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VOL 3 NO 4

CONTENTS

IN EVERY ISSUE 4 Simply Divine - Publisher’s Piece 6 Reflections 19 Lyrical Café COLUMNS & Fitness 8 Health Healthy Tips For Business Travelers

Heavenly Bodies

13

Chart Toppers

Literature & Entertainment

Spiritual Gifts

14

DIVINE Destinations

Time Off

15

Fashion & Beauty

Top Business Conferences

The Beauty Of A Successful Start-Up

Food Forte

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Money Market

The Business Of Healthy Eating

Begin Your Business with the End in Mind

THE POWER OF MARKETING with PAM PERRY PR & Marketing Guru

WHERE TO FIND DIVINE Total Being: Inside & Out

by Tiffoni Mitchell

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COVER STORY

Virtuous Living

DIVINE can be found in several Distribution Locations in the following states: Delaware Florida Illinois Indiana

Power & Purpose

By Ken Brown

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VISIT

Lifelines

5 Secrets to Building A More Profitable Business With Branding

Maryland Mississippi Tennessee Washington, DC

WWW.DIVINEMAGAZINEONLINE.COM/DISTRIBUTIONLOCATIONS

Soul Connections

FO R SPECI FI C D ISTRI BUTI O N LO C ATI O NS

by Nicole Cooper

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Generations

Kidpreneurs: Leaders Of Today & Tomorrow

DOWNLOAD THE QUICKMARK APP

Faith & Family

to your phone or visit

By Patrice Edwards

http://www.quickmark.com.tw Then use your Android, iPhone, or PDA to SCAN OR SNAP the code

Tell us how we’ve inspired you over the years @facebook.com/divinemagazine

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DIVINE MAGAZINE BUSINESS ISSUE

and find additional distribution Your carrier’s standard rates may apply.

locations, inspirational stories & more from DIVINE Magazine.


ByGODInspired.com (BGI) is Your Internet Portal to A Powerful Worship Experience in the comfort of your personal space.

DIVINE Magazine & By God Inspired Are Proud To Announce Their NEW Partnership!

1 VISION 2 x THE INSPIRATION YOU WILL NOW HAVE UNLIMITED ACCESS TO :        

ONLINE ISSUES OF DIVINE MAGAZINE INSPIRATIONAL MUSIC FOR TEENS & ADULTS USER PROFILE IN ONLINE FAITH COMMUNITY LIVE/ON-DEMAND WEBCASTS ONLINE SHOPPING & MUSIC STORE ONLINE MINISTRY GROUPS SMALL BUSINESS LISTING/CHURCH DIRECTORY INSPIRATIONAL ARTICLES & BLOG FEATURES DIVINE: www.divinemagazineonline.com ∙ BGI RADIO: www.bgiradio.com

“...connecting, empowering & inspiring believers” BGI was launched in the Memphis-Metro area in 2008 and today, ByGodInspired.com reaches people in every state in America and in more than 144 countries according to Google. BGI is By GOD Inspired and all about worship! THANK YOU TO OUR MINISTRY PARTNERS: DIVINE Magazine Faith Based Worship Centers Joshua Generation Radio Antioch Missionary Baptist Church - Walls, Mississippi USA Brown Missionary Baptist Church - Southaven, Mississippi USA Christ Missionary Baptist Church - Memphis, Tennessee USA Cornerstone Institutional Baptist Church - Memphis, Tennessee USA Divine Breath Ministries - Philadelphia, Pennsylvania USA Downline Ministries - Memphis, Tennessee USA El Shaddai Pentecostal Church - Memphis, Tennessee USA Friendship Assembly of GOD - Chicago, Illinois USA Jesus People Church - Memphis, Tennessee USA Joshua House of Worship - San Antonio, Texas USA Puritan Missionary Baptist Church - Indianapolis, Indiana USA St. James Missionary Baptist Church - Fayetteville, Arkansas USA St. Paul Baptist Church - Memphis, Tennessee USA Shiloh Missionary Baptist Church - Kansas City, Missouri USA Temple Church of God in Christ - Memphis, Tennessee USA Trinity CME Church - Indianapolis, Indiana USA White Hill Missionary Baptist Church -Tupelo, Mississippi, USA WBOL-1560 AM - Boliver, Tennessee USA WOJG-94.7 FM - Boliver, Tennessee USA WLBM-105.7 FM - Danville, Illinois USA LMB Network - Memphis, Tennessee USA


SIMPLY DIVINE

PUBLISH ER’S PI ECE Business owners and entrepreneurs alike are the cornerstones of every community. The constant exchange of goods and services between businesses and consumers make the world go round. Without Mom and Pops, non-profits, ministries, and community organizations, big corporations would cease to exist and vice versa. Big or small there’s nothing more fulfilling than owning and operating a business. It renders an indescribable feeling to create or provide products, programs and the like that make a difference to the consumer.

