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For those about to DIY ....

selfmade. Pros on Tailoring

DIY Book Review

Need Custom shoes? No Problem, We Have the Lady For You The Insider on How To Flavour Your Beer

Home Brew from Someone Who Knows How

We Salute You! At RONA we have all the materials and tools you need to conquer your renovations, big or small. RONA, the how-to people.


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Scrapbooking and Greeting Cards from Someone Who Shares Your Passion

Inside the Animator’s Studio selfmade. se s elffma mad de e e.

Issue I su Is sue e 1$6.95 20 2010 0110 0 CDN


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At Lush, We strive for excellence, to Make each and every Bath Bomb a unique experience. UnfortunateLy, other companies try to mimic our idea.

IF it ain’t Lush, it ain’t Love Our Bath Bombs are handcrafted organically. And We don’t test on animals, Now isn’t that Love?


Manitoba memories

m e et

rivers b y th e Down The Forks is much more than a spot where two rivers connect. Where the Assiniboine and Red River meet, so too do people from all walks of life. It’s been that way for thousands of years, and likely will for thousands more. With shopping, dining, and over 200 events each year including concerts, sports, and art exhibits, The Forks is home to memorable meetings. Meet you there.

2 IIssue ssue ss ue 1 2 ue 2010 010 s 01 selfmade. se elf lfma made made de. Located in Winnipeg Polo Park 1485 Poratge Avenue, 2nd floor. R3G 0W4 (204) 977-5874 SELFMADE.indd.indd Spread 2 of 12 - Pages(2, 23)


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DIY Bible

Volume 1 Issue 1


The ultimate compilation of DIY projects


by Neal Snikeris


t’s important to remember and

are more about taking action to change our

the guitar; Clothing: DIY shoe repair; Food &

cherich your roots. As DIY culture

world for the better: a world where we are

Drink: making wine, beer, and root beer.

has moved into the mainstream (and we at

truly free to do as we please, not dependent

selfmade support all things DIY, from the

on anybody else except ourselves. The

projects to list in a one-page article, but I

underground to the mainstream), just as punk

encouragement he gives to the reader to

must warn that some are not for the faint of

rock gave way to pop punk and mainstream

think for his or herself truly is inspiring, and

heart or squeamish (i.e. How to Pee Standing

music, so too has the original DIY culture that

after the introduction is the first guide to the

Up, for Ladies or Controlling Hemmorhoids

seems to be fading away.

underground of DIY with four steps on how to

Naturally). Whether or not you intend to

change the world

embark on a new, DIY lifestyle or not, the

Kyle Bravo, an artist who mainly works with, spent two and a half years compiling tons of underground DIY articles for everything from playing guitar to screen-printing to un-stinking your own socks in Making Stuff & Doing Things: A Collection of DIY Guides to Doing Just About Everything. Over 50 authors contributed to the handmade, often crude how-to pieces published in the book. In the introduction to the book, Bravo describes how he wanted to become less dependent on the corporate world and the agendas of others. He reiterates that the instructions found in this book embrace the

From Making Stuff and Doing Things:

How to change the world in just four easy steps:


There are far too many great DIY

book is a fun and entertaining one with


plenty of funny illustrations and linguistic wit. Making Stuffs.... is available online from Microcosm, the book’s publisher, AK Press, and Amazon for $12 or less, which is well

1. Get off yr ass.

worth it.

2. Write, talk, listen, participate, read, volunteer, take in new ideas and spread yr own.

Snowball went on a DIY Punk Rock

Who knows, maybe it is time little


Cat Diet?


3. Repeat steps 1 and 2 many times.


spirit of an undergound DIY culture “that will never be found in, on, or near any Lowes, Home Depot, Wal-Mart, Home and Garden Channel, or DIY Network,” says Bravo. Again, selfmade doesn’t discriminate

4. Give another person these instructions. Pretty simple don’t you think? Well, that tone is constant throughout the book,

at all, but Bravo, of Portland, Oregon, raises

and the fancy fonts and colours used above

some very strong opinions that have validity

do the book no justice to that word-for-word

to them. DIY, to Bravo, is much more than,


say, fixing up your backyard or building some

A more in-depth, eight-step guide to

kitchen cabinets you bought at a hardware

becoming active and the author’s manifesto


on being DIY come in the following pages, Bravo, while not preachy, explains

before the real fun of Making Stuff... really gets

what he feels the true meaning of DIY is and

underway. The book is split into 18 chapters

why, and kindly asks the reader to consider

which include Self-Publishing & Producing,

his thoughts. He suggests that the collection

which has tips on making books and movies;

of DIY tips, many of which were anonymous

Fun & Entertainment: learn to juggle and play


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ENTREPRENEURS 10.....For the Love of Scrapbooking 12.....The Tailor of Winnipeg 14.....If the Trade Fits 16.....Glowing Success

THINGS TO TRY 7...........Beer: It’s All in the Taste. Develop Your Own. 18.........Inside the Animator’s Studio 20.........Home Brew

