DISPATCHED Your Guide To Online Fashion Summer Edition
BEWORN: Introducing Your New Favourite Online store
Get The Festival Look Three Ways To Wear : Peplum Skirt
SPOTTED: We Catch You Out And About
imaged sourced from www.beworn.com with permission of owner.
We show you all you need to know to look flawless this Spring and what websites you should be logging onto.
Asian Influence Nevada
‘Dispatched’ have something for absolutely everyone. We have survived the harsh winters and finally arrived in the land of spring and summer. It’s time to stash away those big furry jackets and put on those tight-bright shorts you’ve been waiting so anxiously all year to wear. Our professional designers have captured it all in this very issue, so flick through our pages and discover all the new trends for this upcoming season. We have scoured the streets and analysed the online world, breaching the walls of future fashion to bring it straight to you in this months issue. FOLLOW US ON
Happy Reading, Georgina lipscombe, Editor.
BEWORN: Say hello to your new favourite online store and meet the inspirational creator Robyn.
PEPLUM SKIRT: this summer hottest item mixed and matched, Be sophisticated in the office and show stopping on a night out.
SPOTTED: We catch up with out favourite style icons, our readers, out and about.
p.28 BEACH WEAR: Keep yourself on trend and cool in the summer sun, Don’t sweat it, we’ve got you covvered with our guide to beach weare trends 2013 p.30 FESTIVAL FEVER: Its that time of year again, festival fever is settinng in, Dispatched has your summer essientail guide to Festivals.
SUMMER trends 2013
Pastel The candy shop pastel shades are back this summer just as sweet as ever. So forget the winter drear and stock up on the girly soft collection in all stores. It might encourage the warmer weather… ASOS £20
To really rock this trend, layer together for added impact
Get The Label £7
Pastels are soft and chalky in equal measure
freedom at TOPSHOP £18.50
Diva at Mrs Selfridges £25.00
freedom at TOPSHOP £18.50
Take an outfit from day to night this summer with a statement necklace. The one excuse in fashion to be as tacky and garish as you like. Take these examples as inspiration for your next night out....
Dorothy perkins online £12.00
freedom at TOPSHOP £18.50
Go bold with black and white prints. Walk the line in beetlejuice stripes, or mix it up with diamond and polka dot patterns. Leather is prominent and dresses with graphic black and white shapes or prints give that sharp and edgy look.
CHR O M E Boohoo £12
ia ns fi la un e n c e
Konichiwa bitches! Time to get those silks on and express your flowery side because it’s all about the Asian persuasion. Bright and vivid colours bless your wardrobe as you drape yourself with beautiful flowers and fine materials. Whether it’s the flowing textures of the Indian inspired threads or the body-hugging, Chinese and Japanese influenced dresses, there’s plenty of choice with Asian Influence.
aNevada Yeehaa! Welcome to the Wild West where distressed denim, dramatic fringes and white leather are sure to heat up these summer afternoons.
Saddle up and work the Western look for cowgirl chic. 14
denim N I S Y T CI Boohoo £25
Leather Boohoo £60
Get The Label £32
Missguided £60 15
Patent Apple green shower-proof tote hangbag with detachable internal bag. £18.99 A-SHU.CO.UK
Soft Dark pushcia Leather effect slouchy totebag with chain linked strap. £23.99 A-SHU.CO.UK
BAGS Royal Blue tassel handbag with stud embellishment and long shoulder strap.
Neon colours are big and bold this spring/ summer, with accessories in bright greens, electric blues and powerful purples.
Lightweight Orange multi-compartment handbag with leopard print scarf and long strap.
Brown hardback retro doctor handbag. £26.99 A-SHU.CO.UK
ODUCING Your New Favourite Online store D
ispatched Magazine is your guide to the most on trend and pocket friendly buys on the Internet. From Asos to Zara we scoured the web to find the best buys, we blundered through pages and pages of fashion fixes and weâ€™re proud to introduce you to our new favourite online market place Beworn. Be Worn is not your average online shop; with a little bit of vintage voodoo they pull their inspiration from past and future trends to produce the most unique clothing on the market today.
