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2012 2013

Marketing, Exhibit & Partnership Opportunities

About DNA:

Table of Contents Corporate Member Program

5

2012 DNA Schedule of Events

4

Should you be a supporter of DNA?

8

DNA’s Annual Convention

6

Partnership Packages

6

Exhibit Information

7

A la Carte Opportunities

7

Affiliate Event Opportunities

8

Additional Opportunities at Convention

9

Regional Phototherapy Workshop Series

10

E-Learning: Virtual Psoriasis Symposium 11-12 Year-Round DNA Marketing Opportunities

12

Contract and Application

13

Nurses Serving Nurses for more than 30 years! With more than 30 years of excellence in dermatological care, education and certification, the Dermatology Nurses’ Association (DNA) is the longest-standing dermatology nursing association in the United States and Canada. Our nearly 3,000 members cover all dermatologic specialties and all levels of education and certification.

Mission Statement

The Dermatology Nurses’ Association (DNA) is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise. The core purpose of the DNA is to promote excellence in dermatologic care.

Vision Statement

The vision of the DNA is to be the preeminent voice of quality dermatology health care.

DNA Nurses on the Front-Lines of Patient Care • 21% see more than 100 NEW consultation patients during an average 3–month period • 89% see more than 300 patients during an average 3–month period • 20% are working in management (either as a Head Nurse, Supervisor or Administrator)

Nurse Practitioner Highlights

More than 20% of DNA’s membership consists of Nurse Practitioners (NPs). These valued members are a vital part of the DNA membership, and we hold several events to meet their unique needs. Co-located with the DNA Annual Convention is the NP Forum, a 2-day educational event highlighting the issues confronting today’s dermatology NPs. Topics covered include Systemic Therapies, Diagnosis and Management of Diseases, Assessment, Diagnosis and Management of Wounds, Clinical Challenges, Advanced Dermatopathology, and many others. The Annual Convention exhibit schedule features special “NP-Only” time to ensure direct and targeted one-on-one communication with this important segment.

DNA NP Facts:

Practice Setting

• 98% have a Master’s or Doctorate Degree • 91% see over 200 patients a month • 66% see over 400 patients a month

Physician Owned Practice, 57%

• 98.8% routinely prescribe pharmacological agents

57%

• Average 26.1 prescriptions a day • Over 50% prescribed or recommended herbal agents • 87% find information on new drugs from Continuing Education Activity • 43% have Hospital Privileges Of those: ŠŠ 57% have Admission & Discharge privileges ŠŠ 60% Write orders

2

Outpatient Dermatology Unit, 34% Other, 9%

34% 9%


Other, 9%

34%

30%

General Practice

57% 42%

16% 9%

4%

7%

Medical Assistant, 18%

Acne

Licensed Nurse, 16%

Cuta

www.dnanurse.org 7%Other, 4%23%

Othe

The DNA Membership: Audience and Reach Professional Status

Clinical Setting

20%

20%

Registered Nurse, 42%

18%

37%

Nurse Practitioner, 20%

16% 45%

Medical Assistant, 18%

42%

16%

Psor

Licensed Nurse, 16%

18%

Other, 4%

4%

21%

20+ Years, Physician’s Practice, 45% 15%

15% Outpatient Clinic,15-19 37% Years, 11% 10–14 Years, 17% Other, 18% • Government/VA • Plastic Surgery6–9 Years, 20% • Universities & Academic 3–5 Years, 16% Institutions

11% 17%

<3 Years, 21%

Members by Clinical Specialty Physician’s Practice, 45%

23%Outpatient Clinic, 37%

37%

%

Other, 18% 9% • Government/VA • Plastic Surgery Physician Owned Practice, 57% 7% • Universities & Academic Institutions Outpatient Dermatology Unit, 34%

30%

45%

General Practice

57%

57% 18%

7%

Other, 9%

34%

23%

Cosmetic Surgery, 23% Acne, 23% Cutaneous Malignancies, 7% Psoriasis, 7% General Practice Other, 7%

57%

20+ Years, 15%

Did Y15% ou Know?

15-19 Years, 11%

nsNurse, being42% made ithin their respective pr Registered actices and facilit 3–5wYears, ie s such as: 16% New therapies & Nurse Practitioner, 20% <3 Years, 21% Service Prov techniques Medical Assistant, 18% iders

21%

4%

Psoriasis, 7%

Years Working in Dermatology

ermatology nurses hold significant de 10–14 Years, 17% 16% cision-making power and influen cing authority over th e in6–9 and product reco vestYears, men20% ts mmenda11% 20% tio

16%

23%

Other, 7%

20%

18%

68% of new DNA members are referred by a current Dermatologic Surger 23% member and 48% of DNA e Surgery, 23 members have retained activCosmetic 9% member statu s for more thanAcne, 23% 30% 5 years! 7% Cutaneous Malignan

7%

9%

D

Did You Know?

