Page 1

The Internet A2

The News News

Editorial A3

WEDNESDAY, MAY 22, 2013

Classified sales drop, Craigslist offers free ads DanReidel Staff Writer

National daily changes Dan Reidel Staff Writer

WAHSINGTON, D.C. - Sept. 15 1982 Gannet Co. introduced USA Today, a newspaper that could redefine the news industry. The news giant owns 78 daily newspapers and another 21 weekly papers, but plans for USA Today to be the flagship paper. Gannett CEO Al Neuharth is the visionary behind the new national daily. Using the color scheme and design inspiration of another New beginning Gannet Newspaper CEO Al Neuharth (above) daily that Neuharth started, Florida Today, he hopes to draw started USA Today today. Neuharth plans on the first nationreaders to the plain, easy language, large photos and graph- al newspaper having short stories with a front dominated by ics and short stories of the company’s new paper. The new paper will use satelitte technology to send the With the introduction of a new national paper, some quespage layouts to different printing presses throughout the tion whether Gannett and Neuharth can make money using country. their business model. Neuharth’s brainchild isn’t Neuharth plans not to sell subscripwithout its detractors, however. tions, but instead to use newsstands “The editors who called us ‘McPaper’ “If USA Today is a good paper, as the only way to genrate income. stole our ‘McNuggets.’” then I’m in the wrong business,” He claims that the paper’s target said Ben Bradlee of The Washingaudience is college-age people who Al Neuharth ton Post. get enough serious news in their CEO Gannett Co. Neuharth replied, “Bradleee classes. and I finally agree on something. “We give the readers what they He is in the wrong business.” want because we are in the business Other critics have called it “McPaper” in reference to the of selling news,” Neuharth told The New York Times in 1979. fast-food giant McDonalds and the way it creates low-quality, Dan Reidel can be reached at low-cost food. dreidel@mail.csuchico.edu

1982

USA Today is launched.

1989

Al Neuharth retires as CEO of Gannett Co. He continues to write a column.

1993

April 2013

USA Today turns a profit for the first time.

SAN FRANCISCO - April 2001 Craigslist.org has expanded to 14 cities and the site that offers free classified ads may kill the newspaper as we know it. By 2007, classified advertising sales will have dropped by 20 percent. In an already struggling industry, that drop in revenue could end the established form of print media. “This area is empty now, there used to be a lot of people working here, but Craigslist kind of ended our classifieds,” Steve Schoonover, city editor for the Chico Enterprise-Record will say as he gives young, new reporters tours of the Enterprise-Record’s building in 2013. Craigsist was founded by Craig Newmark in 1995 as a forum for people in San Francisco to meet and post job listings. The site expanded last year and now covers the San Francisco bay area, Los Angeles, Boston, Chicago, New York, San Diego, Seattle, Washington, D.C., Sacramento, Austin, Atlanta, Portland, Denver and Vancouver, British Columbia. By August 2012, Craigslist will have sites in 700 cities in 70 different Craig Newcountries. In October 2006, the site will have mark Created Craig3.35 billion page views, placing it at slist as a San the seventh most viewed page on the Francisco forum in 1995. Internet. Dan Reidel can be reached at dreidel@mail.csuchico.edu

The first 14 Craigslist cities

San Francisco Boston Chicago New York Portland San Diego Seattle Washington, D.C. Austin Atlanta Denver Vancouver, B.C. Sacramento Los Angeles

Neuharth dies. USA Today is the second-highest earning paper in the nation.

Bloggers set to replace professional journalists

Facelift Traditional media has met a new foe in the blog. Deep End Dining, pictured above is just one of many blogs that have taken writers, and revenue, from established newspapers around the country.

Dan Reidel Staff Writer

Online journals. Web logs. Blogs. Anyone can make one and post news, opinions and reviews. And the best bloggers get paid. When he fisrt started Deependdining.com, foodie Eddie Lin didn’t ever think that he would be able to make money by writing about the food he ate and then taking pictures

Eddie Lin

Blogger and founder of Deep end Dining.