SEE YOUR

VISION THROUGH TO THE END: Encouragement for Business Owners, Leaders & Entrepreneurs

Unfortunately, many business owners give up before they are able to see the fruit of their labor. Owning a business is indeed tough. There are good days and bad days. There are those wonderful mountain top experiences and those dreaded valley experiences. There are those moments when business owners and entrepreneurs question whether they are doing the right things at the right time and for the right reason. In this issue, the common thread is BUSINESS—the excellence, the integrity, the start-ups, the exits and everything in between. It’s my humble desire to pay homage to all of the business owners, ministry leaders, pastors, entrepreneurs and community leaders. I understand the late nights and early mornings. I can relate to the joys and fears of having new ideas and that feeling of defeat with every disappointment and failure is frustrating to say the least. I encourage you to hang in there and see your vision through to the end. Know that you are not alone. You are surrounded by an abundance of sharp individuals who will tirelessly help you get through the dark days and celebrate with you on every accomplishment guaranteed to come. Galatians 6:9 reminds us, “Let us not be weary in doing good, for we will reap in due season, if we don’t give up.” On those days when surrendering seems like the only option, remember this issue! Keep it in a safe place and refer back to it as often as necessary. My staff and I have worked diligently to offer you an amazing Business Issue that will empower you to go to the next level in your business, ministry, community, etc. This issue is filled with inspiring articles about startups - like the story of Meagan and Darrius Peace who started Hayah Cosmetics on a wing and a prayer. I also had the pleasure to interview Pam Perry, the nation’s leading PR & Marketing Guru who had a word to share with Ministry Leaders & Pastors. Perry’s niche is the Christian Market and she shares insightful advice to help churches, ministries, non-profits and community organizations soar. I hold a special space in my heart for young business owners so this issue features some of this country’s brightest Kidpreneurs. Prepare to be impressed not only by their vision, but by their extraordinary leadership capabilities at such an early age. In closing, I am thrilled to be celebrating 5 years in publication! It’s my desire that as you hold this issue in your hands, you will be inspired to continue pushing in your respective field for another 5, 15 or 25 years. Keep serving God and serving others and everything else will fall right into place!

BE

ENCOURAGED. GRATEFUL. INSPIRED.

Megan R . Mottley

PUBLISHER | publisher@divinemagazineonline.com

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PUBLISHER Megan R. Mottley publisher@divinemagazineonline.com

EDITOR Angela Wilson editor@divinemagazineonline.com

COPY EDITOR Kadi Henderson-Wooden

CREATIVE DIRECTOR Kingdom Quality Communicatons

INTERN Kirsten L. Cheers

PHOTOGRAPHY Bryant - Joshua Perry Audria “Nubia” Arnold

CONTRIBUTORS Jessica Bailey Ken Brown Nicole Cooper Patrice Edwards Markevius Faulkner Sharon Fox Wendy Henderson Tiffoni Mitchell Darlene Newman Jamie Tuttle Imelda Shinta-Dewi Lachica Pam Perry Vince McCaskill

MTLY COMMUNICATIONS 6801 Summer Avenue, Suite 102 Bartlett, TN 38134 Phone: 1.855.456.4475 publisher@divinemagazineonline.com www.divinemagazineonline.com DIVINE Magazine is a division of MTLY Communications. DIVINE is published quarterly. No portion of this magazine, including without limitation, articles and listing, may be reproduced without the written permission of the publisher. Copyright 2012 by DIVINE MTLY Communications. All rights reserved.


REFLECTIONS

Leaders know that momentum in business, athletics, relationships, ministry, etc. will ultimately lead to success. Momentum is a powerful, impelling force or strength. A good coach, mentor, or employer constantly pushes his team to gain momentum, no matter the obstacles or opposition standing in the way of success.

Pastor Jamie Tuttle serves as Lead Pastor of Dwelling Place Church International (www.IWillDwell.com) as well as Executive Director of His Song Ministries (www.JudyJacobs.com). He and his wife, Pastor Judy Jacobs Tuttle, have served together in ministry for almost 20 years, preaching, teaching, mentoring, and worshipping around the world.

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A great example of a man with momentum for his vision is found in chapters 2-4 of Nehemiah. His desire was to rebuild the walls of Jerusalem. When he cast his vision to the Jews, there was mockery, questions and doubt. His enemies laughed at him, some people turned away, while others refused to listen. However, there were a few who believed the task was possible, and they stood in agreement with Nehemiah, committing to “arise and build” with him. Momentum was vital to Nehemiah’s success. You can create the momentum you need to accomplish your vision by following Nehemiah’s example: 1. DETERMINE YOUR QUEST OR VISION What is your dream as a businessman or woman? Habakkuk 2:2 says, “Write the vision and make it plain on tablets, that he may run who reads it.” 2. CONNECT WITH PEOPLE WHO SUPPORT YOU It takes only a few people who say, “We believe! Let’s do this thing!” to engage the momentum you need. 3. DOCUMENT YOUR STRATEGY TO FULFILL THE VISION Success begins with a strategic plan (Nehemiah 3) for acceleration and expansion of your vision.

DIVINE MAGAZINE BUSINESS ISSUE

4. STAY AGGRESSIVE AND DETERMINED Only you know the dream God has put within you to accomplish and only you can see it through to completion. (Nehemiah 4:16-18) 5. EXPECT OPPOSITION Don’t be surprised by resistance; there will always be opposition to your mission. (Nehemiah 2:19-20; 4:1-3) 6. CONFRONT CHALLENGES No matter what threatens you, always respond in the confidence that no matter what the opposition, you will move forward and succeed. (Nehemiah 2:20) 7. PRAY TO GOD FAITHFULLY God is your source for strength, direction, wisdom and protection throughout the process of realizing your dream. (Nehemiah 4:9) 8. ENCOURAGE OTHERS Motivate those who serve your vision and who are working alongside you through encouragement and affirmation. 9. KEEP THE CREATIVE EDGE God will inspire you with innovations and opportunities – ride the wave of God’s momentum to the very end. (Nehemiah 4:13-14) 10. GIVE GOD THE GLORY God is the Creator of your vision. He equips and strengthens you to accomplish it, and He deserves all the glory!


