Direct Selling Journal - Spring 2022

Page 23

WHAT’S IN A NAME

opportunity for millions of Distributors and consumers around the world. A TOTAL LIFE is a life that evolves goals, transcends expectations, and fulfill dreams. PM-INTERNATIONAL PM-International stands for PremiuM—from the beginning to the end—and has for almost thirty years. Premium products help us live in a holistic way. For us, premium implies the appearance, the offering, the way you care for and treat your customers, and your business. For Rolf Sorg, CEO & Founder PM-International, “It’s the complete picture.” RODAN + FIELDS Rodan + Fields is named for our co-founders, Dr. Katie Rodan and Dr. Kathy Fields, women dermatologists and product developers of two, $1 billion-plus brands, with a unique perspective on the importance of entrepreneurialism. The company is deeply committed to advancing their vision to change lives by empowering entrepreneurs through our direct sales model. SENEGENCE SeneGence derives its name from the terms Senescence, meaning the process of aging, and Intelligence, meaning the ability to obtain and apply knowledge. SHAKLEE Our founder is Dr. Forrest C. Shaklee, inventor of the first multi-vitamin supplement in the US. THIRTY-ONE GIFTS The company’s name comes for Proverbs 31, an inspirational passage for founder Cindy Monroe. Both the name and the proverb describe a virtuous woman as someone who exhibits hard work, wisdom, encouragement, and care for others. Because of these qualities, she is worthy of reward, honor, and praise. TRAVELING VINEYARD Inspired by a Pampered Chef party he attended in 2001, Rick Libby envisioned a unique business model that would bring the authentic winery experience into living rooms across the country with exclusive, high-quality wines marketed by a network of passionate, energetic, and independent wine consultants. The name Traveling Vineyard was born—literally the perfect fit for bringing the wine tasting experience to you. USANA USANA Founder and scientist Dr. Myron Wentz turned to classical languages to name the company. The name USANA means combines the Greek word eu meaning true and the Latin word sana meaning health. ZURVITA Zurvita, a word with Latin roots, means the risen life. To us, this meaning of the name embodies hope, the promise of a new life, and the desire to foster a place where we can provide a new beginning to many.

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Articles inside

Helping Entrepreneurs Get Started in Direct Selling

9min
pages 84-88

Southwestern Advantage: 154 Years of Building Entrepreneurs and Leaders

7min
pages 81-83

Stronger By Association

10min
pages 77-80

Getting Out Our Collective Umbrellas for the Regulatory Storm Cloud

5min
pages 75-76

Direct Selling Gives Back to the Global Community

5min
pages 73-74

What Is Your Company’s Risk Profile?

13min
pages 68-72

Training You Field to be Social Sellers Vs Social Robots

6min
pages 66-67

AVON: Empowering Women for Over a Century Through Direct Selling

8min
pages 54-58

DSA Hall of Fame Perspective Timeless Lessons: Persistence and Patience

9min
pages 50-53

Executive Perspective: Authenticity in the Age of Automation

6min
pages 48-49

The European Spirit of Direct Selling in the Post Pandemic Era

5min
pages 45-47

How to Succeed in Direct Selling in Germany

5min
pages 43-44

Launching a New Business in 2022: Accounting for New Methods While Staying Committed to What’s Proven

10min
pages 38-42

Winning The Gig Game

8min
pages 34-37

Contributors

3min
page 6

This Is Direct Selling

18min
pages 14-21

What’s Going On?

9min
pages 10-13

What’s in a Name?

3min
pages 22-23

The Life Cycle of a Direct Selling Company

6min
pages 24-27

From the Publisher: What It Takes to Start and Grow a Direct Selling Enterprise

3min
page 8
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