Missouri Brochure

Unexpected . Authentic . Unforgettable

Welcome to Missouri Set in the very heart of the United States, Missouri is where America’s stories intersect.

Shaped by rivers and railways, music and migration, creativity and community, Missouri offers travellers a genuine connection to the country’s past, present, and evolving cultural identity. It is a destination that feels immediately welcoming yet rewards those who take the time to look deeper.

Missouri’s cities anchor its cultural energy. In St. Louis, the iconic Gateway Arch stands as a symbol of exploration and ambition, while Kansas City continues to influence global culture through its jazz heritage, creative neighbourhoods, and renowned barbecue traditions. Across the state, live music, vibrant arts scenes, and a passionate professional sports culture add year-round excitement and atmosphere.

Beyond the urban centres, Missouri opens into scenic landscapes and slower rhythms of life.

Forested hills, winding rivers, and welcoming small towns invite travellers to explore at an unhurried pace, where local stories and traditions remain part of everyday life. The state is also deeply connected to classic Americana, with a celebrated stretch of Route 66 offering vintage roadside architecture, nostalgic diners, and neon-lit reminders of the golden age of the open road.

Nature plays a defining role in Missouri’s appeal, supported by a remarkable network of 57 state parks and 36 historic sites that protect both natural beauty and cultural heritage. From the rolling hills and clear rivers of the Ozarks to scenic trails, lakes, caves, and preserved historic landscapes, these places create

space for hiking, paddling, exploration, and quiet moments of calm—balancing outdoor adventure with meaningful connection to the land.

Food is another essential part of Missouri’s story.

Time-honoured barbecue traditions are joined by thoughtful, locally inspired cuisine that reflects both heritage and innovation. Combined with genuine Midwestern hospitality, Missouri’s culinary scene offers flavours that feel rooted, welcoming, and distinctly regional.

Whether you’re exploring iconic cities, following historic highways, enjoying live sport and music, or discovering peaceful landscapes and smalltown charm, Missouri invites you to travel at your own pace. It is a destination that doesn’t rush to impress, yet leaves a lasting impression.

What Missouri offers Missouri isn’t about rushing from one highlight to the next. It’s about discovery, connection, and moments that stay with you—inviting you to experience America in a way that feels genuine, welcoming, and unforgettable.

A Crossroads of America

Cities with Soul

Iconic Landmarks & Living History

A Strong Sense of Connection

Located at the meeting point of the Midwest and the South, Missouri brings together many of America’s defining stories in one accessible destination.

Shaped by great rivers, historic highways, and generations of movement and creativity, Missouri offers travellers a sense of place that feels both familiar and full of discovery.

Missouri is home to some of the nation’s most recognisable symbols. The soaring Gateway Arch marks the historic gateway to the American West, while a legendary stretch of Route 66 captures the nostalgia of the classic American road trip.

Throughout the state, museums, music venues, and preserved neighbourhoods bring Missouri’s cultural and historic legacy to life.

Natural Beauty, Easily Reached

Missouri’s landscapes are varied and inviting. The Ozarks offer rolling hills, forests, clear rivers, and panoramic views, creating a natural playground for hiking, paddling, fishing, and scenic drives.

A network of 57 state parks and 36 historic sites ensures outdoor experiences and cultural discovery are always within easy reach of the state’s cities— making it simple to step from urban energy into nature, history, and open space.

Missouri’s cities balance cultural depth with an easygoing pace. St. Louis and Kansas City are known for their music scenes, architecture, creative neighbourhoods, and passionate sports culture.

Jazz clubs, galleries, live performances, and major sporting events add energy and character throughout the year.

What truly sets Missouri apart is the way its experiences feel connected—to people, to place, and to history. From lively cities to small towns and scenic backroads, travellers encounter a genuine warmth and hospitality that encourages conversation, curiosity, and a slower, more meaningful style of travel.

Space to Explore at Your Own Pace

Missouri offers room to roam without the crowds.

Scenic byways link small towns, river communities, and open landscapes, making travel feel relaxed and unhurried. Whether explored independently or as part of a wider multi-state journey, Missouri rewards travellers who take their time and look beyond the obvious.

A destination for every kind of traveller Missouri’s appeal lies in its balance. The state offers a wide variety of experiences—cultural, scenic, active, and relaxed—without feeling crowded or complicated, allowing travellers to explore at their own pace and shape a journey that suits their interests.

Culture & History Enthusiasts

Missouri offers a compelling window into America’s story. Museums, historic neighbourhoods, and iconic landmarks bring the past and present together, while jazz, performing arts, and creative districts continue to shape the state’s cultural identity. From major institutions to lesser-known local discoveries, Missouri rewards those with a curiosity for heritage and the arts.

Outdoor & Nature Lovers

Nature is never far away in Missouri. The rolling hills, forests, rivers, and viewpoints of the Ozarks create an inviting setting for hiking, paddling, fishing, and scenic drives. With extensive state parks and conservation areas, outdoor experiences feel immersive yet easy to access, whether you’re seeking adventure or tranquillity.

Road Trippers & Explorers

Missouri is perfectly suited to self-drive travel.

