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Reflect within.

The Por t f o l i o o f Da r r i a n Ma r y K a spa r


Reflect within.

The Por t f o l i o o f Da r r i a n Ma r y K a spa r


REFLECT WITHIN

COPYRIGHT Š 2016 All Rights Reserved. No part of this publication may be reproduced in any manner without written permission from Darrian Mary Kaspar. DARRIAN MARY KASPAR 408.607.6851 d.m.kaspar@gmail.com darrianmarykaspar.com ACADEMY OF ART UNIVERSITY School of Graphic Design Senior Portfolio / Mary Scott 79 New Montgomery, San Francisco CA

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Dedication

To my Grandmother who made this all possible for me. No matter where we are, our hearts will never stop beating in harmony.


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Table of contents 01 / 12 Lincoln Center / 002 02 / 12 Orange Is The New Black / 014 03 / 12 Access / 026 04 / 12 Templeton Rye BBQ / 036 05 / 12 Alaska Airlines / 050 06 / 12 Myers’s Rum / 064 07 / 12 Biometric Technology / 074 08 / 12 Makeshift / 092 09 / 12 Soda Brochure / 148 10 / 12 What’s your sign? / 162 11 / 12 The Big Lebowski / 176 12 / 12 Identities / 188


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We don’t learn by doing, we learn by reflecting on what we’ve done. Anonymous


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Nothing is more revealing than movement. Martha Graham

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LINCOLN CENTER

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Change is constant.

OBJECTIVE The main problem of organizations that do amazing things is not getting enough recognition. Assist a nonprofit organization to create a new website, mobile website, and conceptual brochure that represent them with the recognition they deserve and draws more attention to what they represent. SOLUTION The Lincoln Center of Performing Arts is the national leader in art education. It is a nonprofit organization that paves the way for artists around the world and is known for its constant renewal and redevelopment. This new brochure conceptually gives the same feeling of movement, change, and growth that the organization stands for. The newly designed website is organized to replicate the same smooth flowing navigation you would have in your education at the Lincoln Center.

COURSE

DELIVERABLES

Visual Systems 2 INSTRUCTOR Sean Mcguire DATE Spring 2015 TARGET AUDIENCE Inspiring artists CATEGORY Print / UX design

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Strength lies in differences, not in similarities. Stephen Covey

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ORANGE IS THE NEW BLACK

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Diversity stands tall.

OBJECTIVE To create a new board game or redesign an old one. To take the traditional board game style and translate it into something that has yet to be seen on the market. All parts and components will be commissioned by the designer, including the board, box, directions, board pieces, and cards. SOLUTION This is a board game based off the Netflix original show called Orange is the New Black. The series revolves around a women’s federal prison filled with humor, madness, and tears that compels the audience. The boardgame identifies with a specific audience through common icons, quotes and characters. Played like the traditional game of Sorry, the players make their way around the board experiencing different aspects of the show that they are familiar with.

COURSE

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Packaging 3 INSTRUCTOR Christine George DATE Spring 2015 TARGET AUDIENCE TV enthusiasts CATEGORY Packaging

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The only disability in life is a bad attitude.

Scott Hamiltion

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ACCESS

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Accessibility is key.

OBJECTIVE To familiarize the process and skills to design an interactive application for an on-screen mobile design. To create from the ground up an iOS application that is unique and original to meet an on-the-go urban need. To discover the topic area, design the interaction, and deliver the flow of the interactivity of an app. SOLUTION The disabled community in large cities is not at an advantage while traveling. This urban on-the-go app is a GPS app specifically designed to target the physically disabled. It provides the best route suggestions, calling suggestions for disability friendly cabs, buses that are easy on and off with lifts, and buildings, restaurants and places that offer ramps and elevators and where they are located.

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Graphic Design 3 INSTRUCTOR Matt David DATE Spring 2014 TARGET AUDIENCE Disabled community CATEGORY UX design

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A year from now, you’ll wish you started today.

