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Business Plan Kingdom Conference – November 8th-10th 2002 Mission Statement.................................................................................................. 1 Theme.....................................................................................................................1 Conference Sub-Committee................................................................................... 1 Background.............................................................................................................2 Accessibility.............................................................................................................2 Marketing................................................................................................................ 2 Guest Speaker........................................................................................................3 Proposed Conference Format................................................................................ 3 Friday Night......................................................................................................3 Saturday...........................................................................................................3 Sunday.............................................................................................................3 Conference Venue.................................................................................................. 4 Hotel Facilities.........................................................................................................4 Educational Considerations.................................................................................... 4 Website................................................................................................................... 4 Expected Attendance..............................................................................................5 Some Local Tourist Amenities................................................................................ 5 Potential Finance Scenarios...................................................................................6

Mission Statement We want to host the most exciting, enjoyable, well-run conference to date and also raise the profile of Toastmasters in County Kerry and Ireland.

Theme Voices of the Kingdom. Celebrating of the art of communication in the cradle of Irish literature. The oral and written works of Kerry known throughout Ireland as the Kingdom (hence the name Kingdom Conference) are world-renowned and it is the intention of Tralee Toastmasters Club to introduce a flavour of our heritage and unique oral traditions to fellow members and the general public attending the conference. The county has produced writers like the recently deceased John B. Keane of “The Field” fame, the poet Brendan Kennelly and Maurice Walsh’s short story “Green Rushes” was adapted to become John Ford’s epic romantic comedy “The Quiet Man”.

Conference Sub-Committee Chairman: PRO’s: Secretary: Treasurers: Booking Secretary: Entertainment: General:

Celine Slattery Sean Lyons & Marcus Fitzgerald Francis Foley Peter Harty & Eamon Bannan Joan McElligott Joe O’Connor Tim Ahern, Mary Horgan & Stuart Chapman Page 1 of 7


Business Plan Kingdom Conference – November 8th-10th 2002 Background Toastmasters International is a non-profit making organisation whose mission is to develop its member’s skills in the art of public speaking. The organisation is broken up into a number of distinct levels namely: Member Club Area Division District World HQ Board of Directors The training given by Toastmasters is not limited to public speaking, but also involves a leadership aspect and has modules to develop member’s skills in areas such as Public Relations, Technical Presentations, Storytelling, Communicating on Television and Speeches by Management

Accessibility Tralee is accessible by road, air, rail and bus. Numerous connections by bus can be made daily to all of the major towns and cites, with hourly departures to Dublin, Limerick and Cork. Less frequent connection can be made to the same centres by rail. Kerry International Airport is located 12 miles from Tralee, Aer Arann Express operates scheduled flights to Dublin and Ryanair runs direct flights to London Stansted.

Marketing The conference is open the general public, but is specifically run for the purpose of holding the District 71 Council Meeting and Humorous Speech and Topics contests of Toastmasters International. The conference will be actively marketed to all of clubs in District 71 with a membership of approximately 3000 in Ireland and the United Kingdom. This will be accomplished by: a) b) c)

Sending conference information to each Club President Attending Area and District Finals and publicising conference Distributing local tourist information to both of the above

As happened at past conferences it is expected that many of the travelling contingent will bring along their partners or spouses. Some of these are expected to attend the conference, whilst an excursion to one of our local tourist areas and a shopping trip will be laid on for the remainder depending on numbers. Page 2 of 7


Business Plan Kingdom Conference – November 8th-10th 2002 The conference will be marketed on a local basis by use of newspapers, radio, posters and possibly television. The educational workshops, banquet and the contests are expected to have a widespread local appeal. The sub-committee will approach local newspapers with a view to running a supplement or other article that will publicise the event. One of our club members is a presenter of a weekly programme on religious and social affairs on Radio Kerry, other members are regular guests on Radio Kerry and we will use this and our friendship with the presenter Frank Lewis to explore the possibility of appearing on radio shows to market the event. In the past the club had a regular Saturday morning slot with Frank Lewis and we will consider reviving this custom. One of the RTE news journalists hails from Tralee and is well known to club members, we will contact him to see if it is possible to get a slot on one of the local news items.

