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Unlock the Door to the Chinese Community

NEW TANG DYNASTY TELEVISION MEDIA KIT


Local broadcast in 6 top Chinese DMAs Air and cable coverage reach 61% of Chinese Americans


MOST TRUSTED VOICE IN CHINESE NEWS Independent media based in the US Western journalistic practice

LARGEST

CHINESE LANGUAGE TV CONTENT PRODUCER IN NORTH AMERICA

Over 1,200 hours of original content each year

BEYOND TV Contents accessible everywhere via digital and mobile platforms Largest Chinese cultural event producer in the U.S.


CHINESE AMERICANS: FASTEST GROWING AND MOST AFFLUENT FASTEST GROWING ETHNIC GROUP AND LARGEST SEGMENT AMONG ASIAN AMERICANS Population Growth 2000-2010

Total Chinese Americans:

Chinese Americans:

4

66%

Million

US Population:

10%

Source: US Census Bureau, 2000 and 2010 Censuses

COST EFFECTIVE TO TARGET – GEOGRAPHICALLY CONCENTRATED New York

20.0%

San Francisco 19% Los Angeles

15%

DC

3%

Houston Hawaii

3% 1%

39%

61%

$167 BILLION IN BUYING POWER IN 2012 AND PROJECTED TO GROW TO OVER $230 BILLION BY 2017


HIGHEST MEDIAN HOUSEHOLD INCOME

PREFERS CHINESE

Chinese Americans

English only

Total US

Language Spoken:

$68,420 $55,906

Chinese speaking

Speak English less than "very well"

HIGHLY EDUCATED Bachelor's Degree and More:

CONSUMERS IN PRIME SPENDING AGE GROUP

31.0% Chinese Americans

52.1%

% of Population

15.6%

Total US

18% 82% 46%

U5

16.0%

14.9%

5-17

18-24

25-34

35-44

45-54

Age

55-64

65-74

75U


THE LARGEST CHINESE TV NETWORK IN THE U.S.

SAN FRANCISCO

LOS ANGELES Sacramento

Santa Rosa

Lancaster Santa Barbara San Rafael San Francisco

Stockton Berkeley

Hesperia Santa Clarita

Oxnard

Oakland Hayward

Los Angeles

Tracy

San Mateo

San Bernardina Riverside

Long Beach

Turlock San Jose

Watsonville

Oceanside

HONOLULU SAN FRANCISCO

Kauai

LOS ANGELES

Oahu Molokai

Honolulu Lanai

Maui

Kahoolawe

Hawaii HONOLULU


WASHINGTON DC

NEW YORK

Frederick Brunswick

Ulster

Baltimore

Dutchess

Columbia

Orange

Gaithersburg

Fairfield

Potomac

Sussex

Chester Washington

Morris

Warren

Bergen Suffork

Alexandria New York

Manassas Hunterdon

Dale City Chesapeake Bay

Ocean

HOUSTON Huntsville

College Station

Conroe

Beaumout

Houston

La Grange

Texas City Galveston Bay City

Angelton NEW YORK

WASHINGTON DC

HOUSTON

AVAILABLE VIA CABLE AND OVER-THE-AIR IN 6 TOP DMAS US Chinese population covered:

Regular viewership:

61%

500,000 Chinese viewers

Audience reach:

56 Million


RE

NEW YORK LOS ANGELES

NTD CAN BE SEEN BY 100 MILLION PEOPLE IN THE REST OF THE WORLD Through satellite, cable and over-the-air channels

European satellite: Eurobird 9A Asian satellites: KoreaSat 5 and ST-2

National cable: Canada France Germany Hungary Taiwan


EYKJAVÍK AVÍK

STOCKHOLM LONDON

BERLIN

VLADIVOSTOK

MOSCOW

ULAANBAATAR

PARIS

MADRID

ALMATY

ROME

BEIJING SEOUL

ISTANBUL TEL AVIV DUBAI

CHONGQING NEW DELHI

HONG KONG MUMBAI

TOKYO

SHANGHAI

BANGKOK

TAIPEI

MANILA

GUAM

KUALA LUMPUR

JAKARTA DARWIN

SYDNEY


IPVOD

9,700,000 Subscribers

YOUTUBE CHANNEL 716,360 Subscribers

Streaming Player

316,921,896

Total views (Since 2007)

iNTD App

Social Networks


NORTH AMERICA’S

LARGEST CHINESE LANGUAGE TV CONTENT PRODUCER


1,200 HOURS

of original programming per year

LOCALIZED & DIVERSE CONTENT attracts large local Chinese viewership


NEWS MOST TRUSTED BY THE CHINESE PEOPLE Uncensored and in-depth coverage of China World News / China Forbidden News / New York Today California Today / Click Today / Focus Talk / Zooming In