DEPARTMENTS 5........Editors’ Letter 6.......Top 5 DIY Links 9.......Top 5 Best/Worst DIYs 22.....Book Reviews


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selfmade. Editors Danielle Conolly, Michael Fleischmann, Neal Snikeris, Jennifer Twardowski Photography Danielle Conolly, Michael Fleischmann, Neal Snikeris, Jennifer Twardowski Contributors Danielle Conolly, Michael Fleischmann, Neal Snikeris, Jennifer Twardowski Master Layout Danielle Conolly, Michael Fleischmann, Neal Snikeris Article Layout Danielle Conolly, Michael Fleischmann, Neal Snikeris, Jennifer Twardowski Advertising Danielle Conolly, Michael Fleischmann, Neal Snikeris, Jennifer Twardowski Inquiries To have your article published in selfmade, contact Danielle Conolly at 204-990-6274. For advertising rates, contact Jennifer Twardowski at 204555-5555. For general inquiries, contact Michael Fleischmann at 204-551-5555.


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Legal Notice All text and photos are copyright to their respective creators and may not be reproduced without written permission from the editors of selfmade. Every effort has been made to ensure the accuracy of information contained in the magazine, but selfmade assumes no liability for errors. All information and photos contained in this magazine reflect the opinions of the respective authors and photographers, but not necessarily those of selfmade. If you have questions or concerns about anything you’ve seen or read, please write to us at 42 Kirlystone Way, Winnipeg Manitoba, R2G 3B5, or call 1-800555-5555.

scrappy little number. SO what type of scrapbooker are you? Are you the

elegant kind,

preserving memories with the aid of sepia tone and laminate? Are you the nostalgic kind, using complex combinations of materials

and creativity to evoke a

particular moment and place in time? Or are you the

Special Thanks to Tracey Seida, Kent Gulbrantson, Lana McCullough, the staff of Hallmark Kildonan Place, The Tea Canister, The Shoe Guy, Celia Dizon and Afana Shoe Ltd., Audrey Logan, Jeremy Williams, Carrie Smith, Reanne Dawson, Leslie Pura, Leslie Supnet, The Winnipeg Film Group, John Mitchell, Chelsea Cardinal, Duncan McMonagle, The Grape & Grain, RONA, Lush, and Falvo Serafino.

minimalist kind, making emotion pour from the page by a

simple yet evocative colour scheme?

At Scrapbooking by Design, we have everything you need to be

all of the above - and more.

Come by today to check out our fabulous selection of scrapbooking must-haves and extras.

Scrapbooking by Design

1191 Pembina Hwy Winnipeg, Manitoba R3T 2A5

(204) 269-2521 selfmade.

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Home Brew

The delights of home-made tea Text and photos by Danielle Conolly


Logan’s home-grown bee balm flowers.

hat is tea? Is it the leaves

of a certain plant, camellia sinensis, which can’t be grown in Canada? Is it any herbal infusion, full of healthful plant extracts and leaves? The answer is that tea is medicine, comfort, and thirst-quencher all in one. Audrey Logan, a Winnipeg gardening enthusiast and herbal tea maker, says that before the modern pharmacy, there was the home garden, curing what ails you. Logan learned about plants and gardening from her foster family. Descended from Russian and Ukrainian immigrants, they knew how to sow seeds in the fall to ensure heartier crops the next summer. “The ladies always had their tea,” says Logan. The tea was home-made, and that inspired Logan to learn about it for herself. Today, she is a connoisseur. But everything has to be used in moderation, Logan warns. “If tea leaves are picked past a certain point, they’re poisonous,” she says. “And make sure you label things right. A mixture of the wrong things can do harm. Research is good, but check how studies were done, on what, by who, etc.” Logan has a hard-and-fast rule for identifying which plants are safe. “All safe plants have four-sided stems,” she says. That means the stems look square and have hard

stems . Its leaves are inedible and its berries

Dennis Holack, of the Tea Canister on

are poisonous. A mint plant, on the other

Osborne, says he doesn’t know many people

hand, will have four-sided stems. Its leaves are

who make their own teas.

delicious in tea. Another of Logan’s favourite teas is Echinacea – always in the right amounts. “Store bought tea is nowhere near as strong as making your own,” Logan says.

Grow your own chamomile tea 1. Winterize seeds in an ice cream pail with holes in the bottom and lid, half full of soil. Put three inches of soil over the seeds. Water the soil, and put it outside for six weeks in the winter. Plants will be ready to transplant in spring. 2. Flowers are ready to pick when petals begin to curl backwards. If not picked, they’ll go to seed in a day or two, losing potency. 3. Dry picked flowers for a maximum of 10 days. After they’re dry, store in an airtight bag or container. 4. Add two or three buds per cup of tea, to taste. Logan uses cloth tea bags from the Tea Canister on Osborne to steep her teas – cloth is reusable, another benefit of making one’s own tea.

