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Connecting Brazil to the world

DISCOVER Year 5 • Issue 11 • Special Edition/September 2014 www.discoverbrazil.ca

MAGAZINE

Discover Brazil magazine is connecting Brazil to the world.

WELCOME PORTUGAL!


VeNhA trAtAr SeuS deNteS cOm quem fAlA A SuA líNguA

inglês português espanhol italiano

IMPLANTE DENTárIO OrTODONTIA CLArEAMENTO TrATAMENTO DE CANAL NOVOS CLIENTES EMErGêNCIAS TODOS OS SEGUrOS ESTACIONAMENTO

HARARI CHOCRON DENTAL CENTRE AESTHETIC & GENERAL DENTISTRY

HARARI CHOCRON DENTAL CENTRE AESTHETIC & GENERAL DENTISTRY

www.drrenatoharari.ca 1693 Dufferin Street 416.656.9292 HARARI CHOCRON (at St. Clair Ave. West) DENTAL CENTRE Toronto, ON, M6E 3N9 AESTHETIC & GENERAL DENTISTRY

www.hararichocron.ca

HARARI CHOCRON DENTAL CENTRE AESTHETIC & GENERAL DENTISTRY

HARARI CHOCRON DENTAL CENTRE AESTHETIC & GENERAL DENTISTRY

“Investir em uma equipe com profissionais especializados e eficientes faz toda diferença na qualidade de nossos serviços e no atendimenta aos nossos clientes.” Dr. renato Harari

23 ANOS

de experiêNciA


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Contents

Contributors Connecting Brazil to the world

DISCOVER

MAGAZINE

Year 5 • Issue 11 • Special Edition/September 2014

Ingrid Coifman

is a journalist and PR, who specializes in technology, economics, and tourism, having in her portfolio Culture TV, CBN Radio, McDonalds and Microsoft.

Danielle Marinho

Brazil Education

Science without Borders brings 12,000 students to Canada

Business

Doing Business in Brazil Forum

Tourism

Looking at Brazil through foreign eyes

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Hemeterio Neto

Canada Sports

The 16th century Torre de Belém, in Lisbon, Portugal by António Sacchetti

TO 2015: United we play! Pan and Parapan American games 11

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is a journalist and huge sports fan. From Rio de Janeiro, she has been working as an international correspondent, public relations manager and social media expert. She continues to write from Brazil.

is a Brazilian comic book artist and illustrator, who has won some prizes and exhibitions during his long career. Also, he’s a fine painter, specializing in acrylic on canvas works and animation, which he practices as a hobby.

Culture

TIFF 2014: 285 features, 109 shorts and A-listers in Toronto 14

Portugal

Jose Francisco Schuster

Cover

Discover Portugal: Portugal tops the list of “Best European Countries” for tourism

Politics

Brazil & Portugal: historical ties and strong partnership

has been a journalist for 30 years. He writes a blog on the Brazilian community in Canada.

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Tourism

Lisbon & Porto: Past and present through history, people, culture and gastronomy

Business

Brazilian aviation leader’s presence in Portugal Doing Business in Portugal

20 22 24 Discover Brazil Magazine


From the Publisher Connecting Brazil to the world

DISCOVER

MAGAZINE

Publisher & Founding Editor Leila Monteiro Lins Production Manager Teresa Oliveira Executive Editor Ingrid Coifman Contributors Antonio Corte-Real Danielle Marinho Jennifer Salinas Jose Francisco Schuster Leticia Mecatti Translation Rafael Alcantara Copy Editor Joan Sheppard Art Director Lin Rocha Cartoonist Hemeterio Neto Photographer Diego Barros Marketing Lucilea Rosario (Brazil) Richard Turner (Canada) Patricia Galvao (Portugal) marketing@discoverbrazil.ca Frequency Discover Brazil is published twice per year Publisher Information LML COMMUNICATIONS & MARKETING INC.

LML Events | Media Marketing

Contact: Leila Monteiro Lins Email: info@discoverbrazil.ca Website: www.discoverbrazil.ca Phone: 1- 647- 227-5514 Toronto, Canada Distribution Brazil, Canada & Portugal ISSN nº1920-7859 Folow us on Twitter: @DiscoverBrazilM Facebook: Discover Brazil Magazine Facebook: Connect Portugal & Brazil Linkedin: Discover Brazil

Discover Brazil magazine is member of Brazil-Canada Chamber of Commerce There are more great content and exclusive features at Discoverbrazil.ca. To get there, simply download any of the free QR code readers available for your Smartphone and scan the square QR code on the left using your Smartphone’s camera.