T O A D V E RT I S E C O N TA C T 1 . 8 5 5 . 4 5 6 . 4 4 7 5


HEALTH & FITNESS

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H E A V E N LY B O D I E S

DIVINE MAGAZINE BUSINESS ISSUE


Home Buyer Assistance Program Are you looking to purchase a new home? My Home Buyer Assistance Program can help by utilizing these simple steps: Step 1 - Establish our agency relationship. Step 2 - Ask questions to determine your specific needs and wants. Step 3 - Assist with your mortgage approval through a professional mortgage lender. Step 4 - Conduct a detailed search of the MLS and jointly select the most suitable homes for you. Step 5 - Tour selected homes to compare and evaluate your likes and dislikes. Step 6 - Analyze the estimated costs for the home you select. Step 7 - Explain and complete the contract forms. Step 8 - Conduct and complete the negotiation process. Step 9 - Coordinate all the details for closing. Step 10 - Follow up after closing to ensure satisfaction. Lutemuka "Lute" Zuendoki 894 Germantown Parkway Cordova, TN 38018 mobile (901) 301-8154 office (901) 756-8100 http://lute.crye-leike.com Lute.Zuendoki@crye-leike.com


COVER STORY

DIVINE MAGAZINE

It’s 2012 and you can’t go anywhere without hearing or seeing the words “social media”. This phenomenon has emerged as the modern way of communicating and marketing. It’s obvious that social media is here to stay and businesses, ministries, and even churches need to wake up and pay attention. Enter Pam Perry - a savvy business woman, a sharp advisor of marketing and branding and a powerhouse of ideas, strategies and timeless information. Pam Perry is the go to person in the Christian community for social media and marketplace ministry. DIVINE Magazine had the pleasure to speak with Mrs. Perry in hopes of gaining insight on how pastors, ministry leaders, business owners and entrepreneurs alike can convince consumers to support their vision through the power of the internet. DIVINE:: Where do you see marketing and social media in the next 10 years?

DIVINE:: What was the turning point in your career that caused you to direct your talents towards the Christian community?

Perry:: People have to understand that times have changed. It’s not business as usual. Social media is an alarm to let people know that we just can’t go along and get along. Things have shifted. We’re in a new era. We’ve gone from agricultural to industrial to a technological information age. Those who understand internet marketing and social media will really succeed and those who don’t will unfortunately become extinct.

Perry:: First of all, it was my love of God. I have a natural talent to share. I majored in Journalism and Public Relations and I spent 10 years of my career in TV, radio and print. I later turned to non-profit work when I realized that my skill set could help others. I really had a passion to help. I began working with The Salvation Army, who at the time and still is to this day, a well oiled machine. It was very well run and the structure was superb. I realized that the smaller non-profit organizations had such a need. I felt it was because they didn’t have any properly trained professionals working with them. I decided that if non-profit organizations had the greatest capacity to serve the community and their only need was a professional, then I will go. I committed myself to plugging my skill set into those who were serving the community. Now as it relates to ministries, they function more or less on loyalty rather than hiring a professional. A person can be loyal but lack skill. Megachurches caught on and the smaller churches did not because they lack the knowledge of how to deliver what the community truly needs. You have to ask, “Why is that message not getting out?” The answer is simple, marketing. I offer numerous and effective options to get the word out specifically to churches and ministries in my book, “115 PR Tips To Brand Your Ministry”.

DIVINE:: How do you feel about people buying “fans” on sites such as Facebook? Perry:: The rules are the same. It’s about how you interact with people. You can’t buy friends or followers. It has to be organic. Someone who buys fans wants to show numbers but won’t have any real influence, so it defeats the purpose. People tend to market incorrectly using social media. It has to be more content driven. People are there to socialize, connect with friends, brands, etc. People want to learn from them and really understand them. It’s best to talk to them, not at them. You can’t market on social media. It’s vital to have valuable content and build trust with people before you can sell. People who are accustomed to marketing want to get on there and sell. People have to realize that if you’re there, people will indeed seek you out.

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COVER STORY DIVINE:: Can you share some of your tips that you cover in your book for churches? Perry:: The marketing message has to be consistent throughout the entire church. It makes the difference in whether that church will grow. You have to make yourself likeable, even as a church. People like to interact. When new members join a church, they are expected to get involved. This same principle applies with social media. For instance, if I join a church’s fan page, I expect the page owner to make me feel at home even if there are 10,000 people on the page. It works both ways.

DIVINE:: Any advice for local/national ministries? Perry:: Ministries are at an advantage because they understand marketing a little bit better. They are in the work world so they understand the business skill set needed. Authors and speakers, for example, focus on social media and approach the marketing aspect with more effective strategies than most churches. The church has a set group of people they’re working with and with a ministry you really have to have a plan. Churches don’t necessarily have a bigger budget. A ministry on the other hand is more of a side organization. The amount of dedication of its ministry leader ultimately determines its growth. DIVINE:: What message do you have for church leaders? Perry:: Everything has to flow from the leader. The leader has to understand that whether it’s social media or traditional advertising, any and every idea has to be marketed. The more information the general public, new members, or whomever has, the better. If you look at the most successful churches who have the most services and reach the most people, there lies your answer. The Salvation Army is a great example—it’s marketing. Anyone who doesn’t tap into the power of marketing is only limiting themselves. They’re not expanding their territory nor are they enlarging their influence. DIVINE::What are your thoughts on staff and key people who don’t support the vision of a church or ministry?

