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CORPORATE DIARY | LEADERS’ SPEAK e-Learning cannot entirely replace instructor-led learning. As mentioned students need to be constantly motivated to learn and a class-room environment goes a long way in ensuring this. Especially in the case of young learners, where self-motivation to learn is lacking, a class-room environment is most effective. With the Aptech University, the company ventured into the mainstream academia. What prompted for this venture, when Aptech is more known as a strong training provider in the non formal sector? What are the other expansion areas? Aptech offers career courses to its students and prepares them for jobs. While Aptech ACCP and AAASP certificates are well-recognised in the industry for jobs, it does not give the student a degree and a qualification after which they can pursue further academic studies. Hence, Aptech decided to get into formal education by setting up a university. Other areas where Aptech is currently building new businesses are on-line testing (under the brand name of Attest) and Aviation Training (Branded as Avalon). Today, every move you make, every investment you make, is tracked; there are people who jump into the bandwagon, whether you like it or not. Does that pressurise you? Does the performance anxiety pressurise you? In today’s competitive environment,

this is true for all businesses – more so for education sector as this is increasingly being viewed as a very lucrative industry. With over 20 years of experience in the education sector, Aptech has an edge over competitors as it has a well-established brand name in education and has perfected its core competencies in content development and network management. We welcome competition as it keeps us on our toes and motivates us to continuously look at raising the bar for the quality of our services. What in your opinion is driving the e-Learning market in India? How do you see this market growing in next few years? e-Learning is ideally suited for offering training/education in a distributed environment and for the corporate sector. With organisations scaling up and expanding into multiple geographies, e-Learning is increasingly being perceived as the ideal tool for training. Also, there is a huge shortfall of trained teachers and with the increasing demand for education and training, e-Learning is being used as a de-skilling tool for faculty. With teaching being supplemented by e-Leaning the face-toface instructors are becoming more of facilitators than teachers. Apart from selling of content and license fees what other options are there for Aptech revenue generation? What is the purpose of forming an education society under Aptech brand?

Aptech has an e-Learning site called onlinevarsity.com where we have students coming in and enrolling for an e-Learning course. In addition, we are increasingly adopting e-Learning to teach our students in over 1000 centres in 35 countries in a hybrid model of education. The education society was set up to venture into formal sector of education. Have you ever tried to read the e-Learning market in India in terms of potentials, chances for deep penetration, proving the winning status to your company, etc.? Where do you find your company in this evaluation, if actually did? We have looked at the e-Learning market more as a hybrid market for the delivery of education. We are increasingly using e-Learning as part of our overall delivery process for all our courses. Going forward, we see more and more of technology enablement happening in the delivery of education. Where do you see e-Learning in India after five years? What is your gameplan to set the ball rolling with a matching speed with the market? Increasingly e-Learning is becoming important in the Indian context. It is very difficult to predict what percentage of teaching is going to happen through e-Learning, but being one of the pioneers in e-Learning and also one of the largest private sector education companies, we definitely see e-Learning as an integral component of our growth strategy and have planned accordingly.

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Digital Learning | Vol 3 Issue 9 September 2007

Consolidating ICT and Education : September 2007 Issue  

[www.digitallearning.in] With the aim of promoting and aiding the use of ICT in education, Digital Learning education magazine focuses on th...

Consolidating ICT and Education : September 2007 Issue  

[www.digitallearning.in] With the aim of promoting and aiding the use of ICT in education, Digital Learning education magazine focuses on th...

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