Historic routes, including stretches of Route 66, pass through small towns, classic roadside attractions, and landscapes that capture the spirit of Americana. The state also marks the primary starting point of the Oregon Trail in Independence, while northern Missouri’s Way of American Genius connects places that shaped American creativity and innovation. Journeys are relaxed and flexible,

with plenty of opportunities to stop, explore, and connect with local communities along the way.

Food & Drink Lovers

Food is a defining part of Missouri’s character.

Legendary barbecue anchors the culinary scene, complemented by locally inspired dining, farmers’ markets, and contemporary farm-to-table restaurants. As the historic home of AnheuserBusch, Missouri also plays a key role in America’s brewing story, alongside a growing craft beer scene found across its cities and towns.

Sports Lovers

Sport brings energy and atmosphere to Missouri year-round. Visitors can experience major professional sports—including baseball, American football, and ice hockey—alongside college athletics with passionate local followings. Stadium and arena tours offer behind-the-scenes insight, adding another dimension to the state’s sporting culture.

Couples, Families & Solo Travellers

Missouri’s welcoming spirit and relaxed pace make it easy to enjoy for all types of travellers. Couples are drawn to its mix of culture, scenery, and dining, families appreciate its accessible attractions and outdoor spaces, and solo travellers find a friendly, approachable destination that encourages exploration without pressure.

Best time to visit Missouri Missouri is a true four-season destination, with each time of year offering its own character and appeal. From scenic road trips and outdoor exploration to cultural events and live sport, the changing seasons create rewarding reasons to visit throughout the year. For many travellers, late spring through early fall offers the best balance of weather, accessibility, and outdoor experiences, yet Missouri’s year-round calendar—including its professional sports seasons—ensures there is always something to experience, whatever the time of year.

Spring (April–May)

Autumn (September–October)

Spring brings fresh energy to Missouri. Mild temperatures, blooming landscapes, and longer daylight hours make it an ideal time for sightseeing, outdoor activities, and city exploration. Parks and gardens come to life, rivers are well suited to paddling, and the return of professional baseball adds excitement to the cities.

Autumn offers crisp air, colourful foliage, and some of the state’s most scenic driving conditions. It’s a comfortable and rewarding season for exploring both cities and countryside, with cultural events, harvest-inspired experiences, and the start of the American football season adding to the atmosphere.

Summer (June–August)

Winter (November–March)

Summer is Missouri’s most vibrant season. Warm weather supports festivals, live music, outdoor adventures, and classic American road trips through the Ozarks and along historic highways. Long days and a lively events calendar make this a popular time for first-time visitors and those wanting to experience Missouri at its most energetic.

Winter reveals a quieter, more relaxed side of Missouri. With fewer crowds, it’s an excellent time to focus on museums, music, dining, and festive seasonal events. Professional ice hockey and holiday celebrations bring warmth and energy to the colder months, particularly in the cities.

Missouri history & icons Famous Faces of Missouri

Missouri is home to places that shaped some of America’s most influential figures. In Hannibal, visitors can step into the world that inspired Mark Twain, from the Mississippi River landscapes of Tom Sawyer and Huckleberry Finn to the Mark Twain Boyhood Home and Museum, nearby caves, and a riverboat cruise. In Independence, the Harry S. Truman Presidential Library and Museum explores the legacy of Harry S. Truman, from World War II to the early Cold War. Further north, Marceline reveals the small-town roots that inspired Walt Disney’s vision of “Main Street U.S.A.”, celebrated at the Walt Disney Hometown Museum.

Home to History St. Joseph

Known as the place “where the Pony Express began and Jesse James ended,” St. Joseph holds a unique place in frontier history. Visitors can explore the Pony Express Museum and tour the historic home where Jesse James was killed, revealing both the legend and reality of the American West.

most famous journey west, it invites travellers to follow in the footsteps of exploration and discovery.

The Way of American Genius

Stretching across northern Missouri, Highway 36 is known as the Way of American Genius, linking the hometowns and inspirations of figures who helped shape American culture and innovation. Along the route, travellers encounter the early worlds of Mark Twain and Walt Disney, explore St. Joseph’s Pony Express heritage, and visit Chillicothe, birthplace of sliced bread in 1928. Together, these communities show how remarkable creativity and achievement often begin in small-town America, turning a scenic drive into a journey through imagination, ambition, and discovery at the heart of Missouri’s story.

Ready to follow in the footsteps of America’s great innovators?

National WWI Museum and Memorial | Kansas City

In Kansas City, the National WWI Museum and Memorial tells the global story of the First World War. Immersive galleries, rare artifacts, and personal accounts create one of the most powerful and comprehensive WWI experiences in the world.

Go West, Young Man | St. Charles

The historic town of St. Charles marks both the beginning and the return of the legendary Lewis and Clark Expedition. As the launch point of America’s

Scan to explore a suggested Way of American Genius itinerary and start planning your journey across northern Missouri.

