Unlock the Door to the Chinese Community
NEW TANG DYNASTY TELEVISION MEDIA KIT
Local broadcast in 6 top Chinese DMAs Air and cable coverage reach 61% of Chinese Americans
MOST TRUSTED VOICE IN CHINESE NEWS Independent media based in the US Western journalistic practice
CHINESE LANGUAGE TV CONTENT PRODUCER IN NORTH AMERICA
Over 1,200 hours of original content each year
BEYOND TV Contents accessible everywhere via digital and mobile platforms Largest Chinese cultural event producer in the U.S.
CHINESE AMERICANS: FASTEST GROWING AND MOST AFFLUENT FASTEST GROWING ETHNIC GROUP AND LARGEST SEGMENT AMONG ASIAN AMERICANS Population Growth 2000-2010
Total Chinese Americans:
Source: US Census Bureau, 2000 and 2010 Censuses
COST EFFECTIVE TO TARGET – GEOGRAPHICALLY CONCENTRATED New York
San Francisco 19% Los Angeles
$167 BILLION IN BUYING POWER IN 2012 AND PROJECTED TO GROW TO OVER $230 BILLION BY 2017
HIGHEST MEDIAN HOUSEHOLD INCOME
Speak English less than "very well"
HIGHLY EDUCATED Bachelor's Degree and More:
CONSUMERS IN PRIME SPENDING AGE GROUP
31.0% Chinese Americans
% of Population
18% 82% 46%
THE LARGEST CHINESE TV NETWORK IN THE U.S.
LOS ANGELES Sacramento
Lancaster Santa Barbara San Rafael San Francisco
Hesperia Santa Clarita
San Bernardina Riverside
Turlock San Jose
HONOLULU SAN FRANCISCO
Alexandria New York
Dale City Chesapeake Bay
Texas City Galveston Bay City
Angelton NEW YORK
AVAILABLE VIA CABLE AND OVER-THE-AIR IN 6 TOP DMAS US Chinese population covered:
500,000 Chinese viewers
NEW YORK LOS ANGELES
NTD CAN BE SEEN BY 100 MILLION PEOPLE IN THE REST OF THE WORLD Through satellite, cable and over-the-air channels
European satellite: Eurobird 9A Asian satellites: KoreaSat 5 and ST-2
National cable: Canada France Germany Hungary Taiwan
ISTANBUL TEL AVIV DUBAI
CHONGQING NEW DELHI
HONG KONG MUMBAI
YOUTUBE CHANNEL 716,360 Subscribers
Total views (Since 2007)
LARGEST CHINESE LANGUAGE TV CONTENT PRODUCER
of original programming per year
LOCALIZED & DIVERSE CONTENT attracts large local Chinese viewership
NEWS MOST TRUSTED BY THE CHINESE PEOPLE Uncensored and in-depth coverage of China World News / China Forbidden News / New York Today California Today / Click Today / Focus Talk / Zooming In
New Tang Dynasty TV has gained an international reputation for objective and timely reporting of political, economic and cultural stories since its founding in 2001. 窶的nternational Federation of Journalists
REPORTING WHAT MATTERS TO THE
CHINESE COMMUNITY Largest local news coverage team in the U.S. More than 60 news bureaus around the world
THAT TOUCH OUR AUDIENCEâ€™S LIVES Smart Living / E*Star / Chinese Master Chefs / Travel In The World / Happy Chinese Medicine
US PREMIERE OF TOP RATED DRAMAS Prime Time Theater / Midnight Theater / Movie Classics
CULTURE & EDUCATION After School Time / Moments in Chinese History / Chinese Ancient Poem Appreciation
YOUR MOST DIRECT LINK TO THE CHINESE AND CHINESE AMERICAN COMMUNITIES NTD is the largest Chinese cultural event producer in North America. Through these face-to-face platforms, NTD builds a cultural bridge between the East and the West.
NTD GLOBAL COMPETITION SERIES 9 international competitions Chinese Culinary Competition
Chinese Traditional Martial Arts Competition
Chinese Classical Dance Competition
Han Couture Design Competition
Oil Figure Painting Competition
10,480 contestants from 42 countries 7 years running (since 2007)
COMMUNITY EVENTS By organizing, participating, and reporting on local events such as fairs and festivals, NTD brings your brand directly to the Chinese community.
BUSINESS EVENTS NTD hosts a number of business-to-business events throughout the year to connect brands with each other and with the Chinese community. As the acknowledged leader in Chinese language media, NTD has a strong presence at industry conferences.
NTD is the proud media and production sponsor of world-renowned Shen Yun Performing Arts
NTD’S AWARD WINNING PRODUCTION TEAM SUNDANCE JURY AWARDS
WORLDFEST HOUSTON INTERNATIONAL FILM FESTIVAL
Free China: Courage to Believe
CHICAGO INTERNATIONAL FILM FESTIVAL HUGO TELEVISION AWARD
TELLY AWARD 1 SILVER AWARD 2 BRONZE AWARDS
Between Life and DeathZooming In
Shen Yun Performing Arts TV ads
QUEEN ELIZABETH II DIAMOND JUBILEE MEDAL
DESCRIPTION / FREEDOM OF EXPRESSION AWARD NEPMCC
Joe Wang: General Manager, NTD Canada
Danielle Zhu, NTD Reporter
ADVERTISE WITH NTD LARGEST REACH AND HIGHEST VIEWERSHIP NTD’s local broadcast reaches 61% of Chinese Americans; our viewership is the #1 or #2 ranked Chinese television network in every DMA we serve.
MORE THAN TV – ACCESSIBLE FROM ANYWHERE, ANYTIME With our television, online and mobile platforms, 1.3 billion Chinese people can access NTD’s content anytime, from anywhere.
FASTEST GROWING CHINESE MEDIA With our unique content and high quality programming, NTD is meeting the media needs of the fast growing Chinese community. Our tremendous growth translates into great returns for our advertisers.
VIEWERS PREFER NTD ADVERTISERS AND SPONSORS NTD has gained a reputation as the most trusted news and information source for Chinese people around the world. Our audience associates NTD with integrity and trust.
HIGHLY SUCCESSFUL RESULTS WITH LONG-TERM CLIENTS Discerning viewers seek out NTD’s unique content. Our highly engaged audience means highly successful results for our advertisers. Over 80% of our clientele are long-term clients.
AWARD-WINNING COMMERCIAL PRODUCTION NTD’s in-house creative team can meet all your TV commercial production needs in a cost effective way. Our creative team can help you with new TV commercials, or localize your existing spots with translation, voice-over or subtitles.
INTEGRATED MARKETING SOLUTIONS WITH EVENTS AND MULTIMEDIA PARTNERS NTD is the largest Chinese cultural event producer outside of China and organizes many local Chinese community events. In addition to television, online and events, NTD partners with The Epoch Times (print) and Sound of Hope (radio) to create true 360° marketing solutions for our clients.
www.ntdtv.com 229 West 28th Street, Fl 7, New York, New York 10001 Tel (212) 736-8535 / Fax (212) 736-8536