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Billion Dollar Campaign Billion Dollar Campaign - Most of us who may have read Malcolm Gladwell's book, "Outliers" filed away this little factoid-- it requires ten thousand hours of deliberate action to become successful. Specifically, he wrote "an extraordinarily consistent answer in an incredible variety of fields... you need to have practiced, to get apprenticed, for ten thousand hours before you get good." I reached the 10,000 number a long time ago and also have a fairly well cultivated ability to assess talent in numerous fields.


Billion Dollar Campaign