Karen Lamb

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TEMPLETON RYE BBQ

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Remember where it starts.

OBJECTIVE To create or redesign a set of barbecue sauces with distinct flavors, multiple sizes and a set of essentials that would be used for barbecue purposes. SOLUTION During the time of the prohibition in the 1920’s “The Good Stuff” or Templeton Rye was a high caliber sought-after whiskey. Al Capone himself had small batches illegally brought to him while in jail at Alcatraz. This barbecue sauce creates a new brand identity for the Templeton Rye that represents the rich history of the prohibition and unique whiskey flavors.

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Packaging 2 INSTRUCTOR Christine George DATE Spring 2014 TARGET AUDIENCE Ages 28 and older CATEGORY Packaging

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TE MPLE TON TEMPLETON RYE WHISKEY BBQ SAUCE

EXT 1 920

85

EXT 1920

02-15-2015 DATE EXPIRED

KIND OF LIQUOR

Nutrition Facts Serv. Size 1 bar (45g) Calories 185 Calories from Fat 85 *Percent Daily Values (DV) are based on a 2,000 calorie diet

Amount/Serving %DV*

Total Fat 9.5mg Sat. Fat 2mg Trans Fat 0mg Cholesterol 0mg Sodium 72mg

QUANTITY

DIRECTIONS

Amount/Serving %DV*

15% 9% 0% 0% 3%

Total Carb. 19g Sugars 5g Dietary Fiber 14g Protein 5.5g

6% FULL NAME OF PATIENT

55% 11%

NUMBER

Vitamin A 22% • Vitamin C 1.5% • Calcium 3% • Iron 2%

Ingredients: Vidalia Onion, Garlic, Ketchup,Templeton Rye Whiskey, Black Pepper, Salt, Tomato Paste, Apple Cider Vinegar, Worcestershire Sauce, Brown Sugar, Chili Powder, and Liquid Smoke

DAT PRESCRIBED

PATIENTS ADDRESS STREET

CITY

PRESCRIBERS SIGNATURE

STATE

PRESCRIBERS PERMIT NUMBER

PRESCRIBERS ADDRESS NUMBER

STREET

CITY

STATE

CANCELED DRUG STORE NAME AS ON PERMIT

DISPENSERS SIGNATURE

PERMIT NUMBER

DATE FILLED AND CANCELED

STRIP STAMP NUMBER

STORE ADDRESS

This stub must be clearly and legibly written, and must not be detached from the bottle.

NUMBER

85

STREET

CITY

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NET WT 32oz

whiskey bbq sauce

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Adopt the pace of nature, her secret is patience. Ralph Waldo Emerson

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ALASKA AIRLINES

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Trust your instincts.

OBJECTIVE Develop a brand, application system, and brand guidelines for a transportation company. Create a distinctive and unique system that will represent that company to further succeed in their line of business. SOLUTION Over the last 75 years Alaska Airlines had a number of milestones, involvement in the community, and list of good deeds. They grew from a small regional airline to an international carrier. There is a unique spirit of The Great Land of Alaska where the airline was born. The dog that represents Alaska is the Alaskan Malamute. This dog is bred for power, endurance and guidance. The symbolism for Alaskan Airlines is very distinctly the image of the Alaskan Malamute which represents culture and communicates the symbols of safety and protection while flying with the airline.

COURSE

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Identity 2 INSTRUCTOR Thomas McNulty DATE Summer 2015 TARGET AUDIENCE Designers CATEGORY Branding / Print

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Some people feel the rain, others just get wet. Bob Marley

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MYERS’S RUM

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Get back to your roots.

