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Boost YCN Project Danny Taylor


Boost YCN Project

Danny Taylor


Boost YCN Project

Danny Taylor

The Brief The Creative Challenge There has been an emerging trend in the soft drinks market toward healthier drinks that use natural energy and waters fortified with added vitamins. This trend has been tapped into by a number of brands such as Lucozade and Coke with the launch of Revive and Vitamin Water respectively. Your challenge is twofold: Firstly, put together a range of up to six functional waters recommending flavours and Potential benefits. (We will provide a flavour/functional guide in the student pack) Secondly, take your recommended product ingredients and create a new brand and launch campaign to bring your new range of Boost functional waters to market, and demonstrate the functional benefits throughout your comms. Currently, Boost is promoted through posters, press and radio, with a heavy leaning towards social and digital channels. However, we want great ideas so do not feel restricted to these forms. On a practical level, the new drink would require point-of-sale materials, from shelving units through to branded bags and innovative sampling ideas. Creative Requirements A name for the product, packaging design, as well as art direction and copy is required for a consumer facing launch campaign. As a basis, the creative concepts for the campaign should contain key messages across a range of creative. Elements such as press advertising, packaging designs, point-of-sale, sampling ideas and digital assets should be designed and conceptualised in accordance with the Boost brand guidelines (part of the downloadable pack). The Target Audience Primarily, this product would be aimed at a health-aware, 16-25 female market who is looking for a healthy energy boost and vitamin release. These wouldn’t be women that are dedicated to going to the gym, and hyper-sensitive to health issues, just normal women that are aware of choosing products with natural benefits. Whilst there would be a female bias, we don’t want to exclude our core 16-25 year old male drinkers. Positioning Boost operates a Value-Better-Best approach where Boost is the better mid-market position product, and is priced accordingly. Mandatories Please make sure that the Boost logo is used with consideration to the brand guidelines. As this is a completely new product for Boost, colours and packaging is left entirely up to you. We would also ask you to consider how you promote the product to the independent retailers, as well as the end consumer.


Boost YCN Project

Danny Taylor

What is boost? Boost Energy is a competing energy drink brand that have an honest, playful way of life. They aren’t all about living life on the edge and being the better brand. They are more about having fun, and humering normal every day situations. You don’t always have to be serious to be descriptive. Boost keeps this in mind with their v for their products, ensuring that anything they release into the world is just as fun filled as the last. When the going gets tough, the tough gets Boost. So come on! Boost up your aching muscles! Boost up your flagging brain! Boost up your sleepy face! And while you’re at it, Boost up your tongue with our great flavours! Every Boost drink packs a tasty and powerful punch, with a choice of flavours and sizes including Boost Energy, Boost Sport and Boost Active. There’s a Boost for every occasion that requires you to be on tip-top form.

Products

BOOST is a registered trade mark of Boost Drinks Limited. BOOST UP YOURSELF TM

20305901_Boost_Consumer_2013_6Sht_25%_Dropkick.indd 1

19/03/2013 09:06

Boost Energy: Boost Energy is specifically formulated to ramp up your energy levels and increase alertness, whilst tasting great and not zapping you of all your hard earned cash! Sugar Free:Here at Boost we developed a range that has the same great Boost taste and energy boosting properties but with fewer calories, only 4 per 100ml in fact! It has no added sugar, so we called it Boost Sugar Free. See what we did there?

Active: Boost Active provides a long lasting energy Boost and alleviates mental fatigue.

Sport: Boost Sport, great for rehydrating at the gym and during an epic five-a-side football tournament, or whatever physical activity gets you going. It tastes great, boosts flagging muscles and rehydrates you quicker than boring, old water.


Boost YCN Project

Danny Taylor

First ideas The first initial ideas responding to the brief I wanted to ensure that I had a briefly looked at certain sections of what I thought would be appropriate to progress the project. First off as seen < I generally wrote my first thoughts and ideas down to see if anything that I came up with could be appropriate. I considered things such as what the bottle would be like to give a representation of the health benefits of this new water being created. Something that I thought was an interesting idea at the time was to use a pinnacle of health for each flavoured water. For instance a Russian & Turkish bath, which on each bottle there would be something to represent these two things as a sort of inspirational illustration.

