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Report to the Community

OUR Mission Discovery World educates, motivates, mobilizes, and inspires the innovators and entrepreneurs of the 21 st century.

In 2012, Discovery World celebrated 30 years of providing innovative experiences to Southeastern Wisconsin.


Letter to the Community from the Board Co-Chairs

2012 Board of Directors Tim Behling...................Time Warner

We are very pleased to distribute this Discovery World annual report reviewing the accomplishments of 2012. It was a great year in every way.

Colin Boyd.....................Johnson Controls Joel Brennan.................Discovery World Randy Crocker..............von Briesen & Roper, s.c. Lisa Cudahy Michael J. Cudahy.........Endeavors LLC

First, let us tell you, we were visited by almost 300,000 individuals young and old, from Milwaukee, many cities throughout Wisconsin, and states all over the Midwest… even from foreign lands! We think it is fair to assume that we have changed the lives of many of these visitors, inspiring them with our educational programs and hands-on exhibits. So often we hear “innovation” and “entrepreneurship” these days, but that’s our theme song, as you can see from the pages of this report. With your partnership and financial support, Discovery World will continue to provide unique educational opportunities for learners of all ages. So, on behalf of the Board of Directors, staff, volunteers, and millions of visitors we have served in our 30-year history, thank you for believing in our mission.

David Denomie.............Marquette University Josh Gimbel...................Michael Best & Friedrich Greg Gomez...................Badger Meter Gary Grunau..................Grucon Group Gary Hewitt....................Northwestern Mutual Heather Hipke................Merge Healthcare Jayne Hladio..................US Bank Sherry Husa...................Managed Health Services Caroline Joyce................University of Wisconsin Milwaukee Bruce Keyes...................Foley & Lardner Val Klump......................University of Wisconsin - Milwaukee Paul Krajniak.................Discovery World Dennis Kuester..............BMO Harris Bank Varun Laroyia................Johnson Controls Mary Jo Layden Allen L. Leverett.............WE Energies Kevin Lindsey................Endeavors LLC John Linnen...................BMO Harris Bank Fred Luber.....................Super Steel, LLC Terrence C. McMahon....The Boerke Company Mark Metzendorf...........Caterpillar Global Mining Bruce Milne...................Milne Family Foundation Paul E. Purcell...............Robert W. Baird & Co. Lisa Quezada.................MillerCoors LLC


Kevin Shafer..................Milwaukee Metropolitan Sewerage District Jon Simons....................Rockwell Automation Roger Smith..................A.O. Smith Corporation Jeff Spence....................Milwaukee Public Schools

Mike Cudahy Board Co-Chair

Allen Leverett Board Co-Chair

John J. Stollenwerk Mike Touhey...................Experis Jeff Ticknor....................BMO Harris Bank Dr. Hermann Viets.........Milwaukee School of Engineering Benjamin Wagner..........Habush, Habush & Rottier


2012 By the numbers


people participated in programs and events at Discovery World.



designers created and took home their own customized project from the Kohl’s Design It! Lab.

people participated in our community outreach programs and events.


individuals came aboard the S/V Denis Sullivan for tours and educational programs.


students enhanced their learning through our interactive, education programs.


hours were donated by 222 volunteers in various capacities.


individuals, families, and corporations enjoyed the benefits of a Discovery World membership.


students, teachers, and families engaged in hands-on exhibits, labs, and events at Discovery World or onboard the S/V Denis Sullivan through the Discoverer’s Fund. 4


Celebrating 30 Years of Discovery & Innovation 1982: Business leaders Robert Harland, Fred Stratton, Bill Brady, and I. A. “Tiny” Rader, bring a community vision to reality as Discovery World is incorporated as a 501(c)3 nonprofit organization. The initial location is housed within a Boys & Girls Club just off Brady Street on Franklin Avenue, on Milwaukee’s East Side.

1997: Discovery World receives the Milwaukee Foundation’s prestigious Frank Kirkpatrick Award for civic leadership and contribution to the betterment of the community.

1984: Discovery World officially opens its doors in the west wing of the downtown Milwaukee Public Library building.

2002: The Digital Literacy Accelerator Program is launched, transforming Discovery World into a school site, where high school students attend class for an entire semester at the facility.

1986: Michael Cudahy, known as Discovery World’s “fifth founder,” joins the Board of Directors. 1988: Bob Keeshan, known to the world as

Captain Kangaroo, tapes 22 Discovery World segments for his PBS TV show, giving Discovery World national recognition.

1996: Unveiling a new name – Discovery World: The James Lovell Museum of Science, Economics and Technology (in honor of Captain James Lovell, Milwaukee native and Apollo 13 astronaut), the organization relocates to 815 N. 7th Street, adjacent to the Milwaukee Public Museum (MPM), and opens the first IMAX Theater in Wisconsin in partnership with MPM.