OBJECTIVE Find a poorly designed brand of spirits and recreate both an evolutionary and revolutionary design. The evolutionary design should be an updated look of the current design. It should take the equity of the current design, brand, and bottle shape. The revolutionary design should reach for a different audience, price range, and mood. Take the current design to a whole new level of package design. SOLUTION Myers’s Rum uses only pure Jamaican molasses and is commonly used in mixed drinks. Myers’s Rum holds history dating back to 1879 in Jamaica. The brand has equity in the sugar cane fields and their white barrels that rum matures in. The evolutionary design holds these equities of the company as well as the rich color palette the original bottle has. Making the jump into revolutionary was to target the rum drinking culture that wasn’t interested in mixed drinks. The neutral colors and close details hold their own for the revolutionary changes, while holding the equity of the company at the same time.

COURSE

DELIVERABLES

Packaging 4 INSTRUCTOR Thomas McNulty DATE Fall 2015 TARGET AUDIENCE Liquor enthusiasts CATEGORY Packaging

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MYERS’S RUM

1879

1879

WORLD FAMOUS

MYERS’S RUM

KINGSTON, JAMAIC A

100% FINE JAMAICAN RUM

n lD O igi

DISTILLED IN JAMAICA UNDER GOVERNMENT SUPERVISION

750mL

FOR MYERS RUM COMPANY LTD. NASSAU BAHAMAS SUCCESSORS TO FRED L. MYERS & SON

40% vo l

FOUNDED I1879 KINGSTON, JAMAICA, WEST INDIES

D

IM D P O IRMT P EO D R T IE D

I

WORLD FAMOUS

W OW R LODR LFD AM FA OM U SO U S

WORLD FAM IMPOR TE

100% FINE JAMAICAN RUM IMPOR TED

MYERS’S RUM

DISTILLED IN JAMAICA UNDER GOVERNMENT SUPERVISION FOR MYERS RUM COMPANY LTD. NASSAU BAHAMAS SUCCESSORS TO FRED L. MYERS & SON

DD

750mL 40% vo l

FOUNDED I1879 KINGSTON, JAMAICA, WEST INDIES

1879 1879 1 0 0 1 % 0 0F % I N F E I N J AE MJAAI M C A INC A R N U MR U M

1879

I IM M DPPOORIRM TTEP ED O D R TI IE D

MYERS’S R

100% FINE JAMAICAN

DISTILLED IN JAMAICA UNDER GOVERNMEN FOR MYERS RUM COMPANY LTD. NASSAU BAHAM FRED L. MYERS & SON FOUNDED I1879 KINGSTON, JAMAICA, W

750m L

I

D

1879 1879 1879 W WO OR W RLLOD DR FLFA D AM M FO A OU M USSO U S

11 00 00 % 1 % 0 F0F I% I NN EF E I JN J AAEM MJAAAI I C M C AA NINC RA R UN UM MR U M

MYERS’S MYERS’S RUM RUM

MYERS’S MYERS’S RUM RUM

ORIGINAL ORIGINAL DARK DARK

ORIGINAL ORIGINAL ORIGINAL DARK DARK DARK

IM DDP O IRIM M TP EPO D ORRTTIEEDD

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1879 1879 1879

WORLD FAMO

MYERS’S MYERS’S RUM R 1 0 0 %

F I N E

J A M A I C

ORIGINAL ORIGINAL DARK DAR

MYERS RUM

Since 1979 Since the1979 name the “Myers’s” name “Myers’s” has been has recognize been re

world’s world’s finest, full finest, bodied full bodied rum. Produced rum. Produc in

Myers’s Myers’s Rum continues Rum continues to be distilled to be distilled in the trandit in the

still method still method and allowed and allowed to mature to in mature whitein oak white bar

this finalthis aging finalperiod agingthat period plays that a critical plays arole critical in de r

the distinctive the distinctive dark color darkand color rich, and buttery rich, butte flavo synonymous with Myers’s. synonymous with Myers’s.

ORIGINAL D

Pour 1 1/4 Myers’s ounces Mye Sharkbite Myers’sMyers’s Sharkbite - Pour 1 -1/4 ounces Org

Rum ice in a tumbler glass. with org Rum over iceover in a tumbler glass. Gill withGill organge ju of grenadine a spash aofspash grenadine and stir.and stir.