“A lot of people say they grow their own herbs,” Holack says. “But you can’t grow tea in Canada. People will say they grow their own peppermint, or something like that, but very few.” Logan advises aspiring tea-makers to do their research and ensure everything is safe, but to experiment within those parameters. Try teas cold, or mix chamomile and mint together for an effective stomach-ache cure. Logan doesn’t sell her teas – the regulations on doing so are too stringent, she says. “Your plants have to be analyzed, you need a license and a licensed kitchen to package [the herbs].” She prefers just to make them for herself and her daughter’s family, or for anyone who’d like to barter with her. “Many herbs are useful – not just for cooking,” Logan says with a smile.

Editors’ letter

Renovators, crafters, and environmentalists alike - welcome to the premier issue of selfmade! We your editors have worked very hard to bring you what we feel is a stellar lineup of do-it-yourself-ers who, through necessity or curiosity, have arrived at the art of DIY. Whether everyday objects or gifts, these people have skills and stories to share, and do so in the following pages. No labour of love happens in isolation, and we at selfmade have many people to thank. At left is only a small list of those who contributed their time and knowledge to help us make selfmade the best magazine it can possibly be. But our most important thank you goes to you, the readers. Without you none of this would be possible, so thank you very much! Finally, we’d like to get readers involved in future issues. If you’re interested in sharing your DIY story with us, we’ve placed our contact info on the left as well. We’re always on the lookout for fun and interesting things that anyone could do for themselves, so let us know! And now, enjoy. Your editors, Danielle Conolly, Michael Fleischmann, Neal Snikeris, and Jennifer Twardowski.

edges. A holly plant, for example, has round A gold tea-strainer owned by Logan.


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particpants. Art City is a non-profit group. “I think animation is an effective way to tell a story that you don’t have the budget to


Flash back to my meeting with the local

several festivals, including the Images festival

how her animation is done. The animation

BC, and the Giant Incandescent Resonating

is done using both “under-the-camera” and

Animation Festival (GIRAF), in Calgary.

“camera-less” techniques.


The Winnipeg Free Press’ Reena Nerbas serves up some do-it-yourself advice for around the home. She also has a column in the FP’s weekend edition, but her website is where you get direct access to an even better source of information - her blog, and contact info for the author herself.

Her animation has been shown at in Toronto, Antimatter Film Festival in Victoria,

Still going strong after several years of electronic publishing, this online knitting magazine and crafters’ community has branched into other areas such as spinning and the repair of already finished but well-worn knitted pieces. All patterns are submitted by Knitty ‘subscribers.’ But best of all - the word community means there’s an online forum where, at any time of the day, there are other like-minded knitters of whom you can demand how to do a yarn over, or what ssp2 actually means.

GIRAF is the only festival in Canada that is exclusively independent animation,

camera, it’s sort of a technical term for having

focusing on experimental and self-produced

the camera this way with the lens pointing


down,” Supnet says, shaping her hands into


Artspace Building on Arthur Avenue.

talent in the coffee shop, and she explains

“It will cover animating under the

If you’re looking for a place to market your handmade crafts to a worldwide audience, look no further. This e-Bay-style sell-it-yourself site is organized by category, which also makes it easy to interact with fellow crafters. There are rules for joining, of course, but anyone seriously considering a business will find this site a valuable asset.

heart of Winnipeg’s Exchange District in the

do with other filmmaking,” Des Roches says.

If you want to know, where do you go? We’ve got this issue’s top five DIY-related websites.


Pool Media Arts Centre. Video Pool is in the

an imaginary camera. “So you’re animating paper cutouts or sheets of drawings or plasticine, objects,

What makes it more impressive is that Supnet didn’t give animation a shot until 2007. She had been into visual art before “Drawing was always a big deal in my

whatever. There’s also camera-less animation

life, then animation just kinda came naturally.

which is drawing directly on filmstrip.”

I don’t really have a formal education in

The materials are shot with the camera at different frame rates, and then edited using Final Cut Pro and After Effects editing software. Supnet got involved in animation by going to a similar workshop at Video

animation or art, which is kinda why I like the DIY aesthetic.” While it may not pull in millions of dollars, Supnet’s work, which does make

Janine Des Roches displays a character.

excellent use of the rough aesthetic

provoking, and completely DIY. Her website,

she speaks of, is interesting, thought-, features drawings and animated shorts such as Moving, The Animated Heavy Metal Parking Lot, and Fair Trade. The animation is sometimes psychedelic, often eerie, and most importantly, thought-provoking. “Sitting in front of a computer all day, it makes me feel better that I can do something

2. BLOG.TED.COM: There may not be a complete list of ‘answers’ on this video blog collection, but there sure is a lot of food for thought. This collection of what might loosely be called lectures, features everything from ‘How to live to be 100’ to ‘Can organic farming feed the world?’ right at your fingertips.


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else.” She thinks the Internet is a valuable

4. DOITYOURSELF. COM: No, we weren’t kidding: there really is a And it’s dedicated entirely to home renovations. When we scoped out the site, its featured frontpage articles were ‘Repair a leaky faucet’ and ‘Build closet shelving.’ For those about to DIY, check in here.

Share your favourite DIY website!

medium to deliver a message, which her work

Email to get your go-to page included in next issue’s TOP 5!

often does, such as Fair Trade.

