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21 ❱ 27 Fundraising Contact supplement Management ❱

Retailing in a digitized world

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Vol. 27 • No. 5 • May 2014

The Authority on Data-Driven Engagement & Operations

Gary Tannyan

Big Data:

A marketer’s BFF in the new retail era ❱ 10

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Shawn Smith of SAS Canada talks about the role of big data in the new retail era. t:7.5”

There’s a lot of business out there. Know exactly where to find it. TM

Start seeing new business results. Visit canadapost.ca/businesslist. Canada Complete™ is a trademark of Canada Post Corporation.

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Introducing Canada Complete : Business Direct. The most up-to-date business contact list in Canada.

Direct Marketing Magazine May 2014  
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