Pourounces 1 1/4 ounces Myers’sMyers’s Sunset -Sunset Pour 1- 1/4 Myers’s Myer Orgi

Rum iceglass. in tallFill glass. withparts equal Rum over iceover in tall with Fill equal ofpa p

and juice. orange juice. Addofsplash of grena juice andjuice orange Add splash grenadine and

Pina Colada - In a blender, Myers’sMyers’s Pina Colada - In a blender, combinecombi 1 1/4

Dark Rum, 1cream ounceofcream Myers’s Myers’s Orginal Orginal Dark Rum, 1 ounce cocon

2 ounces unsweetened pineapple a can), a2 can), ounces unsweetened pineapple juice,

ice.atBlend at low Pour speed. Pour into crushedcrushed ice. Blend low speed. into goblet. with pineapple and cherry. with pineapple stick andstick cherry.

GOVERNMENT GOVERNMENT WARNING: (1) WARNING: ACCORDING (1) ACCORDING TO THE SURGEON TO THEGENERAL, SURGEONWOM GEN NOT DRINK NOT ALCOHOLIC DRINK ALCOHOLIC BEVERAGESBEVERAGES DURING PREGNANCY DURING PREGNANCY BECAUSE OFBEC RI DEFECTS. (2) DEFECTS. CONSUMPTION (2) CONSUMPTION OF ALCOHOLIC OF ALCOHOLIC BEVERAGESBEVERAGES IMPAIRS YOUR IMP DRIVE A CARDRIVE OR OPERATE A CAR OR MACHINERY, OPERATE MACHINERY, AND MAY CAUSE AND MAY HEALTH CAUSE PROBLEM HEALT

IMPORTED AND IMPORTED BOTTLED AND BYBOTTLED FRED L. MYERS BY FRED& L. SON MYERS CO. NORWALK, & SON CO. CT NORWA

DISTILLED DISTILLED IN JAMAICA IN JAMAICA UNDER GOVERNMENT UNDER GOVERNMENT SUPERVISION SUPERVISION FOR MYERS FORRUM MYERS COMPANY RUM COMPANY LTD. NASSAU LTD. NASSAU BAHAMAS BAHAMAS SUCCESSORS SUCCESSORS TO TO FRED L. MYERS FRED L.&MYERS SON & SON FOUNDED FOUNDED I1879 KINGSTON, I1879 KINGSTON, JAMAICA, JAMAICA, WEST INDIES WEST INDIES

DISTILLED DISTILLED DISTILLED IN INJAMAICA JAMAICA IN JAMAICA UNDER UNDERGOVERNMENT GOVERNMENT UNDER GOVERNMENT SUPERVISION SUPERVISION SUPERVISION FOR FORMYERS MYERS FOR RUM RUM MYERS COMPANY COMPANY RUM COMPANY LTD. LTD.NASSAU NASSAU LTD.BAHAMAS NASSAU BAHAMAS BAHAMAS SUCCESSORS SUCCESSORS SUCCESSORS TO TO TO FRED FREDL.L.MYERS MYERS FRED L. &&SON MYERS SON & SON FOUNDED FOUNDED FOUNDED I1879 I1879KINGSTON, KINGSTON, I1879 KINGSTON, JAMAICA, JAMAICA, JAMAICA, WEST WESTINDIES INDIES WEST INDIES

DISTILLED IN JAMAICA UNDER GOVERNMEN FOR MYERS RUM COMPANY LTD. NASSAU BAHAM PLEASE RECYCLE PLEASE RECYCLE FRED L. MYERS & SON FOUNDED I1879 D R IKINGSTON, N K D R I N KJAMAICA, W