The camera points down at a scene on a glass frame about four feet below. Multiple pictures of each scene are taken at different rates, and then the characters are moved into different positions.

“I’m a huge fan of the Internet. The Internet and moving images is probably the most important medium we have in terms of relaying a message.” Aside from the Winnipeg Film Group workshop, Supnet is teaching a threeevening, two-hour animation workshop with Mentoring Artists for Women’s Art in June 2010. That workshop will be free of charge. Visit for details.


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anim ator’s studio e

h et

id s In Winnipeg artist instructs DIY animation workshops Text and photos by Neal Snikeris darkening winter Wednesday

Avatar, director James Cameron’s 3D scifi blockbuster released December 16, 2009,

evening in January at a downtown Winnipeg

comes up during the conversation. Supnet

coffee shop. Satellite radio is playing the

sums up how she felt about it.

latest top 40 hits. Outside, small groups of people shuffle out of their workplaces or schools, dealing with a harsh windchill. Downtown Winnipeg after sundown is not for the faint of heart. Across from me sits Leslie Supnet,

whether or not it would be worth it for the many groups of investors. On February 3, 2010, published an article by David Germain of

“Avatar was nuts,” she says, clearly

The Associated Press reporting that Avatar

impressed. Avatar combines live action with

had risen above North American and global

stop-motion and computer animation.

box-office records previously held by Titanic,

In a November 8, 2009 online article, Michael Cieply of the New York Times reveals that published reports pegged the

At the time the article was published, Avatar pulled in US $601.1 million in North

By day, Supnet is an artist and animator. Her

marketing expenses, Cieply writes, the film

America and $2 billion worldwide, so

work is totally DIY, and we are discussing her

cost $500 million. Naturally, with that budget,

concerns are likely alleviated.

upcoming DIY animation workshops.

concerns were expressed in the article about

Supnet’s old-school animation won’t be pulling in that kind of money with next to no budget. She’s just fine with that. Emphasis is on keeping things lowbudget and fun. Those looking to create the next Avatar need not seek out Supnet’s teachings. “The reason I wanted to call the workshop DIY is because I wanted to make it really clear what we’re doing,” Supnet says. “DIY comes with this aesthetic of being kinda rough but totally done by you without the aid or help of professionals. I wanted to make it clear in case some people wanted to do something really slick or high production.” “It seems very Winnipeg to be DIY,” she suggests, looking out the window at many of the very people who live a DIY lifestyle. For $155 ($125 for Winnipeg Film Group members), enough for maybe two families to see Avatar with some snacks and pop, those looking to create their own animation

Founded in 1974, the WFG is dedicated to helping filmmakers like Supnet. It’s a non-profit organization, the operating funders are the Canada Council for the Arts, Manitoba Arts Council, and Winnipeg Arts Council. Cinematheque, an intimate, WFG-run theatre, showcases the best in Canadian and world cinema, while providing artist talks, panel discussions, and special events. For info on other programs and events, 18 Issue 1 2010 selfmade. or to donate, visit:

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Photo taken at Grape & Grain, located on 720 Osborne Street.


film’s budget at $230 million. After global

The Winnipeg Film Group

Text and photos by Jennifer Twardowski

another film from Cameron, a Canadian

neatly nibbling a grilled Panini sandwich.

Leslie Supnet cuts string to be used in her animation. She uses materials such as plasticine and paper cutouts to create characters and backdrops.

It’s All In The Taste. Develop Your Own.

attended Supnet’s workshop as part of the Winnipeg Film Group’s experimental series of training programs. Supnet led the workshop at the WFG on February 20 and 21, 2010. Janine Des Roches, a puppetry


eer dates back as far as

6000 years ago, according to the CBC news archive (July 24, 2004), which states that “The oldest proven records of brewing date back 6,000 years ago to the Middle East.” But have you ever wondered how it came to be? Generally it’s quite simple according to most readymade beer kits. Their instructions tell you to “boil some water and let the ingredients sit” and voila! Your beer will be ready in three to four weeks. Wow, really? That’s amazing, but if this were true, then why isn’t beer making a more popular hobby? Paula Levesque, employee at the Grape & Grain and long-time wine-maker herself was kind enough to show me around the store and explain the processes to making one, two, and three-step beer kits. Grape & Grain which is well known for its variety of hops, grains, and yeasts, has been ordering more kits than usual.

The one-step beer kit is what most

One-Step Home Brewing Kits

people know. But I wanted to go into more depth to find out how you can make distinctive tastes for your beer. If everyone is

Canned kits were introduced around

buying the same 12 or so kits, how are they

thirty years ago. At Grape & Grain they are not so popular. “They are sort of falling out of favour,” says Levesque. However in an attempt to find out more, I went to another brewing store, called The Wine Baril on the opposite

ninety nine percent of the people who move from the cans to the Brew House stay with it, his cans are still hugely popular and his store has a large selection.