1998: Summer Camps for teens, focused on

careers and entrepreneurship, are launched.

2004: Discovery World officially merges with

Pier Wisconsin and Great Lakes Future, expanding the mission to freshwater and environmental education through programming that now includes the S/V Denis Sullivan. Ground is broken for a new facility on Milwaukee’s lakefront.

2005: Discovery World celebrates 2.3 million visitors.

2006: Discovery World officially opens its

state-of-the-art 120,000 square foot facility, including two theaters, two studios, eight educational labs, and the Rockwell Automation Dream Machine on the shores of Lake Michigan.

2007: The Year of Discovery is celebrated by

unveiling numerous exhibits and programs, including the Briggs & Stratton Milwaukee Muscle, City of Freshwater, Energy and Ingenuity sponsored by Wisconsin Energy Corporation Foundation, the Milwaukee HIVE, and Johnson Controls TechnoJungle.

June 2010: Discovery World’s Clean Air Trek is

awarded the Business Journal’s 2010 Green Education Program of the Year.

November 2010: The Kohl’s Design It!

Lab and Mobile Lab are launched at Discovery World, providing a brand new experience that allows visitors to utilize creativity, design, and cutting-edge materials to construct, and take home customized projects.

January 2011: MillerCoors THIRST For

Freshwater Innovation Lab opens to the public.

June 2008: Les Paul’s House of Sound exhibit opens to the public, highlighted by the final Milwaukee appearance and concert by music innovator Les Paul.

2011: The United Nations designates Discovery World as an “Innovating Centre” for groundbreaking work in freshwater education.

November 2008: Tesla Lives! is launched, bringing to life the work of inventor Nikola Tesla in an electrifying, interactive theater production.

2012: Milwaukee Institute of Art & Design (MIAD) awards Discovery World the 2012 Honor Roll Community Partner Award in recognition of strong support of their Service Learning Program.

March 2009: Discovery World introduces Art and Archeology of Me and The Milwaukee Observatory, launching the program with Bay View High School.


Discover. Innovate. Lead. 8

UWM ROBOTICS & Digital Literacy

Discover, Innovate, Lead This is the mantra and guiding force for freshman engineering students participating in the Robotics and Digital Literacy program – a partnership between UWM and Discovery World – entering its fourth year in 2013. As Ashly Novander, a 2012 participant explains, “ get hands-on experience in engineering [by building a robot]; interviewing actual engineers; and you get experience in creating a video and audio podcast.” Students research and design the robots and projects, explaining their work via student-produced podcasts. “The robot building takes an example of a hypothetical engineering project…and makes it more applicable to freshmen” says Caleb Romanesko, a 2012 participant. The multi-disciplinary approach combines scientific and engineering concepts with communication, research, media production, and teaching skills to amplify UWM’s engineering curriculum. Students find their voice and learn to communicate scientific concepts and principles clearly on camera. “Discovery World has helped me better connect with students,” says Ashly. “I feel a little more confident and ready to speak my mind.” Sponsored by the


program (Fostering Opportunity For Tomorrow’s Engineers) and funded through a grant from the National Science Foundation.


students enrolled in 2012.


sessions led by Discovery World’S Digital Media team.

To view the final student-written and produced video projects, visit UWM’s website:

“I feel that this experience as a whole has made me a better engineer by making me a better communicator and giving me the knowledge I will need in the future to help design and create new forms of technology.� - Nate Hermann, UWM Engineering Student 9

Art & ArchAeology of Me & The Milwaukee Observatory How High School Students Tell the Story of Their Neighborhoods to the Public Inspiring and motivating, Art & Archaeology of Me is one of Discovery World’s most innovative programs. By using the city as the classroom, students are given the tools and methods of archaeologists, artists, and innovators to understand what has shaped their city and their neighborhood. This multidisciplinary knowledge is transformed into individualized Personal Archaeology banners – large, bold self-portraits of their past, present, and future – that become part of The Milwaukee Observatory, a stunning, student-produced public art and education experience. Through this process, students come to see and value Milwaukee in new ways. They connect history and innovation with their community and themselves. Students discover their passions, actively participate in turning ideas into products, and take ownership of their education and their future. Bay View High School student Vanessa Flores is a three-year veteran of Art & Archaeology of Me, and served as an intern in 2012, mentoring younger students through various aspects of research, design, and presentation. This experience helped Vanessa discover new skills. “Some days we’re like a marketing team – we talk to the media...Some days we’re public educators – we give tours, interview neighborhood residents. I used to have stage fright and the program really helped with that.” In addition to building her confidence, this program has inspired her passion: “I want to be a professional photographer and artist one day, and I love that this program combines the science of archaeology with visual art.”



of students stated that this program increased their ability to work in a team.


think differently about Milwaukee because of this experience.

students from Bay View and Bradley Tech High Schools participated in 2012’s Art & Archaeology of Me.