of it, he said in a panel discussion at the Eat Real Food festival in 2011. But now he does. Lin doesn’t have formal experience, but he has been reviewing delicious food from every tpe of restaurant, from five-star dining experiences to neighborhood taco trucks. since 2004, before people really knew what blogs were. If he were making a new blog and trying to be successful, Lin said he doesn’t know

if he could be a top Internet writer. When he got into the scene, foodies were just beginning to harness the power of the Internet. Lin was one of the first food bloggers in Los Angeles who tried food that was a little strange, a little different, a little bit off the deep end. The Eat Real Food panel consisted of the Food Editor from the L.A. Times, the Food and Entertainment director of the Orange County Register, a writer for the Nico Pitney social media site Yelp and Lin. First blogger to The fact that Lin was even invited to ask a question at a White the panel to discuss the effects of social House press media on food journalism is a testament conference. to the way blogs are becoming a part of the world of journalism. In 2009, the White house asked blogger Nico Pitney of the Huffington Post to attend a press conference and President Barrack Obama fielded a question form Pitney. Bloggers were ecstatic. News writers were not. Pitney’s question marked the the establishment of the blogger as a “real” journalist. It proved that the information age had reached new heights, even amatuers could be respected for their work from the most powerful man in the world. Lin probably doesn’t expect to ask the president whether he would enjoy a peanut butter and jellyfish sandwich, but it is clear that he is being taken seriously. Lin was featured on Huell Howser’s PBS show, on ABC News and on Food Network’s Bizzare Foods. Lin said he won’t stop blogging, even if the money stops coming in. He started doing it because he has passion for food, and readers are going to continue to support him for that passion. Dan Reidel can be reached at dreidel@mail,csuchico.edu

2004

2009

2011

Eddie Lin starts Deep end Dining, a blog about strange foods in Los Angeles..

Nico Pitney asks the first question of the president by a blogger.

Lin is invited to participate in a panel discussion with editors from two of the most respected newspapers on the West Coast.


A2 |

WedneSday, MAY 22, 2013

Looking

THE INTERNET

into

From ARPANET to your desk

the past ARPANET

1440 A.D.

Modems

World Wide Web

The U.S. Department of Defense creates ARPANET in 1969 as a way to access research from any place in the country.

D-RAM Intel creates the first dynamic random access memory in 1970 which allows computers to access selected bytes of memory. the first commercially available computer, the HP 9800 uses DRAM.

Guttenberg press Johannes Guttenberg invents the movable type press in 1440, revolutionizing the way printing is done and effectively eliminating the town crier.

The first modem is created as a way to transfer data over phone lines. It evolved in the ’90s as the Internet began to be widely used and modern modems can transfer data at speeds up to 300 Mb per second.

Microprocessor The Intel 4004 is released in 1971. It puts the central processing unit, memory, input and output controls in one chip, allowing computers to become smaller.

SOURCE - Inventor.about.com

Early 18th century

SOURCE - Microsoft.com

SOURCE - Inventor.about.com

The first browser to use HTML, or hyper text markup language and have pictures, was Mosaic. It initially had 50 websites that could be viewed. As HTML evolved, so did browsers. The lastest version of the Chrome browser has an integrated flash player to view videos on the Web and utilizes HTML5 which can play music without a plugin. SOURCE - Inventor.about.com

-compiled by Dan Reidel

Technology changes the world Benjamin Franklin

PC

Franklin begins the modern style of journalism. Before Franklin, news was commisioned by the crown. Franklin believes in printing truth without

The creation of the personal computer revolutionizes the way people access information. The computer goes from a machine that fits in a room to a machine that fits on a desk.

SOURCE - PBS.org

American Civil War 1860s

Laptop Even more portable than the desktop PC, laptops can be taken to and from work or home.

Matthew Brady Brady photographs battle carnage during the Civil War. The photos are redrawn for newspapers by illustrators because presses can’t print photos, but the photojournalist is

Smartphone Computers that fit in a pocket, the smartphone redefines what it means to be mobile and introduces the touchscreen.

SOURCE - matthewbrady.com

Late 19th-Early 20th Century

Tablet Filling a niche between the smartphone and the PC or laptop, the tablet market is growing exponentially.

WiFi Once upon a time ago, people had to connect to a phone line to access the Internet. With wireless Internet everywhere from Starbucks to the laundrymat, Facebook is only a click away.

Yellow journalism William Randolph Hearst and Joseph Pulitzer battle for readers with sensational stories that push the U.S. into the Spanish-American war. The style is named after

Weather

SOURCE - pbs.org

Rise of the Internet 1990s

World Wide Web The Interntet becomes accessible for millions and many of the roles newspapers fill are replaced by news sites and Craigslist. The industry is slow to SOURCE - Journalism Next by Mark Briggs

Dan Reidel Staff Writer

Weather in newspapers used to be presented as text. As the newspaper evolved, so too did the weather. In some papers, readers see the weather as a map:

Some papers, like the Sacramento Bee, present the weather with graphics, regional forecasts and infographics.