Dermatologic Surgery, 30%

No42% n-prescriptive Alternatives Equipment Supplies

17%

20%

ning aintenance Other, 4% Subcontractors Furniture & Offic e Equipment

Physician’s Practice, 45%

15%

16%

15-19 Years, 11% 10–14 Years, 17%

11%

Staffing and Trai

Licensed Nurse, M 16%

20+ Years, 15%

21%

17%

6–9 Years, 20% 3–5 Years, 16% <3 Years, 21%

3


2012 2013

Marketing, Exhibit & Partnership Opportunities

DNA Sponsor, Exhibitor and Corporate Member History Companies in bold denote new supporters in 2011 and 2012. WELCOME! 3Gen LLC 3M Drug Delivery Systems Abbott Immunology Acuderm, Inc. Advanced Bio-Technologies, Inc. Advanced Care Scripts Specialty Pharmacy Allergan Medical AllergEAZE Allos Therapuetics Alopecia Areata & Eczema Resource Sharing Alliance American Academy of Dermatology Amgen Pfizer Aqua Pharmaceuticals, LLC Astellas Pharma US, Inc. Aurora Diagnostics Basel Cell Carcinoma Nevus Syndrome Beiersdorf, Inc. BioForm Medical Bio-Oil/Pacific World Corporation Biopsy Diagnostics, PC Blinc Inc. Bristol-Myers Squibb Calmoseptine, Inc. Candela Corporation/Syneron Canfield Imaging Systems Caris Dx Celgene Chemotech ChopSaver Clinique Laboratories, LLC Coalition of Skin Diseases Coapt Systems

Colorescience Pro Compulink ConMed Coolibar, Inc. Coria Laboratories Cutera Canada CVS Caremark Cynosure Daavlin DeLaine Skincare Dermalogix Partners, Inc. DermPath Diagnostics Desmaroller Diplomat Specialty Pharmacy DUSA Pharmaceuticals, Inc. Dynamis Skin Science Edge Systems Corporation Educational Awareness Solutions Eisai Incorporated Elorac Inc. Elsevier Elta MD Skincare Energizer Personal Care Ethicon, Inc. Fallene Ltd Ferndale Healthcare, Inc. Galderma Laboratories Gebauer Company Genentech, Inc. Genesis Pharmaceutical Inc Gilchrist & Soames Glaxo Smithkline Graceway Pharmaceuticals

Grand Canyon University Hill Dermaceuticals, Inc Hollister Wound Care Inflammatory Skin Disease Institute (ISDI) Intendis, Inc. Jan Marini Skin Research Janssen Biotech Inc. Johnson & Johnson La Roche-Posay Laboratoire Pharmaceutique Leo Pharma, Inc. Levia-Lerner Medical Devices, Inc. Lippincott, Williams and Wilkins - wolters kluwer health Lumenis, Inc. Mary Kay Inc. Medicis Pharmaceutical Corporation Medicol USA, Inc. Merck Merz Aesthetics Merz Pharmaceuticals Mitchell Group / Isis Pharm MMR Technologies, Inc. National Biological Corporation National Psoriasis Foundation National Rehab Neocutis, Inc. Neostrata Company Neutrogena NexTech NIA 24 NIAMS Nurse Practitioner Society Obagi Medical Products OmniPath Diagnostics

Onsite Dermatology Organization of Teratology Information Specialists Ortho Dermatologics Peplin, Inc. Person & Covey, Inc. PharmaDerm PhotoMedex, Inc. - ProCyte Pierre Fabre Dermo Cosmetique Psoriasis Cure Now Revision Skincare S. Jackson Inc. Sanofi-Aventis SkinCeuticals SkinMedica, Inc. SmartPractice Stiefel Aesthetics Div. Stiefel Laboratories, Inc. Strata Pathology Services Stratus Pharmaceuticals StriVectin The Apothecary Shops The Procter & Gamble Company The Skin Cancer Foundation Therakos Travel Tech MOHS Triax Pharmaceuticals, LLC Unilever Home & Personal Care USA UVSunSense Valeant Pharmaceuticals International, Inc. Warner Chilcott (US), LLC ZO Skin Health

2012/2013 DNA Schedule of Events*: Mark Your Calendars and Join Us! Dates:

Event:

Location:

Page(s):

June 9, 2012 September 29, 2012 September, 2012 (Date TBA) December 1, 2012 February, 2013 (Date TBA) April 4, 2013 April 4-5, 2013 April 4-7, 2013 September, 2013 (Date TBA)

Regional Phototherapy Workshop

Boston, MA

10

Regional Phototherapy Workshop

Phoenix, AZ

10

Virtual Psoriasis Symposia

On-line, Virtual

11-12

Regional Phototherapy Workshop

Tampa, FL

10

Regional Phototherapy Workshop

Los Angeles, CA

10

Regional Phototherapy Workshop

New Orleans, LA

10

Nurse Practitioner Forum

New Orleans, LA

2

31st Annual Convention

New Orleans, LA

6-9

Regional Phototherapy Workshop

Canada

10

* Schedule of events subject to change. Visit our website at www.dnanurse.org for the latest developments and scheduled events.

4


www.dnanurse.org

DNA’s Corporate Member Program

Investment: $3,000

Show your support for DNA throughout the year and receive the following, in addition to all the great Partnership, exhibit, and marketing benefits you’ve already received! Support levels are determined by the cumulative value of your Company’s yearly investment in DNA.

How To Calculate Your Cumulative Support:

Just Add It Up! Example:

One (1) 10’ x 10’ first-time exhibit booth at Convention

$1,500

One (1) product theater session at Convention

$3,000

One (1) promotional webinar during the year

All DNA Corporate Members Receive:

• A one-time free advertisement in the DNA Monthly Newsletter • One-time use of the DNA mailing list

+ $2,500

(some restrictions may apply)

TOTAL

$7,000 This qualifies your company as a Bronze level Corporate Member! See benefits and levels below for more information.

