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Integrated Studio Project 2B

Singapore Arts Festival 2012

iPhone App

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An

ting a f crea o a e id an er tise to adv y a w form. unique e pl at ic v e d il e n mob gi ve event o ading, e r f o unt e amo nce. Reduc xperie e l a u vis ressi ve an imp

daniel mulyadi

f10dm0669

dm2k


Table of Content

Table of Contents

1

Introduction

2

App Audience

3

Persona

5

Scenario

7

App Concept

8

Development

16

Conclusion

19

Reference

20

Appendice

25


Introduction

ABOUT SINGAPORE ARTS FESTIVAL Singapore Arts Festival began in 1977 to showcase the local arts and organized by National Arts Council. In 2010, the Singapore Arts Festival had its turning point into a international arts platform. The Singapore Arts Festival has now become an international showcase of ideas, art and discourse with a distinctive Asian flavour, known for its bold and innovative discussions between vernacular and contemporary art.

The Singapore Arts Festival 2012 is happening from 18 May to June. This edition of the Festival completes the trilogy of themes set out two years ago — Between You and Me (2010), I Want to Remember (2011), Our Lost Poems (2012). Over 16 days, the city comes alive with art performances at key venues and at the Festival’s hub — the Festival Village @ Esplanade Park.

In this year, Singapore Arts Festival has 85 events — 6 in dance, 42 in music, 7 in theatre, 12 in experiential and 18 in films or other categories.

ABOUT SINGAPORE ARTS FESTIVAL MOBILE APP Singapore Arts Festival had its first mobile app for Singapore Arts Festival 2011. There were for iPhone and BlackBerry.

2


App Audience

The audience is open to people that are in Singapore. The age range starts from kids to the old people. Some of the events also opened for public or even the tourists without registration needed.

The research is taken from correspondences who are mostly students between 17 to 31 years old. From the research, it was found that even the students from arts field are very few that has ever attend Singapore Arts Festival.

From 9 correspondences, there are 6 people who never went to Singapore Arts Festival and 3 people who ever went to Singapore Arts Festival. Below is the percentages from each categories.

6 people

never went to Singapore Arts

Festival

5 say they’d like to try to come to Singapore Arts Festival 1 says he/she never heard of Singapore Arts Festival before

Advertisement (63.3% effective)

Information (70% effective)

Location (70% effective)

Registration (60% effective)

3


App Audience 3 people

ever went to Singapore Arts

Festival

2 say they don’t want to come to Singapore Arts Festival anymore 1 says he/she only comes to Singapore Arts Festival only for his/her favorite artists

Timing (80% effective)

Information (93.3% effective)

Location (80% effective)

Registration (60% effective)

4


Persona

PERSONA A:

Li Wenny Representing the audience that never went to Singapore Arts Festival. And from the ma jority states they’d like to try to go to Singapore Arts Festival. And from the weakness, advertisement is the second thing which has lowest effectiveness.

DEMOGRAPHIC -

Female 21 years old Currently taking diploma programme in Architecture Student at National University of Singapore Financially independent

PSYCHOGRAPHIC - She is currently in a relationship. - She likes things related to art and one of her favorite artist is Soumikk Data, which will be performing at Singapore Arts Festival 2012. - She likes to go for taking photographs, not only buildings but also environments. Those might not be obvious objects, but she collects them as inspirations.

5


Persona

BEHAVIOURS - She likes to go for certain events that she recognizes the events. She tries to go for some events as well, but sometimes she is just not interested in reading long descriptions with a lot of lengthy paragraphs about the events. - She likes to travel, so her phone is her most friendly informative device.

FUTURE REQUIREMENTS - She needs an app that will attract her to download the app, not only to explain about events from lengthy paragraphs but also to understand about the event in a fun way. - She needs to go to the event location(s) with highly accurate guide.

6


Scenario

Two weeks later, Wenny will be having term break. So she is planning what to do. She has ever heard about Singapore Arts Festival, but never went before.

She heard that her favorite artist will be coming for a show at Singapore Arts Festival 2012, so she’s thinking of giving a try. She try to find the information in the website and found another lengthy passage of information. Then, she saw that Singapore Arts Festival 2012 has launched an iPhone app, so she downloads it. She’s hoping the delivery of the explanation of the programme won’t be so lengthy and not straight forward.

Functions:

- To engage Wenny to download Singapore Arts Festival 2012 iPhone app - To help Wenny find information about the programme without giving her lengthy passsage to read - To engage Wenny to register for the programme that featuring her favorite artist - To make Wenny introduce the app to other friends and make the friends register for some of Singapore Arts Festival 2012 programmes

7


App Concept

ABOUT THE IDEA The idea is to make an app that introduces the events in a unique way. Reducing the conventional way to introduce the events and introduce a new experience to engage more people, especially the young people to come for the events.

As the website has PLANNER feature, the mobile app won’t feature it in. As the purpose is not as an event agenda and the other reason is the tendency of the market. The audience mostly attend less than 2 programmes, so by having a Planner feature is not a very good idea, since the Planner feature should work well only for audience who attend for few programmes and might have close performance timings. And for the registration, Singapore Arts Festival use the best platform which is on SISTIC. By making the app as a registration medium will just make the app useless.

DEFINITION STATEMENT - Information source of the events that suitable for mobile phone screen - Event locations finding tool - New advertisement platform to engage the audience, especially the young people - Becoming a challange for the people in Singapore to move out and explore the arts locations - Starting a difference for event mobile app era

8


App Concept

MOBILE APP STYLE The app is a productivity app. It is meant to find information. From information about the event time, price and location.