Again continuing with my first initial ideas after reading the brief I decided to look into what names could be used for this new health water, followed by the logos/symbols that would follow after. In a way these were early developments of what could become the actual logo for the final product. Looking at different forms and styles to try and cover all areas to see if I could find something that would work well. One thing I did do to set some form of motion with the project was to try and choose the name of this new water early on, in this case I came up with three names that I were considering to be the actual brand name. These were Splash Boost, Eco Boost and VBoost. From this I decided to focus the drawings next to these names on these to produce a sketch set to work with.

I then decided to quickly jot down ideas I had about the packaging that could be used for this new product. Trying different solutions as to whether the products would sit on their own or in a bunch. This brought up things such as more conventional boxes to contain multiple bottles of the water, to thing such as bands holding two bottles together. Either way, as most of the sketches in this first set were initially to get my first ideas about the brief down onto paper so that if I were to have come up with something brilliant without knowing it. It would be there on paper for me to come back to.


Boost YCN Project

Danny Taylor

I decided to continue developing logos/symbols for the brand. This time focusing on the three names I’d picked out. In a way this was more me developing a rough idea of what the logo would look like in it’s final form. After creating this page, I made the decision of choosing VBoost as the name for the new product therefore choosing one of the logos/symbols that were created for this name. I felt that this name just had the most relation to how the Boost brand goes about their usual branding tasks of being short and sweet, Hydrate seems to be to bigger of a word to use with the word Boost. Whereas Eco Boost although catchy is what I later found to be an existing name for an engine in a car. Seeing as I had considered what the packaging for on shelves would be like for the bottles of water, I thought it would be fitting to have a look at the actual design of the bottle itself. Considering things such like multiple use bottles that could be used for sport if the consumer would like to use it during this (I am aware that the target consumer is just an ordinary female (mainly) but to consider a male consumer also). Some bottles seemed more like they were designed for a new aftershave than others, whereas others seemed to fit what I was looking for. I felt that for a health water the bottle shouldn’t be too fat nor tall, and should just be simple and straight to the point. Like the product itself.

First thoughts After drawing out these pages in my sketchbook I had a slightly better idea of where I wanted to go with the project, although I wasn’t very clear on was what I wanted the project to finally produce. I was thinking of straight out producing a simple launch campaign for the new product. Continuing the style that Boost uses when launching any of their other products. Then in that way people can still be familiar with what brand they are dealing with. This could be fulfilled if the campaign follows the same guidelines as previous ones, you may not even need to use the name Boost in its advertising.


Boost YCN Project

Danny Taylor

Rival waters

I’d say that something I can look at is the existing health waters out there, in this instance Coca Cola’s V water. This is a fairly similar product to what Boost wants to create. With this in mind I can focus the project on competing with and beating this existing product. As stated Boost is a brand that likes to be honest about what it produces, still being the fun and slightly cheeky brand of drinks out there on the market.

A second rival brand has also produced a health water to go alongside their other main products. Lucozade produced a health water called Hydro Active, again like Coca Cola this was a product that claims to give you health boosts after drinking it. I’d say the difference between this product and Coke’s version, is that Lucozade is naturally a more sporty brand, were their focus is trying to get the most out of someones performance during any sport. This isn’t what the new Boost water is intended to be, it is more focused on being a drink that ordinary people that are wiling to start drinking waters that provide health boosts after drinking them. So although this is a rival, it isn’t necessarily in the same bracket of the health water market as Coke’s V water is and the new Boost water.


Boost YCN Project

Danny Taylor

My product The chosen name for my new Boost health water is going to be known as VBoost. I went for a name like VBOOST because I wanted to try and continue the short snappy sort of name that most other Boost products have. Names such as Boost Hydrate and Eco Boost were considered, but I felt that a name with fewer syllables would work more effectively than one with more. This water will be a rival for the existing products Coca Cola V Water, and Lucozade Hydro Active. Of the two, I’d say that VBoost’s main rival would be Coca Cola’s V Water, as this is more in the same area of the market that VBoost will be entered into. So this is where I will have to consider the best way to make my product stand out from its existing rival, ensuring that I still follow the Boost brand guidelines.