New Tang Dynasty TV has gained an international reputation for objective and timely reporting of political, economic and cultural stories since its founding in 2001. 窶的nternational Federation of Journalists

REPORTING WHAT MATTERS TO THE

CHINESE COMMUNITY Largest local news coverage team in the U.S. More than 60 news bureaus around the world


LIFESTYLE SHOWS

THAT TOUCH OUR AUDIENCE’S LIVES Smart Living / E*Star / Chinese Master Chefs / Travel In The World / Happy Chinese Medicine


US PREMIERE OF TOP RATED DRAMAS Prime Time Theater / Midnight Theater / Movie Classics


CULTURE & EDUCATION After School Time / Moments in Chinese History / Chinese Ancient Poem Appreciation


NTD EVENTS:

YOUR MOST DIRECT LINK TO THE CHINESE AND CHINESE AMERICAN COMMUNITIES NTD is the largest Chinese cultural event producer in North America. Through these face-to-face platforms, NTD builds a cultural bridge between the East and the West.


NTD GLOBAL COMPETITION SERIES 9 international competitions Chinese Culinary Competition

Photography Competition

Chinese Traditional Martial Arts Competition

Violin Competition

Chinese Classical Dance Competition

Piano Competition

Han Couture Design Competition

Oil Figure Painting Competition

Vocal Competition

10,480 contestants from 42 countries 7 years running (since 2007)


COMMUNITY EVENTS By organizing, participating, and reporting on local events such as fairs and festivals, NTD brings your brand directly to the Chinese community.

BUSINESS EVENTS NTD hosts a number of business-to-business events throughout the year to connect brands with each other and with the Chinese community. As the acknowledged leader in Chinese language media, NTD has a strong presence at industry conferences.


SHEN YUN

NTD is the proud media and production sponsor of world-renowned Shen Yun Performing Arts


NTD’S AWARD WINNING PRODUCTION TEAM SUNDANCE JURY AWARDS

WORLDFEST HOUSTON INTERNATIONAL FILM FESTIVAL

2012

2012

Free China: Courage to Believe

CHICAGO INTERNATIONAL FILM FESTIVAL HUGO TELEVISION AWARD

TELLY AWARD 1 SILVER AWARD 2 BRONZE AWARDS

2011

2010

Between Life and DeathZooming In

Shen Yun Performing Arts TV ads

QUEEN ELIZABETH II DIAMOND JUBILEE MEDAL

DESCRIPTION / FREEDOM OF EXPRESSION AWARD NEPMCC

2012

2007

Joe Wang: General Manager, NTD Canada

Danielle Zhu, NTD Reporter


ADVERTISE WITH NTD LARGEST REACH AND HIGHEST VIEWERSHIP NTD’s local broadcast reaches 61% of Chinese Americans; our viewership is the #1 or #2 ranked Chinese television network in every DMA we serve.

MORE THAN TV – ACCESSIBLE FROM ANYWHERE, ANYTIME With our television, online and mobile platforms, 1.3 billion Chinese people can access NTD’s content anytime, from anywhere.

FASTEST GROWING CHINESE MEDIA With our unique content and high quality programming, NTD is meeting the media needs of the fast growing Chinese community. Our tremendous growth translates into great returns for our advertisers.

VIEWERS PREFER NTD ADVERTISERS AND SPONSORS NTD has gained a reputation as the most trusted news and information source for Chinese people around the world. Our audience associates NTD with integrity and trust.

HIGHLY SUCCESSFUL RESULTS WITH LONG-TERM CLIENTS Discerning viewers seek out NTD’s unique content. Our highly engaged audience means highly successful results for our advertisers. Over 80% of our clientele are long-term clients.

AWARD-WINNING COMMERCIAL PRODUCTION NTD’s in-house creative team can meet all your TV commercial production needs in a cost effective way. Our creative team can help you with new TV commercials, or localize your existing spots with translation, voice-over or subtitles.

INTEGRATED MARKETING SOLUTIONS WITH EVENTS AND MULTIMEDIA PARTNERS NTD is the largest Chinese cultural event producer outside of China and organizes many local Chinese community events. In addition to television, online and events, NTD partners with The Epoch Times (print) and Sound of Hope (radio) to create true 360° marketing solutions for our clients.


BUSINESS PARTNERS


www.ntdtv.com 229 West 28th Street, Fl 7, New York, New York 10001 Tel (212) 736-8535 / Fax (212) 736-8536

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