To see the remarkable installations produced by the students involved in this program, please visit “This is my third year in the Art & Archeology of Me program and I can honestly say I love it.” - Vanessa Flores, Bay View High School 10

“Speaking on behalf of the Bradley Tech family, it has been our honor to work with Discovery World on the Art and Archeology of Me project! Discovery World definitely helped in creating a positive and lasting experience for our students and for our community. Student participants felt a sense of accomplishment, value, and generosity in their work.� - Jody Bloyer, Principal, Bradley Technology & Trade High School 11

S/V Denis Sullivan Schooner Boatworks

Being Milwaukee’s Center for Public Innovation means creating a space where people can discover their passion and connect it to academic and career pursuits. This is exaclty what happens in the Schooner Boatworks program – a 12-week partnership with Bradley Tech High School. One student who discovered his passion was Oshawun Chalmers, a 2012 graduate of Bradley Tech High School, and one of 21 program participants. His enthusiasm and interest in freshwater and engineering led him to seek out and receive a highly competitive Hutton Junior Fish Biologist scholarship from the American Fisheries Society, which awarded Oshawun an eight-week summer internship with Discovery World and the US Forest Service. “Each experience opened my eyes to different careers I can picture myself being successful at, but most importantly, a career that I would enjoy” explains Oshawun. As a deckhand, educator, researcher, and explorer, Oshawun was able to more deeply explore the interests in freshwater and engineering that were ignited as a Schooner Boatworks student. “If there is anything that I learned, it would be that there is more than one way to tackle an obstacle.” The S/V Denis Sullivan also offers a variety of freshwater education programs that incorporate hands-on science experiments and observations with teambuilding and leadership experiences, as students become part of the crew while onboard. In 2012:


K4-2nd grade students and educators explored freshwater science and toured the schooner through Dockside Discoveries.



high school students and educators were introduced to life aboard a tall ship in 2-3 day Science Under Sail.

adults and families experienced the Great Lakes through onboard learning experiences


students and educators participated in a 3-hour Lakewatch Expedition.

“I have learned to use team work as a strategy in completing tasks more effectively.” - 2012 Schooner Boatworks student 12

“It was great! I had lots of fun, learned new things, and gained a new perspective and a new passion. It was great meeting all the crew and working with them.� - 2012 Schooner Boatworks student 13


Girl ScoutS & Boy ScouTS 2012 was the year of the Girl Scout at Discovery World. Our partnership with the Girl Scouts of Wisconsin Southeast resulted in a 130% attendance increase, with Girl Scouts of all ages participating in Discovery World programs. To align with new Girl Scout curriculum, Discovery World staff created new badge experiences that make use of the educational labs and studios, such as the Digital Movie Maker badge. 911 Girl Scouts and chaperones also participated in STEMFest, sponsored by Time Warner, a two-day annual event exploring chemistry by crafting carbonated soda, and a special Tesla Lives! live theater show that showcased the inspirational work of Girl Scout founder Juliette Gordon Low. In 2013, the Girl Scouts will work with the Kohl’s Design It! Mobile Lab to bring programming to the Girl Scouts who participate in the Urban Initiative. This special initiative trains volunteers and staff to deliver programming at schools and community centers in urban areas. Discovery World education staff will be working with the Girl Scouts to develop programming specifically for 3rd - 5th grade girls addressing the topics of innovation and entrepreneurship.

Boy Scouts

Girl Scouts 2,415 2,093

1,881 1,148 908 204 2009 2010 2011 2012


316 41 2009 2010 2011 2012

�The Girl Scouts of Wisconsin Southeast have partnered with Discovery World to develop one-of-a-kind, innovative Girl Scout experiences that enhance the Girl Scout Leadership Experience and provide real-world connections in ways that would not be possible without the resources Discovery World has to offer. Our partnership with Discovery World has become a model partnership for the Girl Scouts, and we are looking forward to planning more exciting opportunities for the Girl Scouts in the coming years.� - Mary Black, Chief Program Officer, Girl Scouts Wisconsin Southeast 15

College & Career Pathways IN Discovery World enabled students to discover a new relationship with freshwater in 2012 through three programs focused on connecting freshwater with college and career opportunities. These programs include:


Discovery World and the Milwaukee Area Workforce Investment Board (MAWIB) empowered and motivated students in a program that spanned eight weeks in the summer of 2012. A total of 15 students – part of Mayor Barrett’s Earn & Learn program – became Freshwater Ambassadors, exploring the science of water, developing interactive demonstrations for the public, and working with professionals to develop Career Pathways, a professional lecture series. These students are the latest “ambassadors” in the Discovery World “THIRST Corps”, a group of young people dedicated to showcasing the economic potential and natural beauty of our most precious resource – freshwater. In August, these Freshwater Ambassadors hosted a delegation of high school students from China, guiding them through demonstrations and experiences at Discovery World that focused on freshwater and the Great Lakes.