These are the logos that I created based from the sketches I drew out earlier in the book. Some were developed at this stage as I found that in digital form some of the designs I had sketched out did not work. For one I revalised that I hadn’t sketched out the whole Boost logo, instead I had only used the text within it, which is why say the two designs featuring a triangle to represent the letter V do not work as well as the sketches that are like these designs also.

The name

After creating these, I was partial to the top right logo, and the bottom right one. I felt that both these designs captured the right look for this new brand of health water. I may even consider using both of these logos, as they both feature the same shaped letter V but with the differences of one being within the original Boost logo and the other layered over the top of it. Personally I would say that the logo featured to the left < is ever so slightly more suited as for one the original Boost logo is un altered. This version of the VBoost logo is more fitted to being used on the product itself, as it is self contained and more simplistic. It also doesn’t break the original shape of the Boost logo.


Boost YCN Project

The flavours

Danny Taylor

These are the 6 flavours I have chosen from the many that were provided. I may not necessarily use all of these, I am more thinking of using around three of them. But these are where the final three flavours will come from. Each providing a different health benefit.

Pomegranate: Antioxidants, Brimming with vitamins A, C, E and iron Healthy arteries, Lowers Cholesterol

Acai Berries: High in antioxidants Weight loss

Raspberries: High in antioxidants Anti-inflammatories

Elder Flower: Detox, Immune system boost, Vitamins A, B, C, Anti-inflammatory, Mental calmness

Chamomile: Better sleep Soothes stomach cramps

Goji Berries: Antioxidants, Mental wellbeing, Calmness


Boost YCN Project

Danny Taylor

existing packaging

These are existing bottles of water out there that I thought would be good inspiration for the design of the packaging. One thing I do quite like is having most of the design to be clear so that you can see the drink below. These designs are pretty simplistic and straight forward approach of mocking up the cleanliness of the water inside. And this is something Iâ&#x20AC;&#x2122;d really like to consider when drawing up the concepts for the packaging for the new drink, I have the logo, I have the name and now I need to progress and produce an idea of what the product would look like in reality. I really like the top right design featuring the coloured circles spread across the bottle, this could be something brought over to my design but in their place the fruit/flavour of that specific bottle could be spread out across the design. After much thought and consideration I have come to the conclusion that the new VBoost water is rather than be bottled up and sit amongst all other bottled waters, why canâ&#x20AC;&#x2122;t the new product be in a can? There is no fizz within the water, the can is literally a transportation unit for the water created by Boost. I think that having water in a can will intrigue people to buy the drink just to see if it is any different, this also can allow the drink to fit in with existing canned Boost products.


Boost YCN Project

Danny Taylor

Fruit graphics

Raspberry Goji Berries

Pomegranate

These are three illustrations created in mindset of these fruits being the chosen flavours of VBoost water. These are partially inspired by the graphics found on the existing water bottles found on the previous page. I didn’t want them to be particularly detailed as these aren’t the only graphic that would be found on the can of water, there would be other graphics plus typography to back up these simplistic illustrations. I feel that although they could work, they may only stick in this concept stage and not really progress through the project, mainly because I don’t think they will fit in with the existing graphics that will be used in the project.


Boost YCN Project

Danny Taylor

First designs

These are the first digital renderings of one of the sketches seen above. I wanted to see how one of the designs translated over to a digital format. Iâ&#x20AC;&#x2122;d honestly say that once colour was added, they translate over much better than expected. I think in this form they actually look better than the original sketch, and from this I can see it being much easier to develop the designs through a digital format rather than sketch form. As mentioned above I wanted to try and move away from the simple blue, black and silver colour scheme that Boost uses on its main product. I wanted to include the colours that represent the flavour of that specific can. In this instance I chose the flavour Raspberry. Of the six variations I am partial to the top middle design, and the bottom left. I feel that both these have a much stronger image than the other versions, although I feel that the bottom left version could do with some work in where certain colours are found.


