PAGE 8 • Disc Jockey News • MARCH 2017
Jason Yoshino: Building Brands, Reaching Goals and Growing Empires By Ruthie Flaa
“I was carrying gear for a friend,” said Jason Yoshino, describing the moment he fell in love with the entertainment industry. Yoshino — now a Mobile DJ, Event Producer and owner of Energy Event Group — was only 18 years old at the time. Could such casual and humble circumstances catalyze such a love and passion for the DJ world? For Yoshino, the answer is yes. “We were playing a show at Lake Shetek in Minnesota, and from there, I just got hooked,” Yoshino said. But he was only getting started. 1998 marked Yoshino’s first year running his own business, Energy Productions. From hosting college and high school events to working weekends as an on-air radio host for Hot 104.7, Yoshino was building his brand and making valuable connections. In 2006, Yoshino continued to move forward in his career. “I had been work-
now been hosted there for the past seven years.” Through the Sioux Empire Wedding Network, now the largest bridal show in South Dakota, brides are educated and inspired for their big day. The bridal show includes Informational booths as well as the ability to have in-person conversations with wedding professionals and experts. Yoshino and his business don’t just stay in one place, either. For the entertainment side of his career, Yoshino travels throughout the Midwest, continually making connections with clients. “Some people hire wedding entertainers without meeting them until the week of the wedding,” Yoshino said. “Our team meets the couple three to four times prior to their big day. We become friends with our couples and create a wedding experience that leaves their guests saying, ‘That was the best wed-
ing for a local entertainment company, but decided it was time to go on my own,” Yosino explained. “The wedding industry became my focus.” Honing skills through workshops and events, Yoshino wasn’t afraid to set goals and reach higher. By 2010, Sioux Empire Wedding Network was born. “There was nothing like [Sioux Empire Wedding Network] in the state at the time,” Yoshino said. “My goal was to put together a network of wedding professionals with the ultimate goal of bringing the best wedding options directly to clients. The industry needed some unity, and bringing them together in one place would provide that.” By the second successful Sioux Empire Wedding Network bridal show, Yoshino found himself turning vendors away. “This brought on the decision to expand the event and move to a bigger space,” Yoshino said. “The Sioux Falls Convention Center was the perfect location to accommodate this need for growth. I approached them with the idea of a partnership for collaborating and growing. The wedding event has
ding ever!’” That same love and passion for clients inspired Yoshino’s next steps in his career. In 2013, he made a big decision. “I wanted to create a brand that would encompass all aspects of what we offered,” Yoshino explained. In order to so, Energy Event Group was created. This brand included the wedding showcases, bridal blog, photo booths, DJ and cinematography. “We love and want to bring outside influences . . . and not wait three years for trends to hit the Sioux falls market, and our clients love us for that,” Yoshino said. Having received more local reviews than any local entertainment company, and being the only local wedding company awarded to the TheKnot.com Hall of Fame, it’s safe to say Yoshino is right — Energy Event Group stands out. But Yoshino’s experiences and achievements are much more than just success stories. He would be the first to admit that none of it came easily, and none of his journeys to success were absent of hard work and perseverance.
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“Keep the motivation and [keep] grinding away at what you do, and success will happen,” Yoshino recom-
no said. “I make the time for the kids, [take] a day off during the week and [shut] down most days by 7 p.m. Man-
mended. “Sometimes you just have to make the decision that you’re going to do something, and don’t let up no matter what.” Yoshino also surrounds himself with encouraging people who want to see him succeed. In this aspect of his life, Yoshino’s wife and kids play a big role. “ I couldn’t have a more supporting and loving wifey, Jess, and two amazing kids,” Yo s h i n o said. And while being an entrepreneur is hard work, finding the balance between work and family is important as well. “I have to make the time for the kids with my crazy hectic schedule,” Yoshi-
aging during busy season can be a little crazy, but my wife and I are a team, and we make it work.” Can someone with so many past successes still have goals? Yoshino would, again, answer yes. And those goals are? “Loving what I do,” Yoshino said, “and creating experiences for people to enjoy and forget what’s going on in the rest of the world — one event at a time. To learn more about Energy Event Group, visit energyeventgroup.com or follow updates on the Energy Event Group Facebook page (facebook.com/energyeventgroup). You can also find Jason Yoshino at facebook.com/JasonYoshino or follow his Instagram: @siouxfallsdj.
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Published on Mar 1, 2017
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