Career Pathways

Discovery World hosted six interactive lectures on Fridays during the summer of 2012 to further connect Milwaukee’s Earn & Learn students with area professionals and career paths. Developed with assistance from Earn & Learn THIRST Corps members, each lecture included a presentation by an area innovator or entrepreneur from the corporate, nonprofit, or government sector. The culminating presentation was titled “Aquapalooza,” and included a symposium of professionals, students, and community leaders, including Mayor Tom Barrett and AT&T’s Dextra Hadnot, to discuss and demonstrate the importance and impact of freshwater. Nearly 700 students participated in the Career Pathways program, including over 320 people in attendance for the day-long Aquapalooza.

“One of the most rewarding things to see is young people engaged in learning experiences in science, technology, math, and engineering, and to hear their excitement about future careers through the Road To Wealth program. Our valued partnership with Discovery World exposes Milwaukee students to real world learning and motivates and prepares them for tomorrow’s workforce.” - Donald Sykes, MAWIB President/CEO 16

Freshwater Building the Water Generation

Discovery World presented a series of four career-focused seminars for high school students, sponsored by AT&T, that includes activities in our labs and theaters. Presenters and educators included Discovery World’s Tiffany Krihwan, the captain of the S/V Denis Sullivan; Cora Lee-Palmer and Bill Graffin from the Milwaukee Metropolitan Sewerage District (MMSD); and Wisconsin State Senator Lena Taylor. Over 300 students navigated through lessons on invasive species in the Reiman Aquarium, explored the chemistry of water by brewing tea in the MillerCoors THIRST Freshwater Lab, and built water purification systems in our General Science Lab to gain a better understanding of both the challenges and opportunities associated with freshwater.

My new relationship with freshwater means that I can help my community with understanding freshwater and all the possibilities that it has. It has shown me ways I can protect Milwaukee’s great lake. I will do everything in my power to show youth that freshwater is the future.” - Larry Williams, Building the Water Generation participant 17

Kohl’s Design It! Lab Programs In 2013 Discovery World and Kohl’s Cares renewed their partnership to expand the community impact of the Kohl’s Design It! Lab. The interactive program showcases the connection between design and our everyday lives, and it has become one of the most popular Discovery World experiences since its introduction in 2010. The lab connects visitors with industrial and product designers, and other experts who reveal where great ideas come from and show how these ideas make their way to the marketplace by guiding visitors through hands-on projects. A new initiative in the Kohl’s Design It! Lab, the Design Futurist Internship Program, allows high school, undergraduate, and graduate students to explore their passion for industrial and product design by demonstrating projects and techniques to Kohl’s Design It! Lab visitors. In 2012, over 30 Design Futurists from area high schools and universities instructed visitors on a variety of projects in the lab – and learned something new in the process. One Design Futurist, Joe Fellowes, now a freshman at the Rhode Island School of Design (RISD), reflects on his experience: “The Design Futurists program gave me confidence in my decision to pursue a fine arts degree. Having the opportunity to be in the position of an educator allowed me to more carefully consider the way I approach learning. With certainty I would say I have an advantage over some of my peers at RISD, as my experience in the Design Futurist program has helped me to move forward with far more certainty than I could have otherwise.”


visitors created and designed products in the Kohl’s Design It! Lab.



individuals experienced demonstrations and designed their own projects at community locations through the Kohl’s Design It! Mobile Lab.

Joined the Kohl’s Design It! Club in 2012.

To learn more about the Kohl’s Design It! program, visit


“The Kohl’s Design It! Lab and staff has helped take class projects to a new level. Access to KDIL equipment has given me the opportunity to design and cut out parts for a cardboard planetarium that will be used for student projects later this year. The KDIL staff has gone out of their way to support my ideas and needs, even coming to my classroom to talk about the Great Lakes, mapping, and shipwrecks that have occurred in the past.” - Peter Graven, teacher, Deer Creek Intermediate School 19

Building a Strong Community

Learning Journeys

In 2012, Discovery World and the Milwaukee Public Schools launched a new partnership called Learning Journeys, targeting every 4th grade class within the MPS School District. Over the calendar year, nearly 3,500 students and teachers from over 70 schools engaged in freshwater science education programs in our labs, Reiman Aquarium, and exhibit floor. This innovative program – the first of its kind between MPS and an area cultural or educational institution – serves as a model for integrating out-of-school, curriculum-based learning experiences with classroom education. Funded by the Greater Milwaukee Foundation, the program will welcome up to 6,000 students for half-day educational visits to Discovery World in each of the next two years.


