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What is the importance of positive employee recognition? /2013/09/importance-of -positive-employee-recognition/ Diya Jose Don’t you f eel happy when someone says “T HANK YOU”? Two simple words but it speaks a lot, right? It makes you f eel that you are being appreciated and valued f or the work or the help given to the concerned person. T his is what it seems to be recognized. In an organization too, employees who are the assets of the company expect such kind of recognition. A simple ‘thanks’ makes them f eel better and they tend to leave all their complaints or f rustrations behind. According to Forbes, today there is a $46 billion market f or employee recognition (gold watches, pins, thankyou awards ,plaques etc.), and our research shows that companies spend between 1-2% of payroll on such stuf f . T his is a huge market. People crave f or acknowledgement. T his is universal as it can be seen in every stage of lif e. In Maslow’s ‘Need Hierarchy T heory’, the third level of need i.e. Love and belongingness highlights this f act. Human beings love to have a sense of acceptance among various social groups like colleagues, f riends, relatives, f amily and peer groups. T his gives them mental satisf action, increases motivation and conf idence.

Let’s start with the meaning of Employee Recognition. What is Employee Recognition? It is reward given by the management to the employee f or achieving targets and delivering quality work. T his is done to make the employees believe that their work is being noticed and appreciated. It also gives them the needed push to perf orm better. Management does not take employee recognition seriously until there is downf all due to absenteeism, turnover, low productivity and other calamities. Such distressf ul situation acts as a wake up call f or the organization, but then it becomes too late to make any change. IMPORTANCE OF POSIT IVE EMPLOYEE RECOGNIT ION 1. Employees like to be acknowledged f or their work. A simple thank you by the manager makes them happy and delighted. A paycheck is not enough. T hey should be appreciated and thanked so that they f eel valued and motivated. An employer should not f orget that employees are the pillars of the organization which decides its stability. 2. Employee recognition is a f undamental human need. According to author Dave Ramsey, “T he f eeling and reality of acceptance gives people the best opportunity to become their

best. People yearn f or approval”. A 5 year kid also decides to perf orm better if he is appreciated in f ront of students. 3. Workplace should be a place where both employee and management share a common goal and work towards achieving those goals. You thank your investors f or their support and co-operation, then why not your employees? You want your investors to be with you through thick and thin, f or the same reasons you need to thank your employees. 4. Employee recognition is very important to have a smooth relationship. It enf orces communication between top and bottom level employees, which is very important f or any relationships. 5. When an employee is praised and rewarded f or his good works, he f eels motivated to do more. One should know that f orce is not the only tool to get the work done. Motivation is much ef f ective and powerf ul tool that touches a person’s heart and makes them to do their work voluntarily. 6. If an employee is appreciated or praised f or his particular behavior, he tends to make a note of it and continue the same behavior in the f uture. Employee recognition leads to productivity. I.e. Perf ormance = Recognition = Motivation = Quality work = Productivity. 7. Employee f eels satisf ied when he gets to know that the management is satisf ied with their work. E.g. When a customer is satisf ied with the product he is using, what happens? It leads to customer loyalty. Similarly when an employee is satisf ied he becomes loyal to the organization. 8. Due to globalization, high competition and changing needs of people; it is very dif f icult to retain the best talent. If the organization tries to build a connection with his employees, many will stay loyal to the organization and never think of leaving even though a better opportunity awaits them. In this case employee recognition and rewards act ef f ectively. 9. Absenteeism and stress can be avoided through employee recognition. Employees tend to work much harder and come to of f ice regularly if they realize that their work is recognized and they will be awarded f or the same. 10. Employee turnover can lead to increase in cost. To hire a new employee, recruitment and training costs are involved. On the other hand there is no cost involved in retaining an employee. Employee recognition helps to reduce such cost and increase prof its through better productivity. According to author Dave Ramsey, “Where there is no recognition, it is very dif f icult to have passionate, creative, motivated team members”. It is not that employees will only be the benef iciary. T he organization will be benef iting more than anyone else. T here is a saying that “You can catch more f iles with honey than vinegar” which means politeness and care can work a lot more than mere demands. So, why waste time? Spread the smile and make your employees happy! Just start with a simple “T hank You”.


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Diya Jose Asst. Manager- Talent Developer at Synergita I am an HR prof essional with over 3 years of experience in Perf ormance Management,Employee Recognition, Strategic HR, Competency Management,Talent planning, Employee management, hiring, resourcing, manpower planning, talent acquisition, employee retention and other HR activities.

Lat est post s by Diya Jose (see all) Go Green with Synergita on your perf ormance management process - April 25, 2014 Food f or thoughts – interesting books - March 5, 2014 Workshop on “Managing Perf ormance & Delivering Business Value” by Mali Mahalingam at Chennai - March 4, 2014

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