Online retail
Protecting consumer data with passive biometrics and behavioral analytics By Justin Fox
F
or several months, sophisticated online criminals attacked the customer loyalty page of one of our clients, a Fortune 200 company. They started small at first to test the viability, then drew larger and larger sums over time. The fraudsters ran sophisticated scripts to create loyalty point numbers unused by legitimate users, creating a database of potentials for fraud. The goal was to redeem loyalty points for products that would then be sold on eBay or other sites. Our customer was losing millions of dollars until they implemented behavioral biometrics on the site, halting the fraudsters in their tracks. Keeping up with criminals and their inventive exploitation has long
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PAYMENTSBUSINESS
July/August 2017