Danny Taylor

Boost YCN Project

first mock up This is a quick mock up of one of the previously spoken about designs. I wanted to see the early designs in a more finalized stage to see how they look. And I’ll be honest. For a first concept, I’m really impressed with how it looks. Granted a lot of the effect is through the mock up used to put the design onto the can, but never the less I think that the way I’m going with this project in creating the design for the canned water is definitely in the right direction. I’d say the next step in the project is to continue to develop the design for the 3 flavoured waters that will then be finalized like this quick mock up. And if this is only a 5 minute design, I’m excited to see what the designs I create later on will look like.

raspberry

raspberry

raspberry

raspberry

raspberry

Both of these designs are ones that have been brought from the original sketches page. I’m happy enough with them to think that they are better than the last versions. Although I do feel that I need to bring back in the curves found on most Boost products. As then it will be clearer to see the link to the main branch of the brand. Again I played around with colours as if they were for the Raspberry flavoured water. Although this time I included the flavour on the design

raspberry

other designs


Boost YCN Project

Danny Taylor

Final set designs Of the now four sets of designs to choose from, I’d say that these are the best. I would say though that the boost logo probably could do with being more centered in the oval. If not centered, I would more likely open up the circle so that then the logo wouldn’t look as off centre. Also with these design variants I tried to bring back over the look of Boost packaging, bringing back the rounded shapes relates this design more to what exists on the Boost market. As seen on the top left design, there is a blue square behind the main graphics. This is due to an issue with creating the gradient seen within the oval. If that design were to have become the one to push forwards I would ensure that I resolve this problem before finalizing it.

Favourite mock ups

These three mock ups of cans are more likely to be the final design for the VBoost Health water. Of the three I’d honestly say the middle version is my favourite, I think that when colours are changed the black areas will emphasis the visual of the can. One thing I may bring to the Final version of the design is a lighter colour set, as in it’s current stage the don’t shout health as the one to the left does.


Boost YCN Project

Danny Taylor

Final Design This is the final design that will be used on the new VBoost Water cans. In flat form the design looks as if it is a tad too simplistic and childish, but when mocked up onto a can and the correct lighting and effects are used the design looks brilliant. There are elements from the two previously spoken designs that have been brought through, if not directly brought over as some of the areas of those designs I found to be perfect as they were. The can does look completely different from what you’d expect from Boost, but that’s the point, it’s a completely different market that this product is going into. So therefore I thought that to go with the new market entry, new name and new logo why not have a completely new look also. So here you have the first final shot of what the VBoost Water will look like. Yes this is focused on one of the three flavours that would be produced, but they will be created with this same design (different colouring) but never the less they will all be related to each other.

This is the mock up of the design shown above. As mentioned the design looks much better in this form, thanks to the lighting effects and water effects over the top. I’m really please with how this looks, and can’t wait to start putting this into images to promote this new product in the style of Boost’s other products.


Boost YCN Project

Danny Taylor

Final trio These are the three flavours of VBoost Health water. Pomegranate, Raspberry and Goji Berry. Each providing health boosts whilst hydrating the body. The trio of flavours are recognised by the style of design that they all share, also the fact that the colour scheme is of a similar sort also. The three colours based around red are designed to link with one another showing that they are of the same brand and that they are the same product type.

Here are the three VBoost Health waters, mocked up onto cans to see what they look like. And as Iâ&#x20AC;&#x2122;ve previously said about the Raspberry can (Middle) I am really happy with how they look. They definitely look appealing to the eye and if I were to see these on a shelf in a store Iâ&#x20AC;&#x2122;d be sure to take a look and see what they are about. These cans definitely have a hint of the Boost nature to them still, but with their own twist to allow them to flourish in the new health water market. The next step is to take images and to create Boostisms (Later explained) to strengthen this new product.