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W h e r e C u lt u r e , C r e at i v i t y a n d H o s p i ta l i t y M e e t

Set at the heart of the American Midwest, Kansas City has long been a place where people, cultures and ideas converge. From its origins as a frontier trading post on the Missouri River to its rise as a centre of jazz, transportation, agriculture and innovation, the city has helped shape the American story for generations. Today, the wider metropolitan region is home to more than 2.5 million people, yet Kansas City retains a welcoming, approachable character—large enough to inspire, yet easy to explore.

Known around the world for its legendary

barbecue, rich musical heritage and more than 200 fountains, Kansas City blends historic neighbourhoods with contemporary creativity, world-class museums, vibrant arts districts and championship sport. Distinctive local culture, genuine Midwestern hospitality and an accessible pace of exploration create a destination that feels both authentically American and refreshingly unexpected.

The result is a city where history, culture, food and community come together to offer visitors an unforgettable experience in the heart of the United States.

Spotlight on Kansas City, Missouri Effortless Access to the American Midwest

Kansas City offers international visitors an accessible gateway to the American Midwest.

Served by Kansas City International Airport, the city is easily reached via major North American hubs, providing convenient onward connections from the UK and Europe. A recently transformed terminal has enhanced the arrival experience with contemporary facilities, local dining and the warm hospitality for which the region is known. The city’s central location also makes it an ideal base for exploring the wider Midwest, placing visitors within easy reach of some of America’s most iconic landscapes, historic routes and cultural destinations.

Easy to Explore

Once in the city, discovering Kansas City is refreshingly simple. The free KC Streetcar connects many of downtown’s most popular neighbourhoods, attractions and entertainment districts, making it easy to move between key visitor experiences without the need for a car, while walkable neighbourhoods, wide boulevards and an approachable urban layout allow visitors to explore at a comfortable pace. Unlike many larger American cities, Kansas City enables travellers to experience world-class attractions, celebrated food, cultural landmarks and distinctive neighbourhoods while spending less time navigating and more time enjoying the destination itself.

The National WWI Museum and Memorial

Few landmarks define Kansas City’s skyline more powerfully than the National WWI Museum and Memorial. Perched above downtown, it combines a striking architectural landmark with one of the world’s leading institutions dedicated to the First World War. Immersive exhibitions, personal stories and rare artefacts bring the conflict vividly to life, while observation areas offer some of the finest panoramic views across the city.

Together, they create one of Kansas City’s most memorable and meaningful visitor experiences.

Union Station: A Landmark Reimagined

Originally opened in 1914 as one of America’s busiest railway terminals, Union Station remains one of Kansas City’s most recognisable landmarks. Beautifully restored, it has evolved into a vibrant centre for culture, learning and entertainment, where visitors can explore Science City, enjoy exhibitions and seasonal events, dine in historic surroundings and experience one of the city’s most important gathering places. Blending architectural heritage with contemporary attractions, Union Station reflects Kansas City’s ability to honour its past while embracing the future.

Spotlight on Kansas City, Missouri Jazz, Heritage and the Story of America

Kansas City’s cultural influence extends far beyond Missouri. During the early twentieth century, the city emerged as one of the world’s great jazz capitals, helping shape a distinctly American art form that would influence music across the globe. This legacy lives on in the historic 18th & Vine District, where visitors can explore the American Jazz Museum and the Negro Leagues Baseball Museum while discovering the stories and communities that helped shape American music and sporting history. Live performances, historic venues and community traditions ensure this cultural heritage remains vibrant and deeply connected to Kansas City today.

Neighbourhoods Full of Character

Kansas City is best explored one neighbourhood at a time. From the historic River Market and its bustling City Market to the creative energy of the Crossroads Arts District and the Spanish-inspired architecture, fountains and shopping of Country Club Plaza, each district offers its own distinctive atmosphere.

Historic warehouses have been transformed into galleries, breweries and creative spaces, while independent shops, local cafés and public art create opportunities for discovery throughout the city. Together, these neighbourhoods reveal the creativity, authenticity and entrepreneurial spirit that continue to define modern Kansas City.

Barbecue, Craft Beer and Culinary Creativity

Kansas City has earned a global reputation as one of America’s great food destinations.

Barbecue remains at the heart of the city’s culinary identity, where family-owned smokehouses, generations of pitmasters and iconic burnt ends have created a tradition celebrated around the world. Yet the city’s food scene extends far beyond barbecue, with award-winning chefs, international cuisine, thriving food markets and innovative restaurants showcasing a growing culinary diversity. A flourishing craft beer culture, led by Boulevard Brewing Company, further enhances a food and drink scene that is both deeply rooted in tradition and constantly evolving.

The City of Fountains

With more than 200 fountains—more than any city in the world outside Rome—Kansas City has earned its reputation as the “City of Fountains.” Found throughout the city, these iconic landmarks complement grand boulevards, public art, historic architecture and beautifully landscaped public spaces. Together, they form a distinctive urban landscape and one of Kansas City’s most recognisable and enduring symbols.

Spotlight on Kansas City, Missouri Outdoor Discovery

Kansas City offers a surprisingly outdoor-focused urban experience, where parks, trails and green spaces are woven throughout the city. Visitors can walk or cycle along scenic pathways, enjoy riverfront views along the Missouri River and explore expansive parks such as Swope Park, one of the largest urban parks in the United States. From gardens and neighbourhood green spaces to outdoor recreation and open-air events, the city provides countless opportunities to combine urban exploration with time in nature.