Cover Illustration done by Brazilian artist Hemeterio Neto.

DISCOVER BRAZIL’s 5th ANNIVERSARY CELEBRATION

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Discover Brazil magazine was launched in April 2010 to meet a growing demand from Canadian readers for information about Brazil. Counting on a team with a wide range of experience in both countries, during the last five years, we’ve published many articles showcasing Brazil and Canada from different points of view such as culture, tourism and business.

Now we are expanding the scope of our magazine. Considering the historical ties between Brazil and Portugal, the magazine will include up-to-date info about our “brother-nation” in our new section called “Discover Portugal”. There will be exclusive interviews, articles and special reports that present timely new perspectives and insights into what’s happening in Portugal’s economy, culture and travel industry. To launch this section we invite you to read my interview with the Brazilian Ambassador in Portugal, Mario Vilalva. He talks about the importance of the historical and cultural relationship between the two nations and discusses new economic opportunities.

Celebrating our five-year milestone, Danielle Marinho develops a special article about the Pan and Parapan American Games, one of the world’s largest international multi-sport events to take place in Toronto in 2015. The event will bring together more than 10 thousand athletes and 17 thousand volunteers who will work at 40 different locations that are being built or renovated specifically for the games. Don’t miss it! Also in this issue, Brazil will be presented to our readers through the eyes of an American woman who fell in love with the country after travelling through the Amazon Forest and the Pantanal. According to Jennifer Salindas, “Brazil is certainly a country I would love to return to more often and explore deeper”.

Enjoy the articles of our 5th anniversary celebration edition and keep in touch!

Leila Monteiro Lins Publisher & CEO leila@discoverbrazil.ca

The information contained in this publication has been obtained from sources the proprietors believe to be correct. However, no legal liability can be accepted for any errors. No part of the publication may be reproduced without prior consent of the publisher. www.discoverbrazil.ca

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Brazil • Education

Science without Borders brings 12,000 students to Canada By Jose Schuster

About three years ago, obtaining a scholarship abroad was almost impossible for a Brazilian graduate student. There were very few scholarships available, usually restricted to professors from public universities in pursuit of a Master’s Degree or a Doctorate. However, from July 2011 on, the situation started to change dramatically. Brazilian government launched ambitious scholarship program called Ciência sem Fronteiras (Science without Borders). Through this program 101,000 scholarships were approved, with 75,000 being funded by the Brazilian government and the other 26,000 sponsored by the private sector. Nonetheless, 12,000 of those scholarships were destined for Canada, an amount sufficient to fill uncountable airplanes with students.

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resident Dilma Rousseff launched the second and last stage of the program in June, with over 100,000 scholarships for the 2015-2018 period. “This program was created to ensure that Brazil would be able to generate innovation for our future generations,” said the president. Education Minister Henrique Paim highlighted that 52% of scholarships are intended for the various branches of engineering. The program was developed by the Ministry of Education, in partnership with the Ministry of Science, Technology and Innovation. In its first phase, 64,000 undergraduate and 15,000 doctoral scholarships were offered, along with scholarships that focused on technological development and innovation; not to mention that these bursaries focused exclusively on postdoctoral and full-time doctoral studies. On the other hand, 4,000 grants were also offered to foreign visiting researchers and young talents to pursue their studies in Brazil.

The advantages of studying in Canada

The Consul General of Brazil in Toronto, Ambassador José Vicente Pimentel, is enthusiastic about the program: “It is an important governmental effort to internationalize our educational institutions and to put Brazilian students and teachers in countries with cutting-edge experience, latest teaching techniques and most advanced lines of research.” Consul-General of Brazil in Toronto, Ambassador José Vicente Pimentel

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As for ambassador Pimentel, Canadian universities are “solid and strive to compete with their peers in other

countries and are in the forefront in various sectors. Only the United States and the UK have more Science without Borders scholarships’ recipients,” he says. “Half of the internships are carried out outside the universities, providing valuable hands-on-experience in a real work environment. The experience that students can get in the industry is an important factor for the Brazilian government,” says the diplomat. We are able to see the results already: two Science Without Borders’ students, Renan Rocha Gomes and Ricardo de Souza Barnasky Ritter, were winners of the University of Toronto’s design competition “MSE 558” – a competition that focused on the development of sustainable hydrogen infrastructure for niche market applications.