Boost YCN Project

Danny Taylor

Boostisms What’s a Boostism? A satirical factoid about popular energy drink, Boost, that’s what! Some are true, others are probably true. Why do we use Boostisms? Because Boost is no-ordinary energy drink, so occasionally it makes us write outlandish, bravado-fuelled, and quite possibly true statements about Boost, that’s why. For the vast majority of consumer marketing campaigns we lead with a Boostism. In the unlikely event we don’t lead with a Boostism we lead with a strong, confident headline within the brands tone of voice. In body copy, we pull the bolshiness back and hit them with the facts. So, give it to them straight, but remain confident and delusionally positive. There are a few key elements that make up a Boostism. They are outlandish, bravado filled statements that contain the word Boost. They are signed off with #boostism

My Boostisms This is my first attempt of a Boostism. Using the same font, and same graphic style to produce something that looks as if Boost were to have made it. This Boostism developed from a page of just jumbling words together and seeing what worked best. I’m finding it quite fun coming up with these short snappy statements that advertise the product in question. I’d like to say that this Boostism is the kind of path I will go down, but no. Instead I’d like to produce a Boostism that is slightly different, rather than making 100% sense, why can’t I put a word in there thats meaning makes sense with the rest of the Boostism but the word itself seems out of place. For example ‘Hydatoid’ which stands for ‘Watery’.


Boost YCN Project

Danny Taylor

Boostism development After creating my first Boostism, I wanted to develop them further not only in their humor but also in their language. In other words I thought it would be a good idea to play with the words more within the Boostism, like seen in the centre and right Boostism. The new, unfamiliar words engage you to question what that word means, and in being drawn in to the product you may be more interested in buying it to see what it’s like.

These are more examples of Boostisms that I’ve created. This time featuring the same kind of background that Boost uses in their promotional pieces of design work. I’m really happy with how they look, although I still haven’t cracked the background to make it look like what boost places it’s new products on. Despite not being 100% on the background the actual Boostisms I can say I am happy with how they have turned out. I’d say that the new kind of Boostism using more complex words is a much better direction than what you’d normally expect from a Boostism. To progress I will now choose 3 Boostisms I think are the best then, from those develop further to create one ultimate Boostism. Then I will be able to use this, and the graphics I have already created with Images I am in the process of taking to all come together and produce the ad campaign for VBoost Health Water.


Boost YCN Project

Danny Taylor

Mock advert This is my first attempt of mocking up a consumer based advertising campaign for the new VBoost health water. Trying to relate the ad around the product. And Iâ&#x20AC;&#x2122;ll be honest This method of advertising the product is too simple and a tad grungy in its visual language. I think that if I am successfully going to promote my new product I will have to go to the more traditional methods of advertising, like the ones that Boost has used for promoting its past products.

These are three existing versions of the advertisements Boost used for their last campaign. The big difference in these posters and my mock poster, is the photograph showing a visual of the Boostism.


Boost YCN Project

Danny Taylor

Photo shoot The purpose of these images is to try the same kind of imagery that pre-exists with what Boost has used. Again I am aiming to base things in a similar way to what people would expect from the brand. The photos themselves cover different angles of looking into a fridge and realising that it is empty.

One thing that Boost tends to do with its imagery is to make it link with the Boostism that is present in the ad. So for instance Drop kicking tired in the mouth is visually represented by someone flying through the air pre-exists karate kick. So with this in mind these images were taken. The Boostism in question ‘Got cenophobia? Boost will fill it’ is what the image is visually trying to represent. “Luckily” at the time our fridge had broken so had been completely emptied, so I thought that it would be a good idea to shine upon the thought of a student having a fear of their fridge being empty, hence where the term Cenophobia comes in. Of the images i’d say that the top right is the best in its composition and lighting although there is a form of identity within this image as it is easy to make out the face of the person in question. Otherwise I’d say that the image is perfect for its purpose, it has just the right sort of composition, lighting and empty space in order for graphics to be implemented into the image at a later stage.


