Chapter 10
Impact of Influencers on Consumer Trust in the Digital Environment
105
Matea Smolčak, Tina Vukasović, Pedja Ašanin Gole, Marina Letonja
Chapter 11
The Impact of Digital Marketing and Retargeting on Online Buying Behaviour in North Macedonia
118
Dimitar Kovachevski, Xheilan Zendeli
Chapter 12
Consumption of Digital Services in a Pandemic: An Assessment of the Importance of Internet Communications Speed
128
Jani Toroš, Iztok Sila
Chapter 13
Effects of Consumer Choice Factors on Marketing and Digital Communication Strategies of Telco Companies
141
Dimitar Kovachevski, Jane Plavevski
Chapter 14
Digital Skill Gaps of Vulnerable Groups of Employees and their Motivation for Training: The Case of Slovenia
154
Marko Divjak, Rasto Ovin, Anita Maček, Živa Veingerl Čič
Chapter 15
A Reflexivity Based Assessment of Teaching Leadership and Innovation: An Evidence from Micro Masters Online Learning Program
164
Oya Zincir, Ayşegül Özbebek Tunç
Chapter 16
Promoting Value-Based Communication Approach in Digital Training Program
174
Seda Mengü, Kristina Juraitė, Marina Letonja, Ljupcho Efremov
Chapter 17
Internationalization at Home Beyond the Core of Europe: Insights from an Online Micro Masters Programme
189
M. Adela Gjorgjioska, Betül Önay Doğan, Dejan Andonov, Pedja Ašanin Gole
Chapter 18
Learning Evaluation of Online Micro Masters Programs
210
Pedja Ašanin Gole, Ahmet Kadri Kurşun, Dejan Andonov, M. Adela Gjorgjioska
From reviewers' opinions
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