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With the technological advancements that have transformed the way we use our mobile phones, the advantages of mobile websites for business should never be underestimated. In the early days of mobile, we used our cell phones to make calls on the road and to generally make connecting just a little easier. Phones were large and cumbersome, but we could use them from virtually anywhere. Today, your smart phone is a lot more than just a phone. Indeed, they are mini computers that make connecting online as easy, and sometimes easier, than making a phone call. So what are the advantages of mobile websites for business? Accessibility Twenty years ago, when we wanted to find a business, we'd turn to the yellow pages. Ten years ago, we turned to an online search. But today, the flexibility of smart phones makes mobile websites a must when it comes to accessibility. Almost everybody has a smart phone today, which means your business can be accessed at any time by a wide range of potential or current clients just by developing a mobile website. Whether you are considering mobile websites from your consumer's perspective or your brand's perspective, mobile apps can make the difference between success and failure. These apps can not only be fun, engaging, and accessible from anywhere, but they can provide a wealth of information about your business and the services or products you provide. Traffic By developing a mobile website, you can actually draw more traffic to your other sites as well. You can link to your social networking sites, your main company page, and other sites that discuss your brand, products, and services. A mobile site is essentially a companion site to your other pages, and by seamlessly integrating your main company site, social networking sites, and your mobile website, you are providing your customer with a complete online experience; and experience they have come to expect. Engagement Websites designed and developed for mobile devices make it easier to engage your customers in real world business. With mobile-specific features that include click-to-call and mapping features, your mobile website will make it easier for customers to contact you. Moreover, location aware technology that is increasingly popular on smart phones will allow you to engage a greater number of local clients. Today, customers can search keywords for any type of company and their smart phone will tell them where the nearest suitable business is found. Without a website optimized for hand held devices, your company could potentially lose business to more well connected competitors.


Identity Whether you're on top of advances in technology, or you are holding on to traditional marketing techniques, the fact of the matter is that customers expect to find an online presence. Today, you are basically asking to fail if you don't have a website, and the same is becoming true of mobile websites. Naturally, consumers turn to the easiest methods to find and identify with your brand and company. By developing a website using latest technology, you are projecting your identity and your brand to a larger audience. As mobile technologies advance, you can bet that mobile websites will become more vital to your business model and developing your brand.

For more information on mobile web design please visit Vancouver web design and Vancouver internet marketing company VN Web Group.

Article Source: http://EzineArticles.com/?expert=Alex_Pupkin

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