Boost YCN Project

Danny Taylor

My Consumer Ad This is the main ad for the new VBoost water. As said on the previous page this image was the one that I wanted to use due to its effect. Even with the necessary graphics put into the ad there is still a sense of empty space, which with the Boostism used in the ad, I’d say that is actually very fitting. Although as stated the only issue I could say I really have with this outcome is that the face of the model is very defined, and I’d think the image would be more effective if I somehow managed to remove this element or at least make it less dominant in the image.

With what has just been said in mind, I decided to use one of my other photos taken to see if they have a better effect than the previous. And in simple words, no it does not. Yes the definition of the models face is well basically gone, but then other elements of the image I would say aren’t as strong. One of these elements being the composition, yes you do still get the empty space and things but the whole angle of the image just doesn’t seem to quite fit properly. So I’d say if I were to retake the images, I would look more into basing the new set around the image above rather than the image to the right.


Boost YCN Project

Danny Taylor

Social Network Ad These are the graphics to be used on the front of the new VBoost Facebook page. This page is again another form of Customer advertising to ensure that VBoost gets the best possible launch as possible. Both the Logo of the product and images of the product itself are featured in an attempt to familiarise customers with the new product so that they recognise and buy it in a shop.

This is the largest graphic used for the VBoost Facebook page. As mentioned featuring images of the products, with the addition of a new Boostism especially for this ad. In normal Boost advertisements there is a dotted blue background featured, this is something I wanted to bring over but with more of a twist on it. I wanted more of a sense of lightness to portray the message that the new products are healthy for you. In using white in the centre of the cover Iâ&#x20AC;&#x2122;d say that I have captured this fairly well, although Iâ&#x20AC;&#x2122;d say it is a tad harder to read the Boostism featured in the graphic. But this is something that could easily be sorted out if it were a real issue.


Boost YCN Project

Danny Taylor

Here is a mock up of the VBoost Facebook page. With everything put into place and sat where it should be, I’d say that the ad works pretty well, nothing is being hidden, and nothing is too dominant. My only criticism with how this turned out would be to possibly try and lighten the darker blue in the main graphic, as it just seems a tad too dark while surrounded by such lighter colours featured on Facebook. In other words I think I’d have to make the graphic work around its surroundings rather than just placed into them. Then at least the graphic will look more at home and less like a fish out of water, yes it isn’t horrifically bad but it is something that I as a designer notice and it’s something that could bother me in the future. This is the revisited version of the main graphic for the VBoost Facebook page. With the mentioned alterations to the darker blue on the dotted background.


Boost YCN Project

Danny Taylor

Commercial Ad This is the soul Commercial advertisement created for the new VBoost product. I felt that realistically, you aren’t going to be interested in multiple versions of a poster telling you the same thing when it comes to looking at selling a new product, so why bother making something that won’t be read. Therefore I thought it would be best to keep it short and sweet just so that graphics and advertisements weren’t created in order for them to be displaying the same information. In a way I’d say that having multiple advertisements for the same product, giving the same information would be more annoying than anything, also in in a designers eyes it can look lazy that all has been changed is a few images and bodies of text. Hence the decision to use only one form of advertising for commercial use. Although as most things are nowadays there probably will be a social network account used by people within the company or even by the company, so the more consumer based ad used on social network pages could come into affect again. This would be what is used again for the companies looking at buying the product. As mentioned a lot of companies are creating social network accounts to see what trending product need is like. And in seeing this page could convince them that the health water market is on the up again. As realistically apart from a soul water brand, there aren’t many drinks brands who have gone into trying to make a new health water.


Boost YCN Project

Packaging design Bottom

goji berry | raspberry | pomegranate

goji berry | raspberry | pomegranate goji berry | raspberry | pomegranate

Top

This is the concept for the packaging for the new VBoost cans. This packaging is what the cans will sit in on shelves in stores. The reason it looks so complex is because the bottom of the packaging alone would be too weak, so I needed to find a way to strengthen it to ensure the box could withstand the weight of the multiple cans. With this design solution being made I feel that I have made an interesting and clever decision to overcome an obstacle that could arise. From here I will mock up this net so I have a physical version to visualise how the packaging looks.

