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SUSTAINABILITY


We have always recognized the unfortunate fact that the trade show industry is one of the worlds most wasteful industries. In doing so we have continually strived to improve the fuel efficiency of our vehicles, re-used and refurbished older display components and minimized the amount of waste sent to landfills from our shop, office and warehouse. Our 45,000 square foot facility is a completely modernized former clothing manufacturing facility.

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Since 2009 Diversified Exposition Services has been a part of the SmartWay Transport Partnership, an innovative collaboration between U.S. Environmental Protection Agency (EPA) and the freight industry.

Our efforts will contribute to the Partnership’s goal to reduce 33 to 66 million metric tons of carbon dioxide and up to 200,000 tons of nitrogen oxide per year by 2012. By joining SmartWay Transport Partnership, Diversified Exposition Services demonstrates its continuing dedication to bring environmentally friendly solutions to our industry.

Diversified Exposition Services is the only Mobile Marketing company to have joined the SmartWay partnership.


Save the Crate! The handcrafted mini transportation crate is made of domestic laminated hardwoods and assembled in our own shop by oldworld skilled craftsmen. Unlike cheap plastic imported giveaways commonly associated with the trade show industry, this crate is built to last. Reuse it to hold your business cards, phone accessories, pens and pencils, old trade show badges or anything else you can think of.


VISION


About Our Company Diversified Exposition Services is a family owned and operated full-service Trade Show, Mobile Marketing and Transportation Company.   Our company commitment is to provide honest, reliable, personalized, high-quality service.


Mission/Vision Statement

By providing superior customer service in a harmonious, ethical, efficient environment, the natural result is that we are a company that enriches the lives of our clients, employees and vendors.


Safety, It’s more than a mandatory wall poster

Our drivers and tour operators not only provide outstanding customer services but are leading the nation in safety as well. Diversified Exposition Services placed first among over 800 logistics companies in Great West Causality’s 2010 National Safety Awards Program.


CASE STUDIES


Challenge: Makita USA “Experience More” Tour Client’s Goal: Launch and maintain a year-round mobile tour involving 3-4 events per week. Client’s Challenge: Makita decided to provide their own account management and tie the mobile tour into existing marketing efforts. They were in need of a turnkey solution to provide a tour operator, and tractor. Solution: Diversified Exposition Services provided the tractor, tour operator, and management of all administrative, regulatory and personnel requirements. All tour operator vacation and personal days are handled seamlessly without client intervention and without delaying or postponing the tour.

After a successful first year, the Makita Experience More Tour has continued for over 5 consecutive years.


Challenge: Hankook Performance Tire Tour Client’s Goal: Continue a nationwide mobile tour to create an “at the race” on-site tire store, bringing their products to car enthusiasts. Client’s Challenge: The weak economic climate led to a reduction in budget and threatened to cancel the tour. Solution:

By listening to the client and examining their needs Diversified Exposition Services was able to implement a cost effective tour program. This allowed the tour to continue without interruption and Hankook was able to meet their goals.


Challenge: Piper Aircraft Client’s Goal: Expand the current trade show schedule to include a mockup of the new Piper Jet aircraft. Client’s Challenge: The mock-up was ordered and produced without the production company considering the transportation needs. The resulting product was crateable but not readily showable without serious effort. Piper wanted to increase the public’s awareness of the Piper Jet and show it at more events. Solution: After careful consideration of all the alternatives Diversified Exposition Services turned to a curtain sided trailer for ease of deployment. The mock-up storage components were then modified to fit within the trailer and cut the speed in which the mock-up was unloaded and set up at a show site in half. Also by having the product branding printed on the sides of the trailer it also served as a mobile billboard for all of the client’s outdoor events – increasing brand awareness.


Challenge: Diamond Aircraft Client’s Goal: After unveiling the new D-Jet very light jet, Diamond Aircraft identified a need to keep the newly built mock-up in front of the public eye. Client’s Challenge: Market research demonstrated to Diamond that potential customers were unwilling to pay deposits on pre-production aircraft without having seen a mock-up of the proposed aircraft. Diamond set a marketing objective to maintain set sales goals by taking the mock-up on tour between established trade shows and showing it at dealer events.

Solution: Having foreseen the logistical challenges before the tour started Diversified Exposition Services was able to offer start-to-finish services including vehicle specification and tour management.

By using a custom trailer with the mechanical abilities to quickly load and unload the mock-up and hiring a highly experienced tour operator, the tour was able to increase the number of shows per week. This greatly expanded the scope of the tour and increased Diamond’s sales beyond their original goals.