A Championship Sporting City

Sport is woven into the fabric of Kansas City, where passionate supporters and championshipwinning teams create an electric atmosphere year-round. Home to the NFL’s Kansas City Chiefs, MLB’s Kansas City Royals, MLS club Sporting Kansas City and NWSL side Kansas City Current, the city has established itself as one of North America’s great sporting destinations. Its profile was further elevated as a host city for FIFA World Cup 2026™, showcasing world-class facilities, renowned Midwestern hospitality and a sporting culture built on pride, community and unforgettable moments.

Family Adventures and Frontier Discoveries

Kansas City offers memorable experiences for every generation. Families can enjoy hands-on discovery at Science City, exciting days out at Worlds of Fun, encounters with wildlife at the Kansas City Zoo & Aquarium and a variety of interactive attractions that inspire curiosity and imagination. Combined

with beautiful parks, outdoor spaces and seasonal events, the city offers countless opportunities for fun, exploration and shared adventure.

Festivals, Events and Year-Round Energy

No matter when you visit, Kansas City offers reasons to celebrate. Throughout the year, festivals, live music, sporting occasions and neighbourhood events bring residents and visitors together, creating a lively atmosphere across the city. From First Fridays in the Crossroads Arts District and cultural celebrations to major concerts, seasonal traditions and championship sport, these events showcase the creativity, diversity and community spirit that make Kansas City such a rewarding destination in every season.

Scan the QR code to discover more about Kansas City and connect with a Discover North America Travel Specialist to start planning your own unforgettable journey.

Where barbecue and beer tell America’s story In Missouri, food and drink are expressions of heritage, pride, and place. From legendary barbecue styles that inspire fierce loyalty to a brewing tradition that helped shape American beer culture, Missouri offers one of the most rewarding culinary journeys in the United States.

Barbecue Is a Way of Life

Barbecue in Missouri is more than a meal. It is a deeply rooted tradition, shaped by generations of pitmasters, closely guarded recipes, and lifelong devotion to favourite smokehouses.

Kansas City Barbecue

Kansas City is one of the undisputed capitals of American barbecue. Kansas City–style BBQ is defined by deep smoky flavour, thick and slightly sweet tomato-based sauces, and an anything-goes approach to the smoker. The city is especially famous for burnt ends—slow-smoked brisket points caramelised with sauce and bark—now celebrated as one of America’s most iconic barbecue dishes.

St. Louis–Style Ribs

On the eastern side of the state, St. Louis offers its own unmistakable barbecue style. St. Louis–style ribs are neatly trimmed, grilled or smoked until tender, and finished with a tangy, tomato-forward sauce balancing sweetness, vinegar, and spice.

Served with classic sides, they reflect the city’s role

as a culinary crossroads between the Midwest and the South.

Beyond the Big Cities

Missouri’s barbecue culture stretches far beyond its major cities. Small towns and rural communities serve their own interpretations, shaped by local tastes and family traditions.

These lesser-known stops often deliver the most memorable meals of all. For deeper insight, the American Royal Museum of BBQ explores how Missouri’s flavours became fixtures of American barbecue culture.

Beer Runs Just as Deep

Missouri’s drink culture is equally rich. The state holds a defining place in brewing history as the home of Anheuser-Busch in St. Louis, where brewery tours reveal historic brewhouses and working facilities. Alongside this legacy, a thriving craft beer scene spans the state, producing everything from crisp lagers and hop-forward IPAs to rich stouts and seasonal releases.

For travellers who believe the best way to understand a place is through its flavours, Missouri delivers—one plate, one pour, and one unforgettable meal at a time.

Route 66 in Missouri Travel back in time, one mile at a time, along Missouri’s stretch of the Mother Road. Packed with nostalgic delights, neon glow, roadside gems and photo ops around every curve, Route 66 in the Show-Me State is part retro, part road trip and totally Missouri.

Get your kick’s on Missouri’s Route 66 There’s nothing more American than cruising the open road, and few places capture that spirit as vividly as Route 66 in Missouri. Known as the “Mother Road,” Missouri’s stretch is among the most character rich and best preserved along the entire highway. Here, glowing neon signs, polished chrome, and timeless roadside scenes create a journey steeped in nostalgia, authenticity, and discovery. Springfield is recognised as the birthplace of Route 66 and will lead centennial celebrations in 2026, placing Missouri firmly at the heart of this iconic story.

The adventure begins in St. Louis, the historic Gateway to the West, before winding southwest through the state’s heartland. Along the way, murals tell local stories, diners serve comfort food just as they always have, and classic motels and roadside attractions recall the golden age of American travel. Each mile invites you to slow down, pull over, and experience Route 66 not as history behind glass, but as a living celebration of classic Americana.

