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3d rendering of a River Side Lodge DESERT STAR STUDIOS AND MOTION PICTURE RESORT, Namibia


CONTENTS 4

WHO WE ARE + WHAT WE DO

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VISUALISATION

8

Masterplans

14

Case Study: Jamestown Urban Design

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Providing Context

18

Architectural Illustration

28

Case Study: Eden Island

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3D Rendering

38

MARKETING

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Brand Development

40

Printed Material

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Digital Media

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Web Design

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Advertising + Signage

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Case Study: Heritage Hill


WHO WE ARE DMPMEDIA IS A SUBSIDIARY COMPANY OF DENNIS MOSS PARTNERSHIP (DMP) THAT SERVES THE NEEDS OF DMP AND ITS CLIENTS.

Established in 1994 to initially provide an in-

BRUCE MOSS

SCOTT FORSYTH

(Director)

house design & media service to Dennis Moss Partnership, the specific needs of the office and its clients has seen us grow into a multidimensional design and media studio.

(Director)

(B.A - Stellenbosch)

(B.A Graphic Design - Stellenbosch)

Bruce graduated from the University of Stellenbosch

Scott graduated from the University of Stellenbosch

in 1995 with a Bachelor of Arts degree. In 1994 he

in 1997 with a degree in design and has worked at

joined Dennis Moss Partnership and started the

DMP and in London at FITCH Design & Branding

multimedia division. He has over 16 years experience

Consultancy.

in graphic design, web design, video editing,

graphic design, multimedia & video editing

photography and marketing & communication in

experience.

Scott has over 13 years branding,

the property sector.

BETTINA REHDER

DIANA MOSS

(B.A Fine Arts - Stellenbosch)

(B.A Graphic Design - Stellenbosch)

Bettina graduated from the University of Stellenbosch

Diana is the newest member to our team having

in 1988 with a B. Ed.(Art Teaching) degree. She

joined soon after graduating from the University of

started work at Prontaprint, Stellenbosch and worked

Stellenbosch in 2006. She is a keen designer and

as Assistant Manager & Graphic Designer for 8 years

illustrator and our web & internet guru.

before moving to DMP. She has 17 years experience in graphic design & architectural rendering, is an avid fine artist and our resident illustrator. 4


WHAT WE DO WE SPECIALISE IN HIGHLY CREATIVE, RESULTORIENTATED VISUAL SOLUTIONS FOR THE ARCHITECTURAL, URBAN DESIGN, LANDSCAPE ARCHITECTURE & PLANNING PROFESSIONS DMPMedia is a subsidiary company of Dennis Moss

It is this skills base, coupled together with our

Partnership (DMP), a multi-disciplinary practice

experience in property marketing, that we have

consisting of architects, urban designers, urban &

managed to create a niche in today’s busy property

regional planners, landscape architects & interior

market for DMP and its clients.

designers located in Stellenbosch, South Africa. We provide a high quality visual communication Established in 1994 to initially provide an in-house

service package that is all conveniently located

design and media service to DMP and the specific

under the same roof as the architects, planners and

needs of its clients, the department has grown into

urban designers. This ensures a seamless process

DMP Media, a full service design & media studio

from first pencil stroke to final product delivery.

that specialises in the marketing and visualisation within the property development market.

The team works closely with the architects, urban designers and planners during the design process,

Although our emphasis is on architecture and

which helps us create a good understanding of the

urban design visualisation, our skills cover a wide

project and ensures that the final visuals are not only

spectrum of design work that includes graphic

architecturally accurate but visually pleasing.

design, corporate identity, branding, print media, digital media, web design, copywriting.

VISUALISATION

MARKETING

ILLUSTRATION, MASTER PLANS + 3D RENDERS

BRAND DEVELOPMENT, PRINT + WEB

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VISUALISATION MASTER PLANS,ARCHITECTURAL ILLUSTRATION + 3D RENDERING One of DMPMedia’s strengths is the ability to create a wide variety of architectural representations across a host of different mediums and styles. Representations range in anything from pencil sketches to 3D computer generated photo realistic renderings, although a combination of both is generally used to create a final product.

The

team is constantly in close collaboration with the architects and planners of Dennis Moss Partnership to ensure that the creation of concept illustrations and visualisations are as accurate as possible to the proposed design. 3D sketches and illustrations can be created from loose design concepts or plans and elevations. Final

presentations

include

montage

images

with drawings and 3D models superimposed into site photographs to create photo realistic representations of the project.

3D models are

placed in the virtual globe program Google Earth to help the client visualise and understand the proposed development in context of its scale within its environment. These images are in turn used for presentation, marketing, web sites, print media and advertising.

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TOP: Proposed Urban Plan N2 GATEWAY PROJECT, Cape Town LEFT: Typical interior scene DEVONVALE GOLF & WINE ESTATE, Stellenbosch BOTTOM: Courtyard perspective KAYAMANDI HOUSING PROJECTS, Stellenbosch

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VISUALISATION MASTER PLANS ‘Giving life’ to an urban design master plan or architectural plan is one of the most important services we offer at DMPMedia. It is generally the first step undertaken in the project design process and an important visual element for internal and client use. In the case of Eden Island (right), the master plan was a very useful tool to help with marketing and sales and for the building of the final model.