• Six (6) complimentary copies of the Focus newsletter and the Journal of the Dermatology Nurses’ Association • Integrated Recognition Campaign to include:

Promotional Webinar

Pre/Post Convention Attendee List

Tote Bag Insert at Convention

Ad in Annual Convention Guide

Discount on Exhibit Space at Convention

Support & Recognition By Level

Additional Benefits By Level:

Bronze Cumulative Support Up to $10,000

Copper $10,001 - $25,000

Silver $25,001 - $50,000

Gold $50,001 - $75,000

Platinum $75,001 +

ŠŠThe Journal of the Dermatology Nurses’ Association (6 issues) ŠŠThe DNA Focus Newsletter (6 issues per year) ŠŠThe DNA web site (including company logo, listing, and hyperlink to your company’s home page) ŠŠAll promotional signage at Convention (company name) ŠŠThe Annual Convention Guide (distributed to all attendees on-site) ŠŠThe “Passport to Excellence” program at Convention - a surefire way to drive traffic to your exhibit booth

25% Discount (off standard 10 x 10) 25% Discount (off standard 10 x 10)

1/2 Page, 4-Color

50% Discount (off standard 10 x 10)

Full Page, 4- Color

One (1)

Yes 1X Use

Yes One (1)

50% Discount (off standard 10 x 10)

Full Page, 4-Color

Two (2)

Yes 1X Use

Yes Two (2)

Did You Know? DNA Corporate Members get access to more than 500 Nurse Practitioners through the DNA membership mailing list. 5


2012 2013

Marketing, Exhibit & Partnership Opportunities

DNA

NEW ORLEANS

SHERATON NEW ORLEANS HOTEL

DNA’s 31st Annual Convention APRIL 4 – 7, 2013 • SHERATON NEW ORLEANS HOTEL NEW ORLEANS, LA Our largest event of the year, DNA’s Annual Convention attracts approximately 800 attendees, whom are both members and non-members of the organization, and from all segments and industry verticals within the dermatologic arena. The well respected, community-based approach DNA has developed over the years with our esteemed supporters allows a forum for Corporate Members, Sponsors and Exhibitors to highlight the many advancements, innovations, and new product introductions that continue to keep this industry moving forward in safe, effective and cost conscious ways.

Partnership Level

Exhibit Booth on Show Floor

Pre/Post Convention Attendee List

Advertising in Annual Convention Guide

Promotion in DNA Social Share Program**

Product Theater at Convention***

Literature Distribution

Event Partnership

Discount off of Corporate Membership

DNA Annual Convention Partnership Packages

Tier 3 $22,750 (A Savings of $3,500)

10x20, Inline

Yes

Full Page, 4-Color

12 Impressions (4/4/4)

30 Minute

In-Room Hotel Drop*

Coffee Break Sponsorship

$550 off of Copper Level

Tier 2 $10,000 (A Savings of $1,550)

10x10, Inline

Yes

Full Page, 4-Color

9 Impressions (3/3/3)

30 Minute

Hotel Door Drop*

Tier 1 $4,000 (A Savings of $675)

10x10, Inline

Yes

½ Page, 4-Color

3 Impressions (1/1/1)

$550 off of Copper Level

*Subject to availability ** These impressions are mentions of your company, exhibit booth, or any of your marketing efforts through DNA’s Twitter, Facebook, or LinkedIn accounts. Please see page 12 for more details. ***See Page 8 for details

6

Did You Know?

800+ attendees come from all over the US and Canada to DNA’s Annual Convention for unsurpassed educationa l opportunities, continuing education, peer-to-peer networking and knowledge dissemination of new procedures, tools and techniques that can be immediately adopted within their practices and facilities.


www.dnanurse.org

Exhibit Only Pricing Booth selection is based on first-come, first-served basis. Secure your space early!

Booth Pricing (per 10’ x 10’) Inline Booth

$2,050

Corner Booth

$2,150

Island Booth

$23 per sq. ft. (20 x 20 = $9,200)

First-Time Exhibitor

$1,500

Non-Profit

$600

DNA

NEW ORLEANS

SHERATON NEW ORLEANS HOTEL

Exhibit Rules & Regulations Accepted healthcare exhibition industry rules are located on DNA’s web site, www.dnanurse.org. By applying for exhibit space, exhibitors are acknowledging their understanding, and are expected to follow these guidelines in such areas as booth construction, booth etiquette and marketing practices.

A La Carte Opportunities Recognition for sponsors of À la Carte opportunities is for the program or service being supported only. Only exhibiting companies are eligible to take advantage of A la Carte Partnership opportunities. If you have interest in a unique Partnership opportunity that is not listed below, please contact DNA Headquarters to learn more about how we can partner to customize a solution that fits your needs.