L O N D O N ,L EON NGDLOANN, DE N G L A N D

R E S P O NRSEISBPLOY N S I B L Y

750ML 750ML

ORIGINAL ORIGINAL PACKAGING

40% 40% VOL VOL

LAST LAST ORIGINAL WEEK WEEK

750ML 750ML 750ML

40% 40% VOL 40% VOL VOL

LAST NEW NEW WEEK

. c.oDmR I N K i Q . c o m 1 . 8 6 6 . 21 1. 28 .6 06 7. 12 41 2 . 0 7W1W4W . D R I NWK iWQ W

750ML

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P R O OPFR O O F

500M 50 L0 M L

4 0 % 4A0L%C .AVLOCL. V O L

1 0 0 1%0 0 J% A MJA ACMI A AC NI A RN U MR U M

P R O OPFR O O F

500M 50 L0 M L

4 0 % 4A0L%C .AVLOCL. V O L

500M 50 L0 M L

1 0 0 1%0 0 J% A MJA ACMI A AC NI A RN U MR U M

4 0 % 4A0L%C .AVLOCL. V O L

1 0 0 1%0 0 J% A MJA ACMI A AC NI A RN U MR U M

P R O O FP R O O F

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Let’s go invent tomorrow instead of worry about what happened yesterday. Steve Jobs

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BIOMETRIC TECHNOLOGY

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Never hold back.

OBJECTIVE Design an experimental typography book and poster for a technological conference in the future based on the concept of identity theft and the ways we will be able to protect ourselves from it in the future. Technology is the most easily accessed way of having your identity stolen. SOLUTION Biometric technology is currently being developed. This is future technology that will allow you to keep your identity safer through the reading of finger prints, eye scans, and body movements. This technology will help create a more secure and protected environment to help fight against identity theft. The more people are aware of this technology, the more likely for further development and progress toward a better future. This book and poster creates a feeling of a computer that malfunctions over the course of the book, express the urgency of this issue.

COURSE

DELIVERABLES

Typography 4 INSTRUCTOR Ariel Grey DATE Fall 2015 TARGET AUDIENCE Adults, scientists CATEGORY Print / UX design

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A hunch is creativity trying to tell you something. Frank Capra

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Create a lifestyle.

OBJECTIVE To create and unify a retail store through its parent and sub-brands. Each brand will have a specific style and mood that will hold together by itself, as well as in a group. To create a line of unique and well designed products for each brand. SOLUTION This retail store is a whole new way for college students to shop. Makeshift is the brand and store that encourages and inspires students within their first few years of living on their own to create a space that they can call home. Makeshift intends on providing their customers with all the essential needs for a college student.

COURSE Packaging 4 INSTRUCTOR Thomas McNulty DATE Fall 2015 TARGET AUDIENCE Millennials, college students CATEGORY Packaging / Branding

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VISION We intend to provide our customers with a whole new way to shop. As the world quickly advances through the technology age, we mean to embrace it. An exclusive retail location that invites students to work, study, and pick up essentials for their every day life as a college student provides an integral asset to their lives. Makeshift is a one-stop shop for everything “student.� WHERE Our flagship store will be located conveniently in downtown San Francisco, CA in the SOMA district. Being located in an urban environment will better serve students who lack access to college essentials that other college towns offer. TARGET AUDIENCE We aim to target college students of all ages who look for three things with their shopping experience: Fast, easy, & affordable.

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BRAND/draft

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DEPARTMENT

Art and school supplies

Healthcare and hygiene products

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Low to moderate

Low to moderate

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KEY WORDS

Creative, affordable, iconic

Simple, clean, bright

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BRAND/sprawl

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Grocery

Cafe

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Low to moderate

Moderate

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KEY WORDS

Healthy, personable, fun

Urban, comforting, welcoming

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DEPARTMENT

Home essentials

Electronics

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Low to moderate

Moderate to high

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KEY WORDS

Crafty, neutral, muted

Clean, energetic, minimalistic

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It is never too late to be what you might have been. George Elliot

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OBJECTIVE To design and create an informational brochure and website to encourage a target audience to better improve their lifestyles. SOLUTION Without using any slander against large soda companies or soda, this brochure gives the facts, history, and truth behind what is in these beverages. The ingredients over the span of history speak for themselves. By using the symbols for the chemical compounds that create soda, the audience will be able to understand the unique aspects of what they are consuming.