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Master Plan EDEN ISLAND, Seychelles


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Master Plan for Brunswick Close SCHONENBERG ESTATE , Somerset-West

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DESERT STAR STUDIOS & MOTION PICTURE RESORT, Namibia


CRAMMIX DEVELOPMENT, Cape Town

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LAGOON BAY LIFESTYLE ESTATE, Glentana


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VISUALISATION PROVIDING CONTEXT Each project designed by the office of Dennis Moss Partnership recognises its place in context of it’s environment. At DMPMedia we create visuals that help with this process of understanding and help explain in a graphic and visual manner how developments or buildings fit into their surroundings. Two good example of how this is achieved are the visuals prepared for Boschendal Estate and the Jamestown Urban Renewal Project as shown on the following pages. With a detailed master plan having already been prepared by DMPMedia, this is used as the base for creating our visuals and represeantations.

(1) The detailed urban design master plan is placed in Google Earth, showing the design in context of its surroundings. (2) A 3D model of the proposed development is built and rendered and superimposed over the master plan in Google Earth, or as in this case, on to an existing aerial photograph. (3) From the above process we create atmospheric stills that further enhance this visual experience.

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1

2

3

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VISUALISATION CASE STUDY: JAMESTOWN URBAN DESIGN Stellenbosch Municipality initiated an urban renewal and development process for Jamestown as a whole that would provide development opportunities for existing land owners and that provided for new extensions. The objective was to enhance the qualitative dimension of Jamestown and to create the conditions that would help put Jamestown on a sustainable development path. As part of the Jamestown development strategy, DMP was commissioned by the municipality to assist them in the preparation of an urban design framework for a new extension of Jamestown that addresses development context, various development scales and dimensions such as environmental, (bio-physical and energy) landscaping, architecture, urban design, planning, and socio economic considerations. The visuals on this spread form just a portion of graphics, plans and rendered visuals that were generated for a urban design guidelines report for the Stellenbosch Municipality.

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VISUALISATION ARCHITECTURAL ILLUSTRATIONS DMPMedia creates imagery that accurately portrays the look and feel of an architectural project. Working from concept sketches, 2D drawings, or CADD files, a selection of various perspective layouts and illustrations can be created in a wide contrasting styles, ranging from black and white ‘atmospheric’ pencil sketches, to combining various illustration techniques with 3D software to create more realistic representations.

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Artists impression of a typical maison EDEN ISLAND, Seychelles


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TOP: Open Space Area. FRANSCHHOEK ESTATE, Franschhoek MIDDLE: Main Entrance Gatehouse. WATERKLOOF VILLAGE, Somerset West BOTTOM: Atmospheric sketch. BOSCHENDAL ESTATE, Stellenbosch


Open Space Area. CRAMMIX, Cape Town

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Open Space Area. KOELENBOSCH PRIVATE ESTATE, Stellenbosch


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The development will operate as a ‘mini-village’, including a variety of shops, office space, a private medical facility, a gym as well as various social and entertainment facilities.

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An artistic sketch illustrating a mixed-use community hub of commerce, leisure & residential. HIGHFIELD MIXED-USE DEVELOPMENT, Bloemfontein


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The above double-spread showcases a few in a series of illustrations that were prepared for visualisation purposes to help understand what the estate will look like. BOSCHENDAL ESTATE, Stellenbosch


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VISUALISATION CASE STUDY: EDEN ISLAND The Eden Island series of illustrations offers a wonderful example of how the studio seamlessly blends together the mediums of hand rendered sketches and 3D rendering to create architecturally accurate illustrations and representations.

As can be seen, the initial sketches done for the marketing of Eden Island closely resemble the final product that is currently being built.

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An early elevation sketch of apartments (top) and a recent photo as built (bottom). 2007


An early artistic impression of the proposed Eden Island apartments. 2007

A photo of the current apartments as they have been built 2010

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VISUALISATION 3D RENDERING Also known as photorealistic renderings, DMPMedia uses 3D modelling and rendering software to create realistic computer generated images of future developments for the office as well as clients. These range from large-scale exterior models to more intimate interior detailing. These images are used across two platforms, firstly to help with the internal architectural process and for presentation and marketing purposes. All renderings are created to the correct proportion and scale - and well as utilising realistic textures, materials, colours and finishes that will be used in the development of the project.

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Typical street scene BOSCHENDAL ESTATE, Stellenbosch

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Renders illustrating a Royal Golf Estate unit (top) and Riverside Lodge (bottom) used for marketing and sales material DESERT STAR STUDIOS AND MOTION PICTURE RESORT, Namibia


Renderings of cluster units and a typical interior created for marketing and sales material KOELENBOSCH PRIVATE ESTATE, Stellenbosch

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A world trade centre can be viewed as a miniature commercial city populated by a few hundered companies with representatives from different nationalities in the legal, financial, accounting and trading services.

