Top 3 Benefits of Phone Advertising
Phone advertising has gained popularity in today’s society because of the prevalence of mobile phones. Moreover, almost every age group owns a mobile phone, which made it easier for businesses to advertise their products and services to their respective target markets. We are currently living in a digital society and it paved the way to the unprecedented influx of various gadgets and devices. People have seen how mobile phones evolved from the bulky talk and text type to the current smartphones with various functionalities. Nowadays, people are attached to their mobile devices as they use the mobile phones to communicate mainly with family, friends and colleagues. Also, people use mobile phones to get vital information like current news and connect through social media with the aid of various apps. Mobile phones have become an important device in people’s everyday lives. Seeing this new trend, advertising in Australia changed its course. It was claimed that advertising through cellular phones is the next big thing but it is relatively an untapped market with great potential. Phone advertising is the latest avenue where businesses and organizations can endorse their products and services with the use of mobile phones. It can provide a unique way to connect with consumers as ads can be personal and reflect the on-the-go need states and moments of decision. Advertising through cellular phones can be carried out through text or through apps. Since mobile phones are almost inseparable with their owners, ads through mobile phones have an edge in reaching its target market. Below are the top three benefits of phone advertising over other conventional advertising methods. Prevalence – As mentioned earlier, the use of mobile phones is prevalent. A large number of the population in any country owns a cellular phone, which makes these consumers reachable. This means that businesses have the opportunity to reach their target consumers through phone advertising. We often see the current generation fiddling with their smartphones and businesses can take advantage of that habit to promote their products and services. Personalized advertising – Another advantage of this type of advertising is it is personal. Businesses can send more personalized content through mobile advertising. This is because cellular phones were so close to the owner and it is considered as a private property. Businesses can also make their ads interactive that will attract the attention of consumers. Ads on cellphones can be customized according to the habits of the user similar to internet browser ads. This can be done especially when the user browses the internet through their mobile phones. Short yet effective – Businesses can also send short and snappy content through mobile phones, which can be very effective. One of the effects of the current digital media is it shortened the attention span of
users. The current generation desires speed due to the shortened attention span as they no longer have the patience to read over a long copy. Short sale pitches can be sent over the mobile device. Furthermore, phone advertising are inexpensive compared to TV and print advertisements. Since there are a lot of people carrying around a cellular phone, this means that the ads can reach and affect more people at a lower price. Phone advertising is also faster and more environment-friendly compared to print advertising. Advertising in Australia has found another avenue in reaching its audience. There is no stopping the development of smartphones as mobile manufacturers continue to seek improvement in their mobile devices. Moreover, networks or carriers continue to expand its services to attract more users. Phone advertising is a perfect way of reaching all types of consumers since everyone owns a smartphone.
Published on May 20, 2014