Before He Was King Mystery of the Elah Fortress
Prepared for: Before He Was King - Marketing Phase Prepared by: david willner (foundation stone USA), producer April 19, 2010 Proposal number: B4HWK01-2010
VoIP 310 909-8497 T 972-2 930-9026 F 972-2 930-9027
Foundation Stone c/o David Willner POB 1473 Efrat, Gush Etzion 90435 T 972-2 930-9026 T 310 909-8497 (VoIP) C 972-52 868-2510 F 972-2 930-9027 firstname.lastname@example.org www.foundationstone.org
Dr. Bruce Markowitz Mr. Eli Stone Date 4/19/10
Dear Dr. Markowitz and Mr. Stone, Thank you for taking an interest in our upcoming video production - Before He Was King Mystery of the Elah Fortress. The dramatic excavation of the Elah Fortress is changing the worldâ€™s understanding of the biblical period in Israel. The story is focussed at the end of the 11th - beginning of the 10th centuries before the Common Era - precisely the period that is so hotly contested in the halls of academia and in the devout world of religion. The significant finds, including a fortified (walled) city with two gates, an ostracon with protoCanaanite writing, massive casemate fortifications, and a unique setting on the JudaeanPhilistine border, overlooking the battlefield where David faced Goliath is fast becoming a cultural â€œearthquakeâ€? bringing the tectonic plates of science and bible closer together. We believe that this story speaks directly to both believers and skeptics, the devout and the academic, and will prove to be a new chapter in the presentation of the core stories that inform the development of Judaism, Christianity, and ultimately western civilization. Shot in high-definition video, the production is an engaging journey of discovery as we unravel the identity of this historical treasure that managed to elude the archaeologists and scholars for so long. As the first product in our upcoming series of video productions (From the Ground Up), the interest in this story continues to make headlines in the world media, and makes an exceptionally strong case for being profitable and of wide interest in the global media marketplace, with interest from National Geographic, Biblical Archaeology Review, and other major media players.
david willner foundation stone
A Unique Contribution
Production Team: Biographical Information
David Willner, MA Ed
About Foundation Stone
Consultants and Strategic Partners
Trailer Notes: (status) In Production
From the Ground Up: The Series
Before He Was King
Non-Disclosure Agreement: Foundation Stone and Bruce Markowitz, Eli Stone Effective Date: March 1, 2010 Participants: Bruce Markowitz, Eli Stone In order to protect certain confidential information that may be disclosed by Discloser (“DISCLOSER”) to the “Participant” above, they agree that: 1. The confidential information disclosed under this Agreement is described as: All information, materials, ideas, both written and oral which are not generally available or ascertainable, disclosed to the Participant and related to the production of the documentary video “Before He Was King.” 2. The Participant shall use the confidential information received under this Agreement for the purpose of: securing funding for the production of the documentary video “Before He Was King." 3. The Participant shall protect the disclosed confidential information by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or publication of the confidential information as the Participant uses to protect its own confidential information of a like nature. 4. The Participant shall have a duty to protect only that confidential information which is (a) disclosed by DISCLOSER in writing and marked as confidential at the time of disclosure, or which is (b) disclosed by DISCLOSER in any other manner and is identified as confidential at the time of the disclosure and is also summarized and designated as confidential in a written memorandum delivered to the Participant within 30 days of the disclosure. 5. This Agreement imposes no obligation upon the Participant with respect to confidential information that becomes a matter of public knowledge through no fault of the Participant. 6. If Participant becomes legally compelled to disclose the Confidential Information, Participant will provide DISCLOSER prompt written notice so that DISCLOSER may seek a protective order, seek another appropriate remedy, or waive the Participant’s compliance with this Agreement. If DISCLOSER waives Participant’s compliance with the Agreement or fails to obtain a protective order or other appropriate remedy, Participant will furnish only that portion of the confidential information that is legally required to be disclosed and will use its best efforts to obtain confidential treatment for such confidential information. 7. The Participant does not acquire intellectual property rights under this Agreement. 8. Upon DISCLOSER’s written request, the Participant shall return to DISCLOSER or destroy all written material or electronic media and the Participant shall deliver to DISCLOSER a written statement signed by the Participant certifying same within 5 days. 9. The parties do not intend that any agency or partnership relationship be created between them by this Agreement, except as specifically set out in paragraph 2, above. 10. All additions or modifications to this Agreement must be made in writing and must be signed by both parties. 11. This Agreement is made under and shall be construed according to the laws of the State of Israel.
DISCLOSER Authorized Signature
PARTICIPANT Authorized Signature
PARTICIPANT Authorized Signature
Name: David Willner
Name: Bruce Markowitz 39 HaGeffen Street Efrat, Israel 90435 02 993-4787 email@example.com
Name: Eli Stone firstname.lastname@example.org
Title: Foundation Stone, co-Director
Before He Was King
Executive Summary Objective The objective is to produce a 2-hour, “NatGeo”-quality documentary regarding the recently discovered 10th Century (BCE) Elah Fortress (Khirbet Qeiyafa).