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3d renderings created for volumetric and feasablility study CONCPT DESIGN STUDY FOR THE PROPOSED WORLD TRADE CENTRE, Cape Town (Note: Project has no status)


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Rendering of a Founder’s Estate House illustrating a modern contemporary version of the traditional Cape vernacular BOSCHENDAL ESTATE, Stellenbosch


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MARKETING BRAND DEVELOPMENT, PRINTED & DIGITAL MEDIA & OUTDOOR ADVERTISING Communication has always been a very important cog in the wheel of Dennis Moss Partnership. At DMP Media it is our responsibility that the correct visual messages are created that seeks to attract, inspire, and motivate people about our architectural, planning and urban designs. In an industry that is responsible for creating places and spaces, it is important that the vision, the philosophies and the design principles of the work that DMP does are expressed in a visually innovative and effective manner, an sets us apart. DMPMedia have been helping DMP position its clients in the property market place for many years through effective research, branding and marketing. Our services include both an in-house and client based graphic design and marketing service that covers marketing materials from point of sale items and billboards to brochures and placements in newspapers and magazines.

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TOP: Logo creaton process, STORAGESPOT BOTTOM: Website screengrabs, KOELENBOSCH PRIVATE ESTATE


Wine label design, PROVOYEUR WINES:TOP Marketing brochure, DEVONVALE GOLF & WINE ESTATE:BOTTOM

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MARKETING BRAND DEVELOPMENT Everything must have an identity and this identity is often associated with a name, be it a person, place, product or business. It is through this creation of an identity that your brand is born. Your brand is the fundamental framework of your business, the starting point of the push to success. It typifies your traditions and values and gives your product an identity and sets the tone for positioning and exposure in the market place. It is an incredibly important and a never-ending process through which long-lasting impression of your business, product or service is created in the minds of those that deal with it on an everyday basis or those that are introduced to it for the first time. At DMPMedia we understand the importance of positioning our clients in an an already crowded market place. We’ll help you identify what makes your business work and express that across everything your business does from logos to marketing campaigns.

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MARKETING PRINTED MEDIA DMP Media is primarily responsible for the design aspects of digital presentation material for DMP and it’s clients. This includes printed material such as documentation booklets, posters or digital material for Powerpoint presentations. Although not always considered the most exciting of mediums, it has proven to be a very useful and effective tool for marketing for clients and municipal and provincial applications and public participations meetings. Brochures are a common, affordable and effective marketing tool and a useful way to distribute information about your services or product. They need to be creative, visually appealing and interesting in order to focus users’ attention and effectively deliver the message. Our studio has the experience and skills to manage all aspects of your brochure or booklet design to suit your specific marketing needs.

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COMMUNICATION DIGITAL MEDIA DMP Media is primarily responsible for the design aspects of digital presentation material for DMP and it’s clients. This includes printed material such as documentation booklets, posters or digital material for Powerpoint presentations.Although not always considered the most exciting of mediums, it has proven to be a very useful and effective tool for marketing for clients and municipal and provincial applications and public participations meetings. The office also offers a video and photography service with the capability to create DVD and VHS videos, in a variety of languages, from concept and storyboard through to editing and duplication. This has been shown to be a successful manner in which to communicate complex planning and design principles or simply as a marketing tool for sales.

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Devonvale Golf & Wine Estate: www.devonvale.co.za

Dennis Moss Partnership: www.dmp.co.za

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MARKETING SIGNAGE + ADVERTISING One of the many services we provide for our clients is the consulting, designing and project management of outdoor advertising and signage media. This can range from small estate information and direction signage to 24 meter marketing billboards. We have built a close network with a number of local and national visual branding solution providers and signage companies that offer a wide range of products for outdoor advertising using the latest technology and materials available.

Advertising billboard CEDER LAKE, Clanwilliam

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Advertising billboard STORAGESPOT, Milnerton

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MARKETING CASE STUDY: HERITAGE HILL If the necessity arises, DMPMedia are well equipped to produce marketing and advertising material for press. A fine example of this is the Heritage Hill ‘Lifestyle of Choice’ advertising campaign that appeared across a variety of popular national publications as well as local and national newspapers. DMPMedia was primarily responsible for the concept and design of the campaign and we joined forces with a specialist in the marketing and advertising industry who oversaw the smooth implementation and roll out of this aspect of the campaign. The campaign was published in both English and Afrikaans newspapers and magazines and proved to be highly successful for exposure and sales.

The entire project included logo & corporate identity design, glossy brochure, print advertising, website design & outdoor signage

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19 MARKET STREET

T: +27 21 887 0124

PO BOX 371

F: +27 21 886 5393

STELLENBOSCH 7599

info@dmpmedia.co.za

www.dmpmedia.co.za


DMP Media Portfolio