DANY KURIAN 234 Lemon Grove • Irvine, CA, 92618 • Res: 714.389.6937 • Cell: 734.709.3450 • firstname.lastname@example.org
SENIOR STRATEGIC MARKETING MANAGER
Product Marketing ~ Product Management ~ Demand Generation ~ Strategic Planning ~ Project Management Highly experienced Senior Management Professional with an unbroken record of success developing and delivering effective marketing and branding that increases sales revenue, while driving explosive growth in market share, and product demand. ♦ An expert in leveraging the power of digital technology to create and launch integrated and data-driven marketing programs spanning direct marketing, email marketing, advertising, and tradeshows. ♦ A perceptive business strategist adept in conceiving and executing successful product launches driven by targeted go-to-market strategies focused branding and highly visible promotions. ♦ Skilled in exploiting visionary market insights derived from the astute assessment of issues and the creative development and application of unique solutions. ♦ Highly adaptable, creative and innovative, with exceptional strategic, conceptual, analytical, and execution skills. Confident, quick-thinking, perceptive, personable, and energetic.
EXPERIENCE MORTGAGE COACH, IRVINE, CA • 8/07 – PRESENT Marketing Manager Define, develop, execute, and manage comprehensive marketing strategies and initiatives to build brand awareness, drive customer loyalty, and generate product demand. Develop, manage, and implement key marketing activities including partner marketing and various promotions. • Achieved 7% of top line contribution within 4 months by developing and launching marketing strategies and tactics to support the launch of online education vertical; Developed go-to-market plan, identified product positioning, managed internal marketing and sales teams and external partners for tactical execution, delivered messaging to the market through tradeshows, brochures, web contents, webinars and email campaigns. • Increased qualified leads 20% in face of 75% reduction in target segment due to mortgage industry troubles; developed an integrated marketing program that drove lead generation through multi-touch marketing campaigns. Identified sales-ready prospects through lead scoring, and installed closed-loop monitoring to track campaign performance and measure conversion improvement. • Improved email deliverability from 60% to 90% by establishing relationships with major ISP’s, adopting email content, graphics and design best practices, segmenting prospects and ensuring relevancy of email campaigns,. • Directed more than 150 monthly email marketing campaigns generating 250,000 emails per month including content and creative development, planning, testing, execution and measurement of campaigns. • Managed communications to more than 7,000 members, e.g. renewal campaigns, up-sell and cross-sell promotions, weekly newsletters, on-boarding communications, and trial-member nurturing programs. EXPRESS ANALYTICS, IRVINE, CA • 6/06 – 7/07 Marketing Manager Developed, managed, and launched marketing strategies and tactical projects to create new business opportunities in the Business Intelligence and Data Warehousing market through collaboration with partners and internal sales teams. Managed the CRM database and acquired new relevant prospect lists from other sources.
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Launched in-house email campaign solution using Salesforce.com and other 3rd party email marketing products to track email deliverability, click through, and conversion rates. Created monthly Webinar series in partnership with SAS & INFORMATICA for lead generation. Produced and redesigned marketing collateral, including brochures, Web contents, price lists, posters, white papers, product specification sheets, and case studies.
MARKETBRIDGE, BETHESDA, MD • 6/05 – 8/ 05 Summer Associate Created channel optimization strategy for SYMANTEC’S consumer product group by identifying industry trends, competitor channel strategies, and future customer channel preferences. • Analyzed margins and rebate activities for entire consumer product portfolio across retail, OEM, and online channels, and benchmarked channel performances; recommended specific sales efficiencies worth $10M. AMADEUS SERVICES LTD., LONDON, UNITED KINGDOM • 2/04 – 8/04 Consultant Conceptualized and devised revenue management system for BRITISH AIRWAYS. Defined roadmap for implementation. • Improved sales margin by 5% by creating project specifications, and managed rollout. EDS CORPORATION, ZURICH, SWITZERLAND • 5/00 – 11/03 Product Manager Developed business case for online capacity distribution exchange. Collaborated with management and customer teams to translate business requirements to functional and technical specifications. Managed developer teams’ product development and delivery. • Contributed more than $1M increased revenue by spearheading client and vendor teams to plan and integrate new capacity utilization system for a major logistics client. • Standardized processes in provided higher quality deliverables from a 400 employee IT division as a management committee member; created operational strategy. • Planned and executed migration of IT operations of SWISSAIR to SWISS AIRLINES in a focused 2-month effort, achieving successful on-time transition. • Noted for authoring white paper to promote cost effective Web-based methods for messaging between business partners resulting in general acceptance of new technology. TATA CONSULTANCY SERVICES, SINGAPORE & INDIA • 12/97 – 4/00 Software Developer Led development team of 4 in creating and implementing Y2K contingency strategy for SINGAPORE AIRLINES, ensuring the rollover without any system outage.
EDUCATION Master of Business Administration, Strategy & Marketing, Ross School of Business at University of Michigan, Ann Arbor, MI Bachelor of Technology, Computer Science, University of Kerala, Trivandrum, India