News
New Website Matches Apparel with Charities “Look Great & Donate”
olfProWears.com just launched the first multibrand website to match the game’s hottest apparel brands with cool charities to generate revenue and awareness for these organizations. What makes GolfProWears (GPW) different from all other golf apparel websites out there is the Give Back 9™ Program that designates 9% of all full-retail brand sales to charity. GPW is also the exclusive online source for Ernie Els Collection® (EEC) in the U.S., meaning its the only store where consumers can buy Oakley®, adidas®, Ashworth®, PUMA®, FootJoy, Sligo and EEC golf apparel and shoes. At GolfProWears, visitors can Shop By Brand, Shop By Product, Shop By Pro and Shop By Charity, with an amount equal to 9% of full-price purchases being donated by GPW to an impressive roster of worthy organizations. For example, 9% of all full-price apparel sales on EEC will end up helping Els For Autism complete their new Center For Excellence and other programs. “One of our biggest steps was making the charity donation specific and significant, not just some arbitrary portion of proceeds. This isn’t just a marketing angle. We honestly want to generate millions for charity with this venture. Hitting on the Give Back 9 was huge.” relays Jeff Johnson, Chief Marketing Officer. “Look Great & Donate. It’s really that simple.” GolfProWears will launch with seven unique brands and charities, but expand rapidly throughout 2015: adidas: Brighter Days Foundation (Jason Day) Ashworth: Monroe Carell Jr. Children’s Hospital at Vanderbilt Oakley: Bubba Watson Foundation Puma: Graham & Ruby DeLaet Foundation
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DIVOTMagazine.com l Spring Issue 2015
FootJoy: Steve Stricker American Family Insurance Foundation Ernie Els Collection: Els For Autism Sligo: Florida Hospital for Children “We obviously want to sell tons of golf apparel,” continues Co-Founder, Robert Huck. “But we also want to generate tons of revenue for our charities. If we can do both, then it’s going to be very exciting for all of us at GolfProWears. If we hit our sales goals over the next 5-7 years, we estimate being able to donate $500,000+ annually.” GPW Charity Partners will also play a key role in the company’s success, primarily in helping generate content for social media and other vehicles. The entire team at MG 22 Apparel is working closely with each charity to learn everything about the organization and its mission, marketing efforts, opportunities and challenges. Explains Johnson, “GPW wants bring new revenue to our charities, for sure, but also tremendous awareness. We’ll help tell their stories to customers who are already becoming more socially-conscious in everything they do. It will also set us apart to talk about more than just the next clearance sale. Honestly we think we can open minds as much as wallets.” There is also support from vendors on the unique Give Back 9 Program. “adidas Golf and Ashworth are excited by the business model and potential of GolfProWears. To my knowledge, we have no other commercial partners focusing on the elite Tour players and their philanthropic endeavors, which I think is not only a unique approach but a commercial one as well,” said Mike Brown of adidas/Ashworth. For more information on MG 22 Apparel, GolfProWears or the Give Back 9, contact jeff@golfprowears.com or visit the website at www.GolfProWears.com. D