Perry:: If you have people on your team who are not on board, then you have the wrong people. TV, radio and social media are all avenues to reach people so churches and ministries should use them. Look at Rick Warren’s Saddleback Church, for example. These are ministers and powerful men of God, but they have a market. Look at Charisma Magazine or even this magazine. Churches tend to reward loyalty and not the skill set when they could absolutely have both. Pastors need to seek out people with the proper skills and work with them. You can have a faithful employee who doesn’t work right--they don’t have the skill set, they’re not cut out for the job and they’re not moving the business forward. Ultimately, they would need to be let go because you’d much rather have someone who holds the required skill set. People are territorial at church because they don’t have that in the work world. I admonish people not to floss at church but to perform well in their role at church and help move the church forward. DIVINE::What is the most common mistake that Christian authors and entrepreneurs make when marketing, advertising and selling their product? Perry:: Not knowing their market well. The more you know about your target market, the more the people who make up your target market will like you and trust you. Authors and entrepreneurs should really speak to their target market and serve them. In turn, they will spread the word for you. Sheep beget sheep. The more you pour into your main target market, the more response you’ll receive. Failure comes when the message is all over the place and the entrepreneur forgets to really talk to the people. The TARGET MARKET is key. Treat your fans, followers and supporters all the same. All I do is deliver information about the core area that I talk about. It’s cool and it’s easy. Be sure to also research lifestyle, demographic and psychographic data about your target market. For example, if your audience consists of high schoolers, you have to tailor your message to fit their frame of mind and so on. People want to know that you get them. DIVINE:: What is the key factor in successful marketing? Perry:: Research your audience. Have a clear understanding of where people are going and how long they are staying. DIVINE:: It seems that younger people now, college age especially, are looking to start a business or use business tactics to earn money. What is your advice to young entrepreneurs?

DIVINE MAGAZINE

Perry:: Read, go to workshops and conferences, get mentors, and sow some time into someone else in order to learn your industry. Young people have to know that it’s going to take a minute and they may have to work for free or sacrifice some time in order to get to the big pay off at the end. Never compete with your mentor; praise your mentor. Learn how to be a good protégé, even online. DIVINE:: What is the connection between Christianity and entrepreneurship? Perry:: You should be an entrepreneur if you’re in business. Christians will go into a business but fail to possess basic business skills. If your business failed, it may be because your skill set wasn’t up to par, not because you’re a bad Christian. It’s all about wisdom. This is a business. Be a business person first and when people ask you about your life then there’s your opportunity to tell them about your Christian walk. People will gravitate toward your business because you deliver good services or products, not necessarily because you’re a Christian. Keep God first in your life and keep business first with your clients.

Pam Perry is a “message strategist” working with emerging and best-selling authors, experts and entrepreneurs. Her special focus includes the Christian book and niche social media markets. As CEO of Ministry Marketing Solutions, Inc., she’s helped position, package and promote leading ministry brands and personalities. She speaks, writes and coaches on marketing, branding and public relationship in the age of Twitter and Facebook.

Get Empowered With Pam

Books • Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business, and Brand Your Ministry (Available on Amazon) • 115 PR Tips To Brand Your Ministry (Available on e-junkie.com) Links • For Pastors & Ministry Leaders: http://www.ministrymarketingsolutions.com • For Authors: http://www.chocolatepagesnetwork.com http://www.christianbookbuzzonline.com • For Business Owners/Entrepreneurs: http://www.perrywilliamson.com www.pamperrypr.com

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DIVINE

CONNECTIONS

T O A D V E RT I S E C O N TA C T 1 . 8 5 5 . 4 5 6 . 4 4 7 5


LITERATURE & ENTERTAINMENT

SPIRITUAL GIFTS

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DIVINE DESTINATIONS

TIME OFF

Top 2012 Conferences For Business Owners & Entrepreneurs Business owners and entrepreneurs should never stop learning. Proverbs 27:17 states that “as iron sharpens iron, so one person sharpens another.” We have compiled a list of the top business conferences and expos to help you to stay sharp in your respective field. Whether you work from home, are a small business owner, own a franchise, travel internationally or you are a pastor or ministry leader, make plans to attend one or more of the following events: March 16-18, 2012 2nd Annual Fabulous Moms: Women’s Small Business Expo & Conference

Arundel Preserve, Maryland Conference will empower moms to start, build and expand their own businesses by providing resources and networking opportunities. Registration: $599.00 (full registration) For more information visit www.fabulousmomsexpo.com or call 444-540-3121.

Small Business Expo

New York City, New York A networking event, trade show and conference for business owners, entrepreneurs and decision makers. Registration: Free For more information visit www.thesmallbusinessexpo.com or call 212-404-2345 or 866-240-8125.

March 19-21, 2012 Publishing Business Conference & Expo

May 30 – June 1, 2012 International Business Marketing Association Conference

March 22-23, 2012 The 2012 Washington Non-Profit Legal & Tax Conference

June 19-21, 2012 Women’s Business Enterprise National Council’s 2012 National Conference & Business Fair

New York City, New York Conference will address the pressing issues facing the publishing business. Registration: $1,175 (for full registration). Day/Expo passes available. For more information visit www.publishingbusiness.com or call 888-627-2630 or 215-238-5468.

Arlington, Virginia Conference addressing tax and legal issues affecting exempt organizations. Registration: $999.00. For more information visit www.taxexemptresources.com or call 202-688-3533.

April 25, 2012 10th Annual Women’s Small Business Expo

Chicago, Illinois Sales and marketing leaders from around the country will be on hand to share their knowledge about business growth. Registration: $795.00 for members, $995.00 non-members. For more information visit www.marketing.org or call 630-544-5054.

Orlando, Florida Top leaders in business will share their strategies on how to plan and implement successful business practices. Registration: Fees vary. For more information visit www.wbenc.org or call 202-588-9875.

July 14, 2012 Christian Business Expo

Los Angeles, California Prepare to be empowered and inspired. Designed to give women the secrets and strategies to take their business to the next level--SUCCESS. Registration: $169.00 For more information visit www.womenssmallbusinessexpo.com or call 855-WOMEN-BIZ (855-966-3624).