Cruise Classic Americana

All-American Fun for All Ages

Murals splashed across brick walls celebrate the road’s heritage, historic signage recalls its golden age, and preserved streetscapes keep Route 66 feeling genuine rather than recreated. Whether you’re driving the full Missouri stretch or exploring it in shorter segments, this remains one of the most intact and atmospheric sections of America’s Main Street.

No Route 66 journey is complete without a stop at Ted Drewes, where famously thick frozen custard “concretes” are served upside down just as they have been for decades. For another dose of retro fun, step inside Flamingo Bowl, where glowing neon and vintage style create a classic night out.

Missouri’s Route 66 is made for unhurried travel.

Retro motels glow invitingly after dark, quirky roadside attractions tempt you to stop, and classic diners make it nearly impossible to drive past without pulling over “just for one more bite.” Every town adds its own chapter to the Route 66 story— shaped by generations of travellers, truckers, musicians, and dreamers heading west.

Along Route 66 in Missouri, classic American pastimes are still very much alive. Timeless, familyfriendly experiences line the road, offering fun that feels refreshingly simple and joyfully nostalgic.

Spend a summer evening watching a double feature beneath the stars at the Carthage Drive-In Theatre, one of the few remaining drive-in cinemas still operating along the Mother Road.

Route 66 Neon Park

As daylight fades, Route 66 in Missouri begins to glow. In St. Robert, the Route 66 Neon Park offers a luminous tribute to the Mother Road’s illuminated past. This open-air museum showcases beautifully restored vintage neon signs once used by motels, diners, and roadside businesses to beckon travellers in from the dark.

Wandering through the park after sunset feels like stepping into another era. The soft hum of neon, bold colours, and retro designs capture the optimism, romance, and visual flair that defined Route 66’s golden age—making it one of the most atmospheric stops along Missouri’s stretch of the road.

where Clark Gable once slept, or book a room at the historic Wagon Wheel Motel, famously visited

by Billy Connolly. In Springfield, the Route 66 Rail Haven adds another chapter to the road’s legacy as a former stop for Elvis Presley.

A Living Slice of Americana

Missouri’s Route 66 isn’t preserved behind glass—it’s alive, welcoming, and proudly part of everyday life. Murals tell local stories, museums safeguard the road’s legacy, and diners, neon signs, and classic motels continue to do exactly what they were built to do: welcome travellers in from the open road.

Dreamy Diners & Classic Eats

Pull up a stool, order a slice of pie, and savour Americana at its tastiest. Along Missouri’s Route 66, classic diners continue to serve comfort food the old-fashioned way—generous portions, familiar flavours, and friendly smiles included. Longstanding favourites such as Iggy’s Diner, Spencer’s Grill, and the College Street Café keep the culinary traditions of the Mother Road alive.

Expect hearty breakfasts, juicy burgers, thick milkshakes, and homemade pies—served in spaces where the décor, menus, and memories have barely changed in decades. These diners aren’t just places to eat; they’re living landmarks.

Stay Where Legends Stayed

Missouri’s Route 66 motels are part of the journey itself. Along the Mother Road, travellers can spend the night in rooms once occupied by Hollywood icons and music legends. Stay at Boots Court Motel,

Scan to discover our suggested Get Your Kicks on Missouri’s Route 66 itinerary and begin planning your own unforgettable adventure along Missouri’s iconic stretch of the Mother Road.

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T h e G a t e way t o t h e W e s t

Set where the Mississippi and Missouri rivers meet, St. Louis has welcomed journeys, ideas and ambition since its founding in 1764.

From river trade and westward exploration to aviation, space innovation and cultural change, the city has played a defining role in the American story. Today, the wider region is home to nearly 2.8 million people, yet St. Louis remains warm, navigable and instantly welcoming—large enough to inspire, yet easy to explore.

Known as the Gateway to the West, the city blends monumental landmarks with historic streets, creative neighbourhoods, celebrated food traditions and expansive green spaces.

World-class cultural institutions—many free to visit—sit alongside riverfront views, lively arts scenes and contemporary dining. The result is a destination that feels authentically American and refreshingly unhurried, where history, culture, flavour and nature come together in one seamless experience.

Spotlight on St. Louis, Missouri Effortless Access, Authentic Experience

In 2026, St. Louis becomes easier than ever to reach with the launch of a four-times-weekly nonstop British Airways service from London Heathrow to St. Louis Lambert International Airport—the only direct connection between the UK and Missouri.

The city’s accessibility extends beyond air travel. St. Louis is connected by major interstate highways, historic Mississippi River routes and one of the Midwest’s most important passenger rail hubs. As a key stop on the Amtrak network, it links directly to Chicago via the Lincoln Service, to Kansas City on the Missouri River Runner, and south toward Texas on the long-distance Texas Eagle.

The Gateway Arch

The defining symbol of St. Louis is the Gateway Arch—a soaring 630-foot monument designed by Eero Saarinen and completed in 1965. More than an architectural landmark, it anchors Gateway Arch National Park, where immersive museum galleries trace the stories of westward expansion, Indigenous heritage and the people who shaped the American frontier.

A unique tram ride carries visitors to the summit, revealing sweeping views across the Mississippi River, the downtown skyline and the vast landscapes beyond.