Editorial

WedneSday, MAY 22, 2013

| A3

The Future

Has technology killed the newspaper? T he infor mat ion age has cha nged t he world of t he newspaper. But has it k illed it? Is it a ll over for newspapers, a re t hey just wa it ing to d ie a slow deat h at t he ha nds of t heir investors? Some of t he la rge cor porat ions t hat ow n newspapers across t he count r y have t r ied. By slashing budgets to ma x imize prof its, ow ners of papers like t he Chicago Tr ibune, t he L .A. Times a nd even t he new York Times a re forcing papers to cut cost s. T hat usua lly mea ns f ir ing jour na list s who don’t show immed iate product ion. Stor ies used to be monitored by t he number of a ng r y letters t he ed itor recieved about t hem. Now, Facebook page v iews deter mine t he popula r it y of a n a r t icle. A nd if you a ren’t popula r, you’re out. In add it ion, w r iters a re ta k ing up ot her dut ies. A ll t he photog raphers have been f ired, because t he w r iter is t here, a nd he or she ca n ta ke a pict ure w it h t heir iPhone. It ’s not just newspapers t hat have been hit ha rd by t he infor mat ion age. Broadcast jour na lists get much of t heir content not f rom v ideog raphers who work for t he T V stat ion, but f rom crowdsourcing a nd sea rching t he databases of YouTube for sha k y footage f rom a cell phone ca mera. T hat wasn’t a lways t he case. Satellite technolg y was a bra nd new med ium when Ted Tur ner created CN N in t he 1980s. A l Neuha r t h jumped on t he cha nce to get news across t he count r y in hours by using satellites. T he abilit y to publish photos was a new technolog y t hat ca me about because readers wa nted t hem. W here once newspapers were on t he cutt ing edge of technolog ica l innovat ion, now t hey a re st r uggling. Paper execut ives d id n’t believe t hat t he World Wide Web would be able to hur t t hem. A f ter a ll, newspapers had been a round for a lmost t wo hund red yea rs, how could a baby technolog y a f fect med ia g ia nt s? T hat cost t he news indust r y dea rly.

Papers a re st ill t r y ing to f ind out how to cope. But t hey w ill. It might be a d if ferent world, where invest igat ive journa lism is done of f t he clock, but it w ill get done. Young repor ters wa nt to get out t here a nd prove t hemselves. T hey wa nt to see t heir na mes in pr int a nd have people read t heir stor ies. T he way t hat happens, could be d if ferent. t he newspaper as a pr int ed it ion w ill, event ua lly, d ie. Maybe not today, maybe not tomor row, but someday in t his cent ur y, you won’t be able to f ind a newssta nd holding papers. But jour na list s a re st ill needed. A nd t hey w ill a nswer t he ca ll. T hey won’t w r ite for papers. T hey w ill blog. T hey w ill Tweet. T hey w ill Instag ra m. A nd t hey w ill sur v ive. T he med ium w ill cha nge, but med ia w ill live on.

Works Cited:

ARPANET: http://inventors.about.com/library/weekly/aa091598.htm Weather: http://www.wunderground.com/newspaper/07_sacbee.jpg

Guttenberg: http://inventors.about.com/od/gstartinventors/a/Gutenberg.htm http://www.skywatchweather.com/Services/newspapers.html Franklin: http://www.pbs.org/benfranklin/l3_wit_read.html Bloggers: http://www.nytimes.com/2009/06/26/us/politics/26baker.html?_r=0 Brady: http://www.mathewbrady.com/about.htm Live panel at Eat Real Food festival that I sat in on. Yellow journalism: http://www.pbs.org/crucible/frames/_journalism.html http://www.youtube.com/watch?v=cjbc5u90zV4 Briggs, Mark. Journalism Next: A Practical Guide to Digital Reporting and Publishing. CQ Press. http://abclocal.go.com/kabc/story?section=news/bizarre&id=7273088 Washington, D.C. 2010. p. XVI USA Today: http://www.nytimes.com/2013/04/20/business/media/al-neuharth-executive-whobuilt-gannett-and-usa-today-is-dead-at-89.html?pagewanted=all&_r=0 http://www.huffingtonpost.com/2013/04/19/al-neuharth-death-at-89_n_3120500.html Craigslist: http://www.forbes.com/2006/12/08/newspaper-classifield-online-tech_ cx-lh_1211craigslist.html

Dan Reidel  

A newspaper about how newspapers have benn affected by technology.

Read more
Read more
Similar to
Popular now
Just for you