Memphis, Tennessee Designed to showcase businesses, non-profits, ministries and corporations who are making a difference in their local communities. Registration: Multiple packages/opportunities available. Fees vary. For more information visit www.christianbusinessexpo.tumblr.com or call 901.451.9772 or 855.456.4475.

May 3-5, 2012 International Pastors Leadership Conference

July 21, 2012 American Christian Writers Conference

Orlando, Florida An opportunity to connect with leaders from around the world. Gain valuable insight and resources on how to fulfill your mission as a pastor or church leader. Registration: $150.00 (individual). For more information visit www.pastorsandleaders.org or call 800-BISHOP-2.

May 10, 2012

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Atlanta, Georgia Created to equip and encourage writers through lectures from leaders in the industry. Get all of your questions answered by those who have years of experience and are willing to help you sharpen your writing skills. Tuition: $150.00 before June and $165.00 after. For more information visit www.acwriters.com or call 800-21-WRITE.

DIVINE MAGAZINEBUSINESS ISSUE

September 29-30 The Franchise & Business Opportunities Expo

Denver, Colorado Registration: TBD For more information visit www.franchiseshowinfo.com or call 800-891-4859.

October 8-10, 2012 15th Annual Human Resources Executive’s Technology Conference and Exposition

Chicago, Illinois HR professionals from around the country attend this conference designed to help companies get the business benefits out of HR technology. Registration: Fees vary. For more information visit www.hrtechnologyconference.com or call 800-727-1227.

October 13, 2012 Memphis Annual Trucking Expo

Memphis, TN An opportunity for companies, business owners and the general public to gain information as it relates to the Transportation and Logistics Industry. Registration: Early Bird Registration (through May 31) For more information and Free Tickets visit www.memphistruckingexpo.com.

November 28 – December 1, 2012 Athletic Business Conference & Expo

New Orleans, Louisiana This conference is a premier educational event and trade show for athletic, fitness and recreation business professionals. Registration: Fee information available in July 2012. For more information visit www.athleticbusinessconference.com or call 800-722-8764 or 608-249-0186.


FASHION & BEAUTY

It all started with a name—HAYAH-- a Hebrew term that means “I Am”. It is an action word that is a call to truly embrace and accept the infinite beauty within. It is the name that led Meagan and Darrius Peace to launch Hayah Cosmetics, a line of beauty products that caters to the diverse needs of women. The start-up of a cosmetics company was quite fortuitous for Meagan and Darrius Peace. At the onset of this goal, both were preparing to graduate college all while facing an impending mountain of debt, thanks to student loans and life’s other responsibilities. “Feeling like there were no other options, I went on countless job interviews in hopes of adding to the household income, I was rejected every time!” says Meagan. Her husband Darrius, who was already an established entrepreneur as a barber/natural hair stylist challenged Meagan. “Don’t give anyone else control over your future.” Darrius insisted, “If no one’s hiring, then hire yourself!” Coincidentally, the two were approached by a client to join the business opportunity of a well known cosmetics brand. Soon thereafter, the Peace’s began to seriously consider this option as an additional means of income. The more they contemplated the opportunity, the more they realized that they wanted to sell genuine makeup products to ethnic women (the majority of their clientele and connections). They came face-to-face with the daunting fact that it was the 21st century with only a handful of cosmetic lines that accurately and comprehensively addressed the diverse needs of women. The Peace’s decided to do something about it and Hayah Cosmetics was born! The Hayah Cosmetics line is bursting at the seams with foundation, lip gloss, eye shadow and cheek color. Each product is beautifully packaged and displays a unique description of its hue, texture or benefit. Meagan and Darrius believe that words, both good and bad, have creative power. Therefore, they decided to give all of the products positive, uplifting names. For example, whenever a woman wears Hayah she can affirm to herself, I Am--the meaning of Hayah-something good. Meagan says affirmations like, “I Am Beautiful,” “I Am Show-Stopping,” and “I Am Amazing,” gives women that extra boost of assurance and confidence to accept and love herself and share that with others. What better way to start the day than with a foundation (no pun intended) of pure self love?

TO TA L B E I N G : I N S I D E & O U T

What has made the start-up of Hayah Cosmetics even more beautiful is the many accomplishments and recognitions Meagan and Darrius have achieved over the years. In 2011, Hayah Cosmetics was one of the first businesses invited into the 100 Urban Entrepreneurs Family, being awarded a $10,000 grant and a mentorship opportunity. Through efforts with their second business, The Magic City Black Expo, they were recognized in Fast Company magazine’s United States of Innovation feature, also covered by CNN. They had the privilege and honor of being counted amongst over 125 of the nations Top Young CEO’s at an exclusive event at the White House. They were also profiled in the Wealth for Life segment in the October issue of Black Enterprise magazine. Meagan and Darrius are a dynamic duo who successfully launched a nationally recognized and well respected brand that’s on the fast track to the top of the cosmetics industry! In a short time, these two have created a must have product for women everywhere. They are currently centering their efforts on establishing their brand as a leading cosmetics line of choice. “What keeps us going is our unyielding belief in ourselves. We don’t allow anything or anyone to get in the way of what we want and know we deserve. We remain focused on our goals, both personal and professional and we don’t rest until we achieve them,” Meagan reveals. The Peace’s encourage other aspiring and current business owners to develop relationships with key people who are available to mentor and provide guidance. “Immerse yourself in every possible opportunity to network with other entrepreneurs, both seasoned and emerging.” encourages Darrius. “It will guide you in the right direction to continue to grow and advance your business.” For more information about Meagan and Darrius Peace and the entire Hayah Cosmetics line, check out their website at www.hayahcosmetics.com.