Alberto Carneiro says that the program encourages the transfer of technologies and enriches the practical knowledge of researchers. He, who chose Canada to pursue his doctorate in 2009, eventually Alberto Carneiro, Sience Without Borthers’ student became a permanent resident of the country along with his family and is now returning after accepting an invitation for a post doctorate. “The reception, not only from academia, but also from the Canadian society was very good. We did not face any problems fitting right in,” he says. Discover Brazil Magazine


www.discoverbrazil.ca

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Brazil • Business

This coming September 30th, the Brazil Canada Chamber of Commerce (BCCC) Trade and Investment Committee is once again hosting the popular and highly successful “Doing Business in Brazil”, an annual event, currently in its 8th year. This full day series of seminars aims to provide vital information to Canadian investors and business executives who are interested in doing business in Brazil. This year, BCCC will offer an in-depth program with a series of 3 panels to address both the opportunities and challenges facing companies who wish to engage with the Brazilian market. REGISTRATION: To register to this exclusive event, please contact BCCC. Event: Doing Business in Brazil Forum When: September 30, 2014 - from 8:30 am to 2PM Venue: McCarthy Tetrault - 66 Wellington St. W # 5300 – Toronto Contact: Thiago Oshida - 416-646-67-70 E-mail: info@brazcanchamber.org

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Discover Brazil Magazine


Brazil • Tourism

Looking at Brazil through foreign eyes A wildlife lover visits Brazil By Jennifer Salinas

Brazil is one of my favorite countries to visit. Being such a large country, it is simply too large, diverse, and fascinating to see all in one trip (or even on multiple trips!). The geography is very diverse and you can see different types of rainforests such as the Atlantic Rainforest and the tropical Amazon Rainforest; as well as paradisiacal beaches; or highlands in the Chapada Diamantina region; and so much more. Being a wildlife lover, I am going to highlight two of my best experiences in Brazil.

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The Motor Yacht Tucano at the Amazon Rainforest

y first trip to Brazil was through the Amazon Rainforest, on the Motor Yacht Tucano. This cruise boat is smaller than some of the other boats that cruise the Amazon River and the Rio Negro (Negro River), which allowed us to spot wildlife on some of the quieter tributaries.

The trip on the Tucano could not have been better. The first day, we traveled up the Rio Negro for over 5 hours, as evidence of civilization slowly slipped away. The number of macaws, parrots, and other beautiful birds was astounding and we would all run out to the balcony to check out the pair or group flying overhead. Each of our many canoe and hiking excursions on the river were exciting because you never knew what you were going to see. Just to name a few creatures, we saw: caiman, piranhas, pink and gray dolphins,

www.discoverbrazil.ca

Jennifer Salinas looks at a caiman

three different types of monkeys, countless numbers of rare and interesting birds, frogs, spiders, the largest ants I had ever seen; and one of Brazil’s most poisonous snakes. The Amazon is a trip of a lifetime.

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Brazil • Tourism

Aerial view of the Pantanal

Bird Watching in the Pantanal

If you want to see larger animals, the Pantanal is the place to go. The Amazon rainforest is quite thick, so seeing large land animals is difficult. The Pantanal, the largest inland swamp in the world, is located in southern Brazil and borders Bolivia and part of Argentina. Not only does it have capybara, the largest rodent in the world, but there is also a high concentration of painted jaguars. I had come determined to spot one of these beauties.

The trip into the Pantanal was quite different from my Amazon experience. To reach the Pantanal, I had to travel a few hours down a dirt road called the Transpantaneira Road. The farther down the road

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we drove, the more animals I saw. The first thing that struck me was the numerous, rather large, caiman just lying around, near small ponds of water.

Further down the road, capybara and giant storks started to appear. I was lucky to see an owl, large birds of prey, and several snakes. Giant river otters and white tailed deer often appeared while I was there. During my last full day there, I was lucky enough to spot two jaguars for about two hours as they rested and played along the riverbank. At that moment, I really did not want to leave.

Jennifer Salinas is a travel consultant at South America Travel. She was born and raised in Seattle, in U.S.A. Her favorite country in South America is Brazil. She has written for the travel blog South America Travel News.

Discover Brazil Magazine


Canada • Sports

TO 2015: United we play! Pan and Parapan American Games By Danielle Marinho

In Canada, the excitement is building. The country is making preparations to host one of the world’s largest international multi-sport events, held every four years, with athletes from 41 nations: the 2015 Pan and Parapan American Games. Toronto will receive around 10,000 athletes, coaches and officials, as well as more than 17,000 volunteers, that will assist with 51 sports happening in 40 venues. The Pan American Games will take place from July 10th to 26th and the Parapan American Games, from August 7th to 15th, 2015.