Ninety nine percent “ of the people who move from the cans to the Brew House stay with it.

explained how the process of two and three step all-grain beer is made. It is a lot of

canned kits require that you spend a half an hour because the intensive brewing process is already done for you. Basically you boil the water, add what’s in the kit, add the yeast, and wait.

Two-Step Home Brewing Kits Grape & Grain, have a house

The Brew House kits, which come in 12 flavours, are the most popular and are better

gotten a lot more popular lately,” explains

quality. India Pale Ale, Red Ale, and American

Levesque as she takes me through a tour of

Premium Lager are some to name a few.

how each beer kit can be made.

At the Grape & Grain, Levesque,

rewarding,” says Levesque. Brew House and

Wine Baril, Robert Baril says that however,

“It’s actually taken off a lot. Beer has

the Grape & Grain and explains the process of

getting that distinct, personalized flavour?

work. “It is the most difficult, but the most

side of the city. Twenty-year owner of the


t’s just after 5 p.m. on a cold, quickly


brand called Scotty’s, and basically it is a combination of hops, grains, and yeast. It takes an hour to process. The first step is to boil the grains and hops. And the second is to drain it and put it into a 23 litre bucket and wait, pretty simple as the one-step kit.

teacher at Art City in Winnipeg’s West Broadway neighbourhood, was one of the six


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covered lid for about a week. The rest, is done like any other beer kit. “The all-grain process is the most complex one which is why we

lighting up the home accent market, and

a basic beer kit,” adds Levesque.

it goes by the name of Hartmont Candle

The three-step or all-grain process is all about the grains chosen, which is how you get the distinctive beer taste. “Basically the first step to making beer, is determining what flavours you want. There are all sorts of grains – and these are what give the beer its flavours,” says Levesque. Grape & Grain at any given time will have at least 25 to 30 grains in stock. Anything from honey grains, to wheat grains, to chocolate malt. The grains have to be ground up, and inside, you will find the sugars. The sugars have to be boiled and with the added yeast, overtime start to

manufacturer Lana McCullough has turned

pretty much, if you do want that personalized

an interest in candle-making into a successful

beer flavour, you can buy a one or two-step

business – and is loving every minute of it.

alcohol and carbon dioxide, and gives beer that foaminess. The next part to the three-step process is the hops. Hops give beer its bitterness, beer taste, and aroma. Hops are a

a grin, eyes shining. “I got up this morning

yeasts than the one that came with the kit.

and I was just so excited. It’s just fun. I was

Everything can be found online at:

like, Man, what I do is just so much fun. Just The complete

thinking up new and different things and

lists of grains and hops are available. All you

having people like them and buy them.”

have to do at that point is just boil them as

would give you a distinct Irishy taste—so the

if you were making tea. Pretty simple, and

yeasts are the main powerhouses of the beer,

when it’s done, add it in and go on with

they are the ones doing all the work,” says

your kit the way you would anyway. In turn,

country, the power goes off constantly,” says

Levesque. If you mix the yeasts up, it is not

any number of these ingredients can alter

McCullough. “Just a little bit of snow and,

necessarily a bad thing, because in turn you

the flavour and give you the taste you were

oh, we’re out of power for an afternoon or

will get something with an exotic taste.

set out to find, without the long dragging

whatever. And at night, it was really, really


dark. So we’d buy candles.”

And the long process is what comes opposed to the one and two-step kits.

those Scotty’s Kits, or making it from all-grain,

expense. “I was spending about 200-300

Everything in boiled in a large pot and

will be infinitely better than anything you can

dollars on candles a year,” says McCullough.

sits, first the grains, then the hops. Once

buy in the store.”

So she decided to try making her own, similar

everything has boiled the water needs to

to how canning and preserving help cut

lower to room temperature before the yeast

down on grocery costs.

can be added, or the yeast will die. After the yeast is added, it needs to sit in a tightly

The Brew House Kits

12 styles to choose from American Premium Lager

Munich Dark


kinds of hops. As for the yeasts, they have

Honey Blond Ale

their own tastes as well. There are certain

India Pale Ale

irie Wheat Prairie

ones for lagers and others for ales. “A London yeast, would give you a distinct London taste,


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retreat in Ontario. “You fly to Ontario and

making many long-time friends and important connections that would help her future business. “Without the internet I would’ve never done it,” McCullough says. “How would you even begin to find places? And even now I still source through the Internet.” Now well into a successful partnership with Hallmark stores – “We (employees) buy them everytime they come in,” says Hallmark Kildonan Place employee Stacey Rueckert – and opening her first warehouse in the city of Winnipeg, MB, McCullough’s most important business tip is one that every crafter strives

Man, what

I do is just so much fun. Just thinking up new and different things and having

for: Be unique. “There’s a million candle companies

people like

out there,” says McCullough. “And when you’re trying to sell, they say, “well, what’s different about you? What’s special?” And at first it’s really, really annoying, because you’re

them and buy

thinking, “I don’t know what’s special about me! I don’t know!” And so, what’s going to take us to the next level is that we have to be different.”