Features Its hard to believe the website is the love child of Robyn Lambert from Buckinghamshire who is just 20 years old! Robyn developed the website after spending her teens years struggling to find a look that would work for her.
Blue tie dye roll up top £24.99
‘I realised that the best style is your own, no matter what it is. The coolest girl in the room is the one that is confident in what she is wearing, the one whose personality and creativity oozes from their outfit from head to toe.’ Says Robyn.
‘The Best style is your own...’
Tie Dye O
ver size Te e £24.99
Be Worn hosts a collection of eyecatching dresses to get you noticed on a night out and a range of casual wear that will keep you effortlessly on trend this summer/spring. Its your one stop shop for all this seasons must have looks, a collection of affordable 70’s inspired tie dye teeshirts are a must have, teamed with a pair of tiny cut of shorts for a casual yet playful day time look. Crop Top Turtle Neck £9.99
‘I feel like for most girls in their teens, you often get lost in more than one way. I want Be Worn to be a place where you can interact with other
young girls, but not compare yourself to them, or compare your clothes to theirs. Just soak up the fun and fabulousness of each other!’
The perfect balance of value for money and show stopping fashion, Be Worn is the fashion label with a vintage edge and a heart of gold.
‘Rihanna, hands down my ideal woman to dress. She is confident, risky and not afraid of what people think. On the other end of the spectrum it would be Little Mix, for similar reasons but they have a different kind of confidence, they are fun and young and the perfect role models for my customers! I think they would be someone the Be Worn girls could relate to more.’
So what you waiting for, log on now to www.beworn.com and release your own personal style today.
Words By Joseph O’Rourke Images sourced from www.beworn.com with permission from owner,
The main thing that strikes you about the Beworn label is the mix of attitude and style that works to push the current high-street trends with out bank ruptuing its customers.
3 Ways To Wear Peplums are here to celebrate femininity accentuating utterly womanly shape of an hourglass. Peplums are believed to be flattering to any body type if worn right. Both straight and curvy lines can benefit from wearing peplums by letting them either create the illusion of shape, balance out the proportions, or enhance the curves that are already there.
Day to D
And it goes with anything! Just one skirt can create multiple outfits for any occasion. whether you dress it up for a night out or go for a more subtle day look, the skirt is the perfect, figure-building musthave of the summer. Experiement with these simple looks...
At The Office
Team the skirt with a plain vest for a more casual style. Or even add a touch of colour with a crop top to brighten up your day
Who said work had to be plain and boring? Wow them at the office with a sense of style. Less is more so keep it simple with a plain shirt ASOS £10
r Your Peplum
Day A bit of leather adds both practicality and edge
Night On The Town
To Jazz your look up for a night out with the girls try a crop top and killer heels. Accessorize to stand out from the crowd
Dispatched scowered the streets in order to show you what everyone else is wearing. We went to several different towns across England in search of girls wearing clothes from any online stores. And what we found was that around a quarter of the girls we asked had bought their clothes from an online shop.
It seems online shopping has grown and will soon become just as popular as store bought items. Out of the 50 girls we asked, Boohoo came out on top as the favourite online store. The most common response was that it usually has everything other expensive online shops have, just for a much better price! The second most popular was ASOS and then Missguided and after that, the lesser known shops followed, such as: Motel, Glamorous and Very.