There will be a feature which is caled as Discover feature. How the feature works is by scanning the environment around the event location. When the iPhone camera is moved to scan the street, there will be augmented object appears on the screen showing way towards the exact location. When the iPhone camera is moved to scan the sky, there will be augmented creatures on the sky telling what the event about.

STRENGTH - It has both conventional way and new unique way to introduce the events, which is a benefit to attract the audience who like only the conventional way and also audience who like something unique. - It is very easy to use for audience that has low ability in reading maps.

WEAKNESS - The Discover feature might not easy to learn for older audience. - The Discover feature is attracted for audience who is around the event locations or audience who likes to travel around.

9


App Concept

UTILIZATION OF MOBILE FEATURES Multi touch display: - Drag to sort the outcome information - Swipe to scroll the pages - Click to move among pages - Pinch in and out or double tap to zoom - Keyboard to enter text Still camera: - To scan the environment around Location and compass information: - To find the current location and path direction

FLOW CHART Welcome Screen Tutorial Video Event Lists (sort into genres) Event Page Direction Map

Discover Feature

Direction Guide

Automated transition Manual transition

10


App Concept

ICON The icon has the purpose to represent the theme of Singapore Arts Festival 2012 iPhone app. Some of the main concerns in making the icon are the unity with the whole interface design and stand apart from the other app icons.

The elements taken from the interface design are cloud and the creature. To link with the theme which is “Stories, Legends and Myths Come Alive at the Singapore Arts Festival 2012�, the cloud and creature is made coming out of the icon box to look like coming out from the icon app.

WELCOME SCREEN The welcome screen is using greenish blue gradient with sky environment, Singapore Arts Festival 2012 logo on a sky kingdom and the beanstalk to improve the story theme.

11


App Concept

TUTORIAL The tutorial page is created very simple with main focus at the center which has the illustration and the description to support each other to give the best explanation. The colour of the illustration is made to be more contrast than the background to catch the attention at first sight and followed by the description below.

INTERFACE The interface use greenish blue colour, dark grey, light grey and white. The style is combination of minimalism design with cloud used as the design element that repeated through the pages.

The event list is sorted on genres. The cloud drag pin is to sort out the content of selected genre only. On each event, there is a picture, title, time and price of the event.

12


App Concept

The event page has a picture of the event, time, price, location and more description about the event.

From the event page, it will be directed to Discover feature or getting direction to the event location.

13


App Concept

On finding location feature, there are two viewing options. First is the map view and second is the guide view. There are several transportation options and the feature also provide several suggestion routes if any.

On map view, there are automated finding location based on current location and also text field to enter the starting point to the targeted location.

On guide view, audience will be guided on one-by-one guide. Those will include the walking distance, bus number and length of time for each guide.

14


App Concept

The Discover feature has only one button which is to go back to the event page. The audience will be focused on the main function of the page, which is to use the camera to screen the environment around.

ILLUSTRATION The illustration style used for the augmented reality is realistic cloud. The creatures are made as look like shaped cloud. By choosing this style, the interest of audience will increase as everything looked very real and new.

15


Development

ILLUSTRATION .

ICON

16


Development

WELCOME SCREEN

17


Development

INTERFACE

18


Conclusion

EXPECTED RESULTS The app is expected to have more interactive things such as pause in the middle of the playing video to tap on the elements on the video and see descriptions about those elements. Also the video able to include story telling to be played in small screen.

SUMMARY The Singapore Arts Festival 2012 iPhone app is not only to fulfil the basic needs of the audience, but also giving a new experience in finding information about events by utilizing the mobile features to make the app interactive.

19


Reference

Some of the samples of illustration are playing with gradient and making the whole illustrations looks lighter. Some are the modern touch of mythical creatures. Certain characteristics are the surrealism by combining different real objects into one. Some also use geometric pattern on the illustration. By applying the geometric pattern, it gives modern look on the illustrated creatures.

20


Reference

DELUXE MOON iPhone, iPod Touch and iPad App

An app that revolves around information about moon, from moon phase, Zodiac circles, moon horoscope and calendar.

It also provides useful information related to moon phase in gardening, human emotions, blood pressure, health and finance.

The interface use the moon repeteadly as design element in across the pages.

21


Reference

LIGHTOPUS iPhone, iPod Touch and iPad App

A game about a lightopus in a journey to rescue the other young lightopuses form the mosters of the Abyss.

It has attractive music, the character has lifely movement and very unique graphic style.

The interface use the same graphic style across the pages which is the neon light style. It is very attractive to be played in bright and dark room.

22


Reference

STAR WALK iPad App A stellar augmented reality app that labels all the starts, constellations and satellites.

It has amazing graphics and real time motion tracking and satellite tracking. It also available in night mode and still more available amazing features included.

The interface has very minimalism design. It hides the unnecessary functions and the additional design elements are very flexible depends on the environment and still very perfectly shown.

23


Reference

INCOBOTO iPad App A game about a small boy, Inco and his strange friend finishing the quest on a galaxy to lighten the skies once more.

The interface use simple gradient to create the galaxy environment. It repeats the usage of main design elements, which are the sun and the main characters.

24


Appendice

http://www.singaporeartsfest.com

http://itunes.apple.com/us/app/deluxe-moon-pro/ id482361332?mt=8

http://itunes.apple.com/gb/app/lightopus/id501334567?mt=8

http://itunes.apple.com/us/app/star-walk-for-ipad-interactive/ id363486802?mt=8

http://itunes.apple.com/gb/app/incoboto/id499589490?mt=8

25

Singapore Arts Festival 2012 iPhone App Proposal  

A proposal of Singapore Arts Festival 2012 iPhone App.

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