-- Lana


And a lot of what sets McCullough’s company apart is the handmade aspect. “You understand that the handmade – there’s something about it,” she says.

questions, and you learn everything you

Light Canadian Lager

Grape & Grain carries about 15 different

Internet research led her to a weekend

scoured the internet for tips and tricks,

you sit there for two solid days and you ask

Pale Ale

aroma and some are better for flavour.” The

“We were at the farm and out in the

But soon, candles became a large


you’ll pick two kinds. Some are better for

the midst of rural prairie darkness.

Levesque’s last remark, “Brew Houses or

next. It takes hours to boil everything as


component to flavour,” says Levesque, “usually

It all started with the need for light in

whereas if you got one that was Irish yeast, it

Cream Ale

combination of flowers and spices. “Another

“I love to create,” McCullough says with

a different kind of hops or even different

ferment. As the fermentation process goes on, the yeast eats the sugar which turns into

Company. Creator, owner, and currently sole

can still customize them,” says Levesque. So

brewing kit, add a grain here or there, or

Three-Step Home Brewing Kits

here’s a new business

usually recommend that people start off with “Kit beers are very simple and you

Photo taken at Grape & Grain - oats


Intent on improving, McCullough


want to learn about candles. So that was my hook-in, “ McCullough says. She was soon surprised at the differences between bought and home-made, starting with the very first candle. “It was a mulberry purple pillar. And I can remember being blown away by the scent thrown off of it, as compared to any candle I’d ever bought,” says McCullough.

d Ale Red


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Glowing Success

Top 5 DO and DON’T Do-it-Yourself Projects by Michael Fleischmann


Winnipeg entrepreneur Lana McCullough talks about her Hartmont Candle Company. Text and photos by Danielle Conolly

1. Build your cat a scratching post.

2. Install a small weather vane on your roof.

2. Install a small nuclear reactor in your basement.

4. Make a small replica of the

4. Make a life-sized replica of

confident you know what you are doing.

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3. Knit a sweater with Kevlar.

5. Install a bathroom shelf

Issue 1 2010 selfmade.

1. De-claw your cat by

3. Knit a sweater with wool.

Eiffel Tower out of popsicle sticks.


Don’t DIY:

the Eiffel Tower out of popsicle sticks

5. Install a bathroom shelf without knowing what you are doing.


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Do you have a story of DIY triumph or defeat? Send in your DIY stories and be entered to win a gift certificate for Rona valued at 50 dollars.

For the love of scrapbooking

Go to for contest details.

Text and photos by Jennifer Twardowski

helsea Cardinal loves

making homemade greeting cards, but she doesn’t do it the old fashioned way with construction paper, markers, and sparkles. Oh no, she goes all out, only buying from the finest suppliers of scrapbooking materials in Canada. “I love making cards for people – I think that when you get a handmade card, it’s like a little tiny piece of artwork,” says Cardinal. Cardinal started scrapbooking roughly four years ago while living in Calgary. Right after she had her first child, like most moms, she wanted to start scrapbooking. Cardinal was always big on playing around with photography. And she wanted to keep her photos and precious memories of starting a family alive in a more creative way than by just placing keepsakes such as birth announcements, her daughter’s first baby steps, and any other family moment in a regular photo album. And so, her creativity took her to a lovely place called Scrapbooker’s


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Paradise. Starting out as a customer at Scrapbooker’s Paradise, Cardinal joined their membership program which allowed her access to all their facilities, like die-cutting machines which make paper cut outs of shapes and designs. “They would offer classes on how to use new products, and that’s how I got into it,” says Cardinal. Cardinal started to develop a love for the hobby of scrapbooking and did it all the time. “I find it extremely therapeutic,” says Cardinal. It didn’t take long for Cardinal to get a job at Scrapbooker’s Paradise, the largest scrapbooking supplier in Canada. At this time in her life, her hobby truly developed and she started working on her greeting card operation, something which came surprisingly natural to her. “Working at Scrapbooker’s Paradise, I bought all this crazy stuff, and I just kind of played around with it,” says Cardinal. “A lot of people get their ideas off the internet, or pick up magazines,

I love making cards for people - I think when you get a handmade card, it’s like a little tiny piece of artwork


- Chelsea Cardinal. but I don’t, I just pick up my stuff and do it, I don’t even think about it, “adds Cardinal. Upon moving to Winnipeg, Cardinal was skeptical about the move, she was worried about leaving Scrapbooker’s Paradise and possibly losing her hobby. “What was I going to do without my scrapbooking store,” reminisces Cardinal excitedly. “I was extremely pleased to find out that Winnipeg has a huge market for scrapbooking,” adds Cardinal.