Branding Opportunity

Sole

Multiple (Available)

Membership Booth

$10,000

$ 5,000 (2)

Video Mobile Charging Stations

$15,000

$ 5,500 (3)

In-Room TV Station Ad

$ 4,000 (5)

Cyber Café

$10,000

Bus Transportation Partnership

$15,000

Photo Booth Partnership

$ 7,500

Audience Response Systems

$ 5,000

Program Flash Drive

$10,000

Schedule at a Glance

$10,000

Attendee Tote Bags

$15,000

Attendee Lanyards

$10,000

Hotel Key Cards

$ 7,500

Water Bottles

$ 6,500

Note Pads

$ 6,500

Pens

$ 3,500

Refreshment Breaks

Annual Convention Guide Advertising Each registered participant will receive this useful booklet containing a welcome from the DNA President, Annual Convention Guide with session descriptions and times, room locations, exhibitor listings and instructions for obtaining nursing contact hours.

Full Page, 4-color Half Page, 4-color Inside Front Cover, 4-color Inside Back Cover, 4-color Back Cover, 4-color

$2,650 $2,075 $3,025 $3,025 $3,600

Did You Know? $ 7,500 (5)

Hotel Door Drop

$ 2,500 (Unlimited)

Tote Bag Insert

$ 3,000 (Unlimited)

Silver, Gold, and Platinum Corporate Members enjoy complimentary Convention Guide Ads as a benefit!

7


2012 2013

Marketing, Exhibit & Partnership Opportunities

DNA

NEW ORLEANS

SHERATON NEW ORLEANS HOTEL

Affiliate Event Opportunities Product Theaters $3,000 per 30 minute session DNA’s Product Theater is a great way to promote your company’s new product or service introduction. Partner with DNA to get your message out to the marketplace. Join us in the Theater and deliver one, 30 minute session to be held during DNA designated times. Topic and subject matter must reflect content-driven, educational material and subject to DNA approval. Product Theaters are considered promotional activities and must be conducted in accordance with all applicable FDA regulations and other established standards and codes. Continuing education credit may not be offered for Product Theaters. The sponsor or the sponsor’s designated third-party meeting planning organization is responsible for all aspects associated with the planning, promotion, and management of the Product Theater and for payment of all additional costs related to the Product Theater. One professionally produced sign, not to exceed 22” x 28”, may be displayed outside the assigned meeting room. All speakers, presenters and moderators must be registered for the DNA Annual Convention and must be wearing their DNA convention badge in order to be admitted to the meeting room. All materials intended to promote Product Theaters, including websites, broadcast e-mail messages, promotional brochures, invitations, signage, and other materials, must be approved by DNA prior to release and distribution. Product Theaters may only be held upon approval by DNA. Please contact DNA for full rules & regulations.

Focus Groups

$3,500 per session

Conducting focus groups and targeted consumer research at DNA’s Annual Convention provides companies with a unique opportunity to gain a truly in-depth, insightful understanding of the professionals involved in dermatology. Focus group fee includes a one-hour time slot, room rental and set for up to 30 attendees, attendee list of the RSVPs who meet the company’s key criterion, and staff support from the DNA home office. Audio visual, food and beverage, internet access and any speaker/facilitator honorarium and/or travel is not included and can be arranged separately by the sponsor if needed. DNA is open to discussing special, interactive seating configurations upon request. Additional charges may apply. Schedule to be determined.

Tech Suites

$5,000 for a single day

Tech Suites provide companies with an opportunity to gain working knowledge of dermatology nurses in an interactive setting, by showcasing the latest cutting-edge technology that helps professionals to do their jobs with greater efficiency and agility. On-site demos in a practice group setting are encouraged. Tech Suite fee includes room rental of a private (keyed) room for up to 25 attendees, in-stock hotel furnishing arranged in your preferred setting, attendee list of the RSVPs who meet the company’s key criterion, and staff support from the DNA home office. Pricing is based full day access. Audio visual, internet access, pipe and drape, food and beverage, any speaker/ facilitator honorarium and/or travel is not included and can be arranged separately by the sponsor if needed. DNA does not guarantee attendance. 8

Industry Categories of Interest Should you be marketing to Dermatology Nurses? If your organization addresses any of the following categories, then the answer is YES!

AFFLICTIONS

Acanthosis Nigricans Acne Atypical Nevi and Nail Lesions Autoimmune Blistering Diseases (ABD) Birthmarks Bullous pemphigoid Burning Mouth Syndrome Café au lait macule Carotenodermia Contact Dermatitis Dandruff Dermatographia Diabetic ulcer Digital mucous cyst Drug eruption (maculopapular type) Electrodesiccation Epidermolysis Bullosa Erythema multiforme/ nodosum Genetic Skin Diseases Granuloma Annulare Henoch-Schönlein Purpura Herpes simplex/zoster Ichthyosis Intertrigo Kawasaki Disease Keloid Keratosis Pilaris Lichen Nitidus Planus Striatus Sclerosus Simplex Chronicus Mastocytosis Melasma Meningococcemia Molluscum contagiosum Mucosal melanosis Multiple benign lipomas Necrobiosis lipoidica Neonatal Rashes Pemphigus Pigment Disorders Pseudomonas Psoriasis Rosacea Scabies Seborrheic Dermatitis Seborrheic Keratoses Spider Veins, Varicose

Veins, Cellulite Stevens-Johnson Syndrome Striae Sweet’s Syndrome Toxic epidermal necrolysis Urticaria Vasculitis Verruca vulgaris Vitiligo Warts Xanthelasma

