Page 1

MAC AIDS FUND VIVA GLAM Live with passion. Love with Protection. MAC AIDS Fund is an operating public charity. The fund was develop to support people who are living with HIV/AIDS worldwide. According to estimates from UNAIDS Global Report 2010 around 30.8 millions adults and 2.5 million children were living with HIV at the end of 2009. These people need help and with MAC AIDS Fund we can make a difference. Objective The campaign focus on the effort to make a difference in the world with a community outreach for HIV/AIDS. History Toskan calibrate together with the MAC artist to create the MAC AID Fund in 1994. It all started with VIVA GLAM lipstick, the first lipstick created to directly confront and raise money and awareness for AIDS. With 100 percent of the money from VIVA GLAM product directly to men, women and children affected by HIV/AIDS, it was the best first move to help make the world difference. Program VIVA GLAM is another fundamental part for MAC’s AIDS fund. VIVA GLAM is a line of lipstick and lipgloss, and every cent of selling price of the lipsticks goes to those whose living with HIV/AIDS around the world. The idea of VIVA GLAM was to celebrate life and the outspoke attitude of the company. Lady Gaga is a current spoke person for the VIVA GLAM campaign. She is here to shine her light on playing safely for women and men. 1 VIVA GLAM lipstick ($14.50 USD)= 8 individually tailored, nutritious home cooked meals 1 personal nutrition counseling session with a registered dietician

2 emergency boxes filled with non-perishable food

The printing of 15 copies of "Tips to Eating Well with HIV/AIDS booklets 1 week's supply of groceries (about 4 bags of food) for 2 clients 5 healthy snack packs of milk, juice, fruit, yogurt and bread 50% of the recommended daily intake of fruits and vegetables for 3 individuals for 1 week 1 15 minute follow up visit with a trained nutrition counselor including a BIA test (a computer analysis that detects the presence of biochemical influences that affect AIDS) Purchase of 14 blood glucose monitoring strips Fuel for MANNA trucks for 27 deliveries of nutritionally sound meals

Products VIVA GLAM, The first lipstick was introduced in a deep red, in the year of 1994. VIVA GLAM II 1997, a lighter pinkish was introduced. VIVA GLAM III 2000, A brownish plum colored. VIVA GLAM IV 2002, A rosy gold hue VIVA GLAM V 2002, A first lipgloss VIVA GLAM VI, the final shade in a plum hue with pearl finish.

Donation Today the fund raising more than $202 million to support HIV/AIDS programs around the world. Resources For more information please contact Dee Inthamat Executive Director 312-123-4567


fact sheet