H

osting the Games in Ontario will strengthen community-based job markets and has the potential for significant financial growth. According to Fulvio Martinez, a coordinator of Communications & Media Relations at TO2015, an estimated 26,000 jobs will have been created in Ontario, which will grow the province’s real GDP by $3.7 billion from 2009 to 2017.

www.discoverbrazil.ca

use more than 30 competition venues in 16 municipalities in southern Ontario. The majority are located in the Greater Toronto Area.

According to Martinez, the venues will also be accessible to people of all ages and abilities and the events will be affordable — 75% of the tickets will cost $45 or less. Also, the project includes free entertainment around Toronto, with music and artists from all over the world.

“ ”

Martinez added: “We’re building 10 new sport venues and upgrading 15 existing facilities. The majority will be open by this fall — almost a year ahead of the Games. They’re a dream come true for Canada’s best athletes who will finally have access to worldclass venues that operate year-round on home soil.” TO2015 will be the largest sporting event ever held in Canada and the Games will

Pachi, the mascot of TO2015 Games

The social legacy from the Games will also be huge: 20,000 trained volunteers who are engaged in making their communities better places to live and work; youth who have amazing leadership opportunities Fulvio Martinez

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Canada • Sports

Saad Rafi: CEO of PanAm/Parapan

Games allocates CND$1.4 billion for the event By Danielle Marinho

The CIBC PanAm/Parapan Am Athlete’s village in construction

Saad Rafi, CEO of Toronto 2015 PanAm/Parapan Am Games (To2015)

Discover Brazil - What preparation is expected before the Games?

Saad Rafi - These games will be one of the biggest events that Toronto has ever seen and we’re so excited to showcase our city to the world. We’re making great progress and we are happy to say the Games’ development is right on track. We’re completing many of our new venues this summer and fall. There are many test events planned throughout the region and excitement continues to build around the Games. This summer, we are getting set to celebrate the one-year

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countdown to the Pan Am and Parapan Am Games with an arts and culture festival and a sports celebration that will give people here a small taste of all the excitement to come in 2015. Shortly after that, our tickets will go on sale, we’ll announce our torch relay plans and, before we know it, the Games will be here. DB - What are some key factors for the success of the Games?

Saad Rafi - Great partners. We have phenomenal support from all three levels of government in Canada (federal, provincial and municipal) as well as corporate and 16 communities across Ontario. The support from the public is growing and they’re taking real ownership of these Games to make them as meaningful as possible for their communities.

As well, TO2015 is committed to delivering the 2015 Pan Am/Parapan Am Games on budget. Our budget is $1.4 billion — a budget that has not changed since Toronto won the bid for the Games in 2009.

Discover Brazil Magazine


www.discoverbrazil.ca

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Canada • Culture

TIFF 2014: The year of self-productions By Ingrid Coifman

Red carpet glamour, Hollywood stars and the best in international cinema hit Toronto for 11 days. TIFF 2014 showcased 393 films from 79 countries, including a feature and short from Brazil. The 39th Toronto International Film Festival -TIFF 2014- screened 285 feature films and 108 shorts from September 4 to 14, bringing to town stars such as Robert Downey Jr., for the opening night gala with his very own “The Judge”. This year, the festival saw a considerable number of Hollywood stars who self-produced and directed films, like James Franco, Reese Witherspoon and Chris Evans, as well as a strong presence of Chinese films. This year’s Discovery series had 39 first or second features from directors around the world, including 11 Canadians. Starting out in 1976, as a collection of films from other festivals, TIFF has become one of the most successful cinematic events in the world, regarded as an ideal platform to premiere films.

Spotlight on Brazil

By Courtesy of TIFF

Obra

In his feature movie debut, writer-director Gregorio Graziosi - who wrote and directed the short films: Saba, Saltos, Phiro, Mira, and Monument - focuses on the journey of a young architect who while embarking upon his first major professional project when is unexpectedly confronted with dark secrets from his past. Joao Carlos Ribeiro de Almeida Neto (actor Irandhir Santos) lives in a cold, distant Sao Paulo city, which reflects his own relationship with his parents, wife, and co-workers.

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By Courtesy of TIFF

Tatuape Mahal Tower

Tatuapé Mahal Tower, co-written and directed by Carolina Markowicz and Fernanda Salloum, was included in the International Shorts Program. An existential drama also set in São Paulo, this animated short follows Javier Juarez Garcia, who abandons a tedious job and makes a life-changing decision while fueling his desire for revenge. Previously, Carolina Markowicz co-directed the award-winning short film 69 Luz Square. Fernanda Salloum worked as an art director on many short films and commercials.

Discover Brazil Magazine


www.discoverbrazil.ca

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Cover • Discover Portugal

Discover PORTUGAL!