Treatments

Active Ingredients Anesthetics Antibiotics/Antimicrobials Antifungals - Topicals Anti-Pigmentation Body Contouring (Coolsculpting) Bruising/Swelling Products Burn Treatments Cleansers Compression Garments Cosmeceuticals Cosmetics Excipients Lesion Treatment Moisturizers Non-Invasive Skincare Pain Management Pharmaceuticals Diagnostic Therapeutic Pharmacology Phototherapy Scar Remedy/Repair & Treatment Skin Fillers / Volumizers

Equipment & Supplies

Clinician Apparel Cosmetic Lasers Cotton Products Eye Protection Fiber-Optic Products Imaging Equipment/Supplies Laboratory Supplies Pediatric Products Skin Analysis Equipment Skin Therapy & Treatment Sun Protection Products & Clothing

Techniques, Topics & Issues Anti-Aging Clinical Photography Co-morbidities Cryosurgery Dermatologic Surgery Dermatoscopy Fractional Resurfacing Genomic Medicine & Therapy Holistic and Natural Approaches Imaging Immunology Impact of Nutrition on Skin Laser Assisted Lipolysis Medical/Surgical Microneedleing MOHS Oncogenes Oncology / Skin Cancer Patch Testing Pediatric Dermatology Shaves/Punches and Suturing Sublative Rejuvenation Sweat Control Triage Ultrasound Vitamin D Metabolism Wood’s Lamp Examination Wound Care

Services and Administrative

Business needs Banking Credit Cards Office furnishings and equipment Staffing and Recruitment Physician Practice Services and Management Technology - Computer Hardware, Software and/or Patient Management Tools with Medical Applications Insurance Misc. Women’s Companies Brand and Image Associated with Health Retail Pharmacy

Categories in bold represent important growth areas for DNA based on needs voiced by our members. In 2012/2013, our goal is to bring greater awareness and exposure to the messages being communicated by our industry partners who specialize in these fields. If you represent any of these categories of interest, we want to talk with you!


DNA

NEW ORLEANS

SHERATON NEW ORLEANS HOTEL

Additional Opportunities at Convention: Show your support of the members and programs that are important to you through sponsoring one of the following educational opportunities. Sponsors are recognized on signage outside of the presentation room, in the annual convention guide schedule, and on the DNA meeting website.

www.dnanurse.org

Did You K now? D

NA has aw arded $50 in profess ,000 ional deve lo p and grants ment to DNA m e m bers over the la st 3 years .

Pre-Convention Workshops

Sole*

Multiple*

$20,000

$10,000

Sole*

Multiple*

Nurse Practitioner Forum Support This forum for advanced practitioners deals directly with the most pressing topics confronted in today’s dermatology practices and medical units. Spanning the first two days of the conference, attendees will be presented with a full schedule of events and topics.

$60,000

$15,000

3rd Annual Robin Weber Immunology Symposium The Robin Weber Immunology Symposium has been established to honor the passion of this Dermatology Nurses’ Association (DNA) beloved past president, Robin Weber, RN, MSN, ANP-C, for the role of immunology in many dermatologic conditions. Not only was Robin a skilled nurse practitioner at the Portland VA Medical Center, she also shared her knowledge and passion for immunology by educating her many colleagues and associates. Robin lost her battle with cancer on November 1, 2008.

$60,000

$15,000

Industry-Supported Symposia Multi-industry-supported symposia may be permitted. DNA offers organizations the right to hold an IndustrySupported Symposia at the Annual Convention. Industry-Supported Symposia are independently organized and not an official part of the DNA convention. Industry-Supported Symposia are available with or without nursing contact hours. If nursing contact hours are awarded the supporting organization must go through an ANCC-accredited provider or approver. All Industry-Supported Symposia will be listed in Annual Convention Guide circulated to all convention attendees, on the Annual Convention portion of the DNA web site, and acknowledged in the DNA Focus newsletter.

$30,000

Cosmetic & Laser Core Workshop This full day workshop will update attendees on the newest technologies and techniques for their practices. LPN/LVN Workshop This workshop provides LPN/LVN’s with the tools and techniques to improve their best practices and efficacy. Oncology/Skin Cancer Workshop This full-day workshop will provide the attendee with a broad overview of skin cancers ranging from prognostic factors to the latest therapies. The emphasis will be on what the dermatology nurse needs to know about skin cancer including diagnosis, management, and treatment so as to best counsel patients. Symposium Support

Grants

Sole

Multiple

Dermatology Nurse Practitioner Certification (DCNP) Examination Grants (12 to be awarded at $275 each)

$ 3,300

Dermatology Nursing Certification (DNC) Examination Grant (12 to be awarded at $175 each)

$ 2,100

Dermatology Nurse in Washington Internship Grant, $2,500

$ 2,500

Dermatology Nurse Research Grant Achievement Awards Outstanding Community Service Award Scholarships

Sole

$ 2,000 Multiple

Sole

$ 1,250 Multiple

DNA New Convention Attendee Scholarship

$ 2,500

New Nurse Educational Scholarship

$ 2,500

Career Mobility Scholarship

$ 2,500

*pricing subject to change

9


2012 2013

Marketing, Exhibit & Partnership Opportunities

NEW FOR 2012!