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FOOD FORTE

V I RT U O U S L I V I N G

The Business Of Healthy Eating With Author & Culinary Artist Sharon Fox

LEMON CHICKEN WITH AIOLI SAUCE

Maintaining a successful career in the food industry can be very challenging at times. The key to surviving in this ever-changing field is to always stay on top of the latest food trends. It doesn’t matter if you’re a chef, an author, or a restaurant owner.

You must be ready to offer your clients an extraordinary meal and be willing to make their culinary experience an amazing one.

Keep your passion alive by exploring new cultures and challenging yourself to create recipes that are simple and unusual. Incorporate new ingredients into your creations and allow your personality to shine through every dish you create. Simplicity is always better. Never overwhelm the palate with too many unfamiliar spices and take pride in the face of a happy client!

Zest of 1 lemon Juice of 1 lemon (about 1/4 cup) 2 tablespoons olive oil 1 garlic clove, finely minced 1 tablespoon honey 1 tablespoon dried sage 1/4 teaspoon salt 1/8 teaspoon pepper 2 boneless, skinless chicken breasts Sauce: 1/4 cup mayonnaise 1 tablespoon lemon juice 1/4 teaspoon lemon zest 1/4 teaspoon lemon pepper seasoning 1/2 - 1 teaspoon dried sage Mix together the lemon juice, zest, oil, garlic, honey, sage, salt and pepper until combined. Rinse the chicken and pat dry. Place in a resealable bag and pour the mixture over it. Massage to coat the chicken, seal the bag, and place in refrigerator for at least 2 hours. Meanwhile, in a small bowl, mix together all the ingredients of the aioli sauce until well combined. Cover and place in refrigerator until ready to use.

Sharon’s Biz Tips (Side Bar) Maintaining a successful career in the food industry can be very challenging at times. The key to surviving in this ever-changing field is to always stay on top of the latest food Preheat grill or grill pan to 375 degrees. Oil grill grates. Remove trends. It doesn’t matter if you’re the chicken from the marinade and place directly over the a chef, an author, or a restaurant fire. Grill 8-10 minutes per side or until the chicken is cooked owner. You must always be ready to through (165 degrees). Remove from grill or grill pan and allow offer your clients an extraordinary chicken to rest for 4 minutes. Serve with aioli sauce. meal and be willing to make their visit an amazing one. experience wculinary ww.divin emagazineo Keep your passion alive n bylinexplore.com ing new cultures and challenging yourself to create recipes that are simple and unusual. Incorporate new ingredients into your creations and allow your personality to shine through everyuncooked dish you create. 1 1/2 cups orzo pasta 2 (6 ounce)Simplicity cans marinated hearts is alwaysartichoke better. Never 1 tomato,the seeded overwhelm palateand withchopped too 1 many cucumber, seeded and chopped unfamiliar spices. Take pride onion, chopped in the face of1ared happy client!

For Sh White Chaoron’s Bread Pudcolate With Rasp ding ber Sauce ry Recipe & M ore

ORZO SALAD

Sharon Fox is a Culinary Artist and is the Author of Comfort Food For The Mind, Body & Soul Cookbook. Fox hosts the Healthy Living Show where she teaches the art of cooking Comfort Food in a healthier and more cost effective way. For more details visit www.goodcooking4u2.webs.com.

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DIVINE MAGAZINE BUSINESS ISSUE

1 cup crumbled feta cheese 1 (2 ounce) can black olives, drained 1/4 cup chopped fresh parsley 1 tablespoon lemon juice 1/2 teaspoon dried oregano 1/2 teaspoon lemon pepper

Bring a large pot of lightly salted water to a boil. Add pasta and cook for 8 to 10 minutes or until al dente; drain. Drain artichoke hearts, reserving liquid. In large bowl combine pasta, artichoke hearts, tomato, cucumber, onion, feta, olives, parsley, lemon juice, oregano and lemon pepper. Toss and chill for 1 hour in refrigerator. Just before serving, drizzle reserved artichoke marinade over salad.


MONEY MARKET

POWER & PURPOSE

Begin Your Business with the End in Mind By Ken Brown

The story is told of an eagle flying over a river in the wintertime and noticing a large chunk of ice floating down the river. The eagle landed on the ice to relax for a minute, even though there was a steep waterfall ahead. He knew he had plenty of time to fly away before the ice chunk plunged over the fall. But as the eagle stood on the ice, his feet froze to it. Then, as the chunk of ice got near the waterfall and the eagle tried to fly away, he discovered that he was stuck. So over the waterfall went the ice and the eagle, because he waited a little too long to do something about his situation. Wow! That’s a pretty accurate picture of the average small business owner today. The American dream is to build a business of your own, bring it to life, and make it successful. How you plan your exit from the business will determine financial success of that business. Building a successful business takes planning, hard work, and lots of faith, so does exiting it. The best exit strategy is one that is planned and the sooner the better. In fact, the best time to choose an exit strategy is when you are writing your business plan. Yes, you must plan your exit from your business before you begin to do business. You want to begin with your end in mind. In 2001, I was presented with an opportunity to purchase two McDonald’s restaurants. Once, the business plan and Proforma were completed, equipment and food procured, staff hired and developed, doors opened. I immediately, began implementing my exit strategy while building the business. Fast forward 10 years and $4.4 million dollars later, at the ripe age of 43, sold the business and retired to build another successful business. Having an exit strategy gave me both control and freedom over my business and future. There are six ways to exit your business. However, the following two strategies have proven to be highly effective and the most practical. *For all six exit strategies, visit http://www.divinemagazineonline.com.*

1. Sell the business on the open market:

This is the most popular exit strategy for a small business. When ready to sell and/or retire, the business is put up for sale and the owner walks away with the proceeds from the sale.

