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© Sarah.

Perfect for every project, from dressmaking and quilting to bags and toys.

Janome HQ Japan

‘hobby’ and ‘pastime’,” says Anthea Godfrey, Artistic Director of The Embroiderer’s Guild. “Consequently, they will be low down the list when parents and students make their exam selections. This will eventually signal their death-knell.” With a recent report showing how the creative industries contribute £84.1 billion to the UK economy and employ 1.8 billion people, and the recent announcement of the Sewing Bee’s return to TV, it’s clear that sewing is a skill that people should be nurtured and encouraged. “The many benefits of creativity are now widely recognised as contributing to our well-being, as well as the economy,” explains Deborah Shepherd.

Janome means ‘eye of the snake’ in Japanese. In 1935, the round bobbin system was the most advanced technology – because it looked like a snake’s eye, it became the symbol of the company.

“My Janome Indigo 20 has never let me down!” Sewing machines have forever changed how clothes are made. Above: Fashion Capital’s Stitching Academy factory.

Rhona McGrath

Sew reader Claire Culleton, she acquired her mum’s Janome Memory Craft 8000, which is the same age as her – 28 years old! “I learnt to sew with it and just love it.” says Claire. “I wouldn’t buy another one unless this one broke. It just goes to show that Janome machines really do hold up to the test of time!” The portability of With TV shows dedicated to sewing and fashion sewing machines, along with the host of – such as The Great British Sewing Bee, Project user-friendly features they offer, means that it’s Runway, and Rupaul’s Drag Race – more of us even easier to share your sewing skills with are seeing the connection between sewing and personal style. Along with that, sewing groups are friends and family members – helping to inspire others to take up a hobby that promises a booming and high street haberdasheries have multitude of rewards, skills and mental benefits. seen a massive uplift in workshop bookings, “I have a Janome DC 3050 and adore it. I showing that people of all ages and backgrounds recently bought and delivered the same machine are keen to preserve the skills of the generation to my lovely friend,” says Sew reader Joanna before... and even learn directly from them. “My Austin. “She made her first sewing steps using my Mum taught me to sew. She died in 2012, aged machine, and now she has her own beauty to 95,” says Sew reader Frances Brennan. “It was continue her journey!” With blogging platforms, only then that I realised how much that she had video sites and expert advice available online, taught me. Sewing, smocking, knitting, crochet and above all else, confidence in my abilities.” For there’s now a big community of virtual ‘sewcialists’ who are eager to At the Women’s Coronation help. “With the growth of Procession in 1911. social media, no one need be sewing at home alone!” says Deborah Shepherd.



Of course, the sewing machine has evolved over the years, evolving from manual hand-operated models through to electric, and even computerised versions – providing the stitcher with even more possibilities and better still, choice. “Janome introduced the world’s first programmable sewing machine


Introducing the world’s first computer sewing machine with embroidery functions, meant for home use. A whole new market for hobbyists opens. Connecting to a PC, the Memory Craft 10000 releases and leads the way for connecting via USB.



Janome releases its MC11000, the first embroidery machine with an industrial-grade rolling linear motion guide, along with the MC6600P – a professional-grade computerised sewing machine with an AcuFeed Layered Fabric Feeding System. The Horizon MC12000 releases, with exciting variable zigzag stitch width and software features for quilters. 37


Embroidered and hand-painted suffrage banner, 1908.

in 1979, the Memory 7” Deborah Shepherd tells Sew. A hundred years ago or so, stitchers also had to content with noisy machines. Nowadays however, stitchers can enjoy whisper quiet sewing. “l love my DSK30, which is so quiet my husband can still watch the TV whilst I am sewing,” says Sew reader Sandy Filer. Today, Janome also has a flagship model that uses WiFi and apps – the Janome Quilt Maker MC15000. With machines available for machine embroidery, quilting, to overlocking and all-purpose, the variety available reflects the wide range of disciplines we can master. “Our sewing machines are for everyone and for many people who craft at home, they are a lifeline,” Deborah says. Whatever your abilities, your relationship with your sewing machine is one that not only gives you the freedom to control your own sense of style and unique creations – but one that can be whatever you want it… whether that’s connecting with other like-minded stitchers, learning a new technique you never thought possible, or sharing your skills with the next generation. Whichever paths you follow, take pride in the fact that you’re continuing a tradition that has helped liberate, inspire and empower people all over the world – this time round, we can take pleasure from the machines that have been right besides women, every step of the way in their journey towards equality, freedom and autonomy.


The Horizon MC15000, Janome’s flagship model, comes out – the first home sewing model to connect wirelessly to iPads and today, use apps! Janome introduces the latest long arm MC9400QCP and the professionalgrade flat-bed MC6700P.


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