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If theTrade Fits

Cardinal now shops for her supplies at Scrapbooking by Design, a business that supplies much of what Scrapbooker’s Paradise has. “They buy a lot of the same product from Calgary, so I’m still able to get

Shoemaking in the 21st Century

the same stuff,” says Cardinal with a smile. Over the years practicing with

Text and photos by Danielle Conolly

n 1599, a man named Thomas

Dekker wrote a play called The Shoemaker’s

and even used to make boots for the Blue

her own unique style, something she calls

Lightning dance team. A framed “thank you”

her signature mark. “It’s like my signature

photograph from a 1990s squad also hangs

technique that I use. I have a certain style, I

on the wall.

like clean lines. Normally I don’t use a lot of

Holiday or The Gentle Trade. Shoemakers

patterned paper,” Cardinal explains. “I use a lot

Afanasiev first taught Dizon to repair

were a necessary part of life. But with the

damaged shoes before letting her try new

of textured paper,” says Cardinal. “I think the

introduction of mass-producing shoe

ones. As she improved, between the years

reason that I like lines so much is so that I can

factories, the shoemaker has largely become a

2000 and 2005, he trained her to make

chalk the edges, “she adds. Chalking is a type

thing of the past. Largely, but not entirely.

custom shoe patterns.

of ink she uses from a line called Dew Drop.

The one thing Afanasiev didn’t teach

The ink smudges onto the paper and gives it a

of-work Winnipeg seamstress in December

Dizon before his death in 2006 was how to

weathered effect. The paper she uses is called

1999, looking for a job. Walter Afanasiev’s

make a las – a replica of a customer’s foot,

Cardstalk which is a plain colour paper that

classified ad caught her eye – he wanted

right down to the last bunion. Using the

has textured prints on it which makes the ink

someone who could sew.

las, a shoemaker knows when a larger heel

turn out in a better quality, thus making her

is needed, or a smaller sole, and the shoe is

cards look antique.

Just ask Celia Dizon. Dizon was an out-

“I called and asked, ‘What kind of business do you have?’ And he said, ‘It’s a shoe business. Do you know how to sew?’ I said I

When Afana’s las-maker left in 2008,

could sew, but I don’t know anything about

Dizon quickly learned the skill, along with

shoes. And he asked, did I want to learn?”

her one co-worker. The store’s current owner,

Dizon has not looked back. Afanasiev

On average Cardinal says it costs

constructed to match the customer’s needs.

her around $5 to make a card. A sheet of Cardstalk will cost her 95 cents. “Usually what shoes are custom-built to secure his leg brace. Dizon worries about finding someone to

Walter’s son, lives and works in Thailand but

carry on the shop once she and her coworker

of one piece of paper and it takes me about

on Portage Avenue – the only custom



20 minutes to half an hour to make three “You can’t close this,” she says, wide-

custom orthopaedic shoes for military,

with a grin. “It’s not hard if you put your mind

eyed. “This is the only place in Winnipeg that

Workers’ Compensation Board, and Blue Cross

to it.” The las-maker starts with a standard

makes shoes.”

clients. According to a 1988 Free Press article

foot-shaped wooden las, and attaches pieces

framed on the shop’s wall, Afanasiev was

of rubber, cork, or fabric to ‘build up’ the

But other places will repair them. “We do repairs only,” says Gary

hopes to sell her cards in possible sets of three. “I’m like obsessed with doing this and it’s kind of heartbreaking for me because I don’t have the time,” says Cardinal. “It’s

trained in what was then Yugoslavia, and had

shape, representing any number of individual

been making shoes in Winnipeg for 20 years.

variations on a foot shape.

Park Shopping Centre. Kozussek has been

something I can do with my kids too,” says

repairing shoes for 28 years, learning from

Cardinal as she explains how she saves her

says Dizon. “And most of the military ones

his father who was also in the shoe repair

lower quality paper and supplies, so her

closer to $1200 a pair, Dizon says. The shop

have big feet. Maybe because they exercise a


two daughters, Teaghan and Kayleigh aged

also makes custom Ukrainian dancing boots,

lot,” she laughs.

would cost $450 to $550 per pair. Today, it’s

Note: these shoes not from Afana Ltd.

“Orthotics don’t go on regular boots,”

hobby as well. “This way they can do it with

charcoal-gray shoes. ““This lady can’t shop in

in which his knack for repairing became a

me. I don’t have to wait till they go to bed,

the children’s section, they don’t have adult


because if I had to wait, then I’d never do it, ”

The white-and-blue canvas runners will

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six and four can experience the love for her

kind of happen,” Kozussek says of the way

Dizon points to a tiny pair of dressy

styles. Her feet are small because of polio.”


“I did have some plans, but it did just

Dizon wants aspiring shoemakers to

- Chelsea Cardinal.

cards,” says Cardinal who says one day, she

Kozussek, owner of The Shoe Guy in Grant

Back in 1988, a custom pair of shoes

I was extremely pleased to find that Winnipeg has a huge market for scrapbooking

make three cards pretty much the same out

comes to visit every so often to check on the “We’re doing it on our own,” Dizon says

I’ll do is I don’t make one individual card – I’ll

was the founder and owner of Afana Ltd. shoemakers in Winnipeg, specializing in

Photo taken at Scrap Yard in Steinback, MB. - cardstock


scrapbooking, Cardinal has developed

adds Cardinal.

know she’s ready to teach. “Anyone who puts

belong to a young man whose leg was injured

their mind to something, will get it,”

in a car accident. He’s still an avid runner – the

she says.

