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Process Book

David Meline


Table of Contents

p3.Mission and Strategy p4.Inspiration p5.Logo Concepts p6.Colors p7.Final Logo p8.Colors p9.Type p10.Graphic Elements p11.Tone p12.Writing Element p13.Writing Element p14.First Concept of Web Site p15.Continued p.16.Final Site p17.Wireframes/Sitemap p18.Site p19.Site p20.Event Tent p21.Flyers p22.Posters

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David Meline


Mission and Strategy

The primary goal of this project is to spread the importance of high school athletics, motivate students to participate, and spread the need to improve the facilities that they use.

The strategy of my project will be to explain the benefits, importance, and reasons why all students should participate in their athletic programs, regardless if they feel as though they are talented enough. By demonstrating the main factors of why to participate, hopefully it will open eyes to the viewers in a number of different ways. I hope it causes the viewers to donate to the program, encourage their kids to participate in athletics, spread the awareness of the importance of having proper fields and equipment, and much more. By creating a web site, Raise The Bar will connect high schools that are in need of renovated athletic facilities with local community leaders, designers, architects and contractors who have the ability to redesign and create facilities that the school and community can benefit from. High schools that struggle to generate income continue to make budget cuts within schools that are in need of new facilities. Gaining donations and creating fund raisers within each high school’s community, raise the bar will help those schools in need, to promote the importance of being a student athlete within safe and reliable facilities.

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David Meline


Inspiration

I chose a topic that I could relate to and that I was passionate about. I competed in soccer, ice hockey, and baseball throughout my life and high school years. I have played and trained in state of the art athletic facilities and some that I wish would be non existent. I would have some soccer games on a baseball field with patches of grass missing that would effect the game enough to dictate the outcome. I was fortunate enough to be given a brand new high school with impressive athletic facilities my junior year. Some of my friends that had left to go to other schools due to our old dysfunctional building and athletic playing fields came back to attend due to the new improvements. More students began using the brand new gym, participating in more wellness classes, and trying new sports. New athletic facilities give students the opportunity to gain the benefits that come with new athletic playing fields. The benefits from having state of the art athletic facilities are grand. It invites student athletes to compete at their highest level without having to worry about the nooks and cranks within an old field, invites more students to participate, talented athletes might not find it necessary to leave for other schools which increases the talent pool within that

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David Meline

My junior year of high school I did a project on the 2006 World Cup that focused on Ivory Coast, a small African country on the west coast of the continent. The country was torn in a civil war for five years until 2006. Ivory Coast made its first ever appearance in the World Cup held in Germany. Both sides of the war put their differences on hold and came together to cheer on their country as they competed against the world. Although the Ivory Coast soccer team did not win the world cup, they may have achieved something even greater, peace for their country. I am relating this to my project because this story has similar concepts. School across the country struggle to generate income for their athletic programs. We hope to change that. By providing schools with new sports facilities that are in need, it gives reason for the community to come together, to participate in the construction, and to cheer on their local student athletes.


Logo Concepts raise

The

Raise The Raise The

Why? I chose the name Raise The Bar because it correlates to the mission which is raising the level of standard for athletic facilities for high schools with low income and spreading the importance of high school athletics. I decided to use an arrow pointing up to represent progression and growth for athletic facilities and student athletes.

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David Meline


Color Exploration

6 David Meline


Final Logo

Changes The changes that I have made with my logo have given the identity the look I was going for. I changed the type because I felt as though futura was not appropriate. Sansation looks clean, modern, and energetic. I changed the thickness of the bar and the arrow because it was two thick. It matches the thickness of the type a lot better. I also made the arrow with curved edges to go along with the curves in the type.

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David Meline


Colors C: 91.53 M: 32 Y: 0 K: 0

R: 230 G: 200 B: 230

C: 0 M: 0 Y: 0 K: 100

R: 153 G: 153 B: 153

R: 140 G: 80 B: 149 Why? Blue is a very calming, welcoming, and confident color that can stand alone. I used blue for the logo to draw in the viewer with the brightness against the black. The black is very bold, and powerful. Allows the blue to stand out.

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David Meline


Typography Sansation ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Geneva ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Garamound ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

Why? I chose to use Sansation because I wanted a modern look and feel for the logo. Its a clean look while maintaining sporty characteristics. I chose Century Gothic because I felt as though it was appropriate for using as my navigation in my web site. Clean, easy to read which is very important for a web site.

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David Meline


Graphic Elements The photos used on the web-site will vary. There will be photos of student athletes in a positive environment excelling in their sport, photos of brand new facilities, broken down facilities, teamwork, and images that capture raw emotion of student athletes. Other possible elements will involve a poster and bumper sticker. These will allow citizens to be aware and investigate the web site to learn more about Raise The Bar. The Web site will provide stories, photos, information of what we do, and how to get involved. It is going to have a very modern feel and look to go along with the logo and typefaces chosen. It is also important to make sure that the web site is able to maintain a look in feel for a vast audience. There will be athletes, parents, government officials, and many others that will come across this website. It needs to look professional but offer an athletic feel.

