing the StreamScope MT-70, the next generation of the company’s industry-leading MPEG analyzer. Making its debut at the NAB Show, StreamScope MT-70 features an advanced web-based analyzer client application for remote access and control, eliminating dependence on Java and simplifying compliance with corporate security regimes. In addition, StreamScope MT-70 offers integrated SCTE-35 logging and Continuous Transport Stream recording to enhance MPEG transport stream troubleshooting. StreamScope MT-70 provides broadcasters with a full complement of nextgeneration monitoring and analysis tools, ensuring reliability, efficiency and adaptability. Remote video and audio viewing capabilities simplify ease of use for TV station and cable operator engineering teams. Using StreamScope MT-70, TV providers can ensure that digital TV services meet all the latest performance, compliance and quality of service standards.
MT-70 seamlessly integrates with Triveni’s StreamScope enterprise management system, providing system-wide monitoring for comprehensive network oversight.
W3750 | Vubiquity, an Amdocs company, is addressing the future of media workflows with enhancements to its MetaVU platform and its Catalog Intelligence solution.
Fragmented systems have long hindered efficiency and scalability in the media industry, creating challenges such as metadata inconsistencies, resource-heavy processes, and delays in time-to-market. MetaVU, Vubiquity’s centralized metadata management platform, and AssetVU, its Asset data and proxy management solution, address these challenges by unifying workflows into a seamless, cloud-based system. This integration simplifies licensing, syndication and content delivery while accelerating monetization, offering a smarter, more efficient approach to managing media assets.
TYST SHOWCASING COMPREHENSIVE PRODUCT LINE
N1172 | The TYST teleprompter utilizes the principle of spectral reflection to present text content during use. It sets the basic parameters, text size, text color, subtitle scrolling speed, background color, etc. of the teleprompter through specialized control software operations during work. The TYST Teleprompter is mainly composed of a beam splitter, lens hood, display, control software, communication cable and other components. Different types of teleprompters are configured differently.
Fragmented content libraries and inconsistent data slow down content readiness and monetization. Vubiquity’s Catalog Intelligence module in Media Suite AI tackles these challenges with AI-driven features that streamline workflows and improve content profitability by simplifying complex, fragmented content libraries into cohesive, decision-ready asset awareness. This empowers media companies to simplify content readiness and identify lucrative opportunities while accelerating time-to-market.
The founder of TYST is Xu Zhanguo. Since his teenage years he has harbored a profound passion for shooting videos. After graduating from university, he ventured into various industries without ever abandoning his beloved hobby. Eventually, he decided to immerse himself in the video-related industry. After several years of hard work and perseverance, he established his own company, TYST.
TYST has now firmly established itself as a leading provider in China, specializing in teleprompters and vMix controllers, and offering turnkey solutions for OB VAN, camera controllers, camera cars, camera cranes, camera motion controllers and cable cameras.
EXHIBITOR SPOTLIGHTS
DIGITAL ALERT SYSTEMS VERSION 5.4 SOFTWARE
W3837 | Digital Alert Systems’ Version 5.4 software for all 64-bit-compatible DASDEC and One-Net systems now includes the new Missing and Endangered Persons (MEP) event code required by the Federal Communications Commission before the September deadline. The company is also demonstrating its Legacy EAS Adapter Process, or LEAP, an upcoming tool for converting the configuration files of other Emergency Alert System devices into the DASDEC format.
Furthering the company’s security commitment, V5.4 now supports OpenID Connect for the single-sign-on authentication process that many large corporations use. It includes two methods of authentication: username/password or authorization flow. This, besides TACACS+, provides secure and easy-to-manage login control for multiple user accounts in addition to several other security improvements and system hardening.
Using LEAP, broadcasters will be able to quickly and easily incorporate many configuration attributes, such as FIPS codes and event filters, into the DASDEC format, making the conversion from another manufacturer to the advanced Digital Alert Systems platform nearly seamless.
THINKANALYTICS THINKMEDIAAI PLATFORM
W2657 | ThinkAnalytics is launching ThinkMediaAI, touted by the company as the video industry’s first unified, AI-powered platform encompassing content monetization, contextual advertising, content curation and content bundling for video service providers. A flexible, modular solution, ThinkMediaAI uses AI to unlock new monetization opportunities across multiple business areas, including editorial and advertising, to maximize content value and enhance audience targeting.