Portugal tops the list of “Best European Countries” for Tourism By Leila Monteiro Lins

Praça do Império, Lisbon by José Manuel

There are a lot of reasons to choose Portugal as your next tourism destination. The country scored first place in USA Today’s “10 Best Readers’Choice” travel contest as the Best European Country to visit. According to the editors, “Portugal is less iconic than other well-known countries, but it offers a wealth of opportunities to travelers: cobbled villages beneath the shadows of medieval castles, great food, fascinating regional music, cultural opportunities, a beautiful coastline and even world-class surfing and plenty of history to explore.”

T

he new section “Discover Portugal” will feature up-to-date information on business opportunities, culture and tourism; you’ll want to surrender to the charm of a country that has gained recent international media recognition and attention, ranking it side by side with the world’s five-star destinations such as New York, London and Paris as the “place to be”.

5 REASONS TO VISIT PORTUGAL 1. PEOPLE

Portuguese people are generous, easy-going and kind, which fascinates tourists and makes the country an ideal getaway in Europe. Spanish writer Miguel Unamuno said after a visit to Portugal: “Quanto mais lá vou, mais quero voltar” (“The more I go to Portugal, the more I want to go back there”). 2. CLIMATE

Portugal has more sunlight hours than any other place in Europe.

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Palácio da Pena, Lisbon Region, Sintra

3. LANDSCAPE

Portugal has a huge diversity of landscapes and environments: sandy beaches as far as the eye can see, golden plains and mountains, vibrant and cosmopolitan cities, as well as a thousand years of history. 4. WINE AND FOOD

Portugal’s wine tasting tours provide excellent day trips and unique flavours. Wine has been widely produced in Portugal since at least the time of the Roman Empire. The food is delicious and cheap. 5. SPORTS

There are eighty golf courses with different layouts and levels of difficulty, but the greatest challenge is to resist the beauty of the surrounding landscapes and remain focused.

For those who love to glide over the waves and feel the ocean, surfing is the sport of choice. Portugal is

considered the best surfing destination in Europe, with a magnificent coastline and waves for all types of surfing.

Golf course, Amoreira, Obidos by Jose Manuel

Discover Brazil Magazine by Ricardo Bravo


Cover • Discover Portugal Highlights of Portugal HISTORY

Portugal led Europe in the Mediterranean region in the fifteenth and sixteenth centuries. Its pioneering sea voyages contributed to new knowledge in botany, zoology and anthropology. Considered to be a small country with no natural resources at that time, it invested heavily in overseas journeys in order to survive and flourish as a nation. The Portuguese had an entrepreneurial and adventurous spirit, which led them to sail into the unknown, to be rewarded with knowledge and newly discovered resources.

Fado of Coimbra by LML

GEOGRAPHY

Official Language: Portuguese

Portuguese is the seventh most spoken language, with more than 250 million native speakers across several continents. This diversity greatly contributes to the strong historical and cultural ties that Portugal has with the world. It’s noteworthy that a large part of Portugal’s population speaks foreign languages, with a prevalence of English. CURRENCY

The euro is the currency of 13 European countries including Portugal. It is used by 315 million people. POPULATION

An estimated 10.5 million of Portugal’s population are economically active. Demographic concentration is higher near the coastal areas, with Lisbon (the capital city) and Porto showing the highest population density. CULTURE

A shawl, a Portuguese guitar, a voice full of heartfelt emotion. This is a simple depiction of

Parabéns pela iniciativa de criar “Discover Portugal” It is with great pleasure that I congratulate you on the expansion of your magazine, Discover Brazil! Your publication serves as a tremendous source of pride for the Portuguese-Canadian community. Please accept my best wishes on your continued success!

www.discoverbrazil.ca

Seafood on the “Cataplana” by Tourism of Portugal

Fado, a rhythm that is genuinely Portuguese and one of its most beloved symbols. GASTRONOMY

Portugal’s cuisine is as rich and varied as its landscape. The most distinctive feature of the Portuguese cuisine comes from the sea. The food is simple, not expensive and always fresh, since seafood abounds from and along their coast.

Charles Sousa

MPP Mississauga South 120 Lakeshore Rd West, Units 1 & 2 Mississauga, Ontario L5H 1E8 T: (905) 274-8228 F: (905) 274-8552 www.CharlesSousa.ca

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Portugal • Politics

Brazil & Portugal: Historical Ties and Partnership By Leila Monteiro Lins

Ambassador Mario Vilalva took office as the Brazilian Ambassador in Portugal for the second time in 2010. In this interview with Discover Brazil, he talks about the strength of the historical and cultural relationship between the two countries and highlights the traditional and long-standing cultural exchange between the two nations. Furthermore, Vilalva foresees an increase in trade and mutual investments between Portugal and Canada. Discover Brazil – What are the greatest similarities and mutual goals between Brazil and Portugal? What makes both nations feel so united?