COURSE

DELIVERABLES

Visual Systems 1 INSTRUCTOR Megumi Kiyama DATE Fall 2014 TARGET AUDIENCE Ages 16+ CATEGORY Print / UX design

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Only in the darkness can you see the stars.

Martin Luther King Jr.

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OBJECTIVE To create a unique and eye-catching packaging design for beer. Each bottle should be unique to its brand and its distinct flavors. SOLUTION Creating a specialized microbrewery style beer and flavors for What’s Your Sign? Brewery. Each combination of brews is crafted to create unique flavor palates and combinations. Each beer is named after one of the distinct zodiac signs matching the taste and attitude of the beer. Each brew is released seasonally, based on the time that passes for each zodiac sign to have their birthdays. This allows the audience to connect with each different flavor based on who they are or who they know based on their sign.

COURSE

DELIVERABLES

Packaging 3 INSTRUCTOR Christine George DATE Spring 2015 TARGET AUDIENCE Microbrewers CATEGORY Packaging

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S YOUR SIG ’ T A N? WH

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It’s kind of fun to do the impossible.

Walt Disney

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OBJECTIVE To create a collection of posters to represent a movie. Each poster’s design should be able to on its own as and differential from the rest. SOLUTION To take the cult classic movie, The Big Lebowski and strip it down into three unique and separate categories. One poster being based off of the literal representation of the movie and it’s main character. The second using iconic scenes and quotations from the movie. Lastly, showing symbolism for what the movie essentially portrays in it’s characters, setting, and plot.

COURSE

DELIVERABLES

Graphic Design 3 INSTRUCTOR Roland Young DATE Fall 2014 TARGET AUDIENCE Movie enthusiasts CATEGORY Print

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Nobody can teach me who I am.

Scott Hamiltion

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OBJECTIVE Various branding designs in black and white based on different projects.

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THE POWER WITHIN

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All our dreams can come true, if we have the courage to pursue them. Walt Disney

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Acknowledgments

TO MY FAMILY To my largest support system, my family; Mom, Dad, Ashton and Baylee. Without the four of you I wouldn’t be here today. Your encouragement and love has given me the strength to face any challenge that comes my way. I am who I am because of you and hope to continue to make you proud. Thank you for helping me chase my dreams and believing in me every step of the way. TO MY FRIENDS To all my friends who have stood by me through the ups and downs these past five years. Without our time together, I wouldn’t have had the chance to break my comfort zone and try new things. Thank you for helping shape this chapter of my life, your friendship means the world to me and I hope for many more adventures, laughs, and memories to come our way. TO MY MENTORS To my teachers who have stuck with me through every bit of this journey. Your honesty, help, and knowledge has made me a better person and designer. Thank you for never giving up on me and guiding me in the right direction.


Colophon

COURSE Senior Portfolio INSTRUCTOR Mary Scott SCHOOL Academy of Art University School of Graphic Design San Francisco, CA STOCK Arrestox bookcloth, slate grey Finch fine bright 100lb Papersource Aubergine cardstock DESIGNER Darrian Mary Kaspar 408.607.6851 d.m.kaspar@gmail.com darrianmarykaspar.com PRINTER Giant Horse Printing 1336 San Mateo Ave South San Francisco, CA 94080 BINDERY The Key Printing and Binding 1934 Park Blvd Oakland, CA 94505 TYPEFACES Franklin Gothic Adobe Caslon Pro


Profile for Darrian Mary Kaspar

Darrian Mary Kaspar  

Portfolio / 2016

Darrian Mary Kaspar  

Portfolio / 2016

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