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ADVISERS’ DESK Life is so much easier if you can remember this:

It is so clear; it was the first day in my yearbook classroom. As I split time between four levels of lesson plans and an unsuccessful attempt to install software onto an outdated Mac, my editor-in-chief asked, “How did you get this job anyway?” Welcome to Publications Advising 101. You have been assigned a program that contains few concrete rules. In 10 months, the yearbook staff will present a journalistically accurate, beautifully designed, artistically photographed record, while staying on deadline and, of course, while making enough money to purchase those new computers. Is that humanly possible? How will you accomplish it? You can’t! The only way to succeed is let go. As an adviser, each class should begin with a mantra — this is not my yearbook, this is not my yearbook. That doesn’t mean that you are not responsible for every element in it; you are, but it does define what you are seeking to achieve -- a yearbook that belongs to the students. Their program will soar when you realize that the book is not yours. It is a student publication. Time to Celebrate

No one gets off easily. Everyone participates every day; everyone suffers together; everyone achieves success together. Each finished assignment is a celebration of talent and commitment. The team is their team. It belongs to them. A yearbook class is hierarchical. When a staffer has a question or a complaint, I ask, “Have you talked to your editor?” Your strongest people with the most experience are at the top of your program. Be confident the issues will be resolved. This guarantees that leaders experience leadership success, staff members learn to confront issues and the program reflects the staff’s personality. Most importantly, it ensures that the students participate in their program. What is the adviser’s role? The adviser works diligently to make the staff want to be a family. Create experiences together: a day off on the lawn with a beach ball, a class set aside for their own photo shoot, a field trip to the publishing plant, and, if you’re lucky, a trip to New York City.

One advantage of doing a spring delivery book is that distribution signifies a clear-cut finale to Student ownership begins on the the publication year. Here, the Theogony staff celebrates with a day of fun activities. first day with focused expectations on the team. From selling Reward students. Mold a yearbook family that is proud of what advertisements to interviewing, writing, photographing and they create. After all, it is not your yearbook. designing, the success of the program depends on the students.



Y e a r b o o k DISCOVERIES


Profile for Herff Jones Yearbooks