Photo taken of Cardinal’s scrapbooking supplies


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Suit Yourself

“Your customer becomes more than just a customer in this business, many customers have become lifelong friends.” says Serafino. Martin Ringer has been a loyal customer of Serafino for nearly 30 years. Ringer always preferred tailored clothing and after his first tailor retired, he sought out Serafino and has been going back ever since. “The first time he fitted me for a suit, I knew it fit,” says Ringer, adding, “(Serafino) is very friendly.”

Did you know? .....

The earliest reference to the word tailor is in the Oxford English Dictionary from the year 1297. Falvo Serafino, Master Tailor of Winnipeg Text and photos by Michael Fleischmann


thought I had been ‘fitted’ the last time I bought a full suit, but as it turns out, being ‘fitted’ for a suit at Moores or Sears is not the same as being ‘fitted’ for a suit by a professional tailor. Unknown to me, a professional tailor much like Falvo Serafino, who owns and operates Serafino Falvo Tailors at 1765 Corydon Avenue, uses a chart with diagrams of the male body along with instruments that go beyond a tape measure to include the shoulders, back, and even the crick of the neck to fit you for a suit. Serafino is a personable man with grey hair, glasses, and a seemingly permanent smile to go with his Italian accent.


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Serafino says he does not have a pair of jeans, and his tailored dress shirt and dress pants are how he likes to look at home, work, and out on the town. His devotion to being a tailor matches his wardrobe. Serafino laughs about what his family would say about his passion for being a tailor and being in business for himself. “They would say I’m crazy!” he says with a smile. Serafino’s shop is small and quaint with the look and feel of a house in a quiet neighborhood. In many respects, this is what Serafino wants his customers to experience: a sense of intimacy when being fitted for anything from a full suit to a single shirt.

Serafino was born in the Calabrian region of Italy, and as was the custom of the time for the first-born son of a distinguished family, initially studied to be a priest. It was Serafino’s uncle Pasquale Falvo, who was a Master tailor in Rome who inspired Serafino to become a tailor. According to an article on the website Tips4Jobs, apprenticing to become a tailor usually takes over three years, even if someone has formal education in fashion. Serafino doesn’t remember exactly how long he was an apprentice, but recalls it was between three to six years. “I’m still learning,” says Serafino with a chuckle. After traveling the world working in quality control positions in the garment industry, including a stint in Australia where he met his wife Paola, Serafino immigrated to Canada, eventually settling in Winnipeg, Manitoba.

Even though Serafino worked in different locations in Europe, and at the renowned Eaton’s Pine Room in Winnipeg as a master tailor for 11 years, he always wanted to have his own business. “There is nothing better than to be in business for yourself. You treat the customer the way you want,” he says. Serafino says the biggest advantage of being his own boss is not having to match wits with individuals who don’t understand or care for quality. “At times working in quality control, I had to listen to people who didn’t understand the importance of quality. But I have to listen to them because they are above me and that bugged me for many years.” If you want to be an entrepreneur though, be prepared to make sacrifices. “It’s time. When you are your own boss you don’t work seven, eight, or even 10 hours a day. “Sometimes when you work for yourself you are working seven days a week,” and he adds, “When you have a job to get done, you can’t simply hand it off to someone else who can cover for you. You have to meet your own obligations.” Serafino notes that quality has decreased since the 1950s and ‘60s with the expansion of big box retailers like Sears and Moores, offering cheaply premade suits and dresses. This has created a bit of a stigma towards tailors. “People are afraid of tailors; they think we are going to overcharge them.” Serafino’s prices for a fully tailored full suit range from $1100 to over $3000 depending on the materials, such as cashmere, silk, wool, or linen, and how materials might be combined. Serafino imports most of his materials from Italy and France.

Many premade suits are glued, rather than sewed together, and may include synthetic materials like polyester. But using glue or synthetic materials is a route that Serafino could have but didn’t want to take. “If you look for quantity over quality, profit, you have to cut something. Improve your quality.”

The Renaissance saw clothing shift from a means of concealment, to accentuation of the body, and the birth of fashion. Serafino was never afraid of the competition from the mass market clothing available to everyone because he knows quality matters. Serafino recalls many customers who bought a piece of clothing that was supposed be the right size, but wasn’t, and then came to him to be fitted and were so impressed with his work that they never bought clothes off the rack again.

Serafino would love to have an apprentice, and even had a couple of people come around asking him if he would be willing, but he never had the time to take someone under his wing. His focus is on running his business, which occupies much of his time. “There are so few of us left,” broods Serafino, thinking about other tailors he has seen come and go in the 25 years he has been a tailor in Winnipeg. Serafino won’t speculate too much on the future of tailors except to say that he thinks there will always be a need for the personal touch and attention to detail that a tailor can offer. “I think I will continue until I can’t walk or come to work anymore. It’s become a hobby.”

Serafino Falvo Tailors. Located at 1765 Corydon Avenue. Phone: 204-489-9371


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Selfmade magazine  

Student project for Cretive Communications, Red River College, Winnipeg