Mario Vilalva – Brazil and Portugal have an old and profound historical and cultural relationship. Beyond our relation of consanguinity, there were moments that both countries were very united under the same government -- the origin of the old saying, “brothercountries”. Nowadays, though on different scales, one can say that both countries have in common the search for new heights of social and economic development. An important part of this mutual friendship is the ability to get to know each other deeply and understand our most modern and dynamic facets, leaving behind stereotypes and transforming the extraordinary human, political and cultural power that we have been able to accumulate through our history. DB – President Dilma Roussef stated in 2010, during her visit to Portugal, that the relationship between Brazil and Portugal was going through some changes. How do you think it has changed?

Mario Vilalva – The relationship between Brazil and Portugal is going through a moment of remarkable fluidity resulting from the settlement of past immigration problems, the increasing flux of high-level visits, mutual support at multilateral forums and the opening of innovative front of cooperation such as in the fields of science and technology. On the cultural 18

Ambassador Mario Vilalva being interviewed by journalist Leila Monteiro Lins in Portugal

side, where our exchange has been significantly more traditional, an important milestone was the occurrence of the “Year of Brazil in Portugal” and the “Year of Portugal” in Brazil in 2012 and 2013 respectively. DB – What investments were made by the Brazilian government in 2013 in Portugal and what is the schedule for 2014/2015? Also, how much did the Portuguese government invest in Brazil in the same period?

Mario Vilalva – The history of Portuguese investment in Brazil shows a significant increase back in the 90s, while international Brazilian investment became relevant only in the last decade. Thus, the portfolio of Portuguese investments in Brazil is estimated at $34 billion, while in the reverse direction, the numbers amount to $4 billion. Regarding the period from January to April 2014, the flow of investments from Portugal to Brazil is estimated at $144 million, and from Brazil to Portugal, $34 million. The prominent sectors are: construction, aerospace industry, telecommunications, hospitality, renewable energy and oil. DB – Mr. Vilalva, would you be able to analyse the results of the study that dates back to 2012/2013 on new market opportunities?

Mario Vilalva – This is a very comprehensive study, released in January 2013 by the Embassy of Brazil, Discover Brazil Magazine


Portugal • Politics

“Caravela Portuguesa”: 500 years since Portugal’s arrival on Vera Cruz land

Photo by LML

with the aim of highlighting exports of Brazilian products with greater opportunities in the Portuguese market. The survey delineated a list of 101 products with the greatest potential: plastics, coffee, iron and steel, meat, leather, electrical machinery and equipment and audiovisual materials. If developed, these products would amount to an annual increase in Brazilian exports to Portugal of U.S. $102 million. The study also examined the barriers faced by these products in the EU and found that 85% of them are subject to ad valorem tariffs, and 20% have rates higher than 8%. Furthermore, 30% of these goods face non-tariff barriers, mostly of a sanitary and phytosanitary nature. In this sense, therefore, the EU-Mercosur agreement, currently being negotiated, could represent a major breakthrough in trade between the two blocs, and have a significant impact on Brazil and Portugal. DB – Based on your experience as a former head of the Foreign Ministry of the Commercial Promotion department, please comment www.discoverbrazil.ca

on the international trade of Brazil and also on Portuguese interest in Canada.

Mario Vilalva – Brazil is one of the largest economies in the world, with a GDP of USD 2.3 trillion, a territory of 8.5 million km2 and a population of 200 million inhabitants. According to UNCTAD, it was the fifth largest investment destination in the world in 2013. It displays sustainable economic growth and sound institutions, and a booming domestic market, mainly as a result of a rising middle class that includes a significant number of its citizens. With a trade of U.S. $ 481.8 billion in 2013 (exports of $ 242.2 billion and imports of $ 239.6 billion), Brazil is now a major economic partner and relevant to any country on the global stage. Regarding Portuguese interest in Canada, I can say that Portugal has invested solidly in boosting its economy and its exporting sector to circumvent the current crisis. Great efforts have been made to increase the competitiveness of their products, explore new markets and attract new investments, including privatization. Moreover, attempts are being made toward a broad agreement facilitating trade between the EU and NAFTA, which should create great opportunities for an increased flow of trade and investment between Canada and Portugal.