DNA Regional Phototherapy Workshop Series As a special tribute to Joan Shelk, DNA Past President and the developer of our first phototherapy workshops, The Joan Shelk Fundamentals of Phototherapy Workshop is an intensive one-day training designed for those administering light therapy under a provider’s supervision. The workshop covers psoriasis and other photo-responsive skin diseases; PUVA, narrow band and broad band UVB therapy; equipment operation and metering, and other responsibilities associated with phototherapy administration. In 2011, DNA held its first regional phototherapy workshop in Minneapolis which exceeded expectations by attracting more than 70 practitioners from 6 states across the US, plus Canada! Regional Phototherapy Workshops typically begin by 8:00 am and adjourn by 5:00 pm and offer CE contact hours.

Calendar of Events:

• June 9, 2012 - Boston, MA - Boston Marriott Newton • September 29, 2012 - Phoenix, AR - Hilton Phoenix Airport Hotel • December 1, 2012 - Tampa, FL - Hilton Tampa Airport Westshore • February 2013 - Regional Phototherapy Workshop - Los Angeles, CA • April 4, 2013 - Regional Phototherapy Workshop - New Orleans, LA • September 2013 - Regional Phototherapy Workshop - Canada

Education

• 49% Reported this was their first time attending a Phototherapy Course • 81% Reported attending for on-the-job training • 29% Active DNA Members

Primary Practice Setting

10%

Associate, 34%

7%

Attendee Profile of DNA’s First Regional Phototherapy Workshop:

Bachelor, 28%

34%

Diploma, 21%

21%

Master, 7% Doctorate, 10%

28%

Professional Status

3%

10%

13%

Outpatient Clinic, 59%

13%

Phototherapy Unit, 13%

59%

15%

Nurse Practitioner, 13%

15%

Physician Practice, 15%

46%

Other, 10% Surgery Unit, 3%

Medical Assistant, 15% Phototherapy Nurse, 10%

10%

LPN/LMA, 16%

16%

Registered Nurse, 46%

Guest Passes (per event)

Tabletop Exhibit

Opportunity to Showcase Product

Recognition in Event Materials & Website

Post-event Attendee List**

Logo on Event Signage

X

X

Yes

X

Select Three (3)

2

X

X

X

Yes

X

Yes

Select Two (2)

1

X

X

X

Yes

X

Yes

Select One (1)

1

X

X

X

Yes

X

Included Events

X

Shared Opportunity

3

Investment*

X Distributed at 4 events

Tier

Tote Bag Partnership

2012 Regional Phototherapy Workshop Series Partnership

Tier 4 A Savings of $1,500

$8,500

Yes

Select Four (4)

Tier 3 A Savings of $1,000

$6,500

Yes

Tier 2 A Savings of $500

$4,500

Tier 1

$2,500

* Exclusive, Sole Workshop Support Available on a first-come, first-served basis. **Attendee list will contain all contact details to include opt-in e-mail addresses. DNA will not be able to provide e-mail addresses where permission is not granted. Support covers room rental, audio visual, food and beverage, complete logistics management and event registration management.

10


www.dnanurse.org

NEW FOR 2012!

E-Learning: Virtual Psoriasis Symposium Launching September of 2012

e-learning: VIRTUAL PSORIASIS SYMPOSIUM

The purpose of the Virtual Psoriasis Symposium is to provide an educational, comprehensive review of psoriasis in an easy-to-access virtual environment from the comfort of home or office. All content, programming and exhibitor details will be open and available on-demand for a full three (3) months directly following the date of the live event. Attendees will be able to earn CE credit for attending. Product theaters and a virtual exhibit hall will allow supporters and attendees alike to interact live for the full duration.

Program Content Highlights:

Expected Attendee Profile of DNA’s First Virtual Event:

• Psoriasis Overview • Treatment Considerations • Treatment Overview • Patient Education

Based on member research conducted with DNA constituents, e-learning and “going virtual” has been identified as a need given the flexibility it provides, especially for those nurses who seek new avenues for earning CEUs. This Symposium targets the novice dermatology nurse, primary care nurse and providers. Expected attendance is 350+ members and non-members of the Association, including free non-educational admission for the general public and patients living with Psoraisis!

Target Primary Practice Setting

Target Professional Status 4%

Physician’s Practice, 45%

18%

16%

20%

Nurse Practitioner, 20%

Outpatient Clinic, 37%

45%

Medical Assistant, 42%

Other, 18%

18% 42%

37%

Registered Nurse, 4% LPNLVN, 18% Other, 16%

Pre, During & Post Event Promotional Package

Virtual Product Theater w/ Advance Access

Promotion in DNA Social Share Program

VIP Passes

Branded Interactive Virtual Exhibit & Downloadable Content

Tools & Event Metrics Reporting

Promotion on Website & Event Materials

Attendee List

Tier 3

$7,500

Yes

Yes One (1) 30-minute Session

12 Impressions (4/4/4)

4 (not including exhibit staff)

Large

Yes

Maximum

Yes

Tier 2

$5,500

Yes

Yes One (1) 30-minute Session

9 Impressions (3/3/3)

3 (not including exhibit staff)

Medium

Yes

Maximum

Yes

Tier 1

$2,500

Only permitted during live event

6 Impressions (2/2/2)

2 (not including exhibit staff)

Small

Yes

Minimum

Yes

Level

Investment

2012 Virtual Psoriasis Symposium Partnership

11


2012 2013

Marketing, Exhibit & Partnership Opportunities

What’s Involved for Sponsors and Exhibitors? • Full project management and training

• Your virtual environment remains accessible for three (3) months following the live event with direct link-back access to your key Representatives

e-learning: VIRTUAL PSORIASIS SYMPOSIUM

• Live representatives are manning the booth behind the scenes during scheduled times and able to communicate via live text chat in real-time • Automated and live messaging capability

• Private messages can be sent to key company • End-to-end virtual booth build and development, representatives customized with the logo/graphics you provide to • Virtual business card exchange feature, us to include YouTube video, PPT, PDF, etc. including the information kiosk where content • Booths are fully branded and can be developed can be viewed and/or saved into a virtual by using a pre-determined design template or briefcase customized design • Social share enabled with live Twitter feeds • Team training sessions for operating the back(please see below for more details) end of the interface platform

Did You Know?