ThinkMediaAI represents the next generation of ThinkAnalytics’ portfolio as it continues to expand with solutions across advertising, FAST and CTV. Building on over 20 years’ expertise in AI innovation, this all-in-one platform tackles video providers’ critical challenges — from discovery and personalized recommendations to search, voice, editorial and automated curation, A/B testing, actionable business insights, advertising and metadata enrichment — in a single solution that drives real ROI with increased viewer engagement, productivity gains, reduced churn, upsell and monetization opportunities, all fueled by AI-powered personalization and first-party data enrichment.
SIPRADIUS MRTC MASTER ROUTER/REAL-TIME CLOCK
W2420 | SipRadius is presenting its practical, proven and scalable solutions for remote production and connectivity at the 2025 NAB Show. Center stage is MRTC, which transforms connectivity between locations by eliminating timing challenges, the major holdup in setting up and maintaining remote productions.
MRTC, the master router/real-time clock, is a compact device for signal transmission over nondeterministic IP circuits like the public internet. What makes it uniquely powerful is that it includes a receiver for a freely available time source, like a cellular signal or GNSS. This gives each node in a complex remote production its own PTP grand master, ensuring synchronization to millisecond accuracy across the whole production chain, more than sufficient for broadcast purposes.
The latest version of MRTC incorporates additional functionality to manage and control NDI sources, ensuring they are presented to the master control in the correct frame rate and broadcast stability.
ROCKNROLLER COMPACT KEYSTAND
N3167 | RockNRoller’s Compact Keystand two-tier travel stand boasts a unique H-frame design featuring quick-action wing bolt assembly that can be set up in minutes and easily breaks down to fit into the included portable carrying case. The height-adjustable design makes it the ideal solution for professional broadcast equipment, mobile podcast setups, live productions and mixers, DJ turntables or to transform the Compact Keystand into the ultimate portable workstation. Premium accessories (sold separately) include a custom-built mini boom arm and a two-tier shelving system to handle any travel and live gig situation.
Built from super-strong gusseted tubular steel and weighing just 8 pounds, the Compact Keystand redefines con venience without compromising strength. With a 275-pound total capacity across two tiers, this portable powerhouse is engineered to handle everything from heavy 88-key pro keyboards to broadcast consoles, DJ turntables, laptops and more.
CARTONI E-SERIES ENCODED HEADS
N2539 | Cartoni is celebrating its 90th anniversary at NAB Show by showcasing its support systems, heads, pedestals and Lifto PTZ elevation columns in a retrospective ranging from the company’s earliest 1935 cinema tripod (complete with a 1936 Mitchell NC camera courtesy of the American Society of Cinematographers) to its new E-Series of broadcast/cinema encoded heads.
Cartoni’s new E-series provides real-time data control with an enhanced level of accuracy for every stage of production and delivery. The E-series empowers production teams with supplemental pan and tilt positional data, integrated into your graphics or game engine, to deliver a fully immersive production experience. Designed for camera positioning data accuracy and ideal for modern filmmaking and virtual production, the 11 encoded fluid heads of Cartoni’s new E-Series provide advanced control across extended reality applications, including SFX, VFX, virtual reality and more.
Blackmagic URSA Cine 12K LF
Revolutionary digital film camera with large format RGBW 36x24mm sensor up to 12288 x 8040 resolution, 16 stops dynamic range, network storage with 10G Ethernet, WiFi and Blackmagic Cloud global sync!
From $6,995
Blackmagic URSA Cine 17K 65
Extremely large format digital film camera with 65mm RGBW 51x24mm sensor up to 17520 x 8040 resolution and 16 stops. Shoot 17K for giant IMAX style screens and center crop for cinema and television deliverables.
From $21,995
Blackmagic URSA Cine Immersive
World’s first immersive cinema camera with custom lens system and dual 8K sensors for stereoscopic 3D immersive image capture designed specifically to capture Apple Immersive Video for Apple Vision Pro.
$29,995
Blackmagic URSA Cine
Advanced Technology for High End Film Production!
URSA Cine is designed to meet the demands of any high end production. The camera body is built with a robust magnesium alloy chassis and lightweight carbon fiber polycarbonate composite skin to help you move quickly on set. Soft touch backlit buttons make controls easy to see in all conditions.
There’s a 5" fold out touchscreen for reviewing shots and accessing camera settings, plus a dedicated assist station on the other side of the camera, with 5" LCD and full camera controls! Standard Lemo and Fischer connectors let you control the camera remotely while providing power for lens motors and other accessories. You also get 12G‑SDI out, 10G Ethernet, USB C, XLR audio and more!
