Global marketing cloud platform market is projected to value over US$ 11 billion by the end of 2026 and grow at a CAGR of over 8% during the forecast period of 2019-2026.
Cloud marketing is a marketing method that organisations employ to advertise their products and services on the web through digital platforms with available specializations for every user.
The marketing cloud platform is used to bring in more traffic and increase the consumer base. Promotional emails, text messages and online advertisements also constitute a part of this marketing. Furthermore, it also aims at improving the customer experience in marketing, sales, and service. Organizations can use all of their data from all sources using this technology. Sales cloud and service cloud data, web analytics, are for online sources while offline data can be used to expand their view of the customer. The platform intends to help users drive and manage the sales, marketing and customer support aspects of the business. With the marketing cloud