2. Liquidation: Ken Brown is an international bestselling author, business coach and retired McDonald’s franchisee. Ken is a leading authority in the areas of entrepreneurship and franchising and leadership development. Ken works with individuals and organizations to implement a plan of action for business and life, reach personal and professional goals and identify and maximize opportunities. Ken can be reached at ken@kenbrowninternational.com or www.kenbrowninternational.com

In order to employ this strategy, you must have valuable assets to sell such as land and or equipment. This is/was the strategy that I used to sell both my franchise rights and all of the equipment that it took to operate the business. The best exit strategy is the one that suits both your business and personal goals. Remember to begin with the end in mind. Decide what you want out of the business before you get into the business. Long range purposes keep you from being frustrated by short term failures. Whichever strategy you choose, the time is now.

DIVINE MAGAZINE BUSINESS ISSUE

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LIFELINES

SOUL CONNECTIONS

5 Secrets to Building A More Profitable Business With Branding By Nicole S. Cooper Building your own business can be both exciting and frustrating. The joys of being your own boss, doing what you love and witnessing your dreams come true is refreshing, especially in today’s pressing economy. BUT… here’s the flip side of the coin... Long hours, money leaving as quickly as you obtain it, the constant fight to be competitive in your niche and dominate for loyal business, all while attempting to generate enough profit to stay afloat and have that cushion to pay yourself! With over 27+ million businesses in the United States alone, there are key strategies that one must execute to ensure a successful business in the marketplace.

Here are 5 important strategies that you can implement to build a more profitable business:. 1. Identify Your Niche One of the biggest challenges most small businesses face, especially start-ups, is failing to narrow down their niche specific enough to have a dedicated focus they can dominate. For example, it’s very challenging to have laser focus in your business when you specialize in five different areas as opposed to one or two. If you have a restaurant business and you want fan fare, it would be most beneficial to be known for one main thing that keeps people talking versus having a wide variety of items on the menu specializing in mediocrity.

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4. Be Social Media Savvy The only way small businesses are able to survive this day and age is by having a noticeable presence on social media sites and with search engine results. It’s been stated if your business isn’t on the internet within the next 3-5 years, then you will not be in business at all. Therefore, make it a point to shift your marketing efforts into the online world, and begin generating more buzz around your business today!

2. Know Your Audience Business owners often make the mistake in attempting to create what they want as a service, versus identifying the wants of their audience.

5. Be Innovative! If you want your business to stand out, find common problems and challenges in the marketplace that your customers are currently experiencing. Then find a way to not only accommodate your customers but to solve those problems, considering that they fall within your niche.

It is extremely critical to consider the following; who your audience is, what they want and how much they’re willing to pay for it. Profit can only come with sales, and if you aren’t giving your audience what they want, the sales will inevitably go elsewhere!

By identifying new trends in the marketplace, you not only win your audience over, but you’ll be able to put your stamp in the field and reveal your genius. You’ll be able to undoubtedly show why you’re the “go-to source” within your niche!

Identify what you’re best at and make that the focus of your business. The fan fare is sure to follow! Nicole S. Cooper is a Networker Marketer and an Internet Marketing Coach. Find out more great tips at her official site http://www.mailboxmoneyqueen.com. Text “NicoleSCooper” to 90210 to join Nicole’s Mobile Club.

3. Educate Your Audience Giving free insight to your audience is a great way to demonstrate just why they need your services and products. Begin using numerous methods of free marketing such as blogging, youtube videos and social media sites to share insight on various topics related to your niche and industry.

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NO MORE

Written by Markevius Faulkner Produced by J’Dav of DBJ Entertainment (VERSE 1) It’s all about you and me, forget about the other things. The things that were binding me, I’ve strayed away so far. I’m praying every single day, that one day I will see your face and the stains would just wash away, I’m running home to you.

MARKEVIUS FAULKNER

(CHORUS) I’m not gonna be the same NO MORE (x4) (VERSE 2) If I give you my apologies, would you reconsider all the things? The things that you’ve held from me, I need you more and more. I’m tired of the way I am, I’m tired of the way I’ve been. I just want to be a better man, I’m reaching out my hand. (CHORUS) I’m not gonna be the same NO MORE (x4) (DECREE) I can’t be who I was, the old me I’ve had enough, I’m breaking free a new me. I’m not turning back NO MORE.

Artist Note: “This song is called No More and it’s one of those grammatically incorrect songs that an artist can only get away with through music. It’s a powerful song that firmly states, “I’M NOT GONNA BE THE SAME NO MORE” It is my NEW YEAR’S RESOLUTION and FAITH STATEMENT!”