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Portugal • Tourism

Lisbon & Porto:

Past and present through history, people, culture and gastronomy By Ingrid Coifman

Get lost in the streets of these two top destinations in Europe - where old and modern coexist, to uncover living history and architecture, incredible landscapes and vibrant city (& beach) life under mild climate year-round. Lisbon: The Nation’s Most Cosmopolitan City

The historical neighbourhoods located in central Lisbon are a must-see. Getting lost in streets and alleys is one the best things to do there. Going up and down Bairro Alto, in Lisbon, Portugal on foot (many times taking steep slopes!) usually leads to breathtaking city views, as the top of Castle of Sao Jorge. It’s also fun to discover Lisbon through English guided walking tours or century-old wooden trams and iron funiculars. The multicultural Bairro Alto area gathers trendy boutiques, bars and traditional restaurants along its baroque streets. A quick stroll down takes you right to Chiado, a bohemian hub for young people, artists and intellectuals. It offers iconic cafés, such as “A Brasileira”, theaters, and public squares and monuments. Also make a stop at the reinvented Cais do Sodre, where live music venues, clubs and tapas draw crowds to this trendy nightlife district.

To enjoy vibrant beaches you don’t need to travel far away from downtown. A 30-min trip by tram takes to Estoril/Cascais region. This “Portuguese Riviera” takes pride not only on its coastline, but also on 20

Aerial view of Lisbon, by Carlos Gil

attractions such as the Casino de Estoril, the largest in Europe, and on some of the best hotels in the country.

Pastéis & Tascas

After all the walking up and down, how about a sweet reward? Pastel de Belém is just what you need. This famous custard tart is one the bestguarded recipe secrets of the Portuguese culinary.

In this cosmopolitan capital, a variety of restaurants have reinvented the Portuguese cuisine with the help of young, innovative chefs. But “Tascas” typical taverns or small restaurants with only a few tables placed in houses located in charming old neighbourhoods - are the place to go if you can speak a bit of the language. You will spend little money in a simple, but extraordinary meal.

“Pastéis de Belém” by LML

Last year, Portugal received 14 million tourists and the forecast indicates continuous growth in 2014. Source: Tourism of Portugal

Discover Brazil Magazine


Portugal • Tourism

Rabelo Boat Cruise by Porto Convention and Visitors Bureau, in Porto, Portugal

Porto: The Best Destination of 2014

The second biggest Portuguese city after Lisbon was elected the Best European Destination of 2014, coming out ahead of Vienna, Madrid, Berlin and Rome. Located in the Northwest of the country, it’s easy to get around by taking a stroll or a cruise along River Douro (River of Gold), or by tram to Foz do Douro’s beaches bathed by the Atlantic sea. From the Miradouro viewpoint it’s possible to see Gaia, the Dom Luis I bridge, the convent, the glass dome of Bolsa Palace, and Sé Cathedral. Sightseeing also includes a visit to Lello bookstore to check out the art nouveau style pillars. Just a bit away from there, go to A Vida Portuguesa (“Everything Portuguese”) to find from traditional toys to soap bars, sweets, ceramic sardines etc. And don’t forget Market Bolhão, where farmers sell fresh produce and a meal can total only 6 euros.

Preserved Heritage & Acclaimed Wines

Porto has been experiencing an important touristic expansion without losing its legacy. Being a Unesco World Heritage Site since 1996, it has preserved its 2,000-year-old historical buildings. The Gardens of Crystal Palace is one of the top urban parks in Europe. Spread over eight hectares, the gardens were designed in the 19th century by German architect Emille David.

But an article about Porto has to recommend a glass of port. Their first-class wines can be tasted during visits to cellars, or Port Wine Museum, or “wine lodges” - which opened their doors during the 60’s and have become the city’s most sought-after attraction. There are over 50 lodges (not all open to visitors). Red wines from the Douro region are accepted as some of Portugal’s finest, although great white wines (“vinho verde”) are also produced there. www.discoverbrazil.ca

Wine route by Images of Portugal

Service: More information about Portugal is available at www.turismodeportugal.pt / www.visitportugal.com. Photo Credit: William Delgado - country manager at Tourism Portugal

Carlos Botelho, Managing Director of SATA AIRLINES

Direct Flights Toronto-Portugal

Azorean-born Carlos Botelho, Managing Director of SATA Airlines, came to Canada to study Travel and Tourism. Living in Toronto, Botelho highlights that SATA Canada does strong promotion work in the Canadian market. “Canadians are more aware of Portugal and its potentials. Our company looks at the future with great optimism and hopes to be the major airline to fly from Canada to Europe.” He encourages Canadians to visit Portugal and Azores for their “security, weather, great food, great wine, and its proximity to Toronto” (only 5 hours away). Recently, SATA was awarded an honorable mention “Risk Management Innovation 2013”, by Açoreana Insurance and Diário Económico newspaper.