Support of the DNA Regional Phototherapy Works hop Series and Virtual Psoriasis Symposium counts towards your corporate membership levels? Just add it up!

For more information on the DNA Virtual Psoriasis Symposium, or to schedule your own live tour of the 3D Virtual Environment, contact DNA’s Manager of Industry Relations Daniel Klim at dklim@dnanurse.org or 856.380.6872 today!

Year-Round DNA Marketing Opportunities DNA Promotional Webinars ($2,500)

DNA proudly supports industry research and the latest advancements in technology, products and services available to the dermatology nurses who make up the DNA constituency and beyond. Partnering with DNA on a promotional webinar (under the DNA banner) is a smart way to further your organization’s message to both members and non-members, while leveraging the Association’s network and marketing power. DNA webinars focus on the most critical issues, future trends, best practices and next practices facing the dermatology industry today. DNA promotional webinars are marketed via a four (4) week marketing campaign, involving an integrated set of activities including: Website listing, Newsletter mentions, listing in webinar calendar e-blast to members and non-members, notifications on DNA social media and networking sites such as Facebook, LinkedIn and Twitter, co-marketing efforts with sponsoring company and any media partners who can help to extend reach.

Webinar Sponsors Receive:

Sponsor to develop the content and secure speakers for the webinar. All webinars and their promotional messages are subject to approval by DNA • One (1) logo positioned in the lower right hand corner of each slide with the DNA logo at the top. Sponsor to use the power point template provided by DNA for this purpose. • One (1) logo, 50 word company description with URL and contact information to be positioned on the closing slide of the power point deck. • DNA to share the leads generated by the webinar with the sponsor for up to two (2) months following the date of the live event.

• All webinars will be recorded and archived for play back on demand and DNA will continue to data capture on these names. • Webinar dates and timing subject to approval by the DNA. • DNA to provide the technology platform for the webinar and will manage all logistics.

DNA Social Share Program (12 Impresssions per year - $600)

Connect with the DNA Membership on a deeper level by utilizing the power of Web 2.0! You can leverage the power of Facebook, Twitter, and LinkedIn to position your organization at the cutting-edge by targeting your communication to the industry’s insiders, influencers, and front-liners. We can custom-tailor a campaign to your needs, coinciding with product launches, events, or important milestones.Contact us today to find out how!

Website CE Center ($25,000)

The new online CE Center is an education portal on the newly redesigned DNA website. The CE Center will feature programs repurposed from the DNA annual convention. Additional programs, podcasts and webinars will be added in the future. Participants will be able to earn contact hours from the comfort of their own home or office.

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JOURNAL THE OFFICIAL DNA OF THE Dermatology Journal of theAssociation Nurses’ online.com www.JDNA

12

NEWSLETTER

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The Focus Newsletter is a bi-monthly, print newsletter containing the latest news about DNA. The publication is delivered to more than 3,000 individuals six times a year.


www.dnanurse.org

2012 2013

DNA Marketing, Exhibit & Partnership Application Dermatology Nurses on the Front-Lines of Patient Care

COMPANY NAME (AS IT SHOULD APPEAR IN PRINT)_ __________________________________________________________________ KEY CONTACT NAME _ ______________________________________________________________________________________________ JOB TITLE _ ________________________________________________________________________________________________________ ADDRESS __________________________________________________________________________________________________________ CITY __ ________________________________________________ STATE ________________________________ ZIP _ _________________ PHONE ________________________________________________ FAX _______________________________________________________ E-MAIL _ ___________________________________________________________________________________________________________

PAYMENT INFORMATION: ❑ MY CHECK, PAYABLE TO Dermatology Nurses’ Association, IS ENCLOSED DNA accepts US funds drawn on a US bank only and mail to DNA, Daniel Klim, Manager of Industry Relations, 15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054. Check Enclosed: $_________________________________________________________________________

❑ PLEASE CHARGE MY

❍ VISA

❍ MASTER CARD

❍ AMERICAN EXPRESS

NAME ON CARD ________________________________________________________________________________________________________ ACCOUNT NUMBER_______________________________________________________________________ EXP DATE _____________________ SIGNATURE ____________________________________________________________________________________________________________

Please return your completed application, along with full payment to: Dermatology Nurses’ Association Attn: Daniel Klim 15000 Commerce Parkway, Suite C Mount Laurel, NJ 08054 Fax: 856-439-0525

13


2012 2013

DNA Marketing, Exhibit & Partnership Application (side two) Dermatology Nurses on the Front-Lines of Patient Care Annual Convention