Building a Strong Community

Zilber Neighborhood Initiative Since 2009, Discovery World has worked with the Zilber Family Foundation to support communities targeted by the Zilber Neighborhood Initative. Discovery World provides innovative, educational programming for families, youth, and adults living in the Clarke Square, Layton Boulevard West, and Lindsay Heights neighborhoods. Journey House, a community organization located in Clarke Square, has been a strong partner of Discovery World. Michelle Bria, Executive Director of Journey House states, “This partnership is one of the most genuine, authentic relationships we have. I can’t imagine Journey House events without the Kohl’s Design It! Mobile Lab. Discovery World is part of our Clarke Square fabric.” In November 2012, Discovery World hosted a Journey House day, welcoming over 600 people and providing complimentary admission to explore labs and exhibits. In addition, all families were offered a free family membership to enjoy Discovery World for an entire year.


Building a Strong Community

Discoverer’s Fund

Discovery World is committed to ensuring that our educational experiences are available to all learners, not just those who can afford an admission ticket. The Discoverer’s Fund, sustained through generous grants, donations, and $1 from every admission ticket sold, helps ensure that our facility and programs are accessible to all. In 2012, 5,608 students, teachers, and families participated in Discovery World’s educational programs through Discoverer’s Fund scholarships. In 2013, we will expand the community efforts through the support of targeted grants provided by the Theodore Batterman Family Foundation, the Stollenwerk Family Foundation, the Henke Family Foundation, and the Gene and Ruth Posner Foundation. For more information about the Discoverer’s Fund, contact the Discovery World Development office today.



Building a Strong Community


Discovery World continued to expand the Summer Camp program in 2012, serving 1,306 campers from elementary to high school, over the course of ten weeks. Due to generous support from the Milwaukee Public Schools and the Zilber Neighborhood Initiative, 250 campers received full scholarships to our interactive, hands-on camps that explore everything from freshwater to audio production to industrial design. 2012 also brought the introduction of specific “girls only” programs in science and engineering, providing new opportunities for skill development and career preparation.

“The teachers and staff do an amazing job of getting to know all of the campers and getting them to work together on challenging and new projects. Riley blew me away one day after her magic and illusions camp when she told me her favorite part of the day was writing out an explanation of how each illusion was supposed to work. How else do you get a kid excited about writing on a summer day?” - Chris Young, father of Riley Young, Summer Camp participant



ADULT PROGRAMS Discovery World provides opportunities to explore and innovate for people of all ages. In 2012, new adult programs were launched and overall participation increased. Community partner Rishi Tea teamed with Discovery World to launch the “Tea Innovators” series. Participants learn the history, origins, and chemistry of tea, while brewing their own in the MillerCoors THIRST Lab. Master Brewer classes expanded, and five master brewers from breweries such as MillerCoors, Lakefront Brewery, and Water Street Brewery led participants through the science behind one of Wisconsin’s most notable – and tasty – traditions. Discovery World began to offer Open Hours to the public in our Print and Publishing Lab in 2012. Under the guidance of professionals, students, artists, and entrepreneurs were able to use professional equipment on a variety of projects, ranging from concert posters to a start-up t-shirt business. University of Wisconsin-Milwaukee (UWM) has built the Open Hours into their curriculum, purchasing passes for all Graphic Design seniors and assigning design challenges that utilize equipment in the Print and Publishing Lab. In 2013, Discovery World will launch all-female brewing classes, along with a summer soda series, and new adult programs focused on fragrances, spa products, and molecular gastronomy.


individuals participated in our Ale though the Ages program.


Over people attended the Point Fish Fry & A Flick summer movie series at Discovery World, co-sponsored by The Pabst, Bartolotta Restaurants, and American TV & Appliance.


Over people enjoyed free live music at Discovery World through the Live at the Lakefront concert series. The 2012 season was also sponsored by Bartolotta Restaurants, Jacob Leinenkugel Brewing Company, and Rotary Club of Milwaukee, Inc.

66 26

individuals journeyed through Milwaukee’s brewing history on our Legacies of Milwaukee Brewing tours.


participants discovered new properties of tea in our Tea Innovators Series.


brewers learned from the masters in our Master Brewer Series.

