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COMPANY PROFILE

FOREVER YOUNG


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Content 06 About the Company 10 Concept 14 History 20 Product Values 21 Statistic 22 Vision & Mission 23 Customer Profile 24 Market 26 Feedback 27 Q & A


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About the Company Dna store is an Indonesia multinational retail-clothing company, fashion clothing for men, women, teenagers, children and baby. Founder : by Mr. Dedi Irawan Founded : 24th October 2015, Jakarta, Indonesia. CEO

: Jake Roberts Armstrong Mr, Hanna Vartinen Mrs

Headquarters Jakarta - Indonesia Jl. Raya Bintaro Utama, Sektor 1, Blok J 3 No.16 Pesanggerahan Jakarta Selatan, DKI Jakarta 12330, Indonesia

Costumer Service +62 21 22704832, +6287768686899, +6287888999088


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Concept Dazzle And Angel

Surf style Clothing Company, born 24th October 2011, Jakarta Indonesia dazzleandangel.com


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Concept Barbecue

Apparel Daily Clothing Company, born 24th October 2015, Jakarta Indonesia barbecue.co.id


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History 2009 Founded In 2009, company founder Dedi Irawan Mr, started this business out of a love of sports Surfing in Indonesia, then met a man named Jake Roberts Armstrong Mr at an surfing event in Bali, Jake Roberts Armstrong himself is a professional surfer from the city of New South Wales Australia, because it has a chemistry and a love for a sport that is very popular in Bali, Australia and Other Countries, then there is a commonality of ideas to shape the retail clothing product that has a concept directed at surfing style


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2011 Dazzle and Angel In 24th October 2011 established a name “Dazzle And Angel� surf style company, by some of its constituent namely Mr Dedi Irawan, Jake Roberts Armstrong, Hanna Vartinen, Jedd Boscheinen, and Marija Urosevic, some clothing and accessories have been made with the concept of surf style

2012 Going International In December 2012, Dazzle And Angel has several market and the markets, either in Indonesia or other countries, such as Hawaii, US, Australia, Brazil, and other countries, through some strategy market including market Online and Event at any place in Jakarta, Bali, and some places in Australia


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2013 Surf School In 2013, Dazzle and Angel had some Surf School in several places in Bali, including Kuta, Seminyak, plains, Uluwatu and a few other places, and to date has delivered some surfer to compete

2014 Store 2014, Dazzle and Angel build a concept store in Bali, Honolulu Hawaii, and the main store in the city of Karawaci Indonesia


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2015 DNASTORE October 24, 2015 Dazzle Angel build a single store in Bintaro Jakarta Indonesia, and there are some changes in the name of the concept of the store itself, into DNA STORE INTERNATIONAL CLOTHING COMPANY, this change was made because of the birth of a brand apparel retail everyday “Barbecue�, this do because of the vast market for a product retail market everyday clothes that emphasizes comfort and keguanaanya own


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Vision & Mission Vision makes DNA STORE a worldwide brand

Mission - Making DNA Surf STORE as the first brand in Indonesia - First mover in any event and its products - Made the brand ambassador Group Music / band / musican and Dj-known both inside and outside the country - To build and expand its network in both Indonesia and the Indonesian Foreign


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Statistic

40 30 20 10 0 2009

2010

2011

2012

2013

* Data Sources from Moka Pos Indonesia

2014

2015

2016


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Product Values Changing the mindset of consumers surfing for a product that can compete with overseas surfing brand2 derived from Indonesia by promoting product quality, price and service to consumers.


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Customer Profile MEN WOMEN TEENAGERS CHILDREN BABY

Price LOW TO HIGH

Geographic ALL PLACES AND COUNTRIES


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Market

Offline store

Social media

Bintaro Sektor 1

Online store www.dnastore.co.id www.dazzleandangel.com

@dnastore.co.id @shop_dna @shop_barbecue @shop_kidsdnastore

Marketplace Mataharimall.com, Zalora.com, Alfacart.com, Lazada.com, Blibli.com

@dazzleangle

Distribution Market all Indonesia , Australia, Hawaii, Brazil


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Feedback Consumers responded positively enough for almost five years running, starting from its products quality to service to consumers, DNA STORE will always strive to give the best to be the advice and messages from consumers, such as wanting the completeness of its products and also in the innovation


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Q&A

Costumer Service +62 21 22704832, +6287768686899, +6287888999088

Email dnainternasional@gmail.com


Jl. Bintaro Utama 1 No. 16 Jakarta Selatan Indonesia 021 22704832 cs@dnastore.co.id www.dnastore.co.id

DNASTORE COMPANY PROFILE ENGLISH  

DNASTORE COMPANY PROFILE ENGLISH