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David Meline


Tone

It is very important to use a tone that is mature, understandable for younger kids, persuasive, and inspirational. The site has to prove why athletics is important, the benefits an individual can receive from participating, and spreading the awareness of why schools need to improve their facilities. The tone of Raise The Bar should always be positive while at the same time, provide images and material that show the problems with the facilities. With the use of photos, colors, and written material are focused on positive change for high school athletic facilities. The use of positive encouragement and promoting change within low income high schools should give reason for contractors, donators, community leaders, designers, and architects to participate. The material used in the web site will be focused on improving the lifestyle of athletics for the students and the opportunities it has for

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David Meline


Writing Elements

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Why is Athletics Important?

Why is Raise The Bar’s Mission Important?

Athletics are very important for strength, fitness, and health. For health, it lowers the chances of obesity and disease which is a common problem in the United States. Being involved in sports is a great learning opportunity. Whether a child, teenager, or grown up is involved in some sort of athletic play, there are many things one can learn and benefit from. One learns to become part of a team, gain leadership, improve on a certain skill set, and provides opportunities to higher education that might not be affordable. Athletics promotes citizenship, school spirit, and has the ability to bring a community together.

Raise The Bar’s mission is important because it helps high schools in need come together to rebuild their athletic figure. Each high school is different, and it is Raise The Bar’s job to have a running web site that allows for these schools to express their concerns about their facilities and connect them to those who have the power to make their wishes a reality.

Why is it Necessary for New Athletic Facilities?

The Benefits From Athletics

Providing state of the art athletic facilities for high school students will allow the students to compete to the best of their abilities without having to worry about the type of environment they are in. It also has a chance of allowing more students to participate by providing new facilities.

Playing sports offers children more than just physical benefits. Sports typically help kids academically and socially as well. The benefits are the same whether or not your child actually excels at the sport. Each student should try and participate in an athletic program. The character and health benefits long term are very important and could be life changing. Although if they are really good they will probably want to continue playing when they are older.

David Meline

A lot of communities that have high schools with low income is prone to have students and families who also have low sources of income. Athletics is a way for students to gain higher education in college from scholarships and may have the opportunity to represent to represent a college.


Writing Elements

Target Audience: Donators

Target Audience: Students

Donations of money and athletic equipment are the key to making Raise The Bar successful. Every contribution is used to help a certain rebuild their athletic facilities for their students and community. Athletics is a pathway for many students which can lead to gaining higher education in situations where one might not be able to afford to attend a college.

Without high school student involvement, Raise The Bar would be non existent. It is important to use images and captivating headlines since we live in a society where most teenagers skim what they view on the internet.

The writing material that will be presented to the community for donations will have the underlying message of the importance of being a student athlete and how a whole community can benefit from building new athletic facilities. It is important to use encouraging language, captivating imagery, and convincing strategies to make the contributors connected to the project they are taking part in. We want to help these schools athletic programs so that each student is able to have the proper gear and facilities to perform to the best of their abilities regardless if it is competitive or non competitive. These facilities not only benefit the students, but offers a common ground for the community.

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David Meline

Images of other schools and students that are in a similar situation regarding their athletic facilities will capture their eye which may lead to the students conveying their issues from their school, and also see that it is possible to improve their school with effort and using their voice. Testimonials: A section of my web site will offer testimonials from former high school athletes that explain how participating in their athletic programs helped them become the person they are today. I believe that this will give the student viewers a better understanding of why they should participate because they are hearing it from former students.


Outcomes-Web Site Search

First Concepts:

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu vestibulum nunc. Aliquam vitae risus nisi. Quisque lacinia aliquet nisl. Nam a libero velit. Etiam malesuada euismod lorem, a pretium massa luctus ac. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam erat dolor, imperdiet et pellentesque eget, hendrerit non lectus. Integer ac elit ligula. Nulla varius posuere placerat. Sed diam nulla, gravida ac pharetra nec, rhoncus ac ante. Sed in urna eu leo scelerisque semper vel at massa. Nunc dictum volutpat pharetra.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu vestibulum nunc. Aliquam vitae risus nisi. Quisque lacinia aliquet nisl. Nam a libero velit. Etiam malesuada euismod lorem, a pretium massa luctus ac. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam erat dolor, imperdiet et pellentesque eget, hendrerit non lectus. Integer ac elit ligula. Nulla varius posuere placerat. Sed diam nulla, gravida ac pharetra nec, rhoncus ac ante. Sed in urna eu leo scelerisque semper vel at massa. Nunc dictum volutpat pharetra.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu vestibulum nunc. Aliquam vitae risus nisi. Quisque lacinia aliquet nisl. Nam a libero velit. Etiam malesuada euismod lorem, a pretium massa luctus ac. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Etiam erat dolor, imperdiet et pellentesque eget, hendrerit non lectus. Integer ac elit ligula. Nulla varius posuere placerat. Sed diam nulla, gravida ac pharetra nec, rhoncus ac ante. Sed in urna eu leo scelerisque semper vel at massa. Nunc dictum volutpat pharetra.