Thanks to Discovery World and the ‘Tea Innovators’ program, my high school son and I have spent several evenings together learning about remote geographies, fascinating cultures, and the origins of one of the world’s oldest beverages. We have enjoyed the programs immensely, but more importantly we’ve created great memories together”. - Steve Hasbrook, Discovery World member 27

FINANCIAL HIGHLIGHTS 2012 represented a strong step forward in the march toward long-term financial sustainability for Discovery World. Financial results were the strongest since the opening of the lakefront facility in 2006. In addition to increases in earned revenue, generous community partners and individuals increased their investment in our mission and provided financial support. Discovery World is thankful to all those who support our Center for Public Innovation by purchasing tickets

2012 Revenue & Support

2012 Operating Expenses Programs 3,500,244 ▲ Administration 719,795 ▲ Marketing 475,375 ▲ Gift shop and Parking 244,554 ▲ Catering Events, Rentals 220,315 ▲ Development & Membership 209,083 ▲ Program Support 207,827 ▲



and memberships, hosting events, attending programs and classes, and contributing to us in many other ways. Discovery World relies on community partners to contribute more than $2 million annually to continue to grow our programs and provide learning opportunities for the entire community. As we move forward, we remain committed to effective and responsible stewardship of financial and in-kind community contributions. Your continued support allows us to maintain and expand our work to inspire the innovators and entrepreneurs of tomorrow.

63% 13% 9% 4% 4% 4% 4%

Contributions 2,880,462 Admissions 1,031,240 ▲ Programs 865,629 ▲ Catering, Events, Rentals 611,038 ▲ Memberships 562,879 ▲ Gift Shop and Parking 557,009 ▲ Investment Income 49,298 ▲ ▲


44% 16% 13% 9% 9% 8% 1%

DONORS Discovery World is grateful to the individuals, corporations, businesses, and foundations that made a charitable contribution to support our work and our mission in 2012. We are deeply appreciative to you for your generosity and support of our mission. Thank you. A.O. Smith Foundation Richard & Joan Abdoo Kent Adams Dr. Arvind Ahuja American Transmission Co., LLC Anonymous Donor (4) AT&T Attorneys Title & Closing Services Ettore Barbatelli Bartolotta’s Restaurant Group Theodore W. Batterman Family Foundation Don & Donna Baumgartner Timothy & Joanne Behling Alvin & Marion Birnschein Foundation David & Eva Bishop David Blomberg Dr. Frederick Bloom Arthur & Leslie Boettcher Bostik, Inc. Colin & Hannah Boyd Lynde & Harry Bradley Foundation Joan Brengel Joan & Fred Brengel Family Foundation Joel & Audra Brennan Briggs & Stratton Corporation Foundation Chris & Kelly Calvelli Caterpillar Global Mining CG Schmidt, Inc. Charter Manufacturing Co., Inc. Stephen & Jane Chernof Eric & Elizabeth Cherveny Larry Clarkin Daniel Cox John Crichton Randall & Kathleen Crocker Chris Curfman DDN Menomonee Falls Dedicated Computing John Deely David & Mary Denomie Roman & Carol Draba David Drake Sylvia DuBois Claus & Bonnie Dunkelberg Einhorn Family Foundation Herbert H. & Fern Elliott Family Foundation Emerson Electric Co. John Feld Forest County Potawatomi Community Foundation Richard Frank

Friends of Hannah Bobrow Richard Frohling & Kristina Somers Barbara Fuldner Scott & Lyn Geboy Sheldon & Danni Gendelman Shiva Lee Gerhardt Darren Davis & Bryna Goeckner Gregory & Kathy Gomez Tim & Barb Graul Greater Milwaukee Foundation, Forbes/Berend Family Fund Colton Charitable Fund Habush, Habush & Rottier Joseph Hall Christopher Hamm Hammel, Gren & Abrahamson Richard & Cynthia Hayes Heil Family Foundation Evan & Marion Helfaer Foundation Mary Henke Gordon Henke Family Foundation Gary & Linda Hewitt Heather Hipke HUSCO International, Inc. IBM International Foundation InPro Corporation Vladmir & Sarah Olstad Jelencic Jewish Community Foundation, Dennis & Donnalyn Maiman Donor Advised Fund Jack & Lucy Rosenberg Donor Advised Fund Peter & Cathy Johnson Johnson Controls Foundation C. Paul Johnson Charitable Family Foundation Journal Communications, Inc. Joy Global Foundation Mary Jungers K12 Management, Inc. KAPCO, Inc. G. Frederick Kasten Phil Kelliher Ted & Mary Kellner Henry Kepner Bruce & Diane Keyes Robert Kieckhefer Val Klump & Sory Marocchi Dennis & Susan Koback Kolaga Family Charitable Trust Kohl’s Corporation Stanley & Shirley Kritzik Robert Krueger