Guest Speaker A number of prominent guest speakers for the conference have been mentioned, it has been suggest that the Mr. John O’Donoghue the Minister for Arts, Sports & Tourism would make ideal candidate for opening the conference. Two of the possible speakers whose names have been suggested for the night of the banquet are namely the poet Mr. Brendan Kennelly and the ex-politician Mr. Dick Spring a former Minister for Foreign Affairs and Tanaiste.

Proposed Conference Format Friday Night Registration Opening Ceremony Welcome Party & Disco Saturday Morning 4 x Educational Workshops Council Meeting Afternoon Speech & Topics Contests Evening Banquet Sunday 2 x Educational Workshops Hall of Fame Closing Ceremony

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Business Plan Kingdom Conference – November 8th-10th 2002 Conference Venue Abbey Gate Hotel, Maine Street, Tralee, Co. Kerry, Ireland. Website: Phone: Fax: Email:

www.abbeygate-hotel.com +353 (66) 712 9888 +353 (66) 712 9821 info@abbeygate-hotel.com

Hotel Facilities Rating: 3 Stars Opened: 1994 Bedrooms: 100 Restaurants: Bistro Marché & Toscana (Italian) Conference Rooms: Lee Room: 350 – 500 VCR, Laptop, TV, OHP, Roving & Fixed Mic’s O’Connor Room: 15 – 40 VCR, Laptop, TV, OHP, and Flip Charts 55 Rooms: 15 – 50 VCR, Laptop, TV, OHP, and Flip Charts Boardroom: 15 – 50 VCR, Laptop, TV, OHP, and Flip Charts Combinations of the Lee, O’Connor & 55 rooms are possible

Educational Considerations A number of ideas and presenters of a local and international flavour are being considered for the Educational Workshops. Among the guest names and topics mentioned are: Gabriel Fitzmaurice – The North Kerry Idiom David Irvine – Stamping Out Sectarian Language Sean Lyons – Mass Communication: Speaking on the Radio Paul Hanrahan – Speaking for a Multi-Cultural Audience The educational workshop is considered to be one of the most important aspects of the conference. People can put the lessons learned at these workshops to use in many situations and the opportunity to hear a skilled orator is an opportunity that many toastmasters will not miss.

Website The Tralee Toastmasters club are in favour of setting up a website similar in format to that which can be accessed at www.toastmaster.org. The club

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Business Plan Kingdom Conference – November 8th-10th 2002 executive and Kingdom Conference Sub-committee believe that such a site would be an invaluable marketing tool for all of the organisations activities especially the conference.

Expected Attendance Opening Ceremony & Disco Educational Workshops District Council Meeting Competitions Banquet Hall of Fame Closing

200 50+ at each 200 250+ 300+ 150+ 150+

Some Local Tourist Amenities Tralee Kerry Museum Incorporating Museum – Historical Record of Kerry Geraldine Experience – Time Trip through Medieval Tralee Antarctic Expedition – Memorabilia from Scott & Shackleton Steam Train – Take a trip on the old Dingle Narrow Gauge Railway Siamsa Tire – The National Folk Theatre of Ireland Windmill – Restored 19th Century Mill, reachable by steam train Jeanie Johnston – Replica Famine Era Sailing Ship Aqua Dome – Indoor Water Park and miniature golf attraction Greyhound Track – Modern stadium with dining facilities Banna Strand – 8 miles of golden sandy beach Golf – Tralee & Ballybunion Championship Links Courses Crag Cave – Dubbed Ireland’s most exciting show cave West Kerry Dingle – Fishing Port Fungie – Dolphin Watching Slea Head – Location for David Lean’s epic Ryan’s Daughter Derrymore – Coastal Walk of 10 miles of golden sandy beach. Beehive Huts – Early Christian Monastic Sites Gallarus Oratory – 6th Century Christian Church Killarney Muckross House & Gardens – Part of Killarney National Park National Park – Area of outstanding Natural Beauty Lakes of Killarney – Not to be missed Oak Woods – One of our few remaining natural woodlands Macgillicuddy’s Reeks – The highest mountains in Ireland Ring of Kerry – A 110-mile circuit of the Iveagh Peninsula Torc Waterfall – Situated in the heart of Killarney’s woodlands Golf – 3 Championship parkland Courses