Goals Our goal is to share the story of the discovery of this important site, and to showcase the unprecedented finds - primarily a fortified city from the 11/10th century, the earliest Hebrew writing, found on the border between the Philistines and the Tribe of Judah. The unfolding mystery of the identification of the site is a key dramatic component in the telling of the story. The documentary is being produced in high-definition video, will feature the key experts surrounding the project, and with supporting appearances by scholars from Israel and abroad. The result will be an unbiased, academically sound, historically accurate production respectful of both the science and the biblical points-of-view, supplemented by the rich legacy of exegetical, talmudic, midrashic, and classical scholarship.
Implementation High-definition video shot during the 2008 and 2009 excavation seasons, includes interviews with the prime project principals. Additionally, Foundation Stone produced exclusive aerial high-definition video and stills. Foundation Stone is in possession of a signed media agreement with the parties to produce non-academic media for the general public.
Marketability Anyone tuning in to a variety of cable outlets today will be surprised by the number of stations broadcasting documentaries related to the Bible and the Land of Israel. National Geographic, Discovery, The History Channel, and a host of others broadcast and rebroadcast a consistent flow of content that speaks directly to the large portion of western audiences that eagerly anticipate all material in this genre.
A Unique Contribution Foundation Stone is uniquely positioned to capitalize on this market and to provide far more than the usual “Talking Heads.” Our experience in the worlds of academia, geophysics, history, and millennial Jewish scholarship provides us with a perspective and depth simply unavailable to the more commercial outlets. Foundation Stone’s field experience in archaeology and geophysics, media experience - particularly the LandMinds Radio Show, and on-going dialogue with experts in all the relevant fields, makes us the ideal agency for the production of both this particular project and the series in general. Couple that with state-of-the-art video and production capabilities, leading-edge graphics, and a team of gifted writers. We believe that when it comes to story-telling in a visual medium, Foundation Stone is at the forefront of this indemand genre.
Before He Was King
Production Team: Biographical Information Jim Long In 1996 Jim (with his wife Carol) formed Lightcatcher Productions in Dallas, Texas, allowing them to pursue their love of filmmaking, in consonance with their interests in history and archaeology. Their resume includes commercial, industrial, documentary and feature film experience. Jim served as one of the producers for the Fox-Lorber series Quest: Search for the Ark of the Covenant shot on location in Israel. Under the Lightcatcher Productions banner, Jim and Carol have produced: • Treasures of the Copper Scroll • Riddle of the Exodus • The Ezekiel Airship Jim spent over 25 years in broadcasting, serving as producer for the highly rated Mark Davis Show on WBAP radio and a wide variety of other media experience. Today he is a frequent guest on radio talk-shows, and lectures around the world. Carol is a professional photographer and graphic artist and is currently the driving force behind Lightcatcher Books.
Daniel Remer ...trained as a film maker at the London International Film School. He was one of its youngest students to graduate, gaining a Distinction in Film Making and Production. During his time at the Film School, Daniel wrote, produced and directed a number of short films, three of which were screened at The London Film Festival, The Munich Film Festival, and the Chicago Film Festival where he won an award. On completion of his studies, he worked in the hub of the film and television industry, becoming Project Manager for Jim Henson at The Creature Shop. Subsequently Daniel joined the production teams on a raft of highprofile movies including: • The Box Office Hit - The Teenage Mutant Ninja Turtles • Roald Dahl’s - The Witches • HBO (USA) and ITV (UK) broadcast - The Story Teller • HBO (USA) and ITV (UK) broadcast - The Greek Myths Before He Was King
David Willner, MA Ed ...cofounder and codirector of Foundation Stone - an educational development organization based in Jerusalem Israel. He earned a Master’s degree in Education from Loyola Marymount University and has spent the past 30 years working in informal and formal education. During that time he founded Mountain High Productions - a graphic design and media consulting agency in Israel. He also cohosts Israel National Radio’s live broadcast of the LandMinds weekly radio show dealing with the archaeology, history, geography, and educational views of the Land of Israel. Foundation Stone has been at the forefront in forging a connections between the history of Israel and its ancient sites to the local educational and tourist tracks. Their innovative excavation at Yavne blends high-tech geophysics with classical archaeology and involving the local municipality in digging their own past.