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Portugal • Business

Brazilian aviation leader’s presence in Portugal By Leticia Mecatti

Embraer is one of the world’s leading aircraft manufactures, a position achieved throughout its 40-year history. The Brazilian aviation company has been involved in all aspects of aviation: design, development, manufacturing, sales and technical support for commercial, agricultural and executive aviation.

E

Aerial view of Embraer’s Aeronautical Industrial Park in Evora, Portugal

mbraer SA has been present in Portugal since 2005, when it acquired the control of OGMA, an aircraft maintenance and repair company located in Alverca.

In 2008, Embraer chose the city of Évora to install two centres of excellence dedicated to the production of complex aircraft structures. Embraer and Embraer Metal Composites were opened in September 2012 as specialized units concentrating knowledge in these two strategic areas of the industry: the use of metal and the utilization of advance composite materials in aeronautical products. The factories were created with the goal of developing advanced technologies and new production processes ready to integrate the assembly lines of the structures produced by Embraer, not only in its homeland Brazil, but also all over the world. To Portugal, however, these investments demonstrate that despite the less favourable economic environment

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OGMA, aircraft maintenance and repair in Alverca, Portugal

at that time, it was still able to offer a competitive environment that welcomes foreign investment. Furthermore, the two factories brought prosperity and economical growth to the city of Évora by creating a renowned Aeronautical Industrial Park, consequentially attracting new investors in this sector. After nearly two years of operation, the unit already employs 226 people, a number that will reach 600 direct and 1,400 indirect employees when the unit reaches its peak operation. Today, Évora produces equipment being developed by Embraer, such as the new Legacy 500 business jet and military freighter KC-390 tactical transport. The expectation is that the unit contributes increasingly to the quality and competitiveness of products manufactured by the company worldwide.

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Portugal • Business

Doing business in Portugal

Portugal: a tax reform to promote investment By António Côrte-Real Neves

Following closely the guidelines established by the Government Program, we would like to highlight the following measures:

• Reduction of the corporate income tax rate – the corporation tax rate was reduced from 25% to 23%, with a further reduction set to 21% for 2015; and the commitment of the Portuguese Government to set the rate between 17% and 19% in 2016, according to a review of the economic and fiscal situation;

Antonio Corte-Real Neves, lawyer at Morais Leitao, Galvao Teles Soares da Silva & Associados

A

t the beginning of 2014, Portugal implemented one of the most significant reforms of its corporate taxation laws in the last decades: the reform of the Income Tax Code (IRC). This reform, which was prepared throughout 2013 had as its primary objective a review of the guidelines of the business taxation system in Portugal. The goal was to make its tax system competitive with its European counterparts, thus promoting investment, stimulating economic growth and the job market. The reform was a reaction to the flight of capital to foreign countries over the past few years, partly due to Portugal’s tax regime – with visible effects in the stagnation of the national economy, decrease in governmental revenues and in employment rates – and Portugal sought to implement the changes necessary to become one of the most attractive fiscal regimes for EU companies. Due to limitations around direct taxation imposed by the European Union at the beginning of this tax year - and after a year of preparation, study, analysis and public debate - the reform of corporate taxation was approved and became law on January 16th, 2014.

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• Loss Carry Forward – the maximum period for reporting tax losses was extended from 5 to 12 years; the reform also made adjustments to the conditions in which a carry forward can occur, particularly by removing from the law that: “the modification of the company’s object or a substantial change in its activity ceases the right to deduct tax losses”;

• Participation exemption regime - a regime was introduced under which - the verified fulfillment of certain requirements, such as a certain shareholding percentage and a holding period - profits, reserves and realized capital gains are not subject to taxation, thus making the taxation of dividends and capital gains far more comprehensive and attractive under this regime;

Given that this is the year of its implementation, it is too early to know the results from the amendments introduced by this reform; however, it seems fair to say that it has placed Portugal in the forefront of the European Union with a friendlier tax regime for companies. In conclusion, it is safe to say that Portugal is once again opening its arms to investment.

Service: António Côrte-Real Neves, a lawyer with 14 years’ experience, is senior lawyer at Morais Leitão, Galvão Teles, Soares da Silva & Associados, and specializes in Tax and Customs Law Contact: acneves@mlgts.pt Website: http://www.mlgts.pt


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Discover Brazil Magazine  

Discover Brazil's goal is to promote the culture, business opportunities and the Brazilian tourism in Canada and Portugal, as well as streng...

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Discover Brazil's goal is to promote the culture, business opportunities and the Brazilian tourism in Canada and Portugal, as well as streng...

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