Page 1


21 ❱ 27 Fundraising Contact supplement Management ❱

Retailing in a digitized world


PM 4 0 0 5 0 8 0 3

Vol. 27 • No. 5 • May 2014

The Authority on Data-Driven Engagement & Operations

Gary Tannyan

Big Data:

A marketer’s BFF in the new retail era ❱ 10

Effective PPi

Path/File name

Colour Space

Effective PPi


Colour Space

Shawn Smith of SAS Canada talks about the role of big data in the new retail era. t:7.5”

There’s a lot of business out there. Know exactly where to find it. TM

Start seeing new business results. Visit Canada Complete™ is a trademark of Canada Post Corporation.

CPC_13_N_1010_A.indd 1

4/18/13 4:28 PM


Introducing Canada Complete : Business Direct. The most up-to-date business contact list in Canada.

Direct Marketing Magazine May 2014  
Read more
Read more
Similar to
Popular now
Just for you