Partnership Packages

Exhibit-Only

Additional Opportunities at Convention

❑ Tier 3 $22,750 ❑ Tier 2 $10,000 ❑ Tier 1 $4,000

Affiliate Event Opportunities

❑ Product Theaters ❑ Focus Groups ❑ Tech Suite

$3,000 x _____ = _____ $3,500 x _____ = _____ $5,000

Annual Convention Guide Advertising

❑ Inline $2,050 x _____ = _____ ❑ Corner $2,150 x _____ = _____ ❑ Island $23 ft2 x _____ = _____ ❑ First-Time $1,500 x _____ = _____ ❑ Non-Profit $ 600 x _____ = _____

❑ Full Page, 4-Color ❑ Half Page, 4-Color ❑ Inside Front Cover, 4-Color ❑ Inside Back Cover, 4-Color ❑ Back Cover, 4-Color

$2,650 x _____ = _____ $2,075 x _____ = _____ $3,025 $3,025 $3,600

A la Carte Opportunities

Sole Multiple Sole Pre-Convention Workshops: Cosmetic & Laser Core Workshop ❑ $20,000 ❑ $10,000 Membership Booth ❑ $10,000 LPN/LVN Workshop ❑ $20,000 ❑ $10,000 Video Mobile Charging Stations ❑ $15,000 Oncology/Skin Cancer Workshop ❑ $20,000 ❑ $10,000 In-Room TV Station Symposium Support Cyber Café ❑ $10,000 Nurse Practitioner Forum Support ❑ $60,000 ❑ $15,000 Bus Transportation Partnership ❑ $15,000 3rd Annual Robin Weber Immunology Symposium ❑ $60,000 ❑ $15,000 Photo Booth Partnership ❑ $7,500 Industry-Supported Symposia ❑ $30,000 Audience Response Systems ❑ $5,000 Program Flash Drive ❑ $10,000 Grants, Awards and Scholarships Schedule at a Glance ❑ $10,000 Grants Schedule at a Glance ❑ $10,000 (DCNP) Examination Grants ❑ $3,300 Attendee Tote Bags ❑ $15,000 (DNC) Examination Grant ❑ $2,100 Attendee Lanyards ❑ $10,000 Dermatology Nurse in Washington Internship Grant ❑ $2,500 Hotel Key Cards ❑ $7,500 Dermatology Nurse Research Grant ❑ $2,000 Water Bottles ❑ $6,500 Achievement Awards Note Pads ❑ $6,500 Outstanding Community Service Award ❑ $1,250 Pens ❑ $3,500 Scholarships Refreshment Breaks DNA New Convention Attendee Scholarship ❑ $2,500 Hotel Door Drop New Nurse Educational Scholarship ❑ $2,500 Tote Bag Insert Career Mobility Scholarship ❑ $2,500

Multiple ❑ $5,000 (2) ❑ $5,500 (3) ❑ $4,000 (5)

❑ $7,500 (5) ❑ $2,500 ❑ $3,000

Requested Booth Locations (I understand and recognize that the assignments of space are at the sole discretion of DNA.) 1st

2nd

3rd

Competitors you do NOT wish to be near:

Regional Phototherapy Workshops

E-Learning: Virtual Psoriasis Symposium

❑ Tier 4 - $8,500 (Choose 4) ❑ Tier 3 $7,500 ❑ Tier 3 - $6,500 (Choose 3) ❑ Tier 2 $5,500 ❑ Tier 2 - $4,500 (Choose 2) ❑ Tier 1 $2,500 ❑ Tier 1 - $2,500 (Choose 1)

Year-Round DNA Marketing Opportunities ❑ Website CE Center $25,000 ❑ Focus Newsletter $65,000 ❑ DNA Promotional Webinars $2,500 x _____ = _____ ❑ Social Share Program $600

Did you add it up?

Total Investment = ______________

DNA Corporate Member Program Up to $10,000 makes you eligible for: $10,001 to $25,000 makes you eligible for: $25,001 to $50,000 makes you eligible for: $50,001 to $75,000 makes you eligible for: $75,001 and over makes you eligible for:

❑ Bronze ❑ Copper ❑ Silver ❑ Gold ❑ Platinum

Exhibit Contract Terms: 1. Assignment of space made by DNA is considered accepted unless rejected in writing and received by DNA management within 14 days from the date space confirmation was received. 2. The undersigned agrees to pay 100 percent of the rental fee with this application made payable to DNA. 3. The contracting exhibitor agrees that any cancellation must be in writing and that booth fees will not be refunded for cancellations received after January 2, 2013. If written cancellation is received by January 2, 2013, a refund will be issued, less a $150 service charge.

14

$3,000 $3,000 $3,000 $3,000 $3,000


How far far is is your your reach reach with with DNA? DNA? How x 100 patients = per month One Nurse

x 12 months =

For m information, orceonta ct:

Daniel Klim Manager of Indust ry Relations 856-380-6872 dklim@dnanurse.o rg

x 3000 members =

Continued on back cover


Dermatology Nursesâ&#x20AC;&#x2122; Association (DNA) is accredited as a provider of continuing nursing education by the American Nurses Credentialing Centerâ&#x20AC;&#x2122;s Commissions on Accreditation. Provider approved by the California Board of Registered Nursing, Provider Number CEP5708.


2013 DNA Marketing Prospectus