Civil Rights Heritage and the Pursuit of Equality

St. Louis holds a profound place in the history of American civil rights. At the Old Courthouse, Dred and Harriet Scott challenged their enslavement in one of the most consequential legal battles in U.S. history, intensifying the national conversation around freedom and citizenship, while the same site later became the setting for Virginia Minor’s 1872 fight for women’s voting rights—an effort that helped shape the broader suffrage movement. Today, restored courtrooms, exhibitions and interpretive displays invite visitors to connect directly with these defining moments, making St. Louis a meaningful destination for reflection, learning and understanding.

Forest Park: World’s Fair Legacy, Living Cultural Heart

In the heart of the city, Forest Park offers both a vast green sanctuary and the historic home of the 1904 World’s Fair. Once a global showcase of innovation and culture, the park is now one of America’s great urban public spaces, where lakes, gardens and tree-lined paths frame world-class attractions. Highlights include the Saint Louis Art Museum, with collections spanning centuries and continents, and the Missouri History Museum, where regional stories and the legacy of the World’s Fair are brought vividly to life.

Spotlight on St. Louis, Missouri Route 66 in St. Louis

Few places capture the enduring spirit of Route 66 like St. Louis, one of the highway’s most significant urban gateways where roadside culture, neighbourhood life and American optimism have long converged. Today, the city keeps the Route 66 story vividly alive, from the Neon Museum of St. Louis, which preserves the glowing signs of mid-century road travel, to the National Museum of Transportation, where the vehicles and innovations that shaped cross-country exploration are on display. Classic stops such as Ted Drewes Frozen Custard and historic gathering places like Crestwood Bowl offer an authentic taste of roadside tradition, while nearby Route 66 State Park and the iconic Old Chain of Rocks Bridge invite visitors to experience the landscapes and landmarks that defined the open road—together making St. Louis not just a stop along Route 66, but a meaningful place to begin the journey.

A Storied Music Heritage, Alive Today

Music is woven into the identity of St. Louis.

Long recognised as a crossroads of blues, jazz and ragtime, the city helped shape the sound of American culture and continues to nurture new artistic voices. This legacy lives on in venues such as the National Blues Museum, neighbourhood clubs and vibrant festivals, alongside performances by world-class institutions including the St. Louis Symphony Orchestra—ensuring the rhythm of St. Louis feels both timeless and alive.

A Performing Arts Powerhouse

Ranked among America’s great performing arts cities, St. Louis blends heritage with innovation. The St. Louis Symphony Orchestra, the second oldest in the United States, performs at the acoustically celebrated Powell Hall. The ornate Fabulous Fox Theatre hosts Broadway productions, concerts and touring shows, while The Muny—the nation’s oldest and largest outdoor amphitheatre and a 2025 Regional Theatre Tony Award recipient—stages spectacular musicals beneath the summer sky in Forest Park.

Culture in Every Neighbourhood

With 79 distinctive neighbourhoods across just 62 square miles, St. Louis offers a cultural experience for every traveller. Historic architecture, independent galleries, community theatres, public art and locally loved gathering places reflect generations of immigration, creativity and neighbourhood pride. Arts and nightlife flourish in the Central West End and The Delmar Loop, while heritage and beautifully preserved streets define Soulard and Lafayette Square. Food lovers gravitate to The Hill for its Italian culinary traditions, and families gather around Forest Park for green space, museums and year-round events.

Spotlight on St. Louis, Missouri Food in St. Louis

St. Louis is known for distinctive regional flavours that are essential to any visit. Provel cheese defines the smooth melt of St. Louis–style pizza, toasted ravioli from The Hill delivers Italian-American comfort, and gooey butter cake offers a rich local sweet treat. The city is also famous for St. Louis– style ribs, showcasing its deep-rooted barbecue tradition. Together, these iconic dishes provide a true taste of the city.

One of America’s Great Brewing Cities

Beer is central to St. Louis’s identity as the home of Anheuser-Busch, a cornerstone of American brewing heritage. Today, the city also leads in craft innovation with Schlafly Beer, 4 Hands Brewing Co., Urban Chestnut Brewing Co. and globally acclaimed Side Project Brewing, ranked by RateBeer as the world’s second-best brewer. The result is a beer scene that is both proudly traditional and excitingly modern.

the city is easy to explore at a relaxed pace and ideal for travellers of all ages.

Sport, Festivals and Year-Round Energy

Sport is at the heart of St. Louis, where the iconic St. Louis Cardinals bring game-day excitement to Busch Stadium and the St. Louis Blues ignite winter with fast-paced hockey and passionate fans. Beyond the arenas, a lively calendar of festivals, concerts and cultural celebrations fills every season—outdoor music and food events in spring and summer, art fairs and rivalries in autumn, and festive lights and performances in winter—inviting visitors to share in the city’s welcoming spirit all year round.