Hannah Barret: 19 Essex
Motel isn’t really that well known but since I’ve found it I haven’t shopped anywhere else. Everything is uniquely styled and they have now started to do brands aswell. Dress - £38 Motel Shoes (Doc Martin) £90 Motel
The most worn outfits we encountered were either a baggy t-shirt tucked into very short denim shorts or a brightly patterned bandeau, matched with a high-waisted skirt, both long and short. It seems branded items are also developing into something of extreme importance for these girls. Brands such as; Stella McCartney, Viva Vena and Love Moschino, all from ASOS, are becoming very popular among the street wearers of Britain. Turning our attention to the feet of Britain we discovered that Vans and All Star shoes were tied to about half of the girls feet and the other half were wearing strappy sandals. Some beaded, some with artificial flowers stuck 24
Tash Starnes: 19 Dorset
I love Missguided just because their range is so good. They have so many different brands to choose from and it’s so easy to send something back if it doesn’t fit. Top - £6 Boohoo Skirt - £10 Missguided
to them but all in different colours to match the huge variety of summer outfits on the streets.
Most girls we saw were happily wearing sunglasses of all shapes and sizes as the sun had finally showed its face this spring. In fact walking down the street it was hard to spot anyone who wasn’t wearing them, so it’s not only essential that you own a pair, but that you keep up with the four-eyed fashion as each trend seems to attract a different frame of tinted glass. So welcome the publics choice of favourite online stores and outfits.
Charlotte Smith: 21 Leeds
My favourite online shops is Asos. They sell so many different brands and you can get everything you need there rather than having to pay separately for post and packaging. Top - £15 Asos Skirt - £16 Asos
Zoe Broster: Katrina Blundell: 20 Newcastle
I really like Boohoo. Missguided is good too but Boohoo usually has most of my favourite items for a good price. It has everything that any other expensive shop has just for a better price. Top - £10 Boohoo Shorts - £15 Missguided
I do like Asos but Boohoo where most of my clothes are from. Basically because it’s quality for money, it has a good range of casual and formal dresses all for a really good price. The dilivery is very reliable and efficiant too. Dress - £18 Boohoo
welcome to summer This years beach wear & festival fever outfits
Beach wear Dispatched is keeping you cool this summer with flowy dresses and high waisted shorts. Hot new rainbow tie dyes are taking the lead as beach wear is all about the neon colours mixed with the subtley of denim. Even the sunglasses are wacky shapes and colours to catch the attention of anyone passing by. Get ready to expose those toes with dainty little sandals and chunky wedges as they take the floor this year. Show off your body whether youâ€™re slim or curvy with a brightly patterned bandeau or even a bikini top underneath a pair of buttoned up short dungarees. To complete this outfit just add a straw hat and youâ€™ll have mastered a whole new summer/Nevada look.
ASOS - TIE DYE MAXI DRESS £25
ASOS - WAVY GLITTER CAT EYE SUNGLASSES £12
LITTLEWOODS - SHEL TRIM STRAW STETSON HAT £27
ASOS - MACRAME BACK TRIANGLE BIKINI TOP £18
LITTLEWOODS - SALMON & GOLD EMBELLISHED
MISSGUIDED - WALLIS CROSS HEART VEST £11.99
MISSGUIDED - SADIE DISTRESSED SHORT DUNGAREES
VERY - RAINBOW WASH STUDDED SHORTS £25 VERY - BUCKLE PLATFORM WEDGE SHOES £50
Summer isn’t summer until the festival season has begun. And with these styles you will have nailed your dancing-in-a-field look. Whether your aiming for the sexy summer pastel chic or the vibrant rock chick look, there’s a style here for you. Who knew mud could be glamorous?
A Contact your inner hippy with colourful maxi skirts. Teamed perfectly with a bando
val Fever Boohoo £15
We all know wellies are essentail when getting down and dirty on those fields.So team them up with denim shorts and a bright crop top to show a little skin for a great summer look
You can never be too careful in this unpredicable English weather. Your waterproof is not only practical but crucial for your grungy festival look
Published on May 8, 2013
Published on May 8, 2013
Dispatched Magazine is an online fashion magazine produced by Joseph O'Rourke, Rebecca Robinson, Charles Whitmore and Georgina Lipscombe