Jeffrey Krygiel Dennis & Sandra Kuester Charles & Mary Ann Labahn Barry Langdon-Lassagne Varun Laroyia & Radhika Maheshwari Thomas LaTondre Donald & Mary Jo Layden Samuel & Rose Lee Allen Leverett & Laura Hosbein Jason Lind Scott & Jean Lindemann Kevin Lindsey John & Kathy Linnen Anne & Fred Luber Foundation Paul Luber Gerald & Elaine Mainman Managed Health Services, Inc. Manpower Foundation ManpowerGroup Marcus Hotels & Resorts Keith Mardak Paul Martin Materion Advance Chemicals James Mavor Timothy McAuliffe McClone Insurance Group Terrence & Patty McMahon Scott Medhurst John & Linda Mellowes Mark & Donna Metzendorf George Meyer Family Foundation Paul & Elise Meyer Michael Best & Friedrich LLP MillerCoors LLC Milwaukee Public Schools: Partnership for the Arts Milwaukee Public Schools: Partnership for the Humanities PPC Foundation The Milne Family Foundation Milwaukee Water Council Don Mitchell Larry Moffatt Amber Montelongo Corey & Brenda Mooney Mueller’s Tree & Sawmill Service LLC Julia Murphy NCHM Charities Nicholas Family Foundation Northwestern Mutual Foundation Keith & Jane Nosbusch John Ogden

Robert Ogilvie Tim Olander Stewart Oliver Gerald Panneton Chris Patterson Owe & Lorna Petersen Jane Bradley Pettit Foundation PLAN Foundation Mark & Tracy Plecha Jeffrey Polenske Gene & Ruth Posner Foundation Bescina Powell & Nakeca Girley Paul & Patty Purcell Robert W. Baird & Co. Foundation Racine Yacht Club - Sea Scout Ship 5730 Reiman Family Foundation Mike Reinsma Emily Rizzo Rockwell Automation Steve & Shelagh Roell Art & Meghan Rozema Robert Saveland Schoenleber Foundation Martin Schreiber Norris Servais Jon & Noelle Simons Roger & Judy Smith Scott & Mary Ellen Stanek Joan Stein Norman Stewart & Debra Salvo Stollenwerk Family Foundation Fred & Anne Stratton Steigleder Charitable Trust Streich Family Foundation Super Steel LLC Michael Szombathelyi Alfred & Joy Tector Rich & Anna Teerlink Kimberly Thekan Missy Thompson Time Warner Cable University of Wisconsin-Milwaukee Hermann Viets Benjamin & Rachel Wagner Jim & Dorothy Wahner Dave Walton Anthony Weasler Neal & Cathy Wegner Jay & Madonna Williams Wisconsin Energy Foundation Zilber Family Foundation

Every effort has been made to ensure the accuracy of donor information. Please contact the Development Office at 414.765.8776 or with any questions or corrections. 29

GALA SPONSORS & DONORS We would like to recognize all who made our 30th Anniversary Gala possible. The net proceeds from this event provided nearly $230,000 to support Discovery World educational programs. Thank you to all who contributed and joined in celebrating 30 years of innovation and discovery in Milwaukee. (This list includes table sponsors, individual ticket purchasers, and auction donors.) A.O. Smith Foundation ACME Corp. Production Resources Allen Edmonds Shoe Corporation American Players Theatre Amy’s Candy Kitchen Anaba Tea Room ANEW Skin & Wellness, LLC Angelfire Enterprises, Inc. Art Below Zero Aurora Health Care BMO Harris Bank, N.A. Badger Meter, Inc. Mayor Tom Barrett The Bartolotta Restaurants BBJ Linen Beechwood Sales & Service Best Buy Fox Point Blush Beauty Boutique Boston Scientific Corporation BRAVO! Cucina Italiana Brennan Landscaping, Inc. Brew City Brand Apparel Brewers Community Foundation Jack & Cissy Bryson Buckley’s Restaurant & Bar Burke Candy Café 1505 Canopies Carey Limousine Caterpillar Global Mining Cedarburg Coffee Roastery Ann Conis John & Kay Crichton Randall & Kathleen Crocker Michael & Lisa Cudahy Thomas Derenne Devon Seafood & Steak EAA Aviation Center Elite Sports Club Elsa’s on the Park Eppstein Uhen Architects, Inc. Exact Sciences Corporation Exceptional Events LLC Experis Fiduciary Management, Inc. First Stage The Florentine Opera Company