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David Meline

These are some of the first outcomes that I created. None of these outcomes really had the look I was going for. I needed to create a site that was more user friendly and easy to navigate with the use of type and pictures.


Outcomes-Web Site Search

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Request Your School Does your high school need fundraising for new athletic facilities? Fill out a form today and get started!

Request Your School Does your high school need fundraising for new athletic facilities? Fill out a form today and get started!

Donate Please take a moment of your time and help out schools in need of income to rebuild their athletic facilities.

Donate Please take a moment of your time and help out schools in need of income to rebuild their athletic facilities.

Read stories of former high school athletes and see their exeperiences from participating in athletics. Click here! Ryan Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce commodo, risus at porttitor sagittis, nisl lacus sagittis lectus, sed porta nisi leo at lacus. Vivamus dignissim laoreet magna, sed volutpat dui vestibulum at. Sed placerat aliquam sem, eget laoreet purus pretium non. Ut lacinia leo sed ipsum lacinia ut eleifend odio condimentum. Nunc non urna sed metus dictum sagittis id laoreet leo. Proin vel dui erat, volutpat condimentum

Benefits Participating in athletics during high school can be very beneficial for each individual student during an important time of their life.......read more!

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David Meline

Read stories of former high school athletes and see their exeperiences from participating in athletics. Click here! Ryan Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce commodo, risus at porttitor sagittis, nisl lacus sagittis lectus, sed porta nisi leo at lacus. Vivamus dignissim laoreet magna, sed volutpat dui vestibulum at. Sed placerat aliquam sem, eget laoreet purus pretium non. Ut lacinia leo sed ipsum lacinia ut eleifend odio condimentum. Nunc non urna sed metus dictum sagittis id laoreet leo. Proin vel dui erat, volutpat condimentum

Benefits Participating in athletics during high school can be very beneficial for each individual student during an important time of their life.......read more!


Final Web Site Outcome

The final web site that I had made was what I was looking for. I felt as though my other web sites did not appeal towards my audiences because it involved too much white space. I wanted a look that felt like it involved sports, while at the same time, maintaining an appropriate look geared towards providing necessary information for the viewers to understand the significance of the program. I wanted to have simple navigation while using photos and typography to get the viewer from page to page. Each link has two separate options, each of which is easy to get to where ever you need to go. I added some grey to go well with the logo to give an athletic feel.

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David Meline


Header

Site Map/Wireframes Nav Pic In Content

home Share Their Stry

About Your Stry

Mission

Benefits Importanc

Character

Health

Contact Donate

Request

The navigation for my web site will feature two list under each page except for the home page. One will be able to access all sites from each page. The home page will offer not only the links on the main nav, but seven other links within the content to get people to the other parts of the website by using images and type.

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David Meline

Pic/roll over link

Pic/roll over link

nav box

nav box

nav box

nav box

Pic/roll over link


Web Site

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David Meline


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David Meline


Event Tent

Event Tent

For one of my outcomes I wanted to create something other than a poster or a web site. I felt as though as part of my organization, a factor is to raise money for athletics. From my experiences, I remember seeing even tents set up outside of different athletic events from sponsoring booster programs to help raise money. My event tent This will be an area that will help spread awareness of our program,and also be a place for donations for certain schools who need help generating income to improve their athletic facilities.

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Flyers I created two flyers that can be sent in the mail, placed in schools, handed out at the event tent, and other events. These flyers give brief explanations of the importance of athletics and how necessary it is for new athletic facilities for high schools. These flyers will lead the audience to the web site if they wish to learn more.

Being involved in sports is a great learning opportunity. One learns to become part of a team, gain leadership, improve on a certain skill set, and provides opportunities to higher education that might not be affordable. Athletics promotes citizenship, school spirit, and has the ability to bring a community together. visit www.raisethebar.com for more information

Providing state of the art athletic facilities for high school students will allow the students to compete to the best of their abilities without having to worry about the type of environment they are in. Every student across the country should deserve an equal opportunity to participate in safe enviornments. Donate today to help raise money for schools in need of new athletic facilites. visit www.raisethebar.com for more information

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David Meline


Posters

I created two posters featuring inspirational quotes that I felt was appropriate for the outcomes. These posters are made to inspire and appeal to the viewers interest in hopes that they will wonder what Raise the Bar is and look for the web site.

”Concentration is the ability to

”The greatest danger for most of us

is not that our aim is too high and we miss it, but that it is too low and we reach it.

-Michelangelo

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David Meline

think about absolutely nothing when it is absolutely necessary.“ -Ray Knight

Capstone  

Process Book

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