Free, Family-Friendly and Easy to Explore

St. Louis stands out for its remarkable number of world-class attractions available at no cost, offering more free major experiences than any U.S. city outside Washington, D.C.—a major advantage for international visitors seeking culture and value. The city is also highly family-friendly, with imaginative experiences at the City Museum and hands-on discovery at the Saint Louis Science Centre, alongside Mississippi River cruises, paddle boating and guided walking tours. Compact and welcoming,

Scan the QR code to explore more about St. Louis and connect with a Discover North America Travel Specialist to start planning your own unforgettable journey.

Music in Missouri Where America found its rhythm Music helped shape Missouri—and Missouri helped shape the sound of America.

From jazz and blues to bluegrass and live entertainment, the state has played a defining role in the evolution of American music. Legendary performers made their mark here, iconic venues still resonate with sound, and live music remains part of everyday life across the state.

Kansas City Jazz

During the Prohibition era, Kansas City became one of the world’s most influential jazz centres. In the historic 18th & Vine Jazz District, late-night jam sessions and creative freedom shaped a bold, swinging sound that helped define jazz as a uniquely American art form. Legends such as Charlie Parker, Count Basie, and Lester Young all left their imprint here. Today, the story continues at the American Jazz Museum and nearby venues like the Blue Room and Green Lady Lounge, where the city’s signature sound still swings late into the night.

St. Louis Blues

In St. Louis, the blues are woven into the city’s soul. Shaped by migration and resilience, St. Louis helped give voice to the blues as a powerful form of expression. W. C. Handy found inspiration here for St. Louis Blues, one of the most influential songs in American music history. The legacy lives on at the

National Blues Museum, and in live venues across the city, including the beloved Broadway Oyster Bar. Along the Delmar Loop, the St. Louis Walk of Fame and the Duck Room at Blueberry Hill honour icons such as Chuck Berry, reinforcing St. Louis’s lasting musical influence.

Branson: Live Music Capital

In the Ozarks, Branson delivers live music on a grand scale. Known as the “Live Entertainment Capital of the World,” Branson hosts more than 100 live performances daily, from country, bluegrass, and gospel to rock, pop, and Broadway-style shows.

Iconic theatres line the strip, celebrating classic hits alongside today’s performers.

Beyond the stage, attractions like Silver Dollar City combine live music, artisan crafts, festivals, and rides in an 1880s-style setting, making Branson a favourite for families and music lovers alike.

Whether you’re tracing musical roots or enjoying unforgettable live performances, Missouri offers a journey that feels authentic, emotional, and alive.

The outdoors in Missouri Where adventure comes naturally In Missouri, the outdoors is always close at hand. From forested hills and winding rivers to expansive lakes, limestone caves, and scenic trails, the state offers a rich variety of outdoor experiences without the crowds or extremes found elsewhere.

Whether you’re hiking, cycling, paddling, fishing, or simply slowing down in nature, Missouri invites exploration at your own pace.

State Parks & Historic Sites: Nature and Heritage Preserved

Missouri’s welcoming outdoor spirit is shaped by a remarkable network of 57 state parks and 36 historic sites, protecting landscapes, waterways, and places of cultural significance across the state. These preserved spaces make it easy to move between natural beauty and meaningful history, offering yearround opportunities to hike, paddle, explore historic structures, and experience the stories woven into Missouri’s landscapes.

The Ozarks: Missouri’s Natural Playground

The Ozarks form the heart of Missouri’s outdoor appeal. Rolling hills, dense forests, clear rivers, and hidden valleys create a landscape suited to both adventure and relaxation. Trails wind through national forests and state parks, rivers invite kayaking and canoeing, and lakes offer boating, swimming, and fishing. Outdoor recreation here feels immersive yet approachable, rewarding both active travellers and those seeking tranquillity.

Lakes, Rivers & National Forests

Missouri’s lakes, rivers, and forests shape much of its outdoor character. Clear, spring-fed waterways

wind through valleys ideal for floating and paddling, while lakes provide calm settings for fishing, water sports, and lakeside stays. Vast conservation areas and national forests make it easy to step into nature without travelling far from towns and cities.

The Katy Trail: Cycling Through History

For cyclists and walkers, Katy Trail State Park offers one of the most rewarding outdoor journeys in the Midwest. Stretching more than 240 miles, it is the longest rails-to-trails path in the United States, following the Missouri River through scenic countryside and welcoming trail towns. Its flat, well-maintained surface makes it ideal for both casual riders and longer journeys.

Go Down Under in the Cave State

Known as the “Cave State,” Missouri is home to more than 7,500 documented caves. From easily accessible show caves to vast underground systems, these limestone caverns reveal dramatic rock formations, underground rivers, and cool, otherworldly chambers—adding a sense of wonder and discovery to any outdoor itinerary.

Add more to your Missouri bucket list

Family fun, big-time sports, and year-round celebrations

Missouri rewards curiosity with moments of shared joy, excitement, and connection.

Whether planning a family holiday, timing a visit around a major sporting event, or discovering a local festival, travellers find experiences that feel authentic, accessible, and genuinely memorable. From theme parks and interactive museums to packed stadiums and music-filled streets, every day brings something new to add to your bucket list.

Missouri in 2026: A Year of Global Celebration

Family Fun That Brings Everyone Together

The year also marks the centennial of Route 66, with Springfield—recognised as the birthplace of the Mother Road—leading commemorative festivals across the state, while communities throughout Missouri take part in America’s 250th anniversary through exhibitions, performances, and storytelling.