Foley and Lardner LLP Form & Fitness Frontier Airlines George Watts & Son, Inc. Gigi of Mequon Grand Geneva Resort & Spa Granite MEDsystems Gary Grunau Grunau Consulting Habush Habush & Rottier S.C. Hammes Company Hang Glide Wisconsin Harley-Davidson Motor USA Harley-Davidson Museum Harken, Inc. Dennis Harton Heil Family Foundation Bob & Jenny Hillis Hillside Farm LLC Sam Hope & Elizabeth Meyer HUSCO International, Inc. iPic Theaters The Iron Horse Hotel John G. Shedd Aquarium Scott Johnson Johnson Controls, Inc. Journey House KAPKO, Inc. Keehn’s Valet Parking, Inc. Knox Swan & Dog LLC Lee & Ben Kordus Koss Corporation Stanley & Shirley Kritzik Dennis & Sandra Kuester Lake Express Lakeshore Charters, LLC Donald & Mary Jo Layden Lee John’s Catering Locker’s Florist Billy Lothman Lynden Sculpture Garden MADtown Entrepreneurs Managed Health Services, Inc. Marcus Center for the Performing Arts Marcus Corporation Margarita Paradise Mark Berman & Son

Marquette University Material Matters Quilt Shop Melinda Myers LLC Jack & Patti McKeithan Terrence & Patty McMahon Medical College of Wisconsin John & Linda Mellowes Merge Healthcare, Inc. Mark & Donna Metzendorf Michael Best & Friedrich LLP MillerCoors LLC Bruce & Becky Milne Milwaukee Art Museum Milwaukee Ballet Company Milwaukee Brewers Baseball Club Milwaukee Bucks Milwaukee County Zoo Milwaukee Cupcake Company Milwaukee Film Milwaukee Fire Department Milwaukee Irish Fest Milwaukee Metropolitan Sewerage District Milwaukee Public Museum Milwaukee Repertory Theater Milwaukee School of Engineering Milwaukee World Festival, Inc. Miss Pole Museum of Science and Industry Chicago Neroli Salon & Spa Nic Ehr Landscape Co., Inc. Northwestern Mutual Michael Nowotny Ozaukee Country Club PNC Bank Pabst Theater Foundation Paper Envy, LLC Milwaukee Pedal Tavern Paul & Patty Purcell Quarles & Brady LLP Reiman Foundation, Inc. Roy & Bobbi Reiman Robert W. Baird & Co., Inc. Rock the Green, Inc. Rockit Ranch Productions Rockwell Automation Ruvin Bros. Artisans & Trades, Inc. Saz’s Festivals

Bud Selig, Commissioner of Baseball Sendik’s Food Markets Skylight Music Theatre Southwest Airlines St. Paul Fish Company Starbucks Coffee Company John J. & Joellyn Stollenwerk Strauss Brands, Inc. Sunburst Ski Area SURG Restaurant Group Taliesin Preservation, Inc. Tavernita Tenuta’s Italian Restaurant The Boerke Co., Inc. The Capital Grille The Chocolate Factory The Institute of Beauty and Wellness The Pfister Hotel The Spice House The Steve Books Family Ticket King Thief Wine Shop & Bar Third Ward Caffe Time Warner Cable US Bank Underwater Connection University of Wisconsin-Milwaukee Usinger’s Sausage Vicki Chiger Inc., Art Gallery von Briesen & Roper, S.C. Wisconsin Energy Corporation Wisconsin Energy Foundation Wheel & Sprocket Whyte Hirschboeck Dudek S.C. Wisconsin Cheese Mart Wisconsin Executive Residence Foundations, Inc. Wisconsin Humane Society Charles Woodson WTMJ- TV YogaOne Studio Zed 451 Andrew & Carlene Ziegler Robert Zimmerman

We hope to see you at this year’s Gala on July 27, 2013! 30

THANK YOU to our donors, volunteers, partners & supporters Discovery World’s Board of Directors and staff are grateful to all who continue to invest in Discovery World’s educational mission through annual fund contributions, program underwriting, sponsorships, partnerships, gala support, individual and corporate memberships, and volunteering. Your contributions make our work possible. Supporting Discovery World means investing in our community’s bright future. For more information on the many ways to support Discovery World, please contact the Development Office by calling 414.765.8776, visiting us online at, emailing us at, or scanning this QR Code, which will take you to our donation page. Follow us online to stay up to date on what is going on at Discovery World.

We are especially pleased to thank our partners at Rockwell Automation for their continued support of our mission and for generously sponsoring the production of this report.

Discovery World is a 501©3 nonprofit organization committed to the educational, economic, environmental, and cultural development of our community. Your gift is tax deductible to the fullest extent of the law.

Discovery World educates, motivates, mobilizes, and inspires the innovators and entrepreneurs of the 21 st century.

Discovery World Attn: Development Department 500 N. Harbor Dr Milwaukee, WI 53202 414.765.0069

Discovery World Report to the Community 2012  

Discovery World Report to the Community 2012