Danny Taylor


Boost YCN Project

Danny Taylor

Packaging development What I plan to do is to mock up the packaging I have designed, so that then I can have a clearer insight into what it actually looks like. The main reason for doing this is the graphic I created with the packaging ‘mocked up’ just isn’t doing it justice, the image just makes the made up box look too flat and too unrealistic. So therefore that’s why I thought it would be best to now produce a small scale mock up to show what the packaging will look like, I will print the graphics onto the mock up so that it is easier to see what works and what doesn’t and from this I can then decide whether the design needs to be changed or not.

These are the two images of my packaging once mocked up. The difference in how these look to my first digital submission is totally different, and you can get a much better view into what I am trying to show with these two images. I’m happy with how the design looks, and would be happy to see this go into mass production to be stacked up on shelves in stores around the world. One thing I am going to do now is to produce a second digital mock up based off one of these images in hope to show it in an artificial environment. This is the second digital mock up of my packaging, and straight away this is miles better than the first version I had created. This version also actually looks realistic in its perspective unlike my first attempt. I am much happier to have this sat on shelves rather than the original. It’s simple, clean and straight to the point. Unseen once constructed but the functionality of the reinforced base is also something I am proud of, as it’s something most people may look past.


Boost YCN Project

Danny Taylor

Final items Boostism Overall I’d say I’m really happy with how this Boostism has turned out, one thing I wanted to be sure of is that it was different from what already exists. I think I have managed to do that, the way I’ve worded the Boostism urges you to take a second look to work out what this unfamiliar word actually means. The Boostism still sticks to the brand guidelines containing the word Boost, and being short and snappy. Therefore I have no criticisms of this graphic.

Logo This final version of the logo created for the new VBoost Water is something that I have tried not to move away from the usual Boost branding style, hence the logo being more of an addition to the original rather than something completely new. The only thing I’d say I may change with this logo is to experiment a bit more with the V, just to see if I can find something that manages to fit in better than the current version.


Boost YCN Project

Danny Taylor

Cans

Straight away I can say that I am really happy with how these cans turned out. They seem to have the usual kind of look that people may be used to when it comes to Boost, with the twist of this product being different to its competitors by being in a can. The fact I have decided to put the water into a can is something that on its own would draw the attention of potential customers in stores.

Customer ad With the photography for the advertising I wanted to use a similar layout used in existing Boost ads, but again changing it a little. In this instance I wanted to have a lot of empty space in the image to give me a lot of space to play with when it came to implementing the graphics. The only thing Iâ&#x20AC;&#x2122;d pick out from this piece is that the face is easily to distinguish giving the person identity rather than being more open to who it is.


Danny Taylor

Boost YCN Project

Packaging The packaging for the new product is simple yet clever. Taking into consideration the weight of the whole entity once loaded with cans, this was something I wanted to look at in designing the net so that problems wouldn’t arise at a later date. I’d say what I would like to change about this packaging is possibly the colouring to make it correlate more with the new products, but then the issue is that then it would be less recognisable as Boost because of the colouring.

Bottom

goji berry | raspberry | pomegranate

goji berry | raspberry | pomegranate goji berry | raspberry | pomegranate

Top

Social ad The Social ad for the new VBoost Water again is simple and straight to the point. I felt that rather than create a really visually heavy piece of graphics to promote something so simple wasn’t the right thing to do. There’s nothing I can really criticize with this graphic as it is straight to the point and does its job effectively.


Boost YCN Project

Commercial ad A more important form of advertising for the product is this advert for commercial use. This is something that would be a make or break point for the advertisement of the product as if stores don’t want to sell the new product then customers will not be able to buy them. I’d say the only criticism with this ad that I have is that it could have a bit more of an edge to it, there is something to it that I feel is missing and I’m not sure exactly what that is.

Link to Issuu http://issuu.com/dlt840/docs/boost_project_book This is a link to a digitally published version of this sketchbook.

Danny Taylor


Boost YCN Project

Danny Taylor


Danny Taylor u1254563016 u1254563@unimail.hud.ac.uk


Boost Project Book  

This is the digital sketchbook for the YCN Competition brief. Containing research, developments to the final pieces from the project.

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