RESULTS


Client List


What Our Customers Say About Our Services

“That is the type of pure dedication, strong work ethic and customer service that Diversified Exposition Service[s] employees have. It is truly appreciated and at the end of the day we are all working towards the same goal — to be better at what we do, to be smarter and ultimately win.” — Brent Withey Brand Marketing Manager Makita USA


What Our Customers Say About Our Dedication

“The sales people who work our shows prodded us to delegate 100% of our trade show booth related responsibilities to your company. As a result of this, we have reduced our aggravation, rework and labor expenses. In addition, we find it very enjoyable communicating with you and your team” — Mike Fraser, President, Stabila


What Our Customers Say About Our Commitment

“They make it look easy, but execution of a show of this magnitude is anything but. The amazing team at Diversified Expo executed the show with skill and class EXCELLENT WORK GANG - you rock.” — Molly Martin Pearce Director of Marketing, Piper Aircraft


What Our Customers Say About Our Tour Operators

“Your driver has contributed immensely to the success of this tour. He has dedicated many long hours in all kinds of conditions and has always maintained a positive attitude. He has continuously demonstrated a drive for exceptional work.” — Solly Capua President Aviation Unlimited Diamond Aircraft Dealership


What Our Customers Say About Our Team Members

“A seamless transition is an overused and seldom achieved phrase. But You Did It! You promised that we’d like our customer service rep and he quickly became part of the General team. I’ve never seen anyone polish every inch of the booth, it could have been a Pledge commercial. I’m sure next year will be even better.” — Chet Augustine Marketing Manager, General Tools


EVENTS


Our Experience • Providing a wide variety of Trade Show and Mobile Event Marketing services to a diverse clientele • Assisting customers in the aircraft, healthcare, marine, home improvement, power tool and automotive industries • Skillfully adapting to the unique needs of our customers in an ever-changing marketplace


Trade Show Services


Account Management • Offering variable levels of service – from complete turn-key solutions to basic support • Help maximize your budget and present innovative solutions to the various challenges of the trade show industry • Our Account Managers average 12 years of industry experience

Transportation • Dedicated fleet of trade show tractors and trailers • Are present on the show floor and in the marshaling yard during the important move-in and move-out periods of all shows • With an average of 8 years of experience in the industry each team member knows the intricacies of trade show standard practices


Drivers – Customer Service Representatives • Dedicated Customer Service Representatives operate as an extension of clients’ workforce • Turn-key trade show display services: set-up, product placement, literature placement, cleaning • Handling a variety of clients’ product and event locations including aircraft and medical equipment, indoors and out

Storage and Inventory Management • Accurate inventory management which is adaptable to the clients’ needs • Efficient warehouse management with built-in cross checks with Account Management and Inventory controls • Secure, modernized facility


Mobile Event Marketing Logistics


Vehicle Sourcing By working with some of the best manufacturers in the industry, we help our clients by matching the client and the vehicle. Our goal is to optimize your marketing budget dollars and overall tour costs while providing our industryspecific knowledge to help you realize your mobile marketing objectives.

During the consulting phase we will: • Source the most reliable vehicles to optimize reliability and reduce long term costs • Recommend only proven Mobile Marketing technologies – without sacrificing innovation • Use our experience to ensure your success


Program Management Successful program management requires dedicated, hands-on Account Managers. Once the tour is launched they handle the day to day operations of the tour. • Account Managers and support staff have an average of 7 years experience in the industry. • Lend expertise in scheduling, site selection, routing, accommodations and planning • Navigate the complexities of federal safety transportation regulations • Foresee potential barriers in the tour and provide their skill in identifying solutions • Effectively manage the total cost of your Mobile Marketing program by including fleet services (permits/ licensing for US and Canada, highway use tax, heavy vehicle tax, apportioned tags, IFTA quarterly fuel reporting and taxes, personal property taxes - local and other states and insurance) into one simple billable item


Drivers –Tour Operators / Brand Ambassadors Finding the right fit for the Tour Operator and Tour is our speciality. Whether the request is for a Tour Operator with special skills or a Brand Ambassador with a high degree of motivation – we can make a match Some of our clients’ experiences: • Our Medical Research client asked for and received Tour Operators that can care for and calibrate highly sensitive medical diagnostic equipment • The Makita USA Tour Operator is often mistaken for a Makita employee, as his Makita tool knowledge and customer service skills are often on par with those of the sales representatives • Grob Aircraft asked for and received a Brand Ambassador who was both a CDL-A driver and a licensed pilot


Serving the Trade Show and Mobile Marketing Industry for over 30 years


EXPLORE


Diversified Exposition Services, Inc. Driving Your Trade Show and Mobile Marketing Efforts

Benefit from our over 30 years of experience in the trade show industry To consistently deliver superior service at an affordable price Meet and surpass our clients’ marketing goals, now and in the future

264 Wilkes Crescent Street Sylva, NC 28779 828 631-3374 www.diversifiedexpo.com copyright Š 2011 Diversified Expostion Services, Inc.

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