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GENERATIONS

FA I T H & FA M I LY

At first glance, Moziah Bridges, Deidra Shores, Madison Madison Brown, 10Brown, Devin Miles and sisters, Isabella and Olivia year –old owner of local Gerasole are like any other kids: they go to school jewelry company “Ma-Di every day, complete chores and participate in extra7 Arts”, has been making curricular activities. Still too young to drive and for and selling jewelry most of them, college is still a faint and distant thought. for the past year. Yet, these talented youth have successsfully managed Madison’s secret to to do what most people never do in a lifetime. By time management has utilizing their passion, creativity and skill set, these been prioritizing her young leaders started their very own businesses! time to specifically work on her jewelry. Madison was originally inspired to create her jewelry company by her Teaching a child to mother, Kimberly Brown, owner of Urban Chocolate steward their God- Boutique, to earn money and learn good stewarding given talents and skills early on. In addition to the inspiration from her resources wisely is mother there is a great deal of support from Madison’s no easy task for the entire family especially her grandmother. Madison parents of these stated that without the help of her grandmother, the future leaders. business would not exist. Parents have to become keenly aware of their children’s strengths Isabella and Olivia and weaknesses, in addition to displaying dedication, Gerasole, 16 and patience and a commitment to nurturing ideas and 14, started cooking helping them flourish. Tramica Morris, mother of with their dad as Moziah Bridges who owns a bowtie company, Mo’s toddlers and have Bows, said that parents should look for the gifts that been cooking up their children have and “nurture those gifts like never a storm since, before”. winning the James Beard Nine-year-old Moziah’s love for fashion came from his Award in father and grandfather. Starting off sketching suits and 2006. They men’s dress wear, Morris affirmed and encouraged her launched their son’s skills and interests. Fast forward to the summer cooking website of 2011, they suddenly found themselves in his (Spatulatta.com) in April of 2005 grandmother’s old sewing room, collecting fabric and and published their first cookbook entitled “The sewing bowties. Since then, the business has grown Spatulatta Cookbook” in September 2007, featuring through word-of-mouth and through advertising on over 50 yummy, family-friendly recipes. Their his Facebook page. When asked about challenges they appearances on The Today Show, The Tonight Show, faced, Morris stated that as a single mom she relies The View, Rachael Ray and numerous others has kept heavily on family and friends to help raise him and them busy. Liv, currently an 8th grader in Evanston, support him. “…it takes a village to raise a child”, she enjoys math, science, piano and skating. Her sister said, “community makes a big difference”. Belle loves theater and has been in 12 productions at her high school in Evanston. It doesn’t stop there! These girls continue to share their cooking knowledge with other kids by teaching classes and making special appearances throughout the Chicagoland area. This dynamic duo are currently exploring publishing an electronic version of The Spatulatta Cookbook, so more kids can join the fun!

For many kids, striking a healthy balance between school, extra-curricular activities and chores is difficult enough. However, 14-year-old Deidra Shores, winner of the NBC Today Show’s Kid Reporter Contest, reporter for Action 5 News and owner of D’Vent Productions assures “it’s important to be a kid first”. When asked if her teachers and peers were aware of her career, she revealed that they do know about her business, however she tries to “keep the school Deidra Shores and the tv personality Deidra Shores separate” to ensure she maintains a sense of normalcy while at school.

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Undoubtedly, one of the biggest lessons to be learned as a Kidpreneur is that of money management. As a society, our piggy banks have slimmed down to the size of plastic bank cards and teaching children that each penny has a value is no easy feat. Moziah’s mom, Tramica Morris explains the importance of parents showing their children what it takes to buy life necessities, “I had a frank conversation with Moziah about the responsibilities I have as a single mom and told him that money does not grow on trees” she said. “I work hard to provide for him and I want him to understand that”. Deidra Shores learned at a young age what it takes to be an adult; starting a banking account and going to the dreaded DMV to obtain proper identification to open and establish accounts for herself and her business. She

DIVINE MAGAZINE BUSINESS ISSUE

has attended several money management courses to learn how to be responsible with her money. Her mom, Vanessa Conners, stated that “parents should make sure their kids have limited access to bank accounts” to establish healthy boundaries. According to Derrick Miles, father of 10 year-old Devin Miles, owner of “Devin’s Gourmet Lemonade”, financial empowerment begins with giving. Fifty percent of the profits Devin earns from selling his lemonade go to the Horn of Africa, an organization he created to help with famine relief in Somalia and Kenya. The other half is divided between a savings account and his checking account. Devin has big plans for his business, including partnerships with local schools, farmer’s markets and health food stores. He eventually wants the business to be successful to pass on to his kids- a lesson he has learned from his father who is also a successful entrepreneur. “I think the beautiful thing about it is he got these ideas [to give to charity] because he was listening to what we were doing in our business, Milestone Motivation”, explained Derrick. “It’s great to see that seed being passed from generation to generation.” Family is of the utmost importance to the Gerasoles. The entire family takes part in cooking, producing television and web-based shows for children and adults that teach health, nutrition and kitchen safety. Heidi Umbhau, mother of the Gerasole sisters, always empowers her daughters to carry on the family legacy. She encourages her daughters, “you can do anything if you want it badly enough” and they have definitely taken their mom’s advice to heart. They are off to a great start with their amazing cookbook and frequent television appearances. Heidi knows the sky is the limit for her girls and believes that they will always be confident in their goals. She reminds them daily not to “ever be afraid to try new things and keep the door open for opportunity to enter.” When asked to give advice to aspiring Kidpreneurs, Madison stated that it is important for kids to maintain their confidence and start a business they really believe in and have a passion for. Moziah encourages hard work, consistency, confidence and to always “think outside the box”. Deidra Shores added that remaining true to yourself is important. “Don’t be afraid to be yourself and to take suggestions from others”. Devin suggested not to be afraid of humble beginnings. “Start out small by getting family members to help”. He also added, “give money to others who are less fortunate”. For aspiring chefs and future business owners Belle and Liv encourages them not to be afraid to make mistakes. “It’s like a recipe...if you make a mistake, sure, sometimes it may not come out right. But it might lead to a brand new taste sensation!” For more information on our featured Kidpreneurs visit www.divinemagazineonline.com. If you know a Kidpreneur who deserves to be highlighted, email their name, business name and a high quality

photo to divinemagazine@gmail.com.


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DIVINE Magazine Business Issue  

The Business Issue will inspire & motivate business owners, entrepreneurs, pastors, ministry leaders and community leaders.

DIVINE Magazine Business Issue  

The Business Issue will inspire & motivate business owners, entrepreneurs, pastors, ministry leaders and community leaders.