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Business Plan Kingdom Conference – November 8th-10th 2002 Potential Finance Scenarios Table 1 Potential Gross Income Scenarios Attendance Option a) Complete Weekend b) Complete Weekend Excluding Accommodation c) Saturday Educational Events, Accommodation & Banquet d) All Day Saturday and Banquet e) Saturday Educational Events Only f) Banquet Only g) Speech Competition

Less Hotel Administration Gross Attendance Income €

Price to Delegate

Profit per Delegate

Low Medium High Total No. Total No. Total 1200.00 35 1400.00 40 1600.00

200.00

No. 40.00 30

100.00

40.00

30

1200.00

40

1600.00

50

2000.00

130.00

30.00

30

900.00

35

1050.00

40

1200.00

65.00

15.00

20

300.00

25

375.00

30

450.00

35.00 35.00 7.00

15.00 11.00 5.00

15 40 30 195

225.00 20 440.00 65 150.00 40 4415.00 260

300.00 30 715.00 80 200.00 50 5640.00 320

450.00 880.00 250.00 6830.00

1.50 195

292.50 260 4122.50

390.00 320 5250.00

480.00 6350.00

The final Gross Attendance Income figures shown in the table above are used in three potential Statements of Income & Expenditure shown below. Three potential scenarios low, medium and high attendance are used to generate the potential gross income figure. For example, after consultations with the hotel, they quoted that the whole weekend option a) will cost €200 and out of this the club will realise a profit of €40 per delegate. If we multiply the profit €40 for this option by potential attendances then we get the clubs income for the different scenarios. Using cost figures supplied by the Speakeasy Club in Mallow, we were able to generate the Statements of Income and Expenditure shown overleaf. I have been deliberately conservative in my estimates of attendance and potential sponsorship and funding income. I have also been generous in estimates of the costs involved and all but the low attendance scenario generates a profit, which is shown as the cash in bank figure in the expenditure column.

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Business Plan Kingdom Conference – November 8th-10th 2002 Table 2 Projected Statement of Income and Expenditure after Low Attendance Projected Income Funding & Sponsorship Attendance Income

Low Attendance Scenario € Projected Expenditure 2000.00 Printing, Postage & Stationary 4122.50 Entertainment Public Relations Trophies Transport Bank Chargers Projected Loss 6122.50

€ 2000.00 2000.00 1000.00 700.00 400.00 100.00 -77.50 6122.50

Table 3 Projected Statement of Income and Expenditure after Medium Attendance Projected Income Funding & Sponsorship Attendance Income

Medium Attendance Scenario € Projected Expenditure 2000.00 Printing, Postage & Stationary 5250.00 Entertainment Public Relations Trophies Transport Bank Chargers Projected Cash in Bank 7250.00

€ 2000.00 2000.00 1000.00 700.00 400.00 100.00 1050.00 7250.00

Table 4 Projected Statement of Income and Expenditure after High Attendance Projected Income Funding & Sponsorship Attendance Income

High Attendance Scenario € Projected Expenditure 2000.00 Printing, Postage & Stationary 6350.00 Entertainment Public Relations Trophies Transport Bank Chargers Projected Cash in Bank 8350.00

€ 2000.00 2000.00 1000.00 700.00 400.00 100.00 2150.00 8350.00

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http://d71.org/docs/Conferences/BusinessPlans/KingdomConference  

http://d71.org/docs/Conferences/BusinessPlans/KingdomConference.doc

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