Together, these milestones create a once-in-ageneration opportunity to experience Missouri at its most vibrant and globally connected.

Across the state, zoos, aquariums, museums, and outdoor parks expand the sense of discovery—from expansive wildlife habitats and hands-on science centres to colourful underwater worlds and open green spaces made for play, learning, and relaxation.

Together, they create shared family moments that last long after the journey ends.

In 2026, Missouri steps onto the world stage with an extraordinary calendar of international sport, historic milestones, and nationwide celebration.

Kansas City will host six FIFA World Cup matches across June and July, including group-stage fixtures, a Round of 32 clash, and a quarter-final at the home of the Kansas City Chiefs, accompanied by fan festivals and city-wide cultural events.

Family travel in Missouri feels easy, flexible, and rewarding, with manageable journeys and attractions designed to delight all ages. In the Ozarks near Branson, Silver Dollar City ranks among America’s most celebrated theme parks, combining thrilling rides, live entertainment, artisan crafts, and an immersive 1880s setting enhanced by year-round festivals.

Feel the Rush: Sports in Missouri

Start Checking It Off

When autumn arrives, attention turns to football as the Kansas City Chiefs ignite one of the loudest and most electrifying stadium environments in the world. Game days bring tailgating traditions, citywide celebrations, and crowds united in red. Even without a ticket, travellers can join the excitement at watch parties, sports bars, and local breweries across the city. Stadium tours throughout the year provide behind-the-scenes access that turns a visit into a true bucket-list moment.

So

Sport is woven into everyday life in Missouri, offering visitors a powerful connection to American passion and community. Summer unfolds with baseball, from the tradition-rich atmosphere of St. Louis Cardinals games to the Kansas City Royals, who bring summer nights to life at Kauffman Stadium—famous for its sweeping fountains and relaxed, family-friendly vibe.

Whether your Missouri bucket list includes cruising Route 66, tasting legendary barbecue and craft beer, exploring Ozark landscapes, feeling the energy of live sport, or sharing unforgettable family adventures, this is a destination that delivers memories long after the journey ends. From iconic Americana and outdoor beauty to music, festivals, and smalltown charm, Missouri invites you to travel at your own pace and discover experiences that feel authentic, welcoming, and truly meaningful.

— what’s on your Missouri bucket list?

Festivals, Events & Seasonal Celebrations

Missouri’s calendar is filled with reasons to celebrate, as music, food, heritage, and community transform streets, parks, and neighbourhoods into vibrant gathering places. Kansas City’s jazz legacy inspires world-class festivals, while towns and cities across the state host cultural events, outdoor concerts, and creative arts celebrations throughout the year.

Each season brings a new rhythm—from spring and summer fairs and open-air performances to autumn harvest festivals and football weekends, followed by winter’s festive lights, holiday markets, and seasonal shows. Together, these celebrations reflect Missouri’s creativity, traditions, and welcoming spirit, adding perfect timing and deeper meaning to any visit.

Scan the QR code to explore more about Missouri, discover inspiring itineraries, and connect with a Discover North America Travel Specialist to start planning your own unforgettable journey.

Why choose Discover North America?

Reputation and Quality

Discover North America is an independent UK tour operator specialising in tailor-made holidays and escorted tours to the USA and Canada. When you book with Discover North America, you can be assured of top-quality travel arrangements. We work closely with the state tourism offices and the industry’s top suppliers to bring you a wide choice of options to enhance your holiday experience, including rail, cruise lines, car-hire, airlines, escorted tours, motorhomes (RV’s), accommodation and experiences.

Passionate Travel Specialists

The travel specialists at Discover North America are 100% dedicated to their profession and have been selected for their strong passion for the USA and Canada. They all have first-hand knowledge of the destinations that you’ll be visiting, which have been gained from personal holidays, Industry training and familiarisation visits.

Personal Service

After your first interaction with us, you’ll be assigned your very own dedicated North American travel specialist who will remain your sole-point of contact throughout and is available 7 days a week (including evenings) to provide you with information and/ or answer any questions you may have. Trust us when we say that they’ll make you feel like you’re their only client!

Flexible Itineraries and Meticulous Holiday Planning

The Discover North America travel specialists are here to take the stress out of the holiday planning process. You can be as involved as you want, and you’re always in control. All of our holidays are tailor-made to your exact needs and tastes, and we will keep tweaking and adapting the itinerary until it exceeds your expectations.

100% Financially Secure

Book with confidence and security. As members of ABTA and ATOL, you will have complete peace of mind that all Discover North America holidays carry full financial protection and that every last detail is taken care of - allowing you to see the sights in style and comfort.

Call 0800 246 1241 Email booking@discovernorthamerica.co.uk Website www.discovernorthamerica.co.uk Discover North America is operated under licence from Fred Olsen Travel Limited.

Fred. Olsen Travel Ltd. Company Reg No. 2287241.

Fred. Olsen House, 42 White House Road, Ipswich, IP1 5LL