About Foundation Stone Foundation Stone was established by David Willner and Barnea Levi Selavan in 1996 to create a synthesis between the world of academia and classical Jewish scholarship as relates to the land of Israel. FS now serves as a bridge to educational programs both in Israel and abroad and has developed a unique standing for making the history of Israel come to life for students and tourists. In 2002 Foundation Stone was invited by the Israel Antiquities Authority to develop Tel Yavne as an archaeological and tourist site based on our educational model. Now with invitations from over 30 archaeological sites throughout the country, FS strategically placed to produce video media relevant to every historical period. • Tel Yavne Prototype Excavation - www.telyavne.com • Elah Fortress Excavation - www.elahfortress.com • Foundation Stone website - www.foundationstone.org
Before He Was King
Supporting â€œCastâ€? Consultants and Strategic Partners 1. Rabbi Barnea Levi Selavan, Foundation Stone 2. Nigel Hetherington, Past Preservers 3. Barbara Lynn Cooper, Documentary film maker 4. Carol Long, Writer and producer
Talking Heads* 1. Professor Yosef Garfinkel, Hebrew University - Excavation Director 2. Saar Ganor, Israel Antiquities Authority - Excavation Co-Director 3. Professor Aren Maier, Bar Ilan University - Excavation Director, Tel es Safi/Gat 4. Professor Hagai Misgav, Hebrew University - Epigrapher 5. Professor Aharon Demsky, Bar Ilan University - Epigrapher 6. Professor Israel Finkelstein, Tel Aviv University - Archaeologist 7. Professor Guy Stiebel, Hebrew University - Archaeologist 8. Rabbi Matis Weinberg - scholar 9. Rabbi Yisrael Meir Lau - former Chief Rabbi of Israel 10. Rabbi Shlomo Riskin - Chancellor of Ohr Torah Institutions (* partial potential list, subject to change and availability, bold is confirmed)
Before He Was King
Budget Base Budget The budget provided below represents the base budget for producing a documentary of this scope and dimension. With additional funds battle scenes could be staged, computer generated simulations would be designed, and the world of the 10th century BCE more richly portrayed. Production Budget Staff Producer / Director (David Willner) Co-Writer Associate-Producer (Jim Long) Associate Producer (location) Production Assistant Consultants Personnel Fringe SUBTOTAL
6 20 20 1 7
Unit compensation compensation week day day person month
15,000 15,000 1,500 300 200 10,000 1,835
$15,000.00 $15,000.00 $9,000.00 $6,000.00 $4,000.00 $10,000.00 $12,845.00 $71,845.00
1,000.00 1,200.00 300.00
$20,000.00 $24,000.00 $3,000 $47,000
Field Shoots DP (Daniel Remer) HD Camera Rental Lighting Package SUBTOTAL
20 day 20 day 10 day
Travel/Israel Shoot Hotel Aerial Shoot Air Fare (2 x three flights) Per Diem (2 x 12 days) SUBTOTAL
30 1 6 24
nights day flights day
100 7500 600.00 50.00
$3,000 $7,500 $3,600 $1,200 $15,300
Travel / Marketing & Sales Air Fare (2 x three flights) Hotel (2 x Seven Nights) Vehicle rental Per Diem (4 crew x 7 days) SUBTOTAL
6 14 7 28
flights nights day day
1,000.00 200.00 125.00 50.00
$6,000 $2,800 $875.00 $1,400.00 $11,075
Before He Was King
Post Production Editor w/ On-Line Suite CGI Work HD Deck Rental for Ingest Archival / Stock Footage - Allow Screening Room w/Digital Projection Voice Over Recording / Studio Original Score Closed Captioning Narrator (Name talent) SUBTOTAL Other Legal Bookkeeping E&O Insurance Mail & messenger Misc. HD Tape Stock Office Supplies Phones SUBTOTAL Production Design, Development & Research Production Design Photography and Printing (Promotional) Consulting and Research Miscellaneous SUBTOTAL
5 4 4 10 2
5 5 6 60 6 6
weeks weeks days minutes days compensation compensation compensation compensation
2,250.00 4,000 800.00 450.00 1,000.00 8,000.00 10,000.00 1,000.00 15,000.00
$11,250.00 $25,000.00 $3,200.00 $4,500.00 $2,000.00 $8,000.00 $10,000.00 $1,000.00 $15,000.00 $79,950.00
compensation days compensation weeks weeks tapes weeks weeks
8,000.00 250.00 8,000.00 100.00 200.00 75.00 100.00 100.00
$8,000.00 $1,250.00 $8,000.00 $500.00 $1,200.00 $4,500.00 $600.00 $600.00 $24,650.00
5 consultants 5%
5,000.00 50.00 Project Total
$5,000 $5,000 $25,000 $15,000 $50,000 $299,820.88
Investment Formula As is common in projects of this type, Foundation Stone is looking for a $300,000 investment partner(s) towards the production. In exchange, Foundation Stone will provide the investor with their principal plus an 18% return on investment upon sale of the finished product ($54,000) or prorated portion. Moreover, we will pay a commission/finder’s fee for investment dollars - also based on successful sale of the final product (10% of the investment amount, plus 2% of the gross sale amount estimated for a 2-hour production (86 mins runtime) at $720,000, or $14,400).
Contributions As a 501c3 recognized US charitable foundation, Foundation Stone can offer donors the ability to contribute to this project as a tax credit - which in some cases may be more valuable than an investment, depending on one’s current tax status/situation. Foundation Stone is looking for a $300,000 contribution towards production. Foundation Stone will pay a commission/finder’s fee for contribution dollars of 7-10% of the contribution amount, or 7-10% of the sale based on successful sale of the final product (10% of the investment amount, plus 2% of the gross sale amount estimated for a 2-hour production (86 mins runtime) at $720,000, or $14,400). Before He Was King
Trailer Notes: (status) In Production Black screen. A growing cacophony of different voices attacking the Bible, religion, existence of King David, the Exodus. Quotes appear on screen with their attributions. The voices run into each other... drown each other, becoming more and more strident before they become a cacophony, while the text dissolves or becomes a hopelessly jumbled mess. (20 secs?) (Should sound like Orson Welles or James Earl Jones) Narrator: The attacks have been coming for over a century. From the architects of communism a century ago proclaiming that G-d is dead, to the ivory tower scientists of today claiming that unearthed antiquity is proof of whatever they feel to be within their politically correct purview - an artificial construct has been created that seeks to deny western civilization's link to its past. Image of the earth surrounded by space, zooming in on the Nile delta the narrator continues... Narrator: They tell the story year after year on Passover... the Children of Israel escaped their bondage in Egypt, accepting the Torah at Mt. Sinai, and then wandering in the desert for 40 years before crossing the Jordan into Canaan. For the next 350+? hundred years the 12 Tribes of Israel would consolidate their presence, build cities, wage wars - with the Philistines, the Amorites, and the Hittites. Their grip on the country given to them by their G-d, their hold on their own destiny, would be fleeting and sporadic. And they yearned for a King that would unite them, a king that would forge an indelible bond and turn them into the nation they believed it was their manifest destiny to achieve. Images of the desert, crossing of the Jordan, Jericho... Narrator: For believers in the Bible it is an article of faith. But what does modern science have to say about a story that seems more legend than truth? Is there a shred of evidence, some outside source, an inscription, a testimonial, an archive that gives credence to these stories? Montage of Image(s) of the Elah Valley. Narrator: And as the 11 century before began to wind down, evidence - hiding in plain sight for three thousand years - came to light. In this valley - on the border between the tribe of Judah and the coastal plain that was home to the Philistines, a site was recently discovered that has brought the world of science a giant step closer to the Biblical narrative. Join with us as we explore and examine the mystery of the Elah Fortress and discover for ourselves that our cultural heritage is far richer than we dared dream possible. And the glorious achievements of some of the most prominent characters of the bible, Samuel and Saul, David and Goliath - all from the time Before He Was King.
Enclosed DVD • • • •
Production Trailer 2008 Promo: Produced by Remervision (3.5mins) Ostracon Rough Cut: Produced by Foundation Stone (unfinished 22mins) Showreel
Before He Was King
From the Ground Up: The Series Running Time Projected Cost Projected Cost Amortized Title The Philistines Kingdom of Solomon Slavery to Freedom The Temples of Solomon and Herod Civil War: Israel & Judah Jerusalem - Part I (BCE) Jerusalem - Part II (CE) Before He Was King (The Land) Where Man Found G-d From Eden to Abraham (The Land) Where Man Found G-d From Abraham to Israel Between the Lines - The Birth of Writing From the Ashes - Yavne and the Rebirth of the Jewish Nation Exile and Redemption: The Cycle TOTAL
Projected Income - Sale
90 minutes 60 minutes 120 minutes 120 minutes
$250,000 $250,000 $350,000 $300,000
$180,000.00 $180,000.00 $250,000.00 $210,000.00
$540,000.00 $360,000.00 $720,000.00 $720,000.00
90 minutes 90 minutes 90 minutes 120 minutes 90 minutes
$250,000 $250,000 $250,000 $300,000 $350,000
$180,000.00 $180,000.00 $180,000.00 $250,000.00 $250,000.00
$540,000.00 $540,000.00 $540,000.00 $720,000.00 $540,000.00
Marketing Brief Interest in this production has already been communicated by both National Geographic and Discovery. Other media agencies and their representatives (ie History Channel, commercial/terrestrial stations and their affiliates such as ABC, CBS, NBC etc.) have informally expressed interest as well. There are some major trade shows that are important exposure for a product of this type and are extremely valuable venues for showcasing a new product or series. It is SOP for the